In 2017, the global pizza market had an estimated sales volume of 264,000 tons in foodservice and close to 1.9 million tons in retail. By 2027, the sales volume of the foodervice pizza market was forecast to reach 317,000 tons, while for retail it would increase to more than 2.3 million tons.

Pizza restaurants have suffered revenue declines due to growing competition and some economic volatility over the past five years. Still, demand for pizza restaurants has persisted, despite and somewhat because of the high inflation and economic uncertainty. Pizza is a mainstay in many US households, but other restaurants have begun selling it, and various at-home options exist (frozen pizza). Further, rising health consciousness among Americans has lowered demand for pizzas. Pizza restaurant revenue has been falling at a CAGR of 2.9% over the past five years and is expected to reach $49.5 billion in 2025, when revenue will fall an estimated 0.3%. Pizza is generally viewed as a fast-casual food option, with most consumers ordering it as a takeout meal at home. During the pandemic, this trend only increased, providing consumers with a relatively inexpensive dining option that could be obtained through minimal contact with others. Moreover, it is considered a good lunch option for time-crunched families, especially when sold by the slice and as a dinner option. As a result, when economic conditions improve or deteriorate, demand for pizza remains steady. The greatest threat to pizza restaurants tends to be the consumer's penchant for healthier food options. But many owners have combated this by offering health-conscious items like low-fat pizza, salads and others. Other restaurants have opted to boost profit by providing a range of gourmet options and non-pizza food options to varying degrees of success. Growth will return over the next five years, with revenue rising an annualized 1.6% to $53.4 billion. However, saturation will result in greater internal competition, as the number of pizza restaurants rises. Depending on the area of operation, some restaurants will endure a slight slowdown in growth, while others will have to increase marketing campaigns and fight to maintain their customer base. As during previous periods, a rise in health-conscious consumers will continue to threaten potential growth, but restaurants that are able and willing to provide a range of healthier options should fare well.

The Pizza Foodservice Market is Segmented by Structure (Chained Outlets and Independent Outlets), by Service Model (Delivery-Only (Ghost Kitchens), Dine-In, and Carry-Out / Take-Away), by Restaurant Format (Quick-Service (QSR), Fast-Casual, and Full-Service / Casual Dining), by Location (Leisure, Lodging, Retail, Standalone, and Travel), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

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Pizza Market Size 2025-2029

The pizza market size is valued to increase USD 70.1 billion, at a CAGR of 6.8% from 2024 to 2029. Increasing consumption of pizza in developing countries will drive the pizza market.

Major Market Trends & Insights

North America dominated the market and accounted for a 40% growth during the forecast period.
By Distribution Channel - Quick service restaurants (QSR) segment was valued at USD 84.90 billion in 2023
By Type - Non-vegetarian pizza segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 69.42 billion
Market Future Opportunities: USD 70.10 billion
CAGR : 6.8%
North America: Largest market in 2023

Market Summary

The market encompasses a dynamic and ever-evolving industry, driven by various factors shaping its growth and evolution. Core technologies and applications, such as automation and contactless ordering systems, are revolutionizing the way pizza is produced and delivered. The increasing popularity of online food orders through portals and mobile apps has significantly boosted market growth, with over 60% of consumers in the US ordering pizza online in 2020. However, the market faces challenges, including fluctuating prices of food commodities, particularly wheat and cheese, which impact production costs. Despite these challenges, opportunities abound, particularly in developing countries where pizza consumption is on the rise, driven by growing disposable income and Westernization of diets. These trends and more continue to shape the ongoing narrative of the market.

What will be the Size of the Pizza Market during the forecast period?

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How is the Pizza Market Segmented and what are the key trends of market segmentation?

The pizza industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelQuick service restaurants (QSR)Full-service restaurants (FSR)OthersTypeNon-vegetarian pizzaVegetarian pizzaCrust TypeThin CrustThick CrustStuffed CrustGluten-Free CrustProduct TypeFresh PizzaFrozen PizzaChilled PizzaGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Distribution Channel Insights

The quick service restaurants (qsr) segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving the market, toppings distribution continues to shift, with pepperoni and mushrooms remaining popular choices. Cheese melting kinetics is a crucial factor, with advancements in energy efficiency improvements leading to optimized oven temperature control. Sauce viscosity and texture analysis techniques are essential for maintaining consistent product quality. Dough rheology and dough mixing techniques are undergoing innovation to extend shelf life and enhance crust crispness. Microbial contamination and flavor compound analysis are significant concerns, necessitating stringent food safety regulations. Sensory evaluation methods, baking time optimization, and process automation are essential for ensuring product consistency and customer satisfaction. The baking process parameters, including cheese stretching properties and waste reduction strategies, are being optimized for improved efficiency and cost savings. Yeast strain selection, water absorption rate, and packaging material selection are critical aspects of ingredient optimization. Crust browning reaction, gluten development, and leavening agents are essential baking process parameters. Flour protein content, ingredient sourcing, and quality control metrics are crucial for maintaining product consistency and meeting customer expectations. The market is expected to grow significantly, with an estimated 30% of QSRs adopting new technologies to enhance their offerings. Meanwhile, the industry anticipates a 25% increase in demand for customizable pizza options. The focus on ingredient interactions and baking process parameters is driving innovation, with a growing emphasis on reducing baking times and improving energy efficiency. In the realm of waste reduction strategies, there is a notable shift towards using alternative ingredients and improving dough fermentation techniques. Thermal processing effects and dough fermentation are essential aspects of the baking process, with ongoing research aimed at optimizing these parameters for improved product quality and reduced waste.

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The Quick service restaurants (QSR) segment was valued at USD 84.90 billion in 2019 and showed a gradual increase during the forecast period.

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The number of businesses in the pizza restaurant sector in the United States increased by almost one percent from 2023 to 2024. In 2024, the number of businesses in this sector reached 74,077.

In 2022, the global pizza market had an estimated sales volume of over 2.4 million tons. Western Europe accounted for the majority of sales, totaling close to 1.3 mllion tons, followed by North America where the sales volume reached 845,000 tons.

According to Cognitive Market Research, the global Pizza Market size was USD 151254.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 60501.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 45376.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 34788.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 7562.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 3025.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4 % from 2024 to 2031.

Market Dynamics of Pizza Market

Key Drivers for Pizza Market

A rise in the popularity of various pizza styles and toppings is fueling demand for pizza

Consumers are increasingly seeking unique pizza experiences due to the growing popularity of diverse pizza styles and toppings. This trend is driving demand for innovative and gourmet pizza option. From traditional classics to exotic ingredients and fusion styles, the wide range caters to diverse tastes and preferences. Innovation such as, vegan toppings, gluten-free bases, stuffed crusts and styles like Detroit pizza with crispy edges are gaining popularity. Additionally, there is also a rise in demand for regional tastes and unusually appealing combinations. Pizzerias are driven to provide a wider variety of inventive pizzas as a result of the trend toward customization and culinary experimentation, which improves customer happiness and engagement and drives market growth. The market is rapidly expanding, with both established global brands and emerging pizzerias offering a unique menu, while catering to different dietary preferences.

For instance,

In India, pizzas are made with Indian sauces and local spiced toppings like paneer, makhani gravy, chicken tikka and varied spices.
Turkish Pide pizza resembles a boat, and is filled with various toppings like minced meat, cheese and eggs.

(Source:https://timesofindia.indiatimes.com/life-style/food-news/this-is-how-pizza-has-changed-over-the-years/articleshow/102827915.cms)

Increasing popularity of online ordering platforms are driving growth

The expansion of the global pizza market is significantly impacted by the popularity of online ordering. Rapid urbanization and busy lifestyles have left consumers desiring for ease and convenience. Pizza emerges as the popular choice for busy and hectic lifestyles that demand quick, hassle-free meal options. Its ease of preparation and delivery makes it preferred choice for meals on the go. Customers' growing reliance on online ordering to get their favorite pizzas from their favorite restaurants has driven a sharp surge in pizza sales. Higher consumption rates and improvements in ordering and delivery services are fueled by this shift towards convenience, which also attracts a wide range of customers and expands the market. Furthermore, collaborations with delivery platforms allow pizzerias to leverage existing logistics and tap into a larger consumer base.

Key Restraints Factor for Pizza Market

Increasing health-consciousness and a shift from fast-food is driving people away

The global pizza market faces restraints due to changing consumer preference and a desire for healthy-alternatives and avoiding fast-food. Consumers are becoming more aware and conscious of the nutritional content in their meals and are actively seeking healthier options. This trend is particular popular among younger generations, including millennials and Gen Z who prefer to active and healthy lifestyles. Additionally, the rise of gym culture is causing people to shift to healthy and nutritional alternatives. Social media plays an active role in influencing people to look their best, thereby encouraging them to eat clean. This shift is driven by a wider trend of conscious eating, with consumers seeking lower-calorie options, glut...

The market is expected to grow from USD 22,692.2 Million in 2025 to USD 38,761.5 Million by 2035, at a CAGR of 5.5% during the forecast period. The penetration of frozen food retail chains, development of freezing technology ,availability of products through online grocery store, availability of frozen products are major factors that are expected to fuel the growth of the market. Food companies are focusing on a wider audience, and brands are striving to enhance taste, texture, and nutrition while minimizing artificial preservatives.

Market Metrics

Metric	Value
Market Size (2025E)	USD 22,692.2 Million
Market Value (2035F)	USD 38,761.5 Million
CAGR (2025 to 2035)	5.5%

Country wise Outlook

Country	CAGR (2025 to 2035)
United States	5.3%

Country	CAGR (2025 to 2035)
United Kingdom	5.4%

Region	CAGR (2025 to 2035)
European Union (EU)	5.6%

Country	CAGR (2025 to 2035)
Japan	5.5%

Country	CAGR (2025 to 2035)
South Korea	5.7%

Segmentation Outlook

Crust Type	Market Share (2025)
Thin Crust	58.3%

Toppings	Market Share (2025)
Cheese	62.7%

Competitive Outlook

Company Name	Estimated Market Share (%)
Frozen Specialties Inc.	18-22%
Jubilant Foodworks Limited	14-18%
Convenio Foods Pvt. Ltd	12-16%
Giovanni’s Frozen Pizza	10-14%
Monte Pizza Crust B.V	8-12%
Other Companies (combined)	30-40%

Market Size statistics on the Pizza Restaurants industry in the US

The United States pizza market was approximately USD 21.89 Billion in 2024. The market is assessed to grow at a CAGR of 4.10% between 2025 and 2034, reaching a value of USD 32.72 Billion by 2034.

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US Frozen Pizza Market Size 2024-2028

The us frozen pizza market size is forecast to increase by USD 2.17 billion at a CAGR of 5.15% between 2023 and 2028.

The frozen pizza market In the US is experiencing significant growth due to several key factors. One major trend driving market growth is the longer shelf life of frozen pizza products, making them a convenient option for consumers. Additionally, the convenience of transportation for meal kits, which often include frozen pizza, is another factor fueling market expansion. However, rising health and nutrition concerns related to high-calorie food are posing a challenge to market growth. Consumers are increasingly seeking healthier alternatives, leading to increased competition among manufacturers to offer low-calorie and nutritious frozen pizza options. Overall, the frozen pizza market In the US is expected to continue its growth trajectory, driven by these trends and challenges.

What will be the size of the US Frozen Pizza Market during the forecast period?

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The frozen pizza market In the US continues to thrive, driven by the growing preference for Western-style diets and the convenience of ready-to-eat foods. Consumers increasingly seek high-quality ingredients, with offerings that cater to various dietary needs, such as vegan and plant-based options. Health concerns have fueled demand for frozen pizzas with clean labels, certifications, and minimal processing. Online retail and e-commerce platforms have disrupted traditional sales channels, offering consumers a wider selection and the convenience of home delivery. Frozen pizza types, including thin, extra thin, regular, classic/thick crust, deep-dish, stuffed, rising, and gluten-free varieties, cater to diverse tastes and preferences.Proper storage, transportation, and cold chain logistics are crucial to maintaining quality and preventing spoilage due to temperature fluctuations. Taste and texture remain key considerations, with seasonal fluctuations in consumer preferences influencing market trends.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. TypeNon-vegetarian toppingsVegetarian toppingsDistribution ChannelOfflineOnlineProductRegular frozen pizzaPremium frozen pizzaGourmet frozen pizzaGeographyUS

By Type Insights

The non-vegetarian toppings segment is estimated to witness significant growth during the forecast period.

The US frozen pizza market caters to diverse consumer preferences, with a significant portion dedicated to non-vegetarian toppings. Popular choices include pepperoni, sausage, and bacon, appealing to consumers seeking convenient, nutritious, and hearty meal options. Innovative fusion pizzas, such as BBQ chicken and taco-style, cater to more adventurous palates. These toppings align with popular diets, including keto and high-protein regimens. High-quality ingredients, ready-to-eat convenience, and a variety of crust types, including thin, thick, and gluten-free, further boost market growth. Online retail and e-commerce platforms, including online grocery stores, offer convenient, contactless shopping options for health-conscious consumers. Frozen pizzas' longer shelf life and quick preparation time make them a popular choice for hectic lifestyles.The market also caters to dietary restrictions, such as gluten allergy and celiac disease, with gluten-free and vegan options. Inventory management and production challenges are addressed through advanced freezing technologies, such as liquid nitrogen, ensuring consistent quality and taste.

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The Non-vegetarian toppings segment was valued at USD 4369.40 million in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of US Frozen Pizza Market?

Longer shelf life of frozen pizza products is the key driver of the market.

The US frozen pizza market continues to thrive, driven by the convenience and longer shelf life of ready-to-eat foods that cater to Western-style diets and hectic lifestyles. Frozen pizzas, available in various types such as thin crust, extra thin crust, regular thin crust, classic/thick crust, deep-dish, stuffed crust, rising crust, and gluten-free options, offer consumers high-quality ingredients and a range of meat toppings, cheese, vegan ingredients, and vegetable-based toppings. Health concerns and dietary re

The size of the U.S. Frozen Pizza Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 6.9 % during the forecast period. One convenience food that US citizens enjoy all over the place is frozen pizza. It often consists of pre-baked crust and some tomato sauce topping, cheese and other toppings. Frozen pizzas could be made on different types of crusts and are available according to the varied tastes of their target market. They are mostly sold in standardized sizes, personal, medium, or family size, and are easy to prepare by baking in a conventional oven. The market for frozen pizza has grown in the U.S. as consumers demand more convenient, affordable meal solutions. Brands like DiGiorno, Totino's, and Red Baron are household names. While frozen pizza is convenient, it may not be as healthy as freshly made pizza because of higher sodium levels and preservatives. Still, it is a favorite and accessible meal.

Global frozen pizza market worth at USD 26.36 Billion in 2024, is expected to surpass USD 46.24 Billion by 2034, with a CAGR of 5.78% from 2025 to 2034

Frozen Pizza Market size is expected to be worth around USD 44.3 Bn by 2034, from USD 21.7 Bn in 2024, growing at a CAGR of 7.4%

Frozen White Pizza Market Outlook

According to our latest research, the global frozen white pizza market size reached USD 2.8 billion in 2024, reflecting a robust expansion trajectory. The market is projected to grow at a CAGR of 6.7% from 2025 to 2033, reaching an estimated value of USD 5.2 billion by 2033. This impressive growth is propelled by evolving consumer preferences for convenient, premium-quality meal solutions, rising demand for healthier frozen food options, and the ongoing innovation in pizza formulations and toppings. As per our analysis, the frozen white pizza segment is emerging as a prominent category within the broader frozen pizza industry, driven by shifting dietary trends and a growing appetite for gourmet and artisanal flavors.

One of the primary growth factors of the frozen white pizza market is the increasing consumer inclination toward premium and healthier alternatives in the frozen foods sector. Unlike traditional tomato-based pizzas, white pizzas are characterized by the absence of tomato sauce, instead featuring a base of cheese, olive oil, garlic, and various herbs. This unique formulation appeals to consumers seeking less acidic, lactose-friendly, or gourmet-style options. Additionally, the heightened awareness regarding the nutritional aspects of food has led manufacturers to introduce variants with organic ingredients, gluten-free crusts, and reduced sodium content. These innovations cater to health-conscious individuals and those with specific dietary restrictions, significantly broadening the market’s consumer base and driving steady growth.

Another significant driver is the rapid expansion of modern retail formats and the proliferation of online grocery platforms. Supermarkets, hypermarkets, and convenience stores have enhanced the accessibility and visibility of frozen white pizza products, making them widely available to urban and suburban consumers. The convenience of online retail, coupled with advancements in cold chain logistics, has further accelerated market penetration, enabling consumers to purchase frozen pizzas from the comfort of their homes. This shift in purchasing behavior, fueled by busy lifestyles and a preference for quick meal solutions, has led to a surge in demand for high-quality frozen white pizzas. Additionally, aggressive marketing campaigns and attractive promotional offers by leading brands have played a crucial role in boosting product awareness and trial rates.

The ongoing culinary trend toward gourmet and artisanal foods has also contributed to the robust growth of the frozen white pizza market. Consumers are increasingly seeking unique flavor experiences and are willing to pay a premium for specialty products that offer restaurant-quality taste and ingredients. Manufacturers have responded by launching innovative white pizza variants with diverse toppings such as exotic cheeses, roasted vegetables, and specialty meats. The introduction of limited-edition flavors and collaborations with renowned chefs have further elevated the market’s appeal, attracting a sophisticated consumer segment. As food service establishments and quick-service restaurants begin to incorporate frozen white pizzas into their offerings, the market is poised for even greater expansion in both retail and food service channels.

From a regional perspective, North America continues to dominate the frozen white pizza market, accounting for the largest share in 2024. The region’s established frozen food infrastructure, high consumer spending power, and strong culture of pizza consumption have created a fertile ground for market growth. Europe follows closely, driven by a rich tradition of pizza innovation and a growing preference for healthier frozen food options. Meanwhile, the Asia Pacific region is witnessing the fastest growth, attributed to rapid urbanization, rising disposable incomes, and increasing westernization of diets. Latin America and the Middle East & Africa are also emerging as promising markets, albeit from a smaller base, as frozen food adoption accelerates in these regions. This diverse regional landscape underscores the global potential and dynamic nature of the frozen white pizza market.

Product Type Analysis

The product type segment of the frozen white pizza market is highly diversified, offering consumers a wide array of choices to suit varying taste preferences and dietary requirements. Thin crust white pizzas are particularly popular among health-conscious c

The Frozen Pizza Market Report is Segmented by Crust Type (Thin Crust, Regular/Traditional Crust, Stuffed Crust, and Other Crust), Topping (Meat-Based, Vegetable, and More), Category (Free-Form, and Conventional), Distribution Channel (Foodservice, and Retail), and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

According to the data, for the 12 weeks ending July 14, 2024, Uno was the leading refrigerated pizza and pizza kit brand of the United States, after private labels, with sales amounting to over 340,000 units. Panera Bread followed, with sales reaching close to 289,000 units.

India Pizza Market was valued at USD 5.44 billion in 2025 and is expected to reach USD 9.33 billion by 2031 with a CAGR of 9.46%

Pages	81
Market Size	2025: USD 5.44 Billion
Forecast Market Size	2031: USD 9.33 Billion
CAGR	2026-2031: 9.46%
Fastest Growing Segment	Thin Crust
Largest Market	North
Key Players	1. Jubilant FoodWorks Limited (Domino’s) 2. Devyani International Limited (Pizza Hut) 3. Om Pizza & Eats India Private Limited (Papa John’s) 4. Harnessing Harvest Private Limited (Little Caesars) 5. La Pino'z Pizza Private Limited 6. Rebel Foods Private Limited (Oven Story) Eagle Boys India Private Limited 7. Chicago Pizza Franchise 8. Smokin' Joe's Pizza Private Limited 9. Upper Crust Foods Pvt Ltd. (Upper Crust Foods Pvt Ltd.)

The global vegan frozen pizza market is estimated to be worth USD 1,023.9 million in 2025. It is projected to reach a value of USD 2,537.6 million by 2035, expanding at a CAGR of 9.5% over the assessment period of 2025 to 2035.

Attributes	Description
Estimated Global Vegan Frozen Pizza Business Size (2025E)	USD 1,023.9 million
Projected Global Vegan Frozen Pizza Business Value (2035F)	USD 2,537.6 million
Value-based CAGR (2025 to 2035)	9.5%

Country-wise Analysis

Country	CAGR (2025 to 2035)
USA	9.5%
UK	8.2%
France	7.6%
Germany	7.8%
Italy	7.4%
South Korea	8.0%
Japan	7.9%
China	10.1%
Australia	7.5%
New Zealand	7.3%

Segment-wise Analysis

Segment	Value Share (2025)
Conventional(By Nature)	78%

Segment	Value Share (2025)
Tubs(By Packaging Type)	65%

Competitive Outlook

Company Name	Estimated Market Share (%)
Amy's Kitchen	18-22%
Daiya Foods	15-18%
Sweet Earth Foods	12-16%
The White Rabbit Pizza Co.	8-12%
Tofurky Company	6-10%
Other Companies (Combined)	30-40%

The Saudi Arabia Pizza Restaurant Market Report is Segmented by Outlet (Chained Outlet, Independent Outlet), Restaurant Type (Cafes and Bars, Cloud Kitchen, Full-Service Restaurants, Quick-Service Restaurants), Menu Type (Traditional Pizza, Gourmet Pizza, Specialty Pizza, Customizable Pizza), and Geography (Central, Western, Eastern, Northern, Southern). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Tons).