In 2024, *********** usage of popular digital platforms in the United States eclipsed Gen Z's usage of several main platforms, including Facebook, LinkedIn, Pinterest and Reddit. In comparison, ******* usage outpaced millennials on digital platforms such as ********************

As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

A survey conducted among Australian social shoppers revealed that Facebook was the most used social commerce platform in 2024, with around **** of respondents. YouTube took second place at approximately ** percent. While Facebook was more popular among Boomers, Snapchat was trendy among Gen Z.

This dataset logs the frequency of software feature usage across users, organizations, platforms, and time periods, enabling detailed analysis of user engagement and feature adoption. It supports granular tracking of how often each feature is used, by whom, and in what context, empowering data-driven decisions for feature development and prioritization.

Twitter user statistics show a varying degree of how often users login to the platform. Here’s what it looks like.

Business or organization usage of third-party digital platforms, applications or websites to outsource tasks, projects or short contracts in the last 12 months, by North American Industry Classification System (NAICS), business employment size, type of business, business activity and majority ownership, third quarter of 2021.

A 2024 survey found that ** percent of Gen Z users used search engines most frequently to look for answers to specific questions, compared to around ** percent of all interviewed internet users. Similarly, ** percent of Gen Z users used these tools to seek opinions or experiences from social networks or communities, a higher percentage than the ** percent of all internet users who reported doing the same.

Facebook was the most widely used social media platform in Hungary in 2024, with approximately 90 percent of its users accessing it daily. TikTok followed in the ranking, as around 65 percent of the platform's users visited it on a daily basis.

59% of adults in the united states are using Instagram daily.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 14 Apr 2024. This stayed constant from the previous number of 0.000 % for 13 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 14 Apr 2024, with 9 observations. The data reached an all-time high of 0.430 % in 10 Apr 2024 and a record low of 0.000 % in 14 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Iran – Table IR.SC.IU: Internet Usage: Social Media Market Share.

This dataset provides detailed, event-level tracking of software feature usage, including user, feature, session, platform, and application version context. It enables product teams to analyze feature adoption, identify usage trends, and prioritize development or training efforts based on real user behavior.

Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 23 Apr 2024. This stayed constant from the previous number of 0.000 % for 22 Apr 2024. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 23 Apr 2024, with 8 observations. The data reached an all-time high of 0.050 % in 20 Apr 2024 and a record low of 0.000 % in 23 Apr 2024. Jamaica Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Jamaica – Table JM.SC.IU: Internet Usage: Social Media Market Share.

The average Snapchat user spends just 3 hours per month on the app.

In 2025, around 26 percent of respondents are already running significant workloads on Amazon Web Services (AWS). Cloud computing as-a-service One of the most prevalent ways for companies to utilize cloud computing is to take advantage of the various “as-a-service” options available from many of the world’s largest tech companies. These services provide organizations with access to computing power, software, and other cloud-related functions without the need for in-house hardware. The software-as-a-service market alone is expected to grow well past the 232 billion U.S. dollar mark by 2020, while the infrastructure-as-a-service market is expected to reach around 195 billion itself in 2024. Companies such as Amazon, Microsoft, and Google have all been quick to incorporate cloud services into their offerings, providing small and mid-sized companies with the opportunity to utilize cloud computing resources without the need for extensive investments into hardware. Having only introduced the business segment in 2014, Microsoft’s intelligent cloud segment has grown rapidly, rivaling even the company’s long-established personal computing segment in terms of revenue generation.

Platform usage analytics and user satisfaction metrics

According to a March 2023 survey, Spotify was the platform with highest usage by social media users in Spain, amounting to more than *** **** and * **** of daily time. Meanwhile, Twitch, Discord, and WhatsApp were accessed for more than *** **** and ** ******* daily, whereas TikTok and YouTube were accessed for around ** and ** ******* a day each.

The average Twitter user spends 5.1 hours per month on the platform.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.