In 2024, the pizza restaurant industry's market value in the United States exceeded ** billion U.S. dollars. This showed a decline of *** percent over the previous year.

The market value of the pizza industry in North America was forecast to reach approximately **** billion U.S. dollars in 2022, reflecting the highest projected market value in that year. Following by a small margin was Western Europe, with a projected market value of ** billion U.S. dollars.

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Pizza Market Size 2025-2029

The pizza market size is valued to increase USD 70.1 billion, at a CAGR of 6.8% from 2024 to 2029. Increasing consumption of pizza in developing countries will drive the pizza market.

Major Market Trends & Insights

North America dominated the market and accounted for a 40% growth during the forecast period.
By Distribution Channel - Quick service restaurants (QSR) segment was valued at USD 84.90 billion in 2023
By Type - Non-vegetarian pizza segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 69.42 billion
Market Future Opportunities: USD 70.10 billion
CAGR : 6.8%
North America: Largest market in 2023

Market Summary

The market encompasses a dynamic and ever-evolving industry, driven by various factors shaping its growth and evolution. Core technologies and applications, such as automation and contactless ordering systems, are revolutionizing the way pizza is produced and delivered. The increasing popularity of online food orders through portals and mobile apps has significantly boosted market growth, with over 60% of consumers in the US ordering pizza online in 2020. However, the market faces challenges, including fluctuating prices of food commodities, particularly wheat and cheese, which impact production costs. Despite these challenges, opportunities abound, particularly in developing countries where pizza consumption is on the rise, driven by growing disposable income and Westernization of diets. These trends and more continue to shape the ongoing narrative of the market.

What will be the Size of the Pizza Market during the forecast period?

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How is the Pizza Market Segmented and what are the key trends of market segmentation?

The pizza industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelQuick service restaurants (QSR)Full-service restaurants (FSR)OthersTypeNon-vegetarian pizzaVegetarian pizzaCrust TypeThin CrustThick CrustStuffed CrustGluten-Free CrustProduct TypeFresh PizzaFrozen PizzaChilled PizzaGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Distribution Channel Insights

The quick service restaurants (qsr) segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving the market, toppings distribution continues to shift, with pepperoni and mushrooms remaining popular choices. Cheese melting kinetics is a crucial factor, with advancements in energy efficiency improvements leading to optimized oven temperature control. Sauce viscosity and texture analysis techniques are essential for maintaining consistent product quality. Dough rheology and dough mixing techniques are undergoing innovation to extend shelf life and enhance crust crispness. Microbial contamination and flavor compound analysis are significant concerns, necessitating stringent food safety regulations. Sensory evaluation methods, baking time optimization, and process automation are essential for ensuring product consistency and customer satisfaction. The baking process parameters, including cheese stretching properties and waste reduction strategies, are being optimized for improved efficiency and cost savings. Yeast strain selection, water absorption rate, and packaging material selection are critical aspects of ingredient optimization. Crust browning reaction, gluten development, and leavening agents are essential baking process parameters. Flour protein content, ingredient sourcing, and quality control metrics are crucial for maintaining product consistency and meeting customer expectations. The market is expected to grow significantly, with an estimated 30% of QSRs adopting new technologies to enhance their offerings. Meanwhile, the industry anticipates a 25% increase in demand for customizable pizza options. The focus on ingredient interactions and baking process parameters is driving innovation, with a growing emphasis on reducing baking times and improving energy efficiency. In the realm of waste reduction strategies, there is a notable shift towards using alternative ingredients and improving dough fermentation techniques. Thermal processing effects and dough fermentation are essential aspects of the baking process, with ongoing research aimed at optimizing these parameters for improved product quality and reduced waste.

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The Quick service restaurants (QSR) segment was valued at USD 84.90 billion in 2019 and showed a gradual increase during the forecast period.

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Description:

This dataset contains thoroughly cleaned and transformed data of pizza sales, making it ideal for in-depth analysis and visualization. The data includes key information such as sales dates, pizza types, order quantities, prices, and more. It has been carefully structured to facilitate a wide range of analyses, including sales performance, customer preferences, and seasonal trends.

The dataset allows analysts to explore sales patterns over time, identify best-selling pizza types, and evaluate revenue trends across various periods. Additionally, it can be used to gain insights into customer ordering behavior, peak sales times, and regional preferences.

Features:

Pizza Types: Various types of pizzas sold, including detailed breakdowns of sizes, ingredients, and categories. Sales Data: Information on the number of pizzas sold, revenue generated, and sales by specific periods (days, months, etc.). Order Information: Data on order quantities and combinations, useful for identifying customer preferences and popular menu items. Price Data: Pricing details to evaluate revenue and profit margins. Use Cases:

Performing time-series analysis to discover trends in pizza sales across different seasons and days of the week. Visualizing the distribution of sales across different pizza types and identifying the most and least popular items. Analyzing sales performance to optimize inventory management, marketing strategies, and pricing models. Comparing sales across multiple outlets or regions to identify top-performing locations and customer segments. Whether you're looking to conduct exploratory data analysis, create interactive visualizations, or apply predictive models, this dataset offers a solid foundation for understanding pizza sales dynamics and enhancing business strategies.

🍕🍽️ Pizza Restaurant Sales

Problem: - Pizza restaurant has recently seen a decline in sales and plans to increase them by looking at customer and order data. To do this, the management plans to perform a thorough analysis of order data and consumer behaviour in order to spot important trends and areas for improvement.

Background: - An overview of pizza sales data from January 2015 to December 2015 is given in this report. To find trends and patterns in pizza sales, data was gathered from pizza joints across the United States and analysed.

About the dataset📅¶

This dataset contains 4 tables in CSV format

The Orders table contains the date & time that all table orders were placed

The Order_Details table contains the different pizzas served with each order in the Orders table, and their quantities

The Pizzas table contains the size and price for each distinct pizza in the Order Details table, as well as its broader pizza type

The Pizza_Types table contains details on the pizza types in the Pizzas table, including their name as it appears on the menu, the category it falls under, and its list of ingredients.

The United States pizza market was approximately USD 21.89 Billion in 2024. The market is assessed to grow at a CAGR of 4.10% between 2025 and 2034, reaching a value of USD 32.72 Billion by 2034.

The Pizza Foodservice Market is Segmented by Structure (Chained Outlets and Independent Outlets), Service Model (Delivery-Only (Ghost Kitchens), Dine-In, and Carry-Out/Take-Away), Restaurant Format (Quick-Service (QSR), Fast-Casual, and Full-Service/Casual Dining), Location (Leisure, Lodging, Retail, Standalone, and Travel), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Sales of frozen pizza in the United States amounted to approximately *** billion U.S. dollars in 2024, up from ***** billion U.S. dollars the previous year. Frozen pizza - additional informationPizza is an Italian flatbread made with tomato sauce, cheese and an assortment of toppings such as meats, seafood and vegetables. Frozen pizzas, as well as other convenience foods, have become kitchen staples in many households in the United States. DiGiorno, Red Baron, and Totino's were the leading frozen pizza vendors in the U.S. in 2024, with DiGiorno, a subsidiary of Nestlé, reaching a market share of 16 *******. Private labels were also very popular among U.S. consumers, accounting for an ** percent share of the frozen pizza market. DiGiorno frozen pizza was first introduced into the U.S. market in 1995. All DiGiorno pizza products are manufactured in the Midwest. The company sources all of its ingredients in the United States and its pizza bakeries employ more than ***** people. Apart from DiGiorno, Nestlé owns top frozen pizza brands Tombstone, Jack’s and California Pizza Kitchen.

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US Frozen Pizza Market Size 2024-2028

The us frozen pizza market size is forecast to increase by USD 2.17 billion at a CAGR of 5.15% between 2023 and 2028.

The frozen pizza market In the US is experiencing significant growth due to several key factors. One major trend driving market growth is the longer shelf life of frozen pizza products, making them a convenient option for consumers. Additionally, the convenience of transportation for meal kits, which often include frozen pizza, is another factor fueling market expansion. However, rising health and nutrition concerns related to high-calorie food are posing a challenge to market growth. Consumers are increasingly seeking healthier alternatives, leading to increased competition among manufacturers to offer low-calorie and nutritious frozen pizza options. Overall, the frozen pizza market In the US is expected to continue its growth trajectory, driven by these trends and challenges.

What will be the size of the US Frozen Pizza Market during the forecast period?

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The frozen pizza market In the US continues to thrive, driven by the growing preference for Western-style diets and the convenience of ready-to-eat foods. Consumers increasingly seek high-quality ingredients, with offerings that cater to various dietary needs, such as vegan and plant-based options. Health concerns have fueled demand for frozen pizzas with clean labels, certifications, and minimal processing. Online retail and e-commerce platforms have disrupted traditional sales channels, offering consumers a wider selection and the convenience of home delivery. Frozen pizza types, including thin, extra thin, regular, classic/thick crust, deep-dish, stuffed, rising, and gluten-free varieties, cater to diverse tastes and preferences.Proper storage, transportation, and cold chain logistics are crucial to maintaining quality and preventing spoilage due to temperature fluctuations. Taste and texture remain key considerations, with seasonal fluctuations in consumer preferences influencing market trends.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. TypeNon-vegetarian toppingsVegetarian toppingsDistribution ChannelOfflineOnlineProductRegular frozen pizzaPremium frozen pizzaGourmet frozen pizzaGeographyUS

By Type Insights

The non-vegetarian toppings segment is estimated to witness significant growth during the forecast period.

The US frozen pizza market caters to diverse consumer preferences, with a significant portion dedicated to non-vegetarian toppings. Popular choices include pepperoni, sausage, and bacon, appealing to consumers seeking convenient, nutritious, and hearty meal options. Innovative fusion pizzas, such as BBQ chicken and taco-style, cater to more adventurous palates. These toppings align with popular diets, including keto and high-protein regimens. High-quality ingredients, ready-to-eat convenience, and a variety of crust types, including thin, thick, and gluten-free, further boost market growth. Online retail and e-commerce platforms, including online grocery stores, offer convenient, contactless shopping options for health-conscious consumers. Frozen pizzas' longer shelf life and quick preparation time make them a popular choice for hectic lifestyles.The market also caters to dietary restrictions, such as gluten allergy and celiac disease, with gluten-free and vegan options. Inventory management and production challenges are addressed through advanced freezing technologies, such as liquid nitrogen, ensuring consistent quality and taste.

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The Non-vegetarian toppings segment was valued at USD 4369.40 million in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of US Frozen Pizza Market?

Longer shelf life of frozen pizza products is the key driver of the market.

The US frozen pizza market continues to thrive, driven by the convenience and longer shelf life of ready-to-eat foods that cater to Western-style diets and hectic lifestyles. Frozen pizzas, available in various types such as thin crust, extra thin crust, regular thin crust, classic/thick crust, deep-dish, stuffed crust, rising crust, and gluten-free options, offer consumers high-quality ingredients and a range of meat toppings, cheese, vegan ingredients, and vegetable-based toppings. Health concerns and dietary re

Discover the booming global pizza market! Explore key trends, growth drivers, and major players shaping this $150+ billion industry, projected to maintain a strong CAGR through 2033. Learn about regional market shares, innovative product launches, and the future of pizza.

In 2020, the frozen pizza market had an estimated size of 17.4 billion U.S. dollars. With a forecast compound annual growth rate of close to eight percent the market is predicted to grow to 39.4 billion U.S. dollars by 2031.

Market Size statistics on the Pizza Restaurants industry in the US

Market Size statistics on the Pizza Restaurant Franchises industry in the US

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The Saudi Arabia Pizza Restaurant Market Report is Segmented by Outlet (Chained Outlet, Independent Outlet), Restaurant Type (Cafes and Bars, Cloud Kitchen, Full-Service Restaurants, Quick-Service Restaurants), Menu Type (Traditional Pizza, Gourmet Pizza, Specialty Pizza, Customizable Pizza), and Geography (Central, Western, Eastern, Northern, Southern). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Tons).

Market Size statistics on the Frozen Pizza Production industry in the US

Pizza Sales Market Outlook

The global pizza sales market size was valued at approximately USD 155 billion in 2023 and is projected to reach around USD 232 billion by 2032, growing at a CAGR of 4.6% during the forecast period. One of the key growth factors driving this market is the increasing consumer preference for convenient and ready-to-eat food products. The rise in disposable incomes and changing lifestyles have considerably influenced the consumption patterns, favoring the growth of the pizza sales market.

The burgeoning urban population across the globe is one of the primary factors propelling the growth of the pizza sales market. Urban areas have witnessed a surge in the number of working professionals, leading to a higher demand for quick meal solutions. Pizzas, being a convenient and satisfying meal option, have gained immense popularity, especially among the younger demographic. Moreover, the expansion of online food delivery services has made it easier for consumers to order pizzas from the comfort of their homes, further driving market growth.

Technological advancements in food preparation and delivery have also played a significant role in the growth of the pizza sales market. Innovations such as automated pizza-making machines, drone deliveries, and the use of AI-driven ordering systems have enhanced the efficiency and speed of pizza delivery services. Additionally, the development of new and unique pizza flavors and toppings has attracted a wider customer base, contributing to the market's expansion. The increasing trend of customization, where consumers can choose their own crust type, toppings, and sauces, has also boosted sales significantly.

The increasing awareness and demand for healthier food options have led to the introduction of health-conscious pizza variants. Whole wheat crusts, gluten-free options, and organic toppings are becoming more prevalent, catering to the health-conscious segment of the population. This trend is particularly prominent in developed regions such as North America and Europe, where consumers are more inclined towards maintaining a healthy diet. Additionally, the rising popularity of plant-based diets has led to an increased demand for vegetarian and vegan pizza options, further driving market growth.

Regionally, North America holds the largest share in the pizza sales market, driven by the high consumption rate of fast food in the United States and Canada. Europe follows closely, with countries like Italy, Germany, and the UK being major contributors. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, attributed to the increasing urbanization, rising disposable incomes, and the growing influence of Western food culture. Latin America and the Middle East & Africa are also emerging markets, showing substantial growth potential due to the expanding foodservice industry and changing dietary preferences.

Product Type Analysis

The pizza sales market can be segmented based on product type into frozen pizza, fresh pizza, and pizza kits. The frozen pizza segment holds a significant share of the market due to its long shelf life and convenience. Consumers prefer frozen pizzas as they can be stored for longer periods and cooked easily at home, making them an ideal option for quick meals. The increasing availability of a variety of frozen pizza options, including different crust types, toppings, and sizes, has further driven the growth of this segment.

Fresh pizza, on the other hand, is gaining traction due to the growing demand for freshly prepared food. Many consumers prefer fresh pizzas from restaurants and pizzerias for their superior taste and quality. The expansion of pizza chains and the increasing number of specialty pizza restaurants have significantly contributed to the growth of the fresh pizza segment. Moreover, the trend of dining out and the rising popularity of pizza as a casual dining option have bolstered the sales of fresh pizzas.

Pizza kits are an emerging segment in the pizza sales market, catering to consumers who prefer to prepare their own pizzas at home. These kits typically include pre-measured ingredients such as dough, sauce, and toppings, making the pizza-making process convenient and enjoyable. The rising interest in home cooking and the growing popularity of DIY meal kits have fueled the demand for pizza kits. Additionally, pizza kits provide a customizable option for consumers, allowing them to experiment with different ingredients and create personalized pizzas.

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Frozen Pizza Market Size 2025-2029

The frozen pizza market size is forecast to increase by USD 6.48 billion, at a CAGR of 5.1% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing consumer preference for convenient and affordable meal options. A notable trend in this market is the rising demand for vegan frozen pizzas, as more consumers adopt plant-based diets. However, market growth is not without challenges. Product recalls have emerged as a major obstacle, posing risks to both consumer safety and brand reputation. Manufacturers must prioritize food safety protocols to mitigate these risks and maintain consumer trust. Additionally, with increasing competition, companies must differentiate themselves through product innovation, pricing strategies, and effective marketing campaigns to capture market share.
To capitalize on the growing demand for vegan frozen pizzas, manufacturers can invest in research and development to create unique and delicious offerings that cater to this consumer segment. Meanwhile, implementing robust quality control measures to prevent product recalls is essential to maintain market presence and customer loyalty.

What will be the Size of the Frozen Pizza Market during the forecast period?

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The market continues to evolve, reflecting shifting consumer preferences and advancements in technology. Consumers seek out flavor variety, nutritional value, and dietary accommodations, driving product innovation in this sector. Packaging waste and food waste remain key concerns, prompting manufacturers to explore more sustainable solutions. Food safety and temperature control are paramount in the cold chain, ensuring the highest quality for consumers. Brand loyalty is fostered through effective marketing campaigns and social media engagement. The environmental impact of the frozen food industry is under scrutiny, leading to increased focus on ingredient sourcing and reducing carbon footprint.

Food trends, such as health consciousness and convenience, further influence market dynamics. Online ordering and home delivery services cater to busy consumers, while food service applications expand the market's reach. New product development responds to evolving consumer behavior, with gluten-free and size options becoming increasingly popular. The market's continuous dynamism underscores its relevance in the broader food industry landscape. Consumer preferences, food trends, and technological advancements all contribute to the ongoing unfolding of market activities, ensuring a vibrant and ever-evolving marketplace.

How is this Frozen Pizza Industry segmented?

The frozen pizza industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Regular frozen pizza
  Premium frozen pizza
  Gourmet frozen pizza


Type

  Non-vegetarian toppings
  Vegetarian toppings


Distribution Channel

  Online
  Offline


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Product Insights

The regular frozen pizza segment is estimated to witness significant growth during the forecast period.

The market encompasses a variety of offerings, including ready meals with extended shelf life. Supply chain management plays a crucial role in ensuring product availability and temperature control throughout the distribution process. Marketing campaigns emphasize convenience, affordability, and flavor variety to appeal to consumers. Price points differ based on product innovation, with premium and gourmet pizzas featuring soft crusts, unique toppings, and higher nutritional value commanding a higher cost. Grocery stores and delivery services are key sales channels, with online ordering and home delivery options gaining popularity. Social media platforms are utilized for marketing and consumer engagement, while environmental impact and food trends influence consumer preferences.

Product innovation continues to drive the market, with new offerings catering to dietary restrictions, gluten-free options, and size variations. Food manufacturers prioritize food safety and quality control, implementing stringent measures to minimize food waste and packaging waste. The frozen food industry's carbon footprint is under scrutiny, leading to increased focus on ingredient sourcing and sustainable practices. Consumer behavior and convenience continue to shape the market, with cold chain logistics ensuring product integrity and temperature control during transportation and storage. New product development is a continuous process, with companies focusing on catering to evolving consumer preferences a

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