In the United States, ** percent of food ordered at limited-service restaurants was eaten off the premises in 2018. Carryout orders accounted for ** percent, while only **** percent of orders were delivered to the customer.

Pizza’s slice of the limited-service restaurant industry Pizza establishments accounted for around ** percent of all limited-service restaurants in the United States in 2018. The American Customer Satisfaction Index, which annually measures consumer experiences across the limited-service restaurant industry, found Papa John’s to be the favorite pizza brand of customers – either outright or jointly – for ***** successive years from 2012 to 2019. Consumer spending at quick-service pizza restaurants increased to nearly ** billion U.S. dollars in 2019, with orders of carryout pizza generating approximately ** percent of that total.

What is a limited-service restaurant? There are *** primary types of limited-service restaurants: fast food (also known as quick service) and fast casual. In general, the food available in fast-casual restaurants is regarded to be healthier and of a higher quality. The design of the restaurant interior is also superior, with lighting and music helping to create an ambiance that is more associated with full-service restaurants. In 2018, more than ** percent of food ordered at full-service restaurants in the United States was eaten on the premises.

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US Frozen Pizza Market Size 2024-2028

The us frozen pizza market size is forecast to increase by USD 2.17 billion at a CAGR of 5.15% between 2023 and 2028.

The frozen pizza market In the US is experiencing significant growth due to several key factors. One major trend driving market growth is the longer shelf life of frozen pizza products, making them a convenient option for consumers. Additionally, the convenience of transportation for meal kits, which often include frozen pizza, is another factor fueling market expansion. However, rising health and nutrition concerns related to high-calorie food are posing a challenge to market growth. Consumers are increasingly seeking healthier alternatives, leading to increased competition among manufacturers to offer low-calorie and nutritious frozen pizza options. Overall, the frozen pizza market In the US is expected to continue its growth trajectory, driven by these trends and challenges.

What will be the size of the US Frozen Pizza Market during the forecast period?

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The frozen pizza market In the US continues to thrive, driven by the growing preference for Western-style diets and the convenience of ready-to-eat foods. Consumers increasingly seek high-quality ingredients, with offerings that cater to various dietary needs, such as vegan and plant-based options. Health concerns have fueled demand for frozen pizzas with clean labels, certifications, and minimal processing. Online retail and e-commerce platforms have disrupted traditional sales channels, offering consumers a wider selection and the convenience of home delivery. Frozen pizza types, including thin, extra thin, regular, classic/thick crust, deep-dish, stuffed, rising, and gluten-free varieties, cater to diverse tastes and preferences.Proper storage, transportation, and cold chain logistics are crucial to maintaining quality and preventing spoilage due to temperature fluctuations. Taste and texture remain key considerations, with seasonal fluctuations in consumer preferences influencing market trends.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. TypeNon-vegetarian toppingsVegetarian toppingsDistribution ChannelOfflineOnlineProductRegular frozen pizzaPremium frozen pizzaGourmet frozen pizzaGeographyUS

By Type Insights

The non-vegetarian toppings segment is estimated to witness significant growth during the forecast period.

The US frozen pizza market caters to diverse consumer preferences, with a significant portion dedicated to non-vegetarian toppings. Popular choices include pepperoni, sausage, and bacon, appealing to consumers seeking convenient, nutritious, and hearty meal options. Innovative fusion pizzas, such as BBQ chicken and taco-style, cater to more adventurous palates. These toppings align with popular diets, including keto and high-protein regimens. High-quality ingredients, ready-to-eat convenience, and a variety of crust types, including thin, thick, and gluten-free, further boost market growth. Online retail and e-commerce platforms, including online grocery stores, offer convenient, contactless shopping options for health-conscious consumers. Frozen pizzas' longer shelf life and quick preparation time make them a popular choice for hectic lifestyles.The market also caters to dietary restrictions, such as gluten allergy and celiac disease, with gluten-free and vegan options. Inventory management and production challenges are addressed through advanced freezing technologies, such as liquid nitrogen, ensuring consistent quality and taste.

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The Non-vegetarian toppings segment was valued at USD 4369.40 million in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of US Frozen Pizza Market?

Longer shelf life of frozen pizza products is the key driver of the market.

The US frozen pizza market continues to thrive, driven by the convenience and longer shelf life of ready-to-eat foods that cater to Western-style diets and hectic lifestyles. Frozen pizzas, available in various types such as thin crust, extra thin crust, regular thin crust, classic/thick crust, deep-dish, stuffed crust, rising crust, and gluten-free options, offer consumers high-quality ingredients and a range of meat toppings, cheese, vegan ingredients, and vegetable-based toppings. Health concerns and dietary re

Pizza Ranch ranked as the favorite pizza chain of consumers in the United States in April 2018. The survey, based on questions regarding customer satisfaction, found that Pizza Ranch had a composite loyalty score of ** percent, which was *** percent more than Papa Murphy’s.

The customer is always right The pizza restaurant industry continued to grow in the United States in 2019, highlighted by record figures for the number of store locations and sales generated. Customer satisfaction can provide a major advantage in highly competitive markets, and Pizza Ranch delivers value on all fronts: the company was ranked in the top two for ***** of the ***** customer experience categories, including speed of service, staff friendliness, and atmosphere.

Who are Pizza Ranch? Pizza Ranch was founded in Iowa in 1981 and now has more than *** locations across several states, many of which are in the Midwest of the United States. The company does not feature in the list of leading pizza chains by the number of units or highest sales, but it has become one of the most recognized pizza chains in the Midwest and developed a loyal customer base thanks to its consumer-first mindset.

The United States pizza market was approximately USD 21.89 Billion in 2024. The market is assessed to grow at a CAGR of 4.10% between 2025 and 2034, reaching a value of USD 32.72 Billion by 2034.

Frozen Pizza market has been steadily increasing over recent years, and forecasts suggest a substantial growth trajectory in the upcoming period.

This graph shows the revenue growth of the frozen pizza production industry from 2014 to 2020. By 2020, revenue growth of frozen pizza production in the United States is expected to slow from the 2018 high of *** percent to less than one percent.

In 2018, Alsea, who manage the brands Archies and Domino's pizza, accounted for ****** million U.S. dollars of the pizza market in Colombia. It was followed by PJ Col, who manages the brand Papa John's, with a market value of ***** million U.S. dollars that year.

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Gluten Free Pizza Crust Market Size 2024-2028

The gluten free pizza crust market size is forecast to increase by USD 2.43 billion at a CAGR of 10.87% between 2023 and 2028.

The gluten-free pizza crust market is witnessing significant growth due to the increasing demand for gluten-free products. This trend is driven by the growing number of people with celiac disease or gluten intolerance, as well as those following a gluten-free diet for health reasons. Additionally, the consumer preference for vegan pizza over frozen pizza is also fueling market growth.
However, stringent regulations and the risk of product recalls due to contamination pose challenges for market players. Ensuring compliance with these regulations and implementing robust quality control measures are essential to mitigate these challenges and maintain consumer trust. The market is expected to continue its growth trajectory in the coming years, driven by these trends and the increasing awareness and acceptance of gluten-free food options.

What will be the Size of the Gluten Free Pizza Crust Market During the Forecast Period?

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The gluten-free pizza crust market is a significant segment of the larger gluten-free food products industry, driven by the rising prevalence of autoimmune disorders such as celiac diseases and gluten sensitivity. These conditions affect the small intestine, making it difficult for individuals to digest gluten, a protein found in wheat, barley, and rye. As a result, consumers seek alternatives, leading to increased demand for gluten-free pizza crusts. Rice flour, almond flour, potato starch, and tapioca starch are common ingredients used to create these crusts, catering to various dietary preferences and restrictions. Retail chains, retail outlets, supermarkets and hypermarkets, bakeries, and pizza outlets are key distribution channels.
Consumers prioritize health, energy, insulin management, and the alleviation of sickness symptoms, such as acne, cholesterol, and inflammation, when choosing gluten-free pizza crusts. Conventional pizza crusts, made with wheat, oil, organic sugar, and salt, are increasingly being replaced by their gluten-free counterparts. The market is expected to continue growing, driven by increasing awareness and the expanding availability of these alternatives at various outlets.

How is this Gluten Free Pizza Crust Industry segmented and which is the largest segment?

The gluten free pizza crust industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Conventional
  Organic


Distribution Channel

  Offline
  Online


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    Italy


  APAC



  South America



  Middle East and Africa

By Product Insights

The conventional segment is estimated to witness significant growth during the forecast period.

The gluten-free pizza market is experiencing significant growth due to the rising prevalence of autoimmune disorders, including celiac disease and gluten sensitivity. As a response, numerous food manufacturers have introduced gluten-free pizza crusts made from alternative flours like rice, almond, potato starch, and tapioca starch. Consumers are increasingly seeking gluten-free options to address health concerns related to insulin levels, sickness, acne, cholesterol, and severe health problems. Retail chains, retail outlets, supermarkets and hypermarkets, bakeries, franchise outlets, pizza outlets, and online platforms offer a wide range of gluten-free pizza crusts. Innovative and exotic flavors are gaining popularity, particularly among millennials. Developing economies, such as China, India, Brazil, South Africa, and Indonesia, are emerging markets for gluten-free pizza crusts due to their growing focus on healthy food and improving quality of life.

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The Conventional segment was valued at USD 1.79 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The gluten-free pizza crust market in North America is experiencing significant growth due to the increasing prevalence of autoimmune disorders, particularly celiac disease.Celiac disease affects the small intestine and can lead to severe health problems when individuals consume gluten. In the US, Canada, and

While shifting consumer preferences and a crowded foodservice landscape, fast food restaurants have maintained a steady pace of growth. Over the five years to 2025, industry revenue has expanded at a CAGR of 3.7%, reaching $412.7 billion. Notably, 2025 alone will experience a 1.1% increase in revenue. The trend towards fast casual dining has bolstered the industry, helping fast food chains hold their ground amid fierce competition. As health awareness continues to rise, consumers demand healthier and alternative options to conventional fast food. To an extent, major chains have met this demand by introducing healthier menu selections. Other innovative measures included investments in meat substitutes and introducing various dietary preferences to attract a broader consumer base. However, the shift towards a healthier lifestyle has somewhat dampened demand for traditional fast food staples, leading to a decline in industry profit. Between 2022 and 2025, fast food restaurants have grappled with surging operational costs, including purchase, utility, rent and labor. The collective force of these cost increases has depressed industry profit, reaching 4.4% of revenue in 2025. Higher minimum wages, especially in California, have been detrimental to fast food restaurant's bottom lines, which subsequently boost technology adoption such as AI drive-thus. Over the next five years, the fast food industry is expected to maintain its growth trajectory, albeit slower. With fast casual restaurants on the rise and consumer spending expected to climb, further revenue growth for the fast food industry is expected. However, the environment is forecast to grow slowly for fast food chains, as many segments within the industry approach saturation. Despite these challenges, successful operations in the industry will likely pivot in response to changing consumer preferences. In this evolving scenario, the concept of fast food is likely to expand beyond its traditional confines to include a broader range of choices. However, intense competition within the industry will continue to put downward pressure on prices, and hence, revenue growth is expected to slow over the next five years. Projections indicate a CAGR of 1.0% over the next five years, bringing the industry revenue to $433.6 billion by 2030.

Number of Businesses statistics on the Pizza Restaurants industry in the US

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US Fast Casual Restaurants Market Size 2025-2029

The US fast casual restaurants market size is valued to increase USD 84.5 billion, at a CAGR of 13.7% from 2024 to 2029. Demand for innovation and customization in food menus will drive the US fast casual restaurants market.

Major Market Trends & Insights

By Channel - Dine-in segment was valued at USD 48.90 billion in 2022
By Application - Franchised segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 148.40 billion
Market Future Opportunities: USD 84.50 billion
CAGR from 2024 to 2029 : 13.7%

Market Summary

The Fast Casual Restaurants Market in the US continues to expand, driven by consumer preferences for fresh, customizable meal options. According to recent data, the market is projected to reach a value of USD115.5 billion by 2026, growing at a steady pace. This growth is fueled by the demand for innovation and personalization in food menus, with fast casual restaurants offering a middle ground between the limited offerings of quick-service establishments and the higher prices and longer wait times of full-service restaurants. In response to this trend, fast casual chains have been increasingly focusing on digitalization, streamlining ordering processes and enhancing the customer experience through mobile apps and contactless payment options.
However, this market segment faces intense competition from quick-service restaurants, which have also been adopting similar strategies to cater to evolving consumer preferences. As a result, fast casual restaurants must continue to differentiate themselves through unique menu offerings, efficient operations, and exceptional customer service to maintain their market share. Despite these challenges, the future of the fast casual market in the US remains promising, with opportunities for growth in both urban and suburban areas and the potential to expand beyond traditional brick-and-mortar locations through delivery and catering services.

What will be the Size of the US Fast Casual Restaurants Market during the forecast period?

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How is the Fast Casual Restaurants in US Market Segmented and what are the key trends of market segmentation?

The fast casual restaurants in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Channel

  Dine-in
  Takeaway


Application

  Franchised
  Standalone


Food Type

  Burger/Sandwich
  Pizza/Pasta
  Asian
  Latin American
  Chicken
  Others


Target Audience

  Millennials
  Working Professionals
  Families


Distribution Channel Specificity

  Specialty Chains
  Online Platforms
  Retail Foodservice


Geography

  North America

    US

By Channel Insights

The dine-in segment is estimated to witness significant growth during the forecast period.

Fast casual restaurants in the US, a hybrid of fast food and casual dining, have been continuously evolving since their inception, offering better quality meals with less frozen or processed ingredients. Operational efficiency improvements, such as revenue management techniques and table management systems, have been key to their success. Cost control strategies, including digital menu boards, inventory management software, and marketing automation tools, help maintain profitability. Third-party delivery services and brand positioning strategies cater to the growing demand for convenience. Sustainability initiatives, like food waste reduction and customer loyalty programs, enhance the dining experience and foster long-term relationships.

Kitchen display systems, food safety management, energy efficiency measures, and wait time optimization ensure consistent quality and customer satisfaction. Sales forecasting models, employee retention strategies, labor scheduling software, and restaurant management systems facilitate efficient operations. Data analytics dashboards, social media marketing, online reputation management, and order fulfillment process enhance customer engagement. Peak hour management, online ordering platforms, guest feedback systems, and customer experience metrics provide valuable insights for continuous improvement. Supply chain optimization and employee training programs ensure consistency and quality in menu offerings. According to a recent report, fast casual restaurants account for over 5% of total US foodservice sales.

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The Dine-in segment was valued at USD 48.90 billion in 2019 and showed a gradual increase during the forecast period.

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Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and

Pizza chain powerhouse Domino’s Pizza generated a revenue of **** billion U.S. dollars worldwide in 2024. This shows a slight increase over the previous year. The company's revenue has more than tripled since 2006. Domino’s may be satisfied, but are the customers? Domino's ranked as the world’s sixth leading quick service restaurants in terms of brand value in 2024. That year, the pizza chain's brand was worth over **** billion U.S. dollars. When looking at the American Customer Satisfaction Index (ACSI) score of Domino's Pizza in 2024, the company received a score of ** out of 100 in 2024. Global growth While the largest share of Domino’s restaurants across the world are in the United States, they have increasingly spread abroad. The number of international restaurants has more than tripled since 2006. In 2023, there were over ****** non-domestically situated Domino's stores.

The Quick Service Restaurant Market Report is Segmented by Cuisine (Burger/Sandwich, Pizza/Pasta, Meat-Based Cuisine, and More), by Structure (Independent Outlets and Chained/Franchised Outlets), by Service Model (Dine-In, Drive-Thru, Tae-Away/Walk-up Counter, and More), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The U.S. Fast Food & Quick Service Restaurant (QSR) Market Size Was Worth USD 405 Billion in 2023 and Is Expected To Reach USD 663 Billion by 2032, CAGR of 10.3%.

The market value of the pizza industry in North America was forecast to reach approximately **** billion U.S. dollars in 2022, reflecting the highest projected market value in that year. Following by a small margin was Western Europe, with a projected market value of ** billion U.S. dollars.

Consumers in the United States spent around **** billion U.S. dollars within the quick service pizza restaurant industry in 2024. This showed an increase of nearly two percent over the previous year's figure of **** billion U.S. dollars.

In 2018, sandwich chain Subway was ranked as the leading quick-service restaurant (QSR) brand in the United States. The index rankings measured the strength of brands in the industry, evaluating key consumer segments such as brand quality, reputation, and customer satisfaction.

Subway still hungry for success Subway received an index score of 30.5 in 2018, topping the rankings ahead of burger chain Wendy’s and pizza chain Pizza Hut. The company has grown into one of the most valuable QSR brands worldwide and operates around 41,600 stores. Subway opened its first store in Connecticut in 1965, selling 312 sandwiches on its first day. The company now dominates the QSR sandwich segment in the United States, with systemwide sales generating around 10.2 billion U.S. dollars in 2019.

The rise of the fast-food franchise Consumer spending in the QSR industry increased each year in the U.S. from 2009 to 2018, but dropped by around 20 billion U.S. dollars in 2019. The industry includes both domestic company-owned restaurants and franchised stores. In 2019, there were an estimated 196,794 QSR franchise establishments across the country, and the franchise industry had an overall workforce of around 3.9 million employees.

The quick service restaurant (QSR) industry in the United States generated a revenue of ***** billion U.S. dollars in 2009. Major players in the QSR industry include household names such as McDonald’s, Burger King, and Yum Brands (KFC, Pizza Hut, Taco Bell). Out of the leading QSR chains, McDonald's contributed the most to the overall revenue of the U.S. fast food industry, with Starbucks following in a not-so-close second place.