Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the fourth quarter of 2025, Pinterest had 619 million monthly active users worldwide, up from 600 million users in the third quarter of 2025. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics, a significant feat, especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (X, formerly known as Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden, and DIY, and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

Pinterest is an image search platform, which functions somewhat like an online mood board. Users pin images they like to boards. Images are uploaded by users, and can then be re-pinned by others....

In 2023, the social sharing platform Pinterest reached 86.8 million monthly users in the United States, up from 82.3 million users in 2019. Pinterest is a popular platform to share image-based content like recipes, fashion, or DIY and hobby-related items.

As of October 2025, the United States had approximately 96.9 million Pinterest users, making it the platform’s largest market worldwide. Brazil ranked second, with around 42.2 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

Explore key Pinterest stats, including user growth, engagement rates, content trends, demographics, and shopping behavior. Stay informed!

Dataset Description: "Top Pinterest Influencers - A Snapshot of Popularity and Engagement"

Overview

This curated dataset encapsulates the essence of popularity and engagement on Pinterest, focusing on pins from the top five most followed accounts on the platform as of 2024. It provides an insightful glimpse into what captivates the audience on one of the world's leading social media platforms, highlighting the content that resonates most with its vast user base.

Data Science Applications

The dataset's structure and content make it ideal for a variety of data science applications, including:

• Content Analysis: Explore the themes and subjects in the descriptions and titles of the most popular pins.
• Popularity Metrics: Utilize repin counts to measure content virality and audience interest.
• Trend Identification: Identify trending topics and styles among top Pinterest influencers.
• NLP (Natural Language Processing): Analyze textual data for sentiment analysis, keyword extraction, and trend prediction.

Column Descriptors

The dataset is concise yet informative, comprising the following columns:

1. ID: A unique identifier for each pin, facilitating easy reference and analysis.
2. Description: The textual description provided for each pin, offering insights into the content and its appeal.
3. Title: The title of the pin, which may contain key information or keywords relevant to the content.
4. Repin Count: A quantitative measure of the pin's popularity, indicating how often it has been repinned by users.

Ethically Mined Data

This dataset upholds the highest standards of ethical data collection. It has been compiled with respect for user privacy and in alignment with Pinterest's data usage policies. By focusing on publicly available data such as pin descriptions and repin counts, the dataset ensures respect for individual privacy while providing valuable insights for analysis.

Acknowledgements

We are thankful to the vibrant community of Pinterest and its top contributors whose creativity and engagement have made this dataset possible. Their dedication to sharing and curating content has offered us a window into the dynamics of social media engagement and content popularity.

A post on Pinterest received an average of 24.59 interactions in 2025, down from 47.64 interactions in 2024, a year-over-year decrease of around 48 percent.

Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image-oriented social media platform. As of October 2025, 70 percent of Pinterest audiences were female. Around 40 percent of Pinterest users, or Pinners, as they are affectionately known, are women aged between 18 and 34 years. The stamp of approval from U.S. consumers Pinterest generally garners a largely favorable user response. July 2023 saw Pinterest score 73 out of a possible 100 points with the American Customer Satisfaction Index (ACSI), surpassing LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Another achievement that puts the service ahead of Facebook, Snapchat, and X is the 23.2 percent year-on-year growth in users in January 2024. What are Pinners searching for? Pinterest is mostly about creative ideas, such as DIY projects, lifestyle ideas, home decor, and recipes. Beauty, travel, wellness, and dating-related terms are topics that users also like to search for. Imaginative hairstyles and hair colors were prominent search terms in 2022, with the term "lavender and pink hair" experiencing a significant year-on-year increase.  In the last few years, interest in train travel and travel photography has also risen on the platform.

The number of Pinterest users in the United States was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Canada and Mexico.

As of the fourth quarter of 2025, Pinterest had a total of *** million monthly active users (MAUs) in the United States and Canada. For Europe, the image-based social media platform had *** million MAUs. Overall, for the rest of the world, there were *** million MAUs in Q4 2025.

This dataset was used for the experiments presented in the article "Reconstructive Classification for Age and Gender Identification in Social Networks" - IEEE Transactions on Computational Social Systems

The dataset contains text data from 548,761 pins corresponding to 264 users of Pinterest.

There are 7 files.

The first 5 files correspond to the extracted textual features from the pins that are aggregated per user: ats, emojis/emoticons, hashtags, links, and words.

There are 264 lines in each file (one per user), as the concatenation of the extracted features from all the pins corresponding to each user.

The last 2 files are the labels for the age and gender of the users. There are also 264 lines (one per user).

For age, there are 4 possible labels: 18-24, 25-34, 35-46, and 50+

For gender, there are 2 possible labels: F and M

As of October 2025, Pinterest’s global audience is dominated by women, particularly those aged 25 to 34, who make up **** percent of its user base. Another **** percent of users are women between 18 and 24 years old.

In February 2025, Pinterest had 1.92 million users in Denmark, up from 1.38 million users in 2024. As of the third quarter of 2023, Pinterest had a reach of 30.5 percent in the Nordic country.

This dataset contains features extracted with EfficientNet-B3 from over 60000 images classified in 15 interests categories 4 of which are further analyzed in subcategories, features from the images of 12 users with hand-labeled Pinboards, the text extracted from the previous images and over 200000 features from the images of 422 Pinterest users along with their follower-followee relationships.

pinterest.it is ranked #3345 in IT with 471.06K Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

pinterest.com is ranked #29 in US with 1.07B Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

The number of Pinterest users in Brazil was forecast to continuously increase between 2024 and 2028 by in total *** million users (+***** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

pinterest.ca is ranked #5483 in CA with 360.63K Traffic. Categories: Online Services. Learn more about website traffic, market share, and more!

This dataset contains a comprehensive collection of user reviews for the popular mobile game Pinterest, scraped from the Google Play Store. Collected over a six-month period (from December 23, 2024, to June 23, 2025), the reviews reflect a wide range of player feedback on gameplay, features, updates, performance, and overall user satisfaction.

📊 Dataset Details

• Title: Pinterest Mobile App Reviews (Google Play)
• Source: Collected from Google Play Store
• Entries: Over 35,000 reviews
• Format: CSV

This dataset contains user reviews of the Pinterest app collected from the Google Play Store using a custom web scraping script.

⚠️ Disclaimer: Data was collected via web scraping for research and educational purposes only. This dataset is not affiliated with or endorsed by Pinterest or Google.