Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the first quarter of 2025, Pinterest had 570 million monthly active users worldwide, up from 553 million users when compared to the previous quarter. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image-oriented social media platform. As of February 2025, 70.3 percent of Pinterest audiences were female and over 22 percent were male. Around 40 percent of Pinterest users, or Pinners, as they are affectionately known, are women aged between 18 and 34 years. The stamp of approval from U.S. consumers Pinterest generally garners a largely favorable user response. July 2023 saw Pinterest score 73 out of a possible 100 points with the American Customer Satisfaction Index (ACSI), surpassing LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Another achievement that puts the service ahead of Facebook, Snapchat, and X is the 23.2 percent year-on-year growth in users in January 2024. What are Pinners searching for? Pinterest is mostly about creative ideas, such as DIY projects, lifestyle ideas, home decor, and recipes. Beauty, travel, wellness, and dating-related terms are topics that users also like to search for. Imaginative hairstyles and hair colors were prominent search terms in 2022, with the term "lavender and pink hair" experiencing a significant year-on-year increase.  In the last few years, interest in train travel and travel photography has also risen on the platform.

As of early 2024, there were 96 million Pinterest users in the United States, making it the country with the most Pinterest users by far. Ranking second was Germany, with 22.5 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

In 2023, the social sharing platform Pinterest reached 86.8 million monthly users in the United States, up from 82.3 million users in 2019. Pinterest is a popular platform to share image-based content like recipes, fashion, or DIY and hobby-related items.

The number of Pinterest users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.1 million users (+5.25 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 102.2 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Canada and Mexico.

As of the first quarter of 2025, Pinterest had a total of 102 million monthly active users (MAUs) in the United States and Canada. For Europe, the image based social media platform had 148 million MAUs. Overall, for the rest of the world, there were 320 million MAUs in Q1 2025.

As of February 2025, Pinterest was most popular with women between the ages of 18 and 24 years old, accounting for ** percent of the social media network's global audience. Additionally, over ** percent of Pinterest's user base were women belonging to the ** to ** year age group. Overall, the image sharing platform was used predominantly by women.

In February 2025, Pinterest had 1.92 million users in Denmark, up from 1.38 million users in 2024. As of the third quarter of 2023, Pinterest had a reach of 30.5 percent in the Nordic country.

In the first quarter of 2025, social media platform and image sharing service Pinterest had an ARPU (average revenue per user) of 6.54 U.S. dollars in the United States and Canada. In Europe, as of Q1 2025, Pinterest had an ARPU of 1.00 U.S. dollar. Overall, the rest of the world had an ARPU of 0.14 U.S. dollars.

The number of Pinterest users in France was forecast to continuously increase between 2024 and 2028 by in total 0.6 million users (+5.14 percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach 12.26 million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Luxembourg and Netherlands.

The number of Pinterest users in Jamaica was forecast to remain on a similar level in 2028 as compared to 2024 with 0.62 million users. According to this forecast, the Pinterest user base will stay nearly the same over the forecast period. User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Cuba and Dominican Republic.

The number of Pinterest users in Colombia was forecast to continuously increase between 2024 and 2028 by in total 0.4 million users (+4.31 percent). According to this forecast, in 2028, the Pinterest user base will have increased for the fourth consecutive year to 9.71 million users. User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Dataset with 72000 pins from 117 users in Pinterest. Each pin contains a short raw text and an image. The images are processed using a pretrained Convolutional Neural Network and transformed into a vector of 4096 features.

This dataset was used in the paper "User Identification in Pinterest Through the Refinement of a Cascade Fusion of Text and Images" to idenfity specific users given their comments. The dataset includes the splits used in the paper.

There are nine files. text_test, text_train and text_val, contain the raw text of each pin in the corresponding split of the data. imag_test, imag_train and imag_val contain the image features of each pin in the corresponding split of the data. train_user and val_test_users contain the index of the user of each pin (between 0 and 116). There is a correspondance one-to-one among the test, train and validation files for images, text and users. There are 400 pins per user in the train set, and 100 pins per user in the validation and test sets each one.

If you have questions regarding the data, write to: jc dot gomez at ugto dot mx

The number of Pinterest users in the Dominican Republic was forecast to continuously decrease between 2024 and 2028 by in total 0.1 million users (-7.35 percent). According to this forecast, in 2028, the Pinterest user base will have decreased for the third consecutive year to 1.31 million users. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Jamaica and Cuba.

The social commerce market, valued at $546.12 million in 2025, is projected to experience robust growth, driven by the increasing integration of social media platforms with e-commerce functionalities. This convergence allows businesses to leverage the vast user base of platforms like Facebook, Instagram, and Pinterest for direct sales, creating seamless shopping experiences. The B2C segment is expected to dominate, fueled by the rising adoption of mobile devices and the convenience of in-app purchases. However, the B2B segment also presents significant potential, with businesses utilizing social media for targeted marketing and lead generation. Growth is further propelled by emerging trends such as live shopping streams, influencer marketing campaigns, and the increasing sophistication of social commerce platforms. While challenges exist such as maintaining trust and security, and navigating evolving platform algorithms, the overall market outlook remains positive. The projected CAGR of 6% indicates sustained expansion through 2033, suggesting significant investment opportunities and potential for market disruption through innovative business models. The geographical distribution of the social commerce market reveals a diverse landscape. North America and Asia Pacific are likely to account for the largest market shares, driven by high internet penetration and the early adoption of social media shopping. However, growth in emerging markets such as those in South America, Africa, and parts of Asia is anticipated to accelerate due to rising smartphone usage and increasing digital literacy. Competition within the social commerce space is intense, with established tech giants like Facebook, Alibaba, and Tencent vying for market dominance alongside smaller, niche players. The success of these companies hinges on factors such as user experience, payment processing capabilities, and effective marketing strategies. The continuing evolution of social media algorithms, coupled with technological advancements, is expected to shape the future landscape of this dynamic market segment.

The number of Pinterest users in Romania was forecast to increase between 2024 and 2028 by in total 0.1 million users (+3.21 percent). This overall increase does not happen continuously, notably not in 2027 and 2028. The Pinterest user base is estimated to amount to 3.17 million users in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Albania and Cyprus.

Introduction

Visual Search Statistics: Visual search is changing how people find things online. Instead of typing words, users can now search using pictures. This makes it faster and easier to look for products, places, or ideas just by using images. Big companies like Google, Pinterest, and Amazon use this technology to help users find what they need more quickly.

Visual search is becoming more popular yearly as more people use smartphones and cameras. Businesses are also using it to improve shopping experiences and attract more customers. This article will examine important statistics about visual search, how fast it grows, and why it matters in today’s digital world. These numbers can help us understand how visual search shapes the future of online search and shopping.

According to the 2024 survey, 44 percent of Finns used Pinterest. Seven percent of respondents used Pinterest daily, while 21 percent used the image sharing and social media service less than once a week. In contrast, 56 percent of respondents did not use Pinterest at all.

In 2023, TikTok was the most popular social app used by children in the United States, with 41 percent of respondents reporting using popular mobile-first social app. Surprisingly, X (previously known as Twitter) Reddit, and Facebook ranked second, with roughly the same share of U.S. users aged between four and 18 years. Pinterest ranked third, with 34 percent of respondents in the U.S. reporting to use the image-based app.

Visual E-commerce Platform Market Outlook

The global visual e-commerce platform market size is projected to grow significantly, with an estimated value of $3.2 billion in 2023 and forecasted to reach $12.5 billion by 2032, reflecting a robust CAGR of 17.2% over the forecast period. The growth of this market is primarily driven by the increasing adoption of visual search technology, enhancing customer experience, and the rapid shift towards digital shopping trends.

One of the primary growth factors for the visual e-commerce platform market is the increasing consumer preference for visually enriched shopping experiences. With the advent of high-speed internet and advanced smartphone capabilities, consumers now demand high-quality images and videos to make purchasing decisions. Visual search technology, which allows users to search for products using images instead of text, is gaining significant traction. This not only enhances user engagement but also improves conversion rates for e-commerce platforms.

Additionally, advancements in artificial intelligence (AI) and machine learning (ML) have played a crucial role in the growth of the visual e-commerce platform market. AI and ML algorithms can analyze visual content, understand consumer preferences, and provide personalized recommendations, thereby improving the overall shopping experience. This technological evolution has enabled retailers to offer more accurate and relevant product suggestions, leading to increased customer satisfaction and loyalty.

The surge in social media usage is another key driver for the visual e-commerce platform market. Platforms like Instagram, Pinterest, and Facebook have become essential marketing channels for retailers. The integration of visual e-commerce tools with these social media platforms allows for seamless shopping experiences, where users can directly purchase products from images or videos they see on their feeds. This trend is particularly popular among younger demographics, who prefer visual content over traditional text-based information.

In the realm of digital shopping, a Product Comparison Website plays a pivotal role in enhancing the consumer decision-making process. By providing side-by-side comparisons of products, these websites empower consumers to make informed choices based on features, prices, and reviews. As visual e-commerce platforms continue to evolve, integrating product comparison functionalities can further enrich the shopping experience. This integration not only aids consumers in selecting the best products but also increases the transparency and trustworthiness of e-commerce platforms. By leveraging advanced technologies like AI and ML, product comparison websites can offer personalized recommendations, making the shopping journey more intuitive and satisfying.

From a regional perspective, North America is expected to dominate the visual e-commerce platform market, driven by early adoption of advanced technologies and a highly competitive retail landscape. However, the Asia Pacific region is projected to witness the highest CAGR during the forecast period, fueled by the rapid digital transformation and increasing internet penetration in countries like China and India.

Component Analysis

The visual e-commerce platform market can be segmented by component into software and services. The software segment encompasses various tools and applications that enable visual search, augmented reality (AR), and virtual reality (VR) functionalities. This segment is expected to hold the largest market share due to the increasing demand for innovative and interactive shopping experiences. Visual search software, for instance, allows users to search for products using images, significantly enhancing user engagement and satisfaction. AR and VR technologies, on the other hand, provide immersive experiences, allowing customers to visualize products in real-world settings before making a purchase.

Services, another critical component segment, include consulting, implementation, and maintenance services. As businesses increasingly adopt visual e-commerce solutions, the demand for professional services to guide the implementation and integration of these technologies is on the rise. Consulting services help businesses strategize and customize visual e-commerce solutions to meet their specific needs. Implementation services ensure that the technology is seamlessly integrated into existing systems, while m