The Pizza Foodservice Market is Segmented by Structure (Chained Outlets and Independent Outlets), Service Model (Delivery-Only (Ghost Kitchens), Dine-In, and Carry-Out/Take-Away), Restaurant Format (Quick-Service (QSR), Fast-Casual, and Full-Service/Casual Dining), Location (Leisure, Lodging, Retail, Standalone, and Travel), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

In 2024, the pizza restaurant industry's market value in the United States exceeded ** billion U.S. dollars. This showed a decline of *** percent over the previous year.

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Pizza Market Size 2025-2029

The pizza market size is valued to increase USD 70.1 billion, at a CAGR of 6.8% from 2024 to 2029. Increasing consumption of pizza in developing countries will drive the pizza market.

Major Market Trends & Insights

North America dominated the market and accounted for a 40% growth during the forecast period.
By Distribution Channel - Quick service restaurants (QSR) segment was valued at USD 84.90 billion in 2023
By Type - Non-vegetarian pizza segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 69.42 billion
Market Future Opportunities: USD 70.10 billion
CAGR : 6.8%
North America: Largest market in 2023

Market Summary

The market encompasses a dynamic and ever-evolving industry, driven by various factors shaping its growth and evolution. Core technologies and applications, such as automation and contactless ordering systems, are revolutionizing the way pizza is produced and delivered. The increasing popularity of online food orders through portals and mobile apps has significantly boosted market growth, with over 60% of consumers in the US ordering pizza online in 2020. However, the market faces challenges, including fluctuating prices of food commodities, particularly wheat and cheese, which impact production costs. Despite these challenges, opportunities abound, particularly in developing countries where pizza consumption is on the rise, driven by growing disposable income and Westernization of diets. These trends and more continue to shape the ongoing narrative of the market.

What will be the Size of the Pizza Market during the forecast period?

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How is the Pizza Market Segmented and what are the key trends of market segmentation?

The pizza industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelQuick service restaurants (QSR)Full-service restaurants (FSR)OthersTypeNon-vegetarian pizzaVegetarian pizzaCrust TypeThin CrustThick CrustStuffed CrustGluten-Free CrustProduct TypeFresh PizzaFrozen PizzaChilled PizzaGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Distribution Channel Insights

The quick service restaurants (qsr) segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving the market, toppings distribution continues to shift, with pepperoni and mushrooms remaining popular choices. Cheese melting kinetics is a crucial factor, with advancements in energy efficiency improvements leading to optimized oven temperature control. Sauce viscosity and texture analysis techniques are essential for maintaining consistent product quality. Dough rheology and dough mixing techniques are undergoing innovation to extend shelf life and enhance crust crispness. Microbial contamination and flavor compound analysis are significant concerns, necessitating stringent food safety regulations. Sensory evaluation methods, baking time optimization, and process automation are essential for ensuring product consistency and customer satisfaction. The baking process parameters, including cheese stretching properties and waste reduction strategies, are being optimized for improved efficiency and cost savings. Yeast strain selection, water absorption rate, and packaging material selection are critical aspects of ingredient optimization. Crust browning reaction, gluten development, and leavening agents are essential baking process parameters. Flour protein content, ingredient sourcing, and quality control metrics are crucial for maintaining product consistency and meeting customer expectations. The market is expected to grow significantly, with an estimated 30% of QSRs adopting new technologies to enhance their offerings. Meanwhile, the industry anticipates a 25% increase in demand for customizable pizza options. The focus on ingredient interactions and baking process parameters is driving innovation, with a growing emphasis on reducing baking times and improving energy efficiency. In the realm of waste reduction strategies, there is a notable shift towards using alternative ingredients and improving dough fermentation techniques. Thermal processing effects and dough fermentation are essential aspects of the baking process, with ongoing research aimed at optimizing these parameters for improved product quality and reduced waste.

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The Quick service restaurants (QSR) segment was valued at USD 84.90 billion in 2019 and showed a gradual increase during the forecast period.

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According to Cognitive Market Research, the global Pizza Market size was USD 151254.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 60501.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 45376.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 34788.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 7562.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 3025.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4 % from 2024 to 2031.

Market Dynamics of Pizza Market

Key Drivers for Pizza Market

A rise in the popularity of various pizza styles and toppings is fueling demand for pizza

Consumers are increasingly seeking unique pizza experiences due to the growing popularity of diverse pizza styles and toppings. This trend is driving demand for innovative and gourmet pizza option. From traditional classics to exotic ingredients and fusion styles, the wide range caters to diverse tastes and preferences. Innovation such as, vegan toppings, gluten-free bases, stuffed crusts and styles like Detroit pizza with crispy edges are gaining popularity. Additionally, there is also a rise in demand for regional tastes and unusually appealing combinations. Pizzerias are driven to provide a wider variety of inventive pizzas as a result of the trend toward customization and culinary experimentation, which improves customer happiness and engagement and drives market growth. The market is rapidly expanding, with both established global brands and emerging pizzerias offering a unique menu, while catering to different dietary preferences.

For instance,

In India, pizzas are made with Indian sauces and local spiced toppings like paneer, makhani gravy, chicken tikka and varied spices.
Turkish Pide pizza resembles a boat, and is filled with various toppings like minced meat, cheese and eggs.

(Source:https://timesofindia.indiatimes.com/life-style/food-news/this-is-how-pizza-has-changed-over-the-years/articleshow/102827915.cms)

Increasing popularity of online ordering platforms are driving growth

The expansion of the global pizza market is significantly impacted by the popularity of online ordering. Rapid urbanization and busy lifestyles have left consumers desiring for ease and convenience. Pizza emerges as the popular choice for busy and hectic lifestyles that demand quick, hassle-free meal options. Its ease of preparation and delivery makes it preferred choice for meals on the go. Customers' growing reliance on online ordering to get their favorite pizzas from their favorite restaurants has driven a sharp surge in pizza sales. Higher consumption rates and improvements in ordering and delivery services are fueled by this shift towards convenience, which also attracts a wide range of customers and expands the market. Furthermore, collaborations with delivery platforms allow pizzerias to leverage existing logistics and tap into a larger consumer base.

Key Restraints Factor for Pizza Market

Increasing health-consciousness and a shift from fast-food is driving people away

The global pizza market faces restraints due to changing consumer preference and a desire for healthy-alternatives and avoiding fast-food. Consumers are becoming more aware and conscious of the nutritional content in their meals and are actively seeking healthier options. This trend is particular popular among younger generations, including millennials and Gen Z who prefer to active and healthy lifestyles. Additionally, the rise of gym culture is causing people to shift to healthy and nutritional alternatives. Social media plays an active role in influencing people to look their best, thereby encouraging them to eat clean. This shift is driven by a wider trend of conscious eating, with consumers seeking lower-calorie options, glut...

The United States pizza market was approximately USD 21.89 Billion in 2024. The market is assessed to grow at a CAGR of 4.10% between 2025 and 2034, reaching a value of USD 32.72 Billion by 2034.

Discover the booming global pizza market! Explore key trends, growth drivers, and major players shaping this $150+ billion industry, projected to maintain a strong CAGR through 2033. Learn about regional market shares, innovative product launches, and the future of pizza.

The market value of the pizza industry in North America was forecast to reach approximately **** billion U.S. dollars in 2022, reflecting the highest projected market value in that year. Following by a small margin was Western Europe, with a projected market value of ** billion U.S. dollars.

The United States frozen pizza market size reached approximately USD 6.80 Billion in 2024. The market is further projected to grow at a CAGR of 6.10% between 2025 and 2034, reaching a value of USD 12.29 Billion by 2034.

The market is expected to grow from USD 22,692.2 Million in 2025 to USD 38,761.5 Million by 2035, at a CAGR of 5.5% during the forecast period. The penetration of frozen food retail chains, development of freezing technology ,availability of products through online grocery store, availability of frozen products are major factors that are expected to fuel the growth of the market. Food companies are focusing on a wider audience, and brands are striving to enhance taste, texture, and nutrition while minimizing artificial preservatives.

Market Metrics

Metric	Value
Market Size (2025E)	USD 22,692.2 Million
Market Value (2035F)	USD 38,761.5 Million
CAGR (2025 to 2035)	5.5%

Country wise Outlook

Country	CAGR (2025 to 2035)
United States	5.3%

Country	CAGR (2025 to 2035)
United Kingdom	5.4%

Region	CAGR (2025 to 2035)
European Union (EU)	5.6%

Country	CAGR (2025 to 2035)
Japan	5.5%

Country	CAGR (2025 to 2035)
South Korea	5.7%

Segmentation Outlook

Crust Type	Market Share (2025)
Thin Crust	58.3%

Toppings	Market Share (2025)
Cheese	62.7%

Competitive Outlook

Company Name	Estimated Market Share (%)
Frozen Specialties Inc.	18-22%
Jubilant Foodworks Limited	14-18%
Convenio Foods Pvt. Ltd	12-16%
Giovanni’s Frozen Pizza	10-14%
Monte Pizza Crust B.V	8-12%
Other Companies (combined)	30-40%

Discover the booming pizza restaurant market! This in-depth analysis reveals key trends, growth drivers, and competitive insights for 2025-2033, including market size, CAGR, and top players like Domino's, Pizza Hut, and more. Learn how to succeed in this dynamic industry.

The Frozen Pizza Market Report is Segmented by Crust Type (Thin Crust, Regular/Traditional Crust, Stuffed Crust, and Other Crust), Topping (Meat-Based, Vegetable, and More), Category (Free-Form, and Conventional), Distribution Channel (Foodservice, and Retail), and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Pizza Sales Market Outlook

The global pizza sales market size was valued at approximately USD 155 billion in 2023 and is projected to reach around USD 232 billion by 2032, growing at a CAGR of 4.6% during the forecast period. One of the key growth factors driving this market is the increasing consumer preference for convenient and ready-to-eat food products. The rise in disposable incomes and changing lifestyles have considerably influenced the consumption patterns, favoring the growth of the pizza sales market.

The burgeoning urban population across the globe is one of the primary factors propelling the growth of the pizza sales market. Urban areas have witnessed a surge in the number of working professionals, leading to a higher demand for quick meal solutions. Pizzas, being a convenient and satisfying meal option, have gained immense popularity, especially among the younger demographic. Moreover, the expansion of online food delivery services has made it easier for consumers to order pizzas from the comfort of their homes, further driving market growth.

Technological advancements in food preparation and delivery have also played a significant role in the growth of the pizza sales market. Innovations such as automated pizza-making machines, drone deliveries, and the use of AI-driven ordering systems have enhanced the efficiency and speed of pizza delivery services. Additionally, the development of new and unique pizza flavors and toppings has attracted a wider customer base, contributing to the market's expansion. The increasing trend of customization, where consumers can choose their own crust type, toppings, and sauces, has also boosted sales significantly.

The increasing awareness and demand for healthier food options have led to the introduction of health-conscious pizza variants. Whole wheat crusts, gluten-free options, and organic toppings are becoming more prevalent, catering to the health-conscious segment of the population. This trend is particularly prominent in developed regions such as North America and Europe, where consumers are more inclined towards maintaining a healthy diet. Additionally, the rising popularity of plant-based diets has led to an increased demand for vegetarian and vegan pizza options, further driving market growth.

Regionally, North America holds the largest share in the pizza sales market, driven by the high consumption rate of fast food in the United States and Canada. Europe follows closely, with countries like Italy, Germany, and the UK being major contributors. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, attributed to the increasing urbanization, rising disposable incomes, and the growing influence of Western food culture. Latin America and the Middle East & Africa are also emerging markets, showing substantial growth potential due to the expanding foodservice industry and changing dietary preferences.

Product Type Analysis

The pizza sales market can be segmented based on product type into frozen pizza, fresh pizza, and pizza kits. The frozen pizza segment holds a significant share of the market due to its long shelf life and convenience. Consumers prefer frozen pizzas as they can be stored for longer periods and cooked easily at home, making them an ideal option for quick meals. The increasing availability of a variety of frozen pizza options, including different crust types, toppings, and sizes, has further driven the growth of this segment.

Fresh pizza, on the other hand, is gaining traction due to the growing demand for freshly prepared food. Many consumers prefer fresh pizzas from restaurants and pizzerias for their superior taste and quality. The expansion of pizza chains and the increasing number of specialty pizza restaurants have significantly contributed to the growth of the fresh pizza segment. Moreover, the trend of dining out and the rising popularity of pizza as a casual dining option have bolstered the sales of fresh pizzas.

Pizza kits are an emerging segment in the pizza sales market, catering to consumers who prefer to prepare their own pizzas at home. These kits typically include pre-measured ingredients such as dough, sauce, and toppings, making the pizza-making process convenient and enjoyable. The rising interest in home cooking and the growing popularity of DIY meal kits have fueled the demand for pizza kits. Additionally, pizza kits provide a customizable option for consumers, allowing them to experiment with different ingredients and create personalized pizzas.

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In 2020, the frozen pizza market had an estimated size of 17.4 billion U.S. dollars. With a forecast compound annual growth rate of close to eight percent the market is predicted to grow to 39.4 billion U.S. dollars by 2031.

Global frozen pizza market worth at USD 26.36 Billion in 2024, is expected to surpass USD 46.24 Billion by 2034, with a CAGR of 5.78% from 2025 to 2034

The Vietnam pizza market size reached USD 780.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,100.0 Million by 2033, exhibiting a growth rate (CAGR) of 3.80% during 2025-2033. The changing consumer preferences toward quick and easy meal options, the busy lifestyles of working professionals, and the rising demand for pizza in the hotels, restaurants, and resorts in the hospitality industry represent some of the key factors driving the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 780.0 Million
Market Forecast in 2033	USD 1,100.0 Million
Market Growth Rate 2025-2033	3.80%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, crust type, and distribution channel.

The Saudi Arabia Pizza Restaurant Market Report is Segmented by Outlet (Chained Outlet, Independent Outlet), Restaurant Type (Cafes and Bars, Cloud Kitchen, Full-Service Restaurants, Quick-Service Restaurants), Menu Type (Traditional Pizza, Gourmet Pizza, Specialty Pizza, Customizable Pizza), and Geography (Central, Western, Eastern, Northern, Southern). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Tons).

Discover the booming American pizza market! This in-depth analysis reveals key trends, market size projections ($45-50 billion in 2025), growth drivers, and competitive insights for 2025-2033. Learn about leading players like Pizza Hut and Domino's and uncover opportunities in this delicious sector.

Discover the booming frozen pizza market! This comprehensive analysis reveals a $12.21 billion (2025) market projected for significant growth, driven by convenience and innovation. Explore key trends, competitive landscape, and future projections for this dynamic industry. Learn more about leading brands and regional market shares.

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Frozen Pizza Market Size 2025-2029

The frozen pizza market size is forecast to increase by USD 6.48 billion, at a CAGR of 5.1% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing consumer preference for convenient and affordable meal options. A notable trend in this market is the rising demand for vegan frozen pizzas, as more consumers adopt plant-based diets. However, market growth is not without challenges. Product recalls have emerged as a major obstacle, posing risks to both consumer safety and brand reputation. Manufacturers must prioritize food safety protocols to mitigate these risks and maintain consumer trust. Additionally, with increasing competition, companies must differentiate themselves through product innovation, pricing strategies, and effective marketing campaigns to capture market share.
To capitalize on the growing demand for vegan frozen pizzas, manufacturers can invest in research and development to create unique and delicious offerings that cater to this consumer segment. Meanwhile, implementing robust quality control measures to prevent product recalls is essential to maintain market presence and customer loyalty.

What will be the Size of the Frozen Pizza Market during the forecast period?

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The market continues to evolve, reflecting shifting consumer preferences and advancements in technology. Consumers seek out flavor variety, nutritional value, and dietary accommodations, driving product innovation in this sector. Packaging waste and food waste remain key concerns, prompting manufacturers to explore more sustainable solutions. Food safety and temperature control are paramount in the cold chain, ensuring the highest quality for consumers. Brand loyalty is fostered through effective marketing campaigns and social media engagement. The environmental impact of the frozen food industry is under scrutiny, leading to increased focus on ingredient sourcing and reducing carbon footprint.

Food trends, such as health consciousness and convenience, further influence market dynamics. Online ordering and home delivery services cater to busy consumers, while food service applications expand the market's reach. New product development responds to evolving consumer behavior, with gluten-free and size options becoming increasingly popular. The market's continuous dynamism underscores its relevance in the broader food industry landscape. Consumer preferences, food trends, and technological advancements all contribute to the ongoing unfolding of market activities, ensuring a vibrant and ever-evolving marketplace.

How is this Frozen Pizza Industry segmented?

The frozen pizza industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Regular frozen pizza
  Premium frozen pizza
  Gourmet frozen pizza


Type

  Non-vegetarian toppings
  Vegetarian toppings


Distribution Channel

  Online
  Offline


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Product Insights

The regular frozen pizza segment is estimated to witness significant growth during the forecast period.

The market encompasses a variety of offerings, including ready meals with extended shelf life. Supply chain management plays a crucial role in ensuring product availability and temperature control throughout the distribution process. Marketing campaigns emphasize convenience, affordability, and flavor variety to appeal to consumers. Price points differ based on product innovation, with premium and gourmet pizzas featuring soft crusts, unique toppings, and higher nutritional value commanding a higher cost. Grocery stores and delivery services are key sales channels, with online ordering and home delivery options gaining popularity. Social media platforms are utilized for marketing and consumer engagement, while environmental impact and food trends influence consumer preferences.

Product innovation continues to drive the market, with new offerings catering to dietary restrictions, gluten-free options, and size variations. Food manufacturers prioritize food safety and quality control, implementing stringent measures to minimize food waste and packaging waste. The frozen food industry's carbon footprint is under scrutiny, leading to increased focus on ingredient sourcing and sustainable practices. Consumer behavior and convenience continue to shape the market, with cold chain logistics ensuring product integrity and temperature control during transportation and storage. New product development is a continuous process, with companies focusing on catering to evolving consumer preferences a

Market Size statistics on the Pizza Restaurants industry in the US