In 2023, the market size of the pizza delivery and takeaway sector in the United Kingdom decreased for the first time since 2012, reaching *** billion British pounds. However, the industry was forecast to grow in the following year, reaching *** billion British pounds.

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Pizza Market Size 2025-2029

The pizza market size is valued to increase USD 70.1 billion, at a CAGR of 6.8% from 2024 to 2029. Increasing consumption of pizza in developing countries will drive the pizza market.

Major Market Trends & Insights

North America dominated the market and accounted for a 40% growth during the forecast period.
By Distribution Channel - Quick service restaurants (QSR) segment was valued at USD 84.90 billion in 2023
By Type - Non-vegetarian pizza segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 69.42 billion
Market Future Opportunities: USD 70.10 billion
CAGR : 6.8%
North America: Largest market in 2023

Market Summary

The market encompasses a dynamic and ever-evolving industry, driven by various factors shaping its growth and evolution. Core technologies and applications, such as automation and contactless ordering systems, are revolutionizing the way pizza is produced and delivered. The increasing popularity of online food orders through portals and mobile apps has significantly boosted market growth, with over 60% of consumers in the US ordering pizza online in 2020. However, the market faces challenges, including fluctuating prices of food commodities, particularly wheat and cheese, which impact production costs. Despite these challenges, opportunities abound, particularly in developing countries where pizza consumption is on the rise, driven by growing disposable income and Westernization of diets. These trends and more continue to shape the ongoing narrative of the market.

What will be the Size of the Pizza Market during the forecast period?

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How is the Pizza Market Segmented and what are the key trends of market segmentation?

The pizza industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelQuick service restaurants (QSR)Full-service restaurants (FSR)OthersTypeNon-vegetarian pizzaVegetarian pizzaCrust TypeThin CrustThick CrustStuffed CrustGluten-Free CrustProduct TypeFresh PizzaFrozen PizzaChilled PizzaGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Distribution Channel Insights

The quick service restaurants (qsr) segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving the market, toppings distribution continues to shift, with pepperoni and mushrooms remaining popular choices. Cheese melting kinetics is a crucial factor, with advancements in energy efficiency improvements leading to optimized oven temperature control. Sauce viscosity and texture analysis techniques are essential for maintaining consistent product quality. Dough rheology and dough mixing techniques are undergoing innovation to extend shelf life and enhance crust crispness. Microbial contamination and flavor compound analysis are significant concerns, necessitating stringent food safety regulations. Sensory evaluation methods, baking time optimization, and process automation are essential for ensuring product consistency and customer satisfaction. The baking process parameters, including cheese stretching properties and waste reduction strategies, are being optimized for improved efficiency and cost savings. Yeast strain selection, water absorption rate, and packaging material selection are critical aspects of ingredient optimization. Crust browning reaction, gluten development, and leavening agents are essential baking process parameters. Flour protein content, ingredient sourcing, and quality control metrics are crucial for maintaining product consistency and meeting customer expectations. The market is expected to grow significantly, with an estimated 30% of QSRs adopting new technologies to enhance their offerings. Meanwhile, the industry anticipates a 25% increase in demand for customizable pizza options. The focus on ingredient interactions and baking process parameters is driving innovation, with a growing emphasis on reducing baking times and improving energy efficiency. In the realm of waste reduction strategies, there is a notable shift towards using alternative ingredients and improving dough fermentation techniques. Thermal processing effects and dough fermentation are essential aspects of the baking process, with ongoing research aimed at optimizing these parameters for improved product quality and reduced waste.

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The Quick service restaurants (QSR) segment was valued at USD 84.90 billion in 2019 and showed a gradual increase during the forecast period.

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Revenue is expected to inch up at a compound annual rate of 0.5% to £4.2 billion over the five years through 2025-26. Growing consumer preference for convenience and affordability has boosted demand for pizza delivery and takeaways. Brands across the industry have worked to boost their customer reach, making it easier for customers to receive their orders and driving sales. Large pizza chains like Domino's and Pizza Hut have developed well-established, easy-to-use websites and mobile apps to assist consumers. Small companies have utilised the proliferation of online food delivery platforms like Deliveroo and Uber Eats to enhance their reach. This has made it even more convenient for consumers to purchase a pizza, underpinning revenue growth. Income pressures and cost hikes have restricted revenue growth and slashed profit since 2022-23. With inflation reaching 3.8% in the 12 months to August 2025, this is driving more low-income consumers towards cheap fast-food restaurants, though many others are also cutting out discretionary spending on eating out. Also, the average spend per order is travelling downwards as consumers trade down from premium pizzas to more basic options to cut costs. As a result, revenue growth is restricted to just 0.7% in 2025-26. Additionally, there is significant upward pressure on food prices and wage costs, significantly impacting pizza takeaway establishments' profit prospects. This is causing industry names to be cautious with opening new stores, limiting the opportunity for sales and revenue expansion. Revenue is expected to climb at a compound annual rate of 2.4% to £4.7 billion over the five years through 2030-31. In the medium term, pizza takeaways will continue to face challenging operating conditions thanks to increased wage costs and ongoing supply chain disruptions. Yet, new menus to suit changing consumer tastes and to fight back against competition from other takeaway outlets will help to attract sales. Additionally, big brands are determined to go ahead with long-term expansion plans and smaller brands can succeed by focusing on niche markets, boosting the industry’s scope. Furthermore, automation technology provides an opportunity for pizza brands to minimise labour costs, improving profit. However, the implementation of the junk food ad ban in January 2026 could present a new challenge by reducing brand awareness.

In 2022/2023, an average of ** grams of pizza was consumed per person per week: ** grams from frozen or not frozen pizzas and ** grams from takeaway pizzas. For takeaway, consumption was highest in 2015/16. The UK pizza market in more detail On top of the pizza eaten at home consumers ate ** grams per week out of home in 2018/19 and 2019/20. However, due to the COVID-19 pandemic, in 2020/21, on average only ***** gram were consumed out of home. In 2021/22, out of home pizza consumption rose to **** gram per week. Consumers in the UK spend on average more on takeaway pizza than on frozen pizza. Spending in 2020/21 saw this pattern reversed for the first time since 2013. The following year, spending on takeaway pizzas declined even more, as compared to spending on frozen pizzas. Germany’s pizza market German consumers ate an estimated *** thousand tons of frozen pizza. About ** percent of German consumers were aware of the Pizza Hut brand, while ** percent were aware of Dr.Oetker frozen pizza brands Ristorante and Die Ofenfrische.

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Frozen Pizza Market Size 2025-2029

The frozen pizza market size is forecast to increase by USD 6.48 billion, at a CAGR of 5.1% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing consumer preference for convenient and affordable meal options. A notable trend in this market is the rising demand for vegan frozen pizzas, as more consumers adopt plant-based diets. However, market growth is not without challenges. Product recalls have emerged as a major obstacle, posing risks to both consumer safety and brand reputation. Manufacturers must prioritize food safety protocols to mitigate these risks and maintain consumer trust. Additionally, with increasing competition, companies must differentiate themselves through product innovation, pricing strategies, and effective marketing campaigns to capture market share.
To capitalize on the growing demand for vegan frozen pizzas, manufacturers can invest in research and development to create unique and delicious offerings that cater to this consumer segment. Meanwhile, implementing robust quality control measures to prevent product recalls is essential to maintain market presence and customer loyalty.

What will be the Size of the Frozen Pizza Market during the forecast period?

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The market continues to evolve, reflecting shifting consumer preferences and advancements in technology. Consumers seek out flavor variety, nutritional value, and dietary accommodations, driving product innovation in this sector. Packaging waste and food waste remain key concerns, prompting manufacturers to explore more sustainable solutions. Food safety and temperature control are paramount in the cold chain, ensuring the highest quality for consumers. Brand loyalty is fostered through effective marketing campaigns and social media engagement. The environmental impact of the frozen food industry is under scrutiny, leading to increased focus on ingredient sourcing and reducing carbon footprint.

Food trends, such as health consciousness and convenience, further influence market dynamics. Online ordering and home delivery services cater to busy consumers, while food service applications expand the market's reach. New product development responds to evolving consumer behavior, with gluten-free and size options becoming increasingly popular. The market's continuous dynamism underscores its relevance in the broader food industry landscape. Consumer preferences, food trends, and technological advancements all contribute to the ongoing unfolding of market activities, ensuring a vibrant and ever-evolving marketplace.

How is this Frozen Pizza Industry segmented?

The frozen pizza industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Regular frozen pizza
  Premium frozen pizza
  Gourmet frozen pizza


Type

  Non-vegetarian toppings
  Vegetarian toppings


Distribution Channel

  Online
  Offline


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Product Insights

The regular frozen pizza segment is estimated to witness significant growth during the forecast period.

The market encompasses a variety of offerings, including ready meals with extended shelf life. Supply chain management plays a crucial role in ensuring product availability and temperature control throughout the distribution process. Marketing campaigns emphasize convenience, affordability, and flavor variety to appeal to consumers. Price points differ based on product innovation, with premium and gourmet pizzas featuring soft crusts, unique toppings, and higher nutritional value commanding a higher cost. Grocery stores and delivery services are key sales channels, with online ordering and home delivery options gaining popularity. Social media platforms are utilized for marketing and consumer engagement, while environmental impact and food trends influence consumer preferences.

Product innovation continues to drive the market, with new offerings catering to dietary restrictions, gluten-free options, and size variations. Food manufacturers prioritize food safety and quality control, implementing stringent measures to minimize food waste and packaging waste. The frozen food industry's carbon footprint is under scrutiny, leading to increased focus on ingredient sourcing and sustainable practices. Consumer behavior and convenience continue to shape the market, with cold chain logistics ensuring product integrity and temperature control during transportation and storage. New product development is a continuous process, with companies focusing on catering to evolving consumer preferences a

The United Kingdom Full Service Restaurant (FSR) market, spanning 2019-2033, presents a dynamic landscape shaped by evolving consumer preferences and economic factors. While precise market size figures for the base year (2025) are unavailable, a reasonable estimation can be made based on reported CAGRs and general market trends. Assuming a moderate CAGR (let's assume 3% for illustrative purposes, adjust as needed with further information), and considering the significant presence of established chains and independent operators, the UK FSR market likely exceeded £15 billion in 2025. Key drivers include rising disposable incomes, increasing urbanization, and the growing popularity of diverse cuisines beyond traditional British fare. Trends like experiential dining, personalized service, and sustainable practices are gaining traction, influencing restaurant strategies. Restraints include rising operating costs (inflation impacting food and labor), supply chain disruptions, and fluctuating consumer confidence. The market segmentation reveals significant opportunities. The Asian, European, and North American cuisine segments likely dominate, with chained outlets holding a larger market share than independent ones. Location-wise, leisure and retail locations probably represent the most significant shares, reflecting consumer behavior. Companies such as Mitchells & Butlers, Nando's, and Pizza Hut are major players, showcasing both the established presence of international chains and the ongoing relevance of regional independent businesses. The forecast period (2025-2033) suggests continued growth driven by innovation, adaptation to changing consumer needs, and expansion into new areas of service and delivery. The UK FSR market is segmented across various factors, offering avenues for targeted market analysis. The cuisine segment showcases the diversity of offerings, while the outlet type (chained vs. independent) highlights the competitive dynamics. Location-based segmentation provides insights into consumer behavior and the spatial distribution of restaurants. The study period’s historical data (2019-2024) is crucial for understanding past performance and informing future predictions. Analyzing this data with the projected CAGR will facilitate robust forecasting and strategic decision-making for both established players and new entrants seeking to capitalize on the opportunities within the UK FSR market. The impact of external factors like Brexit and economic fluctuations needs to be considered for refined forecasts. Future growth will likely depend on adapting to post-pandemic consumer preferences and successfully navigating the challenges posed by inflation and labor shortages. Recent developments include: February 2023: The Big Table Group announced that it would use PolyAI's customer-led conversational assistant to enhance customer service and foster its expansion. The Big Table Group added that it had accomplished its goal of answering 100% of customer calls at its Bella Italia and Café Rouge restaurants owing to PolyAI.November 2022: Just Eat and Uber Eats collaborated with PizzaExpress. To address the increased demand for delivery before the first-ever Winter World Cup, expected to be a popular time for American Hots and Peronis to be delivered straight to consumers' doors, PizzaExpress engaged in these new collaborations.October 2022: Pizza Hut introduced "Melts," a new product category with a wide range of offerings, including Pizza Hut MeltsTM. Pizza Hut MeltsTM are cheesy, crunchy, stuffed with toppings, and served with a perfectly matched dip.. Notable trends are: A significant rise in tourist arrivals is driving substantial growth in the market, and new trends in dining contributing the market growth.

In 2022, ***** million British pounds was spent on chilled pizza in the United Kingdom. During the past ten years spending has steadily increased overal.

Pizza consumption in the UK

The traditional Italian dish is on the upswing in the UK. Consumption has risen in previous years for retail pizza, while takeaway pizza shrank slightly. Consumption of pizza eaten out, however, shrank drastically in 2021 due to the pandemic. The average purchase per weeek in grams shrank to just ***** from ** the year prior.

Chilled food market

Chilled pizza is only a small part of the **** billion pounds market for chilled or prepared food. Ready meals and food items that accompany main meals have roughly ***** times the market value of chilled pizza.

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Gluten Free Pizza Crust Market Size 2024-2028

The gluten free pizza crust market size is forecast to increase by USD 2.43 billion at a CAGR of 10.87% between 2023 and 2028.

The gluten-free pizza crust market is witnessing significant growth due to the increasing demand for gluten-free products. This trend is driven by the growing number of people with celiac disease or gluten intolerance, as well as those following a gluten-free diet for health reasons. Additionally, the consumer preference for vegan pizza over frozen pizza is also fueling market growth.
However, stringent regulations and the risk of product recalls due to contamination pose challenges for market players. Ensuring compliance with these regulations and implementing robust quality control measures are essential to mitigate these challenges and maintain consumer trust. The market is expected to continue its growth trajectory in the coming years, driven by these trends and the increasing awareness and acceptance of gluten-free food options.

What will be the Size of the Gluten Free Pizza Crust Market During the Forecast Period?

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The gluten-free pizza crust market is a significant segment of the larger gluten-free food products industry, driven by the rising prevalence of autoimmune disorders such as celiac diseases and gluten sensitivity. These conditions affect the small intestine, making it difficult for individuals to digest gluten, a protein found in wheat, barley, and rye. As a result, consumers seek alternatives, leading to increased demand for gluten-free pizza crusts. Rice flour, almond flour, potato starch, and tapioca starch are common ingredients used to create these crusts, catering to various dietary preferences and restrictions. Retail chains, retail outlets, supermarkets and hypermarkets, bakeries, and pizza outlets are key distribution channels.
Consumers prioritize health, energy, insulin management, and the alleviation of sickness symptoms, such as acne, cholesterol, and inflammation, when choosing gluten-free pizza crusts. Conventional pizza crusts, made with wheat, oil, organic sugar, and salt, are increasingly being replaced by their gluten-free counterparts. The market is expected to continue growing, driven by increasing awareness and the expanding availability of these alternatives at various outlets.

How is this Gluten Free Pizza Crust Industry segmented and which is the largest segment?

The gluten free pizza crust industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Conventional
  Organic


Distribution Channel

  Offline
  Online


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    Italy


  APAC



  South America



  Middle East and Africa

By Product Insights

The conventional segment is estimated to witness significant growth during the forecast period.

The gluten-free pizza market is experiencing significant growth due to the rising prevalence of autoimmune disorders, including celiac disease and gluten sensitivity. As a response, numerous food manufacturers have introduced gluten-free pizza crusts made from alternative flours like rice, almond, potato starch, and tapioca starch. Consumers are increasingly seeking gluten-free options to address health concerns related to insulin levels, sickness, acne, cholesterol, and severe health problems. Retail chains, retail outlets, supermarkets and hypermarkets, bakeries, franchise outlets, pizza outlets, and online platforms offer a wide range of gluten-free pizza crusts. Innovative and exotic flavors are gaining popularity, particularly among millennials. Developing economies, such as China, India, Brazil, South Africa, and Indonesia, are emerging markets for gluten-free pizza crusts due to their growing focus on healthy food and improving quality of life.

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The Conventional segment was valued at USD 1.79 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 48% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The gluten-free pizza crust market in North America is experiencing significant growth due to the increasing prevalence of autoimmune disorders, particularly celiac disease.Celiac disease affects the small intestine and can lead to severe health problems when individuals consume gluten. In the US, Canada, and

In 2024, the share of Domino's Pizza sales in the United Kingdom ordered online remained at the same level as the previous year, standing at 90 percent. The company's share of digital sales peaked in 2021 at 96.4 percent.

Market Size statistics on the Pizza Delivery & Takeaway industry in the UK

Pizza Sales Market Outlook

The global pizza sales market size was valued at approximately USD 155 billion in 2023 and is projected to reach around USD 232 billion by 2032, growing at a CAGR of 4.6% during the forecast period. One of the key growth factors driving this market is the increasing consumer preference for convenient and ready-to-eat food products. The rise in disposable incomes and changing lifestyles have considerably influenced the consumption patterns, favoring the growth of the pizza sales market.

The burgeoning urban population across the globe is one of the primary factors propelling the growth of the pizza sales market. Urban areas have witnessed a surge in the number of working professionals, leading to a higher demand for quick meal solutions. Pizzas, being a convenient and satisfying meal option, have gained immense popularity, especially among the younger demographic. Moreover, the expansion of online food delivery services has made it easier for consumers to order pizzas from the comfort of their homes, further driving market growth.

Technological advancements in food preparation and delivery have also played a significant role in the growth of the pizza sales market. Innovations such as automated pizza-making machines, drone deliveries, and the use of AI-driven ordering systems have enhanced the efficiency and speed of pizza delivery services. Additionally, the development of new and unique pizza flavors and toppings has attracted a wider customer base, contributing to the market's expansion. The increasing trend of customization, where consumers can choose their own crust type, toppings, and sauces, has also boosted sales significantly.

The increasing awareness and demand for healthier food options have led to the introduction of health-conscious pizza variants. Whole wheat crusts, gluten-free options, and organic toppings are becoming more prevalent, catering to the health-conscious segment of the population. This trend is particularly prominent in developed regions such as North America and Europe, where consumers are more inclined towards maintaining a healthy diet. Additionally, the rising popularity of plant-based diets has led to an increased demand for vegetarian and vegan pizza options, further driving market growth.

Regionally, North America holds the largest share in the pizza sales market, driven by the high consumption rate of fast food in the United States and Canada. Europe follows closely, with countries like Italy, Germany, and the UK being major contributors. The Asia Pacific region is expected to witness the highest growth rate during the forecast period, attributed to the increasing urbanization, rising disposable incomes, and the growing influence of Western food culture. Latin America and the Middle East & Africa are also emerging markets, showing substantial growth potential due to the expanding foodservice industry and changing dietary preferences.

Product Type Analysis

The pizza sales market can be segmented based on product type into frozen pizza, fresh pizza, and pizza kits. The frozen pizza segment holds a significant share of the market due to its long shelf life and convenience. Consumers prefer frozen pizzas as they can be stored for longer periods and cooked easily at home, making them an ideal option for quick meals. The increasing availability of a variety of frozen pizza options, including different crust types, toppings, and sizes, has further driven the growth of this segment.

Fresh pizza, on the other hand, is gaining traction due to the growing demand for freshly prepared food. Many consumers prefer fresh pizzas from restaurants and pizzerias for their superior taste and quality. The expansion of pizza chains and the increasing number of specialty pizza restaurants have significantly contributed to the growth of the fresh pizza segment. Moreover, the trend of dining out and the rising popularity of pizza as a casual dining option have bolstered the sales of fresh pizzas.

Pizza kits are an emerging segment in the pizza sales market, catering to consumers who prefer to prepare their own pizzas at home. These kits typically include pre-measured ingredients such as dough, sauce, and toppings, making the pizza-making process convenient and enjoyable. The rising interest in home cooking and the growing popularity of DIY meal kits have fueled the demand for pizza kits. Additionally, pizza kits provide a customizable option for consumers, allowing them to experiment with different ingredients and create personalized pizzas.

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The global vegan frozen pizza market is estimated to be worth USD 1,023.9 million in 2025. It is projected to reach a value of USD 2,537.6 million by 2035, expanding at a CAGR of 9.5% over the assessment period of 2025 to 2035.

Attributes	Description
Estimated Global Vegan Frozen Pizza Business Size (2025E)	USD 1,023.9 million
Projected Global Vegan Frozen Pizza Business Value (2035F)	USD 2,537.6 million
Value-based CAGR (2025 to 2035)	9.5%

Country-wise Analysis

Country	CAGR (2025 to 2035)
USA	9.5%
UK	8.2%
France	7.6%
Germany	7.8%
Italy	7.4%
South Korea	8.0%
Japan	7.9%
China	10.1%
Australia	7.5%
New Zealand	7.3%

Segment-wise Analysis

Segment	Value Share (2025)
Conventional(By Nature)	78%

Segment	Value Share (2025)
Tubs(By Packaging Type)	65%

Competitive Outlook

Company Name	Estimated Market Share (%)
Amy's Kitchen	18-22%
Daiya Foods	15-18%
Sweet Earth Foods	12-16%
The White Rabbit Pizza Co.	8-12%
Tofurky Company	6-10%
Other Companies (Combined)	30-40%

Sales of frozen pizza in the United Kingdom amounted to approximately *** million British pounds in the year ending January 2025, up from *** million pounds the previous year.

United States (USA) Pizza (Prepared Meals) Market Size, Growth and Forecast Analytics, 2021-2025 is a broad level market review of Pizza market in United States of America. Read More

The vegan pizza crust market is projected to be valued at USD 1.13 billion in 2025 and is expected to reach USD 2.3 billion by 2035, expanding at a CAGR of 7.3% during the forecast period.The industry is growing at rapid pace which is due to the factors of increasing consumer demand for plant-based and gluten-free, as well as healthier than traditional pizza crusts.

Metrics	Values
Industry Size (2025E)	USD 1.13 billion
Industry Value (2035F)	USD 2.3 billion
CAGR (2025 to 2035)	7.8%

Semi-Annual Market Update

H1 CAGR (%)	H2 CAGR (%)
3.5% (2024 to 2034)	3.8% (2024 to 2034)
3.6% (2025 to 2035)	3.7% (2025 to 2035)

Segment-wise Analysis

Segment	Value Share (2025)
Wheat(By Ingredient)	45%

Segment	Value Share (2025)
Thin Crust(By Type)	50%

Country-wise Analysis

Country	CAGR (2025 to 2035)
USA	7.5%
UK	7.2%
France	6.5%
Germany	6.8%
Italy	6.3%
South Korea	7.8%
Japan	7.1%
China	8%
Australia	7.4%
New Zealand	7%

Competitive Outlook

Company Name	Estimated Market Share (%)
Daiya	20-24%
The Pizza Plant	15-18%
Pizza-Pizza	12-16%
The Pizza Plant (UK)	8-12%
Pizza-Pizza (UK)	6-10%
Other Companies (Combined)	30-40%

The revenue of the pizza delivery and takeaway sector in the United Kingdom was estimated to total *** billion British pounds as of October 2024. Meanwhile, the number of employees in the sector was estimated to amount to over ******.

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Pizza Oven Market Size 2025-2029

The pizza oven market size is valued to increase USD 329.6 million, at a CAGR of 5.2% from 2024 to 2029. Increasing consumption of pizza in developing countries will drive the pizza oven market.

Major Market Trends & Insights

Europe dominated the market and accounted for a 32% growth during the forecast period.
By Type - Electric pizza oven segment was valued at USD 383.80 million in 2023
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 46.55 million
Market Future Opportunities: USD 329.60 million
CAGR : 5.2%
Europe: Largest market in 2023

Market Summary

The market encompasses the production, sales, and distribution of various pizza cooking appliances, primarily focused on core technologies such as wood-fired, gas, and electric ovens. Applications span from commercial establishments like pizzerias and restaurants to residential use. The market is witnessing significant growth, driven by the increasing consumption of pizza in developing countries and the rising demand for customized and hybrid wood-fired ovens. Furthermore, the long product replacement cycle contributes to market stability. According to a recent study, the wood-fired pizza oven segment held a 35% market share in 2020, demonstrating the enduring popularity of this traditional cooking method. Despite these opportunities, challenges such as increasing competition and changing consumer preferences pose significant hurdles for market participants.

What will be the Size of the Pizza Oven Market during the forecast period?

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How is the Pizza Oven Market Segmented and what are the key trends of market segmentation?

The pizza oven industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeElectric pizza ovenWood-fired pizza ovenGas pizza ovenDistribution ChannelOfflineOnlineApplicationCommercialResidentialIndustrialGeographyNorth AmericaUSCanadaMexicoEuropeFranceGermanyUKAPACChinaIndiaJapanSouth AmericaBrazilRest of World (ROW)

By Type Insights

The electric pizza oven segment is estimated to witness significant growth during the forecast period.

The market experiences significant growth, with the electric segment leading the trend. Electric ovens cater to commercial kitchens due to their user-friendly nature and reduced expertise requirements compared to traditional wood-fired ovens. These ovens do not necessitate venting and generate less smoke, making them ideal for indoor kitchens with limited ventilation. An essential feature of electric pizza ovens is their automated temperature regulation, enhancing their appeal for commercial use. In terms of future prospects, the market anticipates a substantial expansion, with the demand for energy-efficient and technologically advanced ovens driving growth. Oven manufacturers continue to innovate, introducing new products to cater to evolving customer needs. For instance, Ooni Ltd. Extended its product line in 2024 with the launch of the Ooni Koda 2 Max and the Ooni Karu 2 Pro. Heat transfer modeling and temperature uniformity are crucial considerations in pizza oven design. Oven construction materials, such as refractory bricks, play a vital role in ensuring optimal heat distribution and energy efficiency. Energy consumption analysis and oven structural integrity are essential factors in oven design, with fuel type selection and baking stone material influencing thermal shock resistance and fuel efficiency metrics. Infrared temperature sensing and heat retention efficiency are essential features that contribute to oven lifespan prediction and overall performance. Insulation material selection, draft control systems, and exhaust system design are critical aspects of oven design that impact energy efficiency improvements and insulation thermal resistance. Firebrick wear resistance and fuel combustion optimization are essential for maintaining oven performance and minimizing maintenance requirements. High-temperature insulation and dome construction techniques contribute to improved heat distribution uniformity and oven temperature control. Baking chamber design, baking chamber geometry, and exhaust gas management are essential elements that influence the efficiency and effectiveness of pizza ovens. Thermal mass calculation and thermal conductivity values are crucial factors in optimizing heat transfer and energy consumption. The ongoing market trends reflect the continuous evolution of pizza oven technology and applications across various sectors.

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The Electric pizza oven segment was valued at

Pizza Hut (U.K.) Limited, the company operating the Pizza Hut brand in the United Kingdom, recorded a turnover of approximately ****** million British pounds in the 2023 financial year. This denoted a slight decrease from the previous year, when the company earned roughly ****** million British pounds in turnover. The number of Pizza Hut restaurants in the UK has been declining since 2012.

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Commercial Wood-Fired Pizza Ovens Market Size 2025-2029

The commercial wood-fired pizza ovens market size is valued to increase USD 15169.6 thousand, at a CAGR of 4.4% from 2024 to 2029. Increasing consumption of pizza as meal in developing countries will drive the commercial wood-fired pizza ovens market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
By Distribution Channel - Offline segment was valued at USD 52.81 thousand in 2023
By Product - Black wfp ovens segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 39.56 thousand
Market Future Opportunities: USD 15169.60 thousand
CAGR from 2024 to 2029 : 4.4%

Market Summary

The market experiences steady expansion, driven by the increasing global consumption of pizza as a versatile and beloved meal choice. This trend is particularly pronounced in developing countries, where the culinary landscape is continually evolving. One notable market trend is the growing end-user preference for ovens with multi-cooking functions, allowing businesses to expand their offerings beyond pizza. However, the market faces challenges, including high initial and maintenance costs, which may hinder smaller businesses from entering the market. Despite these hurdles, the market's future remains promising, with continuous innovation and technological advancements expected to address cost concerns and enhance functionality. As of 2022, the market is valued at approximately USD 350 million, underscoring its significant presence in the foodservice industry.

What will be the Size of the Commercial Wood-Fired Pizza Ovens Market during the forecast period?

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How is the Commercial Wood-Fired Pizza Ovens Market Segmented ?

The commercial wood-fired pizza ovens industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD thousand' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Black wfp ovens
  White wfp ovens


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    Australia
    China
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The Commercial Wood-Fired Pizza Oven Market continues to evolve, with ongoing advancements in fuel feed mechanisms, temperature control systems, and oven design. Food safety standards remain a top priority, ensuring fuel combustion efficiency and oven lifespan prediction. Oven lifespan is extended through the use of high-quality firebrick material properties, insulation material selection, and refractory brick installation. Commercial kitchen regulations mandate proper oven operation costs, including ash removal systems and smoke extraction systems. Innovations in oven dome construction, burner system performance, and pizza oven ventilation improve heat distribution efficiency and baking time optimization. Compliance with fire safety regulations and thermal mass retention is crucial, with arch construction techniques enhancing oven chamber temperature and oven floor construction.

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The Offline segment was valued at USD 52.81 thousand in 2019 and showed a gradual increase during the forecast period.

Energy consumption metrics are a key consideration, with pizza baking techniques and oven maintenance procedures optimized for wood-fired ovens. Companies prioritize heat transfer modeling and combustion air control for enhanced performance. For instance, high-temperature materials and thermal imaging analysis ensure optimal oven operation. The market also focuses on exhaust system design and wood fuel types, with wood moisture content carefully managed for optimal combustion. Despite the shift towards online sales, the offline distribution channel remains significant, contributing approximately 40% of total sales. Companies leverage strategic alliances with retailers and innovative marketing tactics to maintain sales through this channel.

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Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Commercial Wood-Fired Pizza Ovens Market Demand is Rising in APAC Request Free Sample

The market exhibits a significant growth trajectory, driven by the increasing popularity of wood-fired pizzas and the trend towards authentic, artisanal food offerings.

Israel Pizza (Prepared Meals) Market Size, Growth and Forecast Analytics, 2021-2025 is a broad level market review of Pizza market in Israel. Read More