As of February 2025, Pinterest was most popular with women between the ages of 18 and 24 years old, accounting for 20 percent of the social media network's global audience. Additionally, over 18 percent of Pinterest's user base were women belonging to the 25 to 34 year age group. Overall, the image sharing platform was used predominantly by women.

As of early 2025, social media platform Pinterest had a penetration rate of 47 percent in the Netherlands. Overall, Pinterest's reach was 39 percent in the U.S. Virgin Islands, and 38 percent in Luxembourg.

A post on Pinterest received an average of 19.51 clicks in 2024, down from 20.07 clicks in 2023, a year-over-year decrease of around 2.8 percent. Pinterest is a modern-day virtual mood board where Pinners can curate their own cozy nook of the internet.

Introduction

Pinterest Users Statistics: Pinterest follows its unique rhythm. The virtual bulletin boards on Pinterest offer users a chance to step away from the appealing and trending subjects that often overshadow social media platforms.

Users, affectionately known as Pinners, can cultivate their own digital sanctuary and draw inspiration from virtual mood boards. While it may not be the most widely discussed social network, its users remain dedicated and engaged with what Pinterest provides.

With a strong visual search engine and a worldwide user base surpassing 400 million, Pinterest is swiftly attracting interest from marketers and social media addicts. Recent statistics indicate that over 60% of users are actively on the lookout for new products, with 80% of weekly users encountering a new brand or product on the platform.

It began with a corkboard and a few colorful pins. A place where users could dream visually, plan weddings, redecorate kitchens, or map out travel itineraries. Today, Pinterest has matured into a dynamic visual search engine, e-commerce guide, and discovery platform used by millions. In 2025, it's no longer just...

As of October 2025, the United States had approximately 96.9 million Pinterest users, making it the platform’s largest market worldwide. Brazil ranked second, with around 42.2 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

Pinterest, founded in 2009 and headquartered in San Francisco, California, is an image-oriented social media platform. As of February 2025, 70.3 percent of Pinterest audiences were female and over 22 percent were male. Around 40 percent of Pinterest users, or Pinners, as they are affectionately known, are women aged between 18 and 34 years. The stamp of approval from U.S. consumers Pinterest generally garners a largely favorable user response. July 2023 saw Pinterest score 73 out of a possible 100 points with the American Customer Satisfaction Index (ACSI), surpassing LinkedIn, X (formerly Twitter), Instagram, and Facebook in terms of user approval. Another achievement that puts the service ahead of Facebook, Snapchat, and X is the 23.2 percent year-on-year growth in users in January 2024. What are Pinners searching for? Pinterest is mostly about creative ideas, such as DIY projects, lifestyle ideas, home decor, and recipes. Beauty, travel, wellness, and dating-related terms are topics that users also like to search for. Imaginative hairstyles and hair colors were prominent search terms in 2022, with the term "lavender and pink hair" experiencing a significant year-on-year increase.  In the last few years, interest in train travel and travel photography has also risen on the platform.

As of February 2025, 71 percent of Pinterest's audience in the United Kingdom were female and 22.9 percent were male. Pinterest is one of the most popular social platforms in the United Kingdom and has more than 15 million users in the UK. Pinterest is an image oriented social media platform in which recipes, DIY, fashion, and lifestyle related content have always been popular.

The number of Pinterest users in the United States was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Canada and Mexico.

Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the second quarter of 2025, Pinterest had 578 million monthly active users worldwide, up from 570 million users in the first quarter of 2025. The company Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. Pinterest usage The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.

There were 997 500 Instagram users in Lithuania in January 2024, which accounted for 37.4% of its entire population. The majority of them were women - 59.8%. People aged 25 to 34 were the largest user group (343 400). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 81 200.

There were 97 171 400 Instagram users in Indonesia in December 2022, which accounted for 34.1% of its entire population. The majority of them were women - 51.4%. People aged 18 to 24 were the largest user group (36 900 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 17 800 000.

Introduction

Instagram Users statistics: Instagram has become a worldwide beast with 2 billion monthly active users (MAUs) and is the 3rd largest social network behind Facebook and YouTube. This massive user population represents around 35.9% of the 5.56 billion internet users around the world, and an incredible 34.6% of worldwide mobile users are connecting on Instagram each month.

The largest user population in India with 392.5 million, followed by the US with 172.6 million, Brazil with 141.4 million, and Indonesia with 90.2 million users. Users spend an average of almost 34 minutes each day using the platform, and this signals Instagram’s connection for deep engagement.

To better leverage, Instagram’s audience has almost equal gender representation and largely made up of Gen Z and Millennials; thus, Instagram is still a relevant channel for companies who want to access these digitally native audiences.

There were 18 500 Instagram users in Greenland in February 2025, which accounted for 32.5% of its entire population. The majority of them were men - 53%. People aged 25 to 34 were the largest user group (6 700). The highest difference between men and women occurs within people aged 18 to 24, where men lead by 2 700.

As of the second quarter of 2025, Pinterest had a total of 102 million monthly active users (MAUs) in the United States and Canada. For Europe, the image based social media platform had 146 million MAUs. Overall, for the rest of the world, there were 329 million MAUs in Q2 2025.

There were 82 320 000 Instagram users in Indonesia in January 2021, which accounted for 28.9% of its entire population. The majority of them were women - 52.6%. People aged 18 to 24 were the largest user group (30 000 000). The highest difference between men and women occurs within people aged 13 to 17, where women lead by 4 300 000.

According to a survey conducted between July 2023 and June 2024, the general overall quality of social media mobile apps achieved a score of 83 out of one hundred, according to the American Customer Satisfaction Index (ACSI). Additionally, the reliability of social media apps scored 81/100 with U.S. consumers, and ease of navigation scored 78/100. Matters related to ads on these platforms scored the lowest, with personal relevance of ads seen being the worst ranked, with an ACSI score of 66/100 in 2024.

The number of Pinterest users in France was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Luxembourg and Netherlands.

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In 2023, the social sharing platform Pinterest reached 86.8 million monthly users in the United States, up from 82.3 million users in 2019. Pinterest is a popular platform to share image-based content like recipes, fashion, or DIY and hobby-related items.