The global plant-based protein market is projected to grow from USD 20.3 billion in 2025 to USD 46 billion by 2035, registering a CAGR of 8.5%.

The Plant Protein Market report segments the industry into Protein Type (Hemp Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein, Other Plant Protein), End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements), and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Get five years of historical data alongside five-year market forecasts.

The global plant based protein market size reached USD 16.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.9 Billion by 2033, exhibiting a growth rate (CAGR) of 6.55% during 2025-2033. The rising popularity of sustainable food sources, along with the growing number of hotels, restaurants, cafes, etc., which are incorporating plant-based protein to curate various food items in their menus, is primarily driving the global market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on source, type, nature, and application.

The global Plant-Based Protein market size reached USD 10.10 Billion in 2021 and is expected to reach USD 19.13 Billion in 2030 registering a CAGR of 7.4%. Plant-Based Protein industry report classifies global market by share, trend, growth and based on source, type, form, application, and region

Plant Based Protein Market earned USD 11.0 billion in 2021 and projected to reach USD 19.7 billion in 2029, exhibiting at a CAGR of 7.5% from 2022-2029

Japan Plant Protein Market Report is Segmented by Protein Type ( Hemp Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein, and Other Plant Proteins) and End User (Animal Feed, Personal Care and Cosmetics, Food and Beverages, and Supplements). The Market Size is Provided in Terms of Value (USD) and Volume (Tons) for all the Abovementioned Segments.

The Global Plant-based Proteins market size will be USD XX million in 2024. The Plant-based Proteins market will show the strongest growth, with a compound annual growth rate (CAGR) of XX% from 2024 to 2031.

North America held the largest share of XX% in the year 2024 
Europe held a share of XX% in the year 2024 
Asia-Pacific held a significant share of XX% in the year 2024 
South America held a significant share of XX% in the year 2024
Middle East and Africa held a significant share of XX% in the year 2024 

Key drivers for Plant-based Proteins Market

The rising trends in plant-based and vegan nutrition encourage the market of Plant-based protein 

The major driving force of the market for plant-based protein products or sources is increasing preferences for plant-based and vegan protein-rich nutrition. For example, the rise of plant-based protein like soy is driven by lactose-free intolerance, dairy allergies, and cruelty-free trends in the market. For instance, Lactose intolerance affects approximately 68% of the global population, according to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK). Interestingly, these soy protein concentrates have become mainstream among the lactose-tolerant population as well. Soy Protein Concentrates are also becoming more prevalent which is driven by rising consumer health consciousness, increasing demand for plant-based foods, and the requirement for cost-effective protein sources. For instance, Bunge (NYSE: BG), a global leader in the food and ingredients market, invested around $550 million to build a fully integrated soy protein concentrate (SPC) and textured soy protein concentrate (TSPC) facility in 2022. This facility will cater the customer demand by producing plant-based foods, pet food, and feed products. Additionally, the market for plant-based protein is also driven by environmentally-conscious consumers. These consumers fear that animal cruelty by meat manufacturers and producers harms the environment. For instance, research shows that following a plant-forward diet can enhance health along with reducing environmental impact as more greenhouse gasses are emitted with the production of animal-based proteins. Thus, the rising trends in plant-based and vegan nutrition encourage the market of Plant-based proteins.

Restraints for Plant-based Proteins Market

Potential nutritional deficiencies in vegan consumers restrain the market growth for plant-based proteins 

The plant-based protein market is restrained by the rising concerns of nutritional deficiencies that are possible with the consumption of plant-based and vegan protein. According to the healthline, poorly planned or highly processed vegan diets may increase the chance of developing nutrient deficiencies, especially in vitamin B12, iodine, iron, calcium, zinc, and long-chain omega-3s. For instance, studies have shown that vegetarians are at a high risk of vitamin B12 deficiency without supplements or enriched foods. Thus, vegans who don’t take supplements are at a higher risk of vitamin B12 deficiency. Furthermore, creatine is naturally found only in animal tissue, so, vegetarians and vegans should go for creatine supplements as it is responsible for functions as an easily accessible energy reserve for muscle cells for giving them greater strength and endurance. In addition, vegetarians and vegans may be at a higher risk of Vitamin D deficiency as the best sources of vitamin D3 are fatty fish and egg yolks. Other sources are cod liver oil, or enriched foods like milk or cereals, thus, these dietary sources do not come under the vegan diet. Therefore, potential nutritional deficiencies in vegan consumers restrain the market growth for plant-based proteins.

According to Cognitive Market Research, the Plant-based Protein Market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031. Plant-based proteins are vegan protein sources that are attained from plants, such as beans, lentils, nuts, seeds, grains, and soy products, offering a vegan or vegetarian-friendly alternative to animal-based protein. The plant-based protein market is witnessing an upward trajectory as plant-forward diets have dramatically increased in popularity over the past sev...

Plant-Based Protein Market size was valued at USD 43.02 Billion in 2023 and is projected to reach USD 61.65 Billion by 2031, growing at a CAGR of 4.60% from 2024 to 2031.

Plant-Based Protein Market Dynamics

The key market dynamics that are shaping the Plant-Based Protein Market include:

Key Market Drivers Increasing Health Awareness: The increased awareness of the health benefits of plant-based diets is a primary driving force behind the plant-based protein industry. According to the United States Department of Agriculture (USDA), around 30% of Americans now identify as flexitarians, meaning they intentionally limit their meat consumption for health reasons. This shift in dietary habits is driving up demand for plant-based protein sources. Environmental Sustainability Concerns: Concerns about environmental sustainability and the impact of meat production on climate change are prompting consumers to choose plant-based proteins.

According to Cognitive Market Research, the global Feed Plant-based Protein Market size will be USD 16.05 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 4.93% from 2024 to 2031. Market Dynamics of Feed Plant-based Protein Market Key Drivers for Feed Plant-based Protein Market Increasing Demand for Plant-Based Diets- One of the main reasons the Feed Plant-based Protein Market is growing due to the consumer preference for plant-based diets, driven by health, environmental, and ethical concerns, which is a significant driver of feed plant-based protein growth. As consumers seek alternatives to animal-derived products, demand for plant-based proteins in animal feed rises. Feed manufacturers respond by incorporating plant-based proteins into feed formulations to meet market demand and cater to changing consumer preferences. The growing awareness of environmental sustainability and ethical considerations for Feed Plant- based Protein. Key Restraints for Feed Plant-based Protein Market The limited availability of plant protein sources for feed production poses a serious threat to the Feed Plant-based Protein Market industry. The Challenges in achieving nutritional balance and palatability in formulations impact feed phosphate market growth. Introduction of the Feed Plant-based Protein Market Market Feed Plant-based Protein Market includes the rising consumer demand for sustainable and plant- based products in animal diets, driven by concerns about environmental impact and animal welfare. As consumers increasingly prioritize healthier and more ethically sourced food options, there is a growing preference for plant-based proteins as alternatives to traditional animal-derived feed ingredients. Additionally, regulatory initiatives promoting sustainable agriculture and reducing greenhouse gas emissions further propel the adoption of plant-based protein in animal feed formulations. With the expanding market for plant-based products and the growing awareness of their

nutritional and environmental benefits, feed plant-based protein is poised for significant growth in the coming years.

The United States Plant Protein Market report segments the industry into Protein Type (Hemp Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein, Other Plant Protein) and End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements). The report includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects.

Global Plant-Based Protein market size is expected to reach $124.55 billion by 2029 at 17.9%, growing health consciousness drives demand for plant-based proteins, propelling market growth

BCC Research Market Analysis Report Says plant-based proteins is estimated to increase from $11.8 bln in 2022 to $17.8 bln by 2027, at a (CAGR) of 8.5%.

The India Plant Protein Market is segmented by Protein Type (Hemp Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein) and by End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

Global Feed Plant Based Protein Market was valued at USD 22.97 billion in 2024 and is expected to reach USD 34.38 billion in the forecast period with a CAGR of 6.91% through 2030.

The India plant based protein market reached a value of about USD 733.15 Million in 2024 and expected to grow at a CAGR of 6.30% in the forecast period of 2025-2034 to reach a value of around USD 1350.60 Million by 2034.

[208+ Pages Report] The global plant-based protein market size is expected to grow from USD 13.27 billion in 2023 to USD 25.53 billion by 2032, at a CAGR of 8.52% from 2024-2032

Plant-based Protein Market is projected to reach USD 30.8 Billion by 2034, with a 7.1% CAGR from 2025 to 2034.

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Plant Based Protein Products Market Size 2025-2029

The plant based protein products market size is forecast to increase by USD 21.6 billion at a CAGR of 22.8% between 2024 and 2029.

The Plant-Based Protein Products market is experiencing significant growth driven by the expanding global vegan population base and increasing health consciousness among consumers. According to estimates, the vegan population is projected to reach 70 million in the US alone by 2027, presenting a substantial market opportunity for plant-based protein providers. Moreover, consumers are increasingly seeking healthier alternatives to animal-derived protein sources, leading to a demand for vegan-based supplements. However, the market is not without challenges. The industry has faced several high-profile product recalls due to contamination issues, which have raised concerns about product safety and quality.
These incidents have underscored the need for stringent regulatory compliance and quality control measures. Companies must prioritize these areas to build consumer trust and maintain market competitiveness. Additionally, the market is witnessing intense competition, with numerous players vying for market share. To capitalize on opportunities and navigate challenges effectively, companies must focus on innovation, product differentiation, and strategic partnerships. By addressing these challenges and leveraging market trends, players can tap into the growing demand for plant-based protein products and capture a significant share of the market. However, challenges persist, including the increasing number of product recalls due to contamination issues and the need for innovation to create sources of protein that closely mimic the taste and texture of animal-derived proteins like egg protein.

What will be the Size of the Plant Based Protein Products Market during the forecast period?

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The plant-based protein products market is experiencing significant growth as consumers increasingly prioritize renewable energy, ethical eating, and food sustainability. Plant-based milk, imitation meat, vegan cheese, and snacks are leading the charge, with textured vegetable protein and precision fermentation also gaining traction. Complete protein sources and fibre content are key considerations for consumers, driving innovation in the food industry. Climate change and food security are also factors, leading to a focus on sustainable food systems and circular economy principles. Market analysis indicates that growth potential is high, with food innovation hubs and venture capital investments fueling the development of alternative protein sources, such as protein supplements, cultivated meat, and protein blends.
Consumer research and digital marketing are essential for effective product positioning and brand building. Plant-based packaging and bio-based materials are also important considerations for companies seeking to reduce food waste and appeal to environmentally-conscious consumers. The market is dynamic, with ongoing trends including fibre content, nutrient density, and social media marketing. Regenerative agriculture and precision farming are also gaining attention as potential solutions for sustainable food production. This market encompasses a diverse range of offerings, including tofu, soybeans, pea protein, and legumes, among others.

How is this Plant Based Protein Products Industry segmented?

The plant based protein products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Soy protein
  Wheat protein
  Pea protein
  Others


Application

  Beverages
  Meat analogs
  Dairy alternatives
  Bakery products
  Others


Type

  Protein concentrates
  Protein isolates
  Textured proteins


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa



  APAC

    China
    India
    Japan
    South Korea


  South America



  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. Plant-based protein products have gained significant traction in the food industry due to increasing health consciousness and consumer preferences for sustainable food options. Offline retail channels, including hypermarkets and supermarkets, account for the largest revenue share in this market. Organized retailing facilitates a convenient shopping experience for consumers, allowing them to select from a diverse range of plant-based protein offerings. The global expansion of hypermarkets and supermarkets is driving market growth, increasing product vi

The india plant based protein market size reached USD 552.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,916.1 Million by 2033, exhibiting a growth rate (CAGR) of 14.82% during 2025-2033. The escalating demand for a healthy and nutritious diet and the growing consumer concerns towards environmental sustainability represent some of the key factors driving the market growth.

The Canada Plant Protein Market is Segmented by Protein Type (Hemp Protein, Oat Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein) and by End User (Animal Feed, Personal Care and Cosmetics, Food and Beverages, Supplements). The Report Offers the Market Size in Value Terms in USD and Volume Teams in Tons for all the Abovementioned Segments.