As of January 2024, 71 percent of Pinterest's audience in the United Kingdom were female and 22.4 percent were male. Pinterest is one of the most popular social platforms in the United Kingdom and has more than 13 million users in the UK. Pinterest is an image oriented social media platform in which recipes, DIY, fashion, and lifestyle related content have always been popular.

As of April 2024, there were almost 90 million Pinterest users in the United States, making it the country with the most Pinterest users by far. Ranking second was Brazil, with 38.925 million users, followed by Mexico, Germany, and France, respectively. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of two million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost three-quarters of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over three billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

How high is the brand awareness of Pinterest in the UK?When it comes to social media users, brand awareness of Pinterest is at 83 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Pinterest in the UK?In total, 29 percent of UK social media users say they like Pinterest.What is the usage share of Pinterest in the UK?All in all, 25 percent of social media users in the UK use Pinterest.How loyal are the users of Pinterest?Around 22 percent of social media users in the UK say they are likely to use Pinterest again.What's the buzz around Pinterest in the UK?In February 2024, about 13 percent of UK social media users had heard about Pinterest in the media, on social media, or in advertising over the past four weeks. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Only 19 percent of all British Pinterest users logged on daily, according to a survey run during the third quarter of 2020. The majority at 90 percent said they used the platform at least once a month while 62 percent did so weekly.

During a 2022 survey carried out in the United Kingdom, almost one in five fashion and lifestyle consumers in the country that use Pinterest stated that they spend between one and three hours per day on that social media platform. However, the vast majority of responding consumers - in fact, around 72 percent - spends less than one hour daily on Pinterest, whereas approximately five percent of respondents spends at least three up to five hours there.

The statistic shows the percentage of social media users who reported membership and active usage of the social network and visual tool platform Pinterest in the United Kingdom from March 2013 to April 2015. Membership of Pinterest in the UK rose from 8 to 19 percent during the period presented above.

This statistic shows the volume of Pinterest downloads to iPhones in Great Britain, based on the number of downloads from the App store for each month. In January 2019, there were nearly 120 thousand Pinterest downloads to iPhones in Great Britain.

As of March 2021, female users in their 30s accounted for nearly 18 percent of Pinterest's monthly active user accounts via mobile in the United States. According to App Ape, women accounted for over 78 percent of the app's user base on the Android platform.

This statistic shows the volume of Pinterest downloads to android devices in Great Britain, based on the number of downloads from the Google Play store for each month. In February 2020, there were approximately 135 thousand Pinterest downloads to android devices in Great Britain.

As of April 2024, 36.6 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 34.2 percent. Users aged less than 18 years accounted for 2.4 percent of users, while those aged 50 or older accounted for roughly seven percent.

X is a male-dominated platform

As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users.

X Blue for you

It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

This statistic displays the usage penetration (reach) of content curation websites in Great Britain, by demographic group, as of August 2013. Pinterest and Tumblr are considered content curation websites--websites use to select, collect and archive digital images, video and text. Among female respondents, 8 percent of respondents reported visiting curation websites once a week or more often.

As of January 2024, India had a total of 362 million Instagram users, the largest Instagram audience in the world. The United States had 169 million users, and Brazil had 134 million. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively. Brunei is the leading country for Instagram audience reach, with 92 percent of the population using the social media service. Guam came in second, with a penetration rate of 79.2 percent and the Cayman Islands ranked third, with 78.8 percent, followed closely by Kazakhstan, Iceland and Montenegro. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. WhatsApp, also owned by Meta, took 11 years, whilst Facebook took 13.3 years and YouTube took just over 14 years. Instagram’s demographics in the United States As of May 2021, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and Twitter. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of December 2021, roughly a third of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on Instagram Instagram’s official account had the most followers as of February 2022 with over 470 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 401 million followers on the platform and media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 309 million followers. National Geographic (@natgeo) had over 206.9 million followers, sharing educational content through its renowned photojournalism.