For the fiscal year 2024, Pinterest's revenue was 3.65 billion U.S. dollars, an increase of 19 percent on the previous year. The social media and image sharing platform has seen a steady increase in revenue every year since 2016.

In the third quarter of 2025, the image-sharing and social media platform Pinterest generated 1.04 billion U.S. dollars in company revenues, up from 998 million U.S. dollars in the previous quarter.

In the third quarter of 2025, social media and image-sharing platform Pinterest reported a net income of approximately 92.11 million U.S. dollars. This was an increase compared to the same period of the previous year, with a reported net income of around 30.56 million dollars.

In 2024, visual bookmarking platform Pinterest generated over 2.88 billion U.S. dollars in revenue in the United States. In Europe, almost 600 million U.S. dollars were generated, whilst the rest of the world accumulated 169 million U.S. dollars.

The revenue of Pinterest with headquarters in the United States amounted to **** billion U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately **** billion U.S. dollars. The trend from 2020 to 2024 shows, furthermore, that this increase happened continuously.

Pinterest, Inc. (PINS) financials: detailed Income Statement, Balance Sheet, Cash Flow, 10 years of revenue, net income, EBITDA, and key ratios for smart investing.

In the fiscal year 2024, Pinterest incurred a net income of 1.86 billion U.S. dollars. Overall, 2021 saw the platform's first positive global net income, reaching 316 million U.S. dollars. In 2019, the Pinterest's annual net loss stood at a loss of 1.36 billion U.S. dollars.

As of October 2025, the United States had approximately 96.9 million Pinterest users, making it the platform’s largest market worldwide. Brazil ranked second, with around 42.2 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

The operating profit of Pinterest with headquarters in the United States amounted to ****** million U.S. dollars in 2024. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2020 this is a total increase by approximately ****** million U.S. dollars. The trend from 2020 to 2024 shows, however, that this increase did not happen continuously.

Social media network Pinterest's sales and marketing expenditure for 2024 was just over 1.01 billion U.S. dollars, up from 911 million USD in 2023. In 2024, Pinterest's global annual adjusted EBITDA stood at 1.03 billion USD.

Pinterest was mostly used by the youngest generation in Norway as of the first quarter of 2021. To be precise, ** percent of Pinterest users in the country were aged 18 to 29 years. ** percent of Norwegian Pinterest users were 30 to 39 years old and only ** percent were 60 years or older. Almost half of all users reported to be using the platform monthly or less often. Why do people use Pinterest?  The main purpose for using Pinterest among Norwegians in 2019 was entertainment. ** percent of the respondents used the platform as a news source. When asked what devices they preferred using when accessing Pinterest, most Norwegians stated to be using their mobile phones. The second most used device was computer. Global revenue The global annual revenue of Pinterest increased dramatically over the past years. The platform generated a revenue of nearly *** million U.S. dollars in 2016, whereas the corresponding value for 2020 was nearly *** billion U.S. dollars.

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.