In 2022/2023, an average of 85 grams of pizza was consumed per person per week: 68 grams from frozen or not frozen pizzas and 17 grams from takeaway pizzas. For takeaway, consumption was highest in 2015/16. The UK pizza market in more detail On top of the pizza eaten at home consumers ate 15 grams per week out of home in 2018/19 and 2019/20. However, due to the COVID-19 pandemic, in 2020/21, on average only three gram were consumed out of home. In 2021/22, out of home pizza consumption rose to nine gram per week. Consumers in the UK spend on average more on takeaway pizza than on frozen pizza. Spending in 2020/21 saw this pattern reversed for the first time since 2013. The following year, spending on takeaway pizzas declined even more, as compared to spending on frozen pizzas. Germany’s pizza market German consumers ate an estimated 388 thousand tons of frozen pizza. About 89 percent of German consumers were aware of the Pizza Hut brand, while 93 percent were aware of Dr.Oetker frozen pizza brands Ristorante and Die Ofenfrische.

The revenue of the pizza delivery and takeaway sector in the United Kingdom was estimated to total 3.8 billion British pounds in 2024. Meanwhile, the number of employees in the sector was estimated to amount to over 54 thousand.

In 2022, 694.5 million British pounds was spent on chilled pizza in the United Kingdom. During the past ten years spending has steadily increased overal.

Pizza consumption in the UK

The traditional Italian dish is on the upswing in the UK. Consumption has risen in previous years for retail pizza, while takeaway pizza shrank slightly. Consumption of pizza eaten out, however, shrank drastically in 2021 due to the pandemic. The average purchase per weeek in grams shrank to just three from 15 the year prior.

Chilled food market

Chilled pizza is only a small part of the 14.5 billion pounds market for chilled or prepared food. Ready meals and food items that accompany main meals have roughly three times the market value of chilled pizza.

In 2023, the market size of the pizza delivery and takeaway sector in the United Kingdom decreased for the first time since 2012, reaching 3.8 billion British pounds. However, the industry was forecast to grow in the following year, reaching 3.9 billion British pounds.

According to this Kantar survey from 2024, 10.1 million people are consuming this product with a frequency level of 'Medium users'. In contrast, 4.3 million people have a frequency level of 'Heavy users'.

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Pizza Market Size 2025-2029

The pizza market size is forecast to increase by USD 70.1 billion at a CAGR of 6.8% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing consumption of pizza in developing countries and the growing popularity of online food orders through portals and mobile apps. The market is projected to witness expansion due to changing consumer preferences towards convenience and the ease of ordering food online. Additionally, the trend of consumers opting for pizza as a quick and affordable meal option, especially among the younger demographic, is fueling market growth. However, the market faces challenges such as fluctuation in prices of food commodities, particularly wheat and cheese, which can impact the profitability of pizza businesses. To capitalize on the market opportunities, companies can focus on expanding their online presence and offering innovative menu options to cater to evolving consumer preferences. Strategic partnerships and collaborations with food delivery platforms and technology companies can also help pizza businesses streamline their operations and improve customer experience. In , the market presents significant growth opportunities for players, with the increasing demand for convenient and affordable meal options and the growing popularity of online food orders. Companies can navigate the challenges effectively by focusing on innovation, operational efficiency, and strategic partnerships.

What will be the Size of the Pizza Market during the forecast period?

Request Free SampleThe market encompasses a diverse range of offerings, from traditional pies to innovative alternatives catering to evolving consumer preferences. Market size is significant, with billions of dollars in annual revenue generated worldwide. Key trends include the growing demand for plant-based options, such as vegan cheeses and meats, whole wheat crusts, and cauliflower crusts. These trends reflect the increasing popularity of plant-based diets and a focus on healthier food choices. Gourmet pizzas, featuring unique toppings and artisanal ingredients, continue to gain traction, as do delivery services and online ordering platforms, which offer convenience and flexibility for consumers. Traditional pizza chains and convenience stores remain major players in the market, while brand recognition and product differentiation remain crucial factors in market competition. Raw materials, such as wheat, tomatoes, and various cheeses, significantly impact market dynamics, with price fluctuations and supply chain disruptions influencing overall market conditions.

How is this Pizza Industry segmented?

The pizza industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelQuick service restaurants (QSR)Full-service restaurants (FSR)OthersTypeNon-vegetarian pizzaVegetarian pizzaGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanMiddle East and AfricaSouth AmericaBrazil

By Distribution Channel Insights

The quick service restaurants (qsr) segment is estimated to witness significant growth during the forecast period.Quick Service Restaurants (QSRs) have gained significant popularity due to their efficient and convenient food offerings, particularly in the market. Pizza, a staple food item, is a top choice for consumers at QSRs due to its minimal preparation time and diverse toppings. Factors such as worldwide popularity, convenience, and consumer tastes have driven the demand for pizza in various settings, including grocery stores, social gatherings, and urban centers. QSRs offer various pizza options, including gourmet pizzas, vegan pizzas, and artisanal pizzas. These pizzas may feature plant-based diets, vegan cheese, and plant-based meats. Technical advancements, such as robotic automation and ghost kitchens, have streamlined production processes, enabling QSRs to deliver freshly baked, heated pizza slices, pizza rolls, and pizza pockets with convenience and speed. Market outlook is positive, with an increasing focus on healthier product variants, such as gluten-free crusts and locally sourced ingredients, as well as ethical practices. Consumers can order pizzas online or through mobile apps, with delivery services, retail stores, and convenience stores providing various options. QSRs also offer competitive prices, combo offers, and loyalty programs to attract and retain customers. Pizza chains dominate the market, with a strong brand presence and recognition. Effective marketing strategies, such as marketing campaigns and social media engagement, have contributed to the growth of the market. The market caters to diverse consumer preferences, offering various pizza styles, cheese types, cr

This statistic shows the retail value of frozen pizzas in Great Britain (GB) from 2007 to 2020. The retail sales value of frozen pizzas has increased year on year in the period under consideration, reaching a total value of approximately 570 million British pounds by the year 2020. Following from a value of only 341 million British pounds in 2007, this amounts to a total increase in value of approximately 229 million British pounds in the 13 years time frame.

Pizza (Prepared Meals) Market in United Kingdom – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Pizza market in United Kingdom. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Pizza and its variants Chilled Pizza & Frozen Pizza. Read More

In 2023, there were 147 Pizza Hut restaurants operated by Pizza Hut (UK) Limited in the United Kingdom, a decrease of 5 units from the previous year. This continued the trend of decline in sites for the pizza restaurant brand, which has been constant since 2012.

United Kingdom OFBPI: BC: Pizza data was reported at 100.400 01Jun2020=100 in 22 Mar 2021. This records an increase from the previous number of 99.700 01Jun2020=100 for 15 Mar 2021. United Kingdom OFBPI: BC: Pizza data is updated weekly, averaging 99.700 01Jun2020=100 from Jun 2020 (Median) to 22 Mar 2021, with 43 observations. The data reached an all-time high of 102.200 01Jun2020=100 in 21 Sep 2020 and a record low of 97.200 01Jun2020=100 in 24 Aug 2020. United Kingdom OFBPI: BC: Pizza data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.I037: Online Food and Beverages Price Index: 1 June 2020=100.

Pizza (Prepared Meals) Market in Europe – Outlook to 2021: Market Size, Growth and Forecast Analytics is a broad level market review of Pizza market of Europe covering 5 Countries France, Germany, Italy, Spain and United Kingdom. The research handbook provides up-to-date market size data for period 2011-2016 and illustrative forecast to 2021 covering key market aspects like Sales Value and Volume for Pizza and its variants Chilled Pizza, Frozen Pizza. Read More

As of March 2024, there were 339 Pizza Express restaurants in the United Kingdom. England was the country with the most sites from the popular pizza chain, with 312 restaurants.

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Commercial Wood-Fired Pizza Ovens Market Size 2025-2029

The commercial wood-fired pizza ovens market size is forecast to increase by USD 15169.6 thousand at a CAGR of 4.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing consumption of pizza as a meal in developing countries. This trend is particularly noticeable in Asia Pacific and Latin America, where the popularity of pizza is on the rise due to Westernization and changing consumer preferences. Another key driver is the growing end-user preference for ovens with multi-cooking functions, enabling the preparation of various dishes beyond just pizza. However, the market faces challenges, including the high initial and maintenance costs associated with wood-fired pizza ovens. These costs can limit the adoption of these ovens by small and medium-sized businesses, particularly in developing countries. To capitalize on market opportunities, companies can focus on offering affordable and energy-efficient solutions, while also leveraging advanced technologies to enhance cooking capabilities and reduce maintenance requirements. Effective supply chain management and strategic partnerships can also help mitigate the impact of high costs and ensure competitiveness in the market.

What will be the Size of the Commercial Wood-Fired Pizza Ovens Market during the forecast period?

Request Free SampleThe commercial wood-fired pizza oven market experiences continuous growth, driven by the increasing popularity of pizza as a convenient and nutritious food option in both developed and developing nations. This trend is fueled by improving lifestyles and the desire for authentic, evenly baked pizzas. Wood-fired pizza ovens cater to various consumer preferences, including humidity control and gluten-free options. The food service market segment dominates the market due to the high demand from pizza restaurants and foodservice establishments. Meanwhile, the residential segment also contributes significantly to the market's growth, as pizza ovens become increasingly popular among pizza enthusiasts for home use. Overall, the commercial wood-fired pizza oven market is poised for continued expansion, offering numerous opportunities for businesses and innovators in the food industry.

How is this Commercial Wood-Fired Pizza Ovens Industry segmented?

The commercial wood-fired pizza ovens industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD thousand' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOfflineOnlineProductBlack wfp ovensWhite wfp ovensGeographyEuropeFranceGermanyItalyUKNorth AmericaUSCanadaAPACAustraliaChinaJapanSouth AmericaBrazilMiddle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.Commercial wood-fired pizza ovens have gained significant popularity among foodservice establishments and pizza enthusiasts due to the unique cooking experience they offer. According to , pizza consumption is projected to reach 45.2 billion pounds in the US by 2024. Developing nations and improved lifestyles are driving the demand for high-quality pizzas, leading to the growth of this market. Wood-fired ovens provide even baking, humidity control, and temperature control systems, ensuring consistent product quality. Customizable options, convenient nutrition calculators, and energy-efficient designs cater to various consumer preferences. Electric pizza ovens and wood-fired hybrids offer flexibility, while vegan pizza preparations and gluten-free options cater to diverse dietary needs. Commercial wood-fired ovens are used by culinary experts to create unique pizza recipes, with smart features enhancing operational efficiency. Macroeconomic factors, such as increasing disposable income and the popularity of fast-casual restaurants and outdoor dining, further fuel market growth. Baking equipment manufacturers focus on innovation in oven design, multi-cooking capabilities, and energy efficiency to meet the demands of this market. Online retailers and specialty stores are significant distribution channels, with expert guidance and customer reviews influencing purchasing decisions. The dominant segments include full-size ovens, countertop ovens, and portable ovens, each catering to different customer needs.

Get a glance at the market report of share of various segments Request Free Sample

The Offline segment was valued at USD 52.81 thousand in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forec

Tesco is the most well-known frozen pizza brand in the UK. The British brand is recognized by 91 percent of internet respondents, followed by a fellow British supermarket chain Asda with a brand awareness of 90 percent. Slightly behind is the London-based Sainsbury's, followed by Chicago Town and Goodfella's.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

United States (USA) Pizza (Prepared Meals) Market Size, Growth and Forecast Analytics, 2021-2025 is a broad level market review of Pizza market in United States of America. Read More

Historical price and volatility data for Taiwan New Dollar in PIZZA NFT across different time periods.

Peru Pizza (Prepared Meals) Market Size, Growth and Forecast Analytics, 2021-2025 is a broad level market review of Pizza market in Peru. Read More

In 2023, the share of Domino's Pizza sales in the United Kingdom ordered online remained at the same level as the previous year, standing at 90 percent. The company's share of digital sales peaked in 2021 at 96.4 percent.

In 2022/23, the average consumer in the United Kingdom ate eight grams of pizza per week outside their home. Consumption remained significantly lower than the levels recorded between 2018/19 and 2019/20, when the average stood at 15 grams.

In 2023, the share of Domino's Pizza orders that were delivered on time in the United Kingdom stood at 78.8 percent. This represented a rare increase in delivery efficiency for the pizza chain, with the rate of punctual delivery in general decline since 2013.