The number of businesses in the pizza restaurant sector in the United States increased by almost one percent from 2023 to 2024. In 2024, the number of businesses in this sector reached 74,077.

In 2024, the pizza restaurant industry's market value in the United States exceeded ** billion U.S. dollars. This showed a decline of *** percent over the previous year.

Pizza restaurants have suffered revenue declines due to growing competition and some economic volatility over the past five years. Still, demand for pizza restaurants has persisted, despite and somewhat because of the high inflation and economic uncertainty. Pizza is a mainstay in many US households, but other restaurants have begun selling it, and various at-home options exist (frozen pizza). Further, rising health consciousness among Americans has lowered demand for pizzas. Pizza restaurant revenue has been falling at a CAGR of 2.9% over the past five years and is expected to reach $49.5 billion in 2025, when revenue will fall an estimated 0.3%. Pizza is generally viewed as a fast-casual food option, with most consumers ordering it as a takeout meal at home. During the pandemic, this trend only increased, providing consumers with a relatively inexpensive dining option that could be obtained through minimal contact with others. Moreover, it is considered a good lunch option for time-crunched families, especially when sold by the slice and as a dinner option. As a result, when economic conditions improve or deteriorate, demand for pizza remains steady. The greatest threat to pizza restaurants tends to be the consumer's penchant for healthier food options. But many owners have combated this by offering health-conscious items like low-fat pizza, salads and others. Other restaurants have opted to boost profit by providing a range of gourmet options and non-pizza food options to varying degrees of success. Growth will return over the next five years, with revenue rising an annualized 1.6% to $53.4 billion. However, saturation will result in greater internal competition, as the number of pizza restaurants rises. Depending on the area of operation, some restaurants will endure a slight slowdown in growth, while others will have to increase marketing campaigns and fight to maintain their customer base. As during previous periods, a rise in health-conscious consumers will continue to threaten potential growth, but restaurants that are able and willing to provide a range of healthier options should fare well.

Market Size statistics on the Pizza Restaurants industry in the US

The Saudi Arabia Pizza Restaurant Market Report is Segmented by Outlet (Chained Outlet, Independent Outlet), Restaurant Type (Cafes and Bars, Cloud Kitchen, Full-Service Restaurants, Quick-Service Restaurants), Menu Type (Traditional Pizza, Gourmet Pizza, Specialty Pizza, Customizable Pizza), and Geography (Central, Western, Eastern, Northern, Southern). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Tons).

Comprehensive dataset containing 112,624 verified Pizza restaurant businesses in United States with complete contact information, ratings, reviews, and location data.

Pizza restaurants in the United States generated around ***** billion U.S. dollars in sales in 2022, showing an increase over the previous year's total of ***** billion. Chain restaurants contributed around ***** billion U.S. dollars to the total sales, compared to ***** billion U.S. dollars from independent restaurants.

Market Size statistics on the Pizza Restaurant Franchises industry in the US

Comprehensive dataset containing 167 verified Pizza restaurant businesses in GP with complete contact information, ratings, reviews, and location data.

Comprehensive dataset containing 138 verified Pizza restaurant businesses in MQ with complete contact information, ratings, reviews, and location data.

This statistic shows the distribution of pizza restaurants in the United States from 2012 to 2014, by chain. In 2014, **** percent of pizza restaurants in the U.S. were Pizza Hut.

Statistics and facts on the pizza delivery market

In 2022, sales generated at U.S. independent pizza restaurants amounted to ***** billion U.S. dollars, up from ***** billion U.S. dollars the previous year. Sales generated at chain pizza restaurants in the U.S. reached ***** billion U.S. dollars in the same year, slightly less than the previous year's total sales.

Comprehensive dataset containing 3,573 verified Pizza restaurant businesses in Pennsylvania, United States with complete contact information, ratings, reviews, and location data.

Comprehensive dataset containing 2,287 verified Pizza restaurant businesses in New Jersey, United States with complete contact information, ratings, reviews, and location data.

The Pizza Foodservice Market is Segmented by Structure (Chained Outlets and Independent Outlets), by Service Model (Delivery-Only (Ghost Kitchens), Dine-In, and Carry-Out / Take-Away), by Restaurant Format (Quick-Service (QSR), Fast-Casual, and Full-Service / Casual Dining), by Location (Leisure, Lodging, Retail, Standalone, and Travel), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

Comprehensive dataset containing 771 verified Pizza restaurant businesses in RS with complete contact information, ratings, reviews, and location data.

The American pizza market, a vibrant and competitive landscape, is projected to experience robust growth over the forecast period (2025-2033). While precise figures for market size and CAGR are unavailable, based on industry analysis and the presence of major players like Pizza Hut, Domino's, and Papa John's, a reasonable estimation suggests a current market size (2025) in the range of $45-50 billion USD. Considering consistent consumer demand and ongoing innovation within the industry (e.g., premium ingredients, diverse crust options, delivery services), a conservative Compound Annual Growth Rate (CAGR) of 3-4% appears plausible over the next decade. Key drivers include rising disposable incomes, changing consumer lifestyles favoring convenience foods, and the continued appeal of pizza as a versatile and socially acceptable meal option. Trends like the increasing popularity of gourmet pizzas, plant-based alternatives, and personalized ordering options are shaping market dynamics. However, challenges exist including rising ingredient costs, intense competition among established chains and new entrants, and fluctuating economic conditions that can impact consumer spending. Market segmentation reveals a substantial demand across various categories, including delivery, dine-in, and takeout, with further differentiation by pizza type (e.g., thin crust, deep dish, stuffed crust), size, and add-ons. Geographic distribution is likely skewed towards densely populated urban areas and regions with a strong food service culture. The competitive landscape is dominated by established national and regional chains, each employing various strategies to maintain market share. This includes aggressive marketing campaigns, loyalty programs, technological advancements (e.g., improved online ordering platforms), and menu diversification to cater to evolving consumer preferences. Smaller, independent pizzerias continue to thrive by specializing in niche offerings or leveraging local connections. The forecast period presents significant opportunities for players who can effectively leverage technological advancements, build strong brand loyalty, and adapt to shifting consumer demands, offering innovative products and services while managing operational costs effectively. The market's growth trajectory is largely positive, presenting ample potential for market expansion and investment.

Learn more about the Pizza Restaurants Market Report by Market Research Intellect, which stood at USD 145 billion in 2024 and is forecast to expand to USD 210 billion by 2033, growing at a CAGR of 4.8%.Discover how new strategies, rising investments, and top players are shaping the future.

The global Italian pizza market exhibits robust growth, driven by increasing consumer demand for authentic Italian cuisine and the rising popularity of casual dining experiences. The market's segmentation reveals a preference for specific pizza sizes (8-12 inches), with the 12-inch size likely dominating due to its ability to cater to larger groups or families. Supermarkets and restaurants represent significant application segments, reflecting the accessibility and convenience of Italian pizza in diverse settings. While precise market sizing figures are unavailable, based on industry trends and the listed companies—which include both established chains and independent pizzerias—a conservative estimate would place the 2025 market value at approximately $15 billion USD. This valuation considers the wide range of pricing points across different segments (e.g., higher prices for gourmet pizzas in upscale restaurants). A CAGR (Compound Annual Growth Rate) of 5-7% is reasonable, considering the market's established nature and the ongoing trends supporting its expansion. The market's growth trajectory is projected to continue throughout the forecast period (2025-2033), fueled by factors such as increased disposable incomes in emerging economies, the expansion of food delivery services, and rising tourism, particularly in regions with strong Italian culinary traditions. However, potential restraints include fluctuating ingredient costs (particularly flour, cheese, and tomatoes), economic downturns affecting consumer spending, and increasing competition from other cuisines. Geographic expansion, particularly in Asia and the Middle East, presents significant growth opportunities. The presence of numerous both large and small players indicates a dynamic and competitive market landscape, with success hinging on factors such as product quality, brand reputation, and effective marketing strategies. Furthermore, the increasing focus on healthier pizza options (e.g., thin-crust, gluten-free) presents a significant growth area for innovative players.

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Pizza Market Size 2025-2029

The pizza market size is valued to increase USD 70.1 billion, at a CAGR of 6.8% from 2024 to 2029. Increasing consumption of pizza in developing countries will drive the pizza market.

Major Market Trends & Insights

North America dominated the market and accounted for a 40% growth during the forecast period.
By Distribution Channel - Quick service restaurants (QSR) segment was valued at USD 84.90 billion in 2023
By Type - Non-vegetarian pizza segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 69.42 billion
Market Future Opportunities: USD 70.10 billion
CAGR : 6.8%
North America: Largest market in 2023

Market Summary

The market encompasses a dynamic and ever-evolving industry, driven by various factors shaping its growth and evolution. Core technologies and applications, such as automation and contactless ordering systems, are revolutionizing the way pizza is produced and delivered. The increasing popularity of online food orders through portals and mobile apps has significantly boosted market growth, with over 60% of consumers in the US ordering pizza online in 2020. However, the market faces challenges, including fluctuating prices of food commodities, particularly wheat and cheese, which impact production costs. Despite these challenges, opportunities abound, particularly in developing countries where pizza consumption is on the rise, driven by growing disposable income and Westernization of diets. These trends and more continue to shape the ongoing narrative of the market.

What will be the Size of the Pizza Market during the forecast period?

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How is the Pizza Market Segmented and what are the key trends of market segmentation?

The pizza industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelQuick service restaurants (QSR)Full-service restaurants (FSR)OthersTypeNon-vegetarian pizzaVegetarian pizzaCrust TypeThin CrustThick CrustStuffed CrustGluten-Free CrustProduct TypeFresh PizzaFrozen PizzaChilled PizzaGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Distribution Channel Insights

The quick service restaurants (qsr) segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving the market, toppings distribution continues to shift, with pepperoni and mushrooms remaining popular choices. Cheese melting kinetics is a crucial factor, with advancements in energy efficiency improvements leading to optimized oven temperature control. Sauce viscosity and texture analysis techniques are essential for maintaining consistent product quality. Dough rheology and dough mixing techniques are undergoing innovation to extend shelf life and enhance crust crispness. Microbial contamination and flavor compound analysis are significant concerns, necessitating stringent food safety regulations. Sensory evaluation methods, baking time optimization, and process automation are essential for ensuring product consistency and customer satisfaction. The baking process parameters, including cheese stretching properties and waste reduction strategies, are being optimized for improved efficiency and cost savings. Yeast strain selection, water absorption rate, and packaging material selection are critical aspects of ingredient optimization. Crust browning reaction, gluten development, and leavening agents are essential baking process parameters. Flour protein content, ingredient sourcing, and quality control metrics are crucial for maintaining product consistency and meeting customer expectations. The market is expected to grow significantly, with an estimated 30% of QSRs adopting new technologies to enhance their offerings. Meanwhile, the industry anticipates a 25% increase in demand for customizable pizza options. The focus on ingredient interactions and baking process parameters is driving innovation, with a growing emphasis on reducing baking times and improving energy efficiency. In the realm of waste reduction strategies, there is a notable shift towards using alternative ingredients and improving dough fermentation techniques. Thermal processing effects and dough fermentation are essential aspects of the baking process, with ongoing research aimed at optimizing these parameters for improved product quality and reduced waste.

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The Quick service restaurants (QSR) segment was valued at USD 84.90 billion in 2019 and showed a gradual increase during the forecast period.

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