According to a survey conducted in the United States in November 2022, eight percent of Americans watched the online television service Pluto TV every day. Daily usage of the service did not differ much based on gender, as nine percent of male respondents and eight percent of female respondents stated to have watched it on a daily basis. However, overall usage differs more strongly based on gender, as ** percent of men have used it at least once in the month prior to the survey, compared to ** percent of women.

An online survey of American adults held in February 2020 found that Gen X watched Pluto TV the most in the last 12 months, with 13 percent of respondents reporting usage of the streaming site, compared to just eight percent of Boomers. The youngest and oldest generations consumed the least, with only two percent from each group reporting usage of Pluto TV in the last year.

Paramount Global announced in the fourth quarter of 2022 that Pluto TV had 78.5 million monthly active users worldwide, close to 15 million more than in the corresponding quarter a year earlier. Pluto TV is an ad-supported video streaming service which launched in the United States in 2014, and was acquired by ViacomCBS (now Paramount Global) in 2019. The service is available in the United States, selected countries in Europe, and in Latin America since April 2020.

A survey conducted in the United States in November 2022 found that Americans aged between 18 and 34 years and between 45 and 64 years were most likely to have watched Pluto TV on a daily basis in the month prior to the survey. Respectively, ** percent and ** percent of respondents in these age groups stated to have done so. By comparison, three percent of respondents aged 65 years and older stated to use the FAST service daily.

As of May 2023, Pluto TV, a free ad-supported streaming TV service, provided ** entertainment-based channels to the Swedish audience. The platform also featured ** channels devoted to children and families, as well as ** channels dedicated to the lifestyle. Further genres include scripted TV, movies, sports, music, and news and opinion.

In the U.S., generations Z and X were most likely to watch Pluto TV on a daily basis, according to a survey conducted in November 2022, with ** percent and ** percent of respondents in these generations stating to do so. Meanwhile, millenials followed closely with ** percent of daily users. By contrast, baby boomers were least likely to use this streaming option on a daily basis.

The global Free Ad-supported Streaming TV Market size is forecast to grow from USD 9.69 billion to USD 73.74 billion between 2025 and 2034, marking a CAGR of more than 22.5%. Leading companies in the industry include Amazon.com,Inc., Crackle, Peacock TV LLC, Plex, Pluto TV, Roku,, Sling TV, Tubi TV, Vudu, Xumo,.

In the United States, the viewing share of SVOD service Netflix was generally higher during Friday to Monday compared with the average share across the whole week as of ************. The study further found that there was a decrease in viewing shares from Tuesday to Thursday, as well as on Saturday at over ** percent. In contrast, the free ad-supported streaming TV (FAST) platform Pluto TV recorded growth in viewing shares in the middle of a week, while it was declining from Friday to Monday.

What is OTT? OTT, short for "Over-the-Top," represents a modern method of media distribution that challenges traditional television formats, such as cable or satellite. This technology enables users to stream video content directly over the internet to various devices, bypassing conventional broadcasting methods. There are three primary types of OTT services: Subscription-Based Services (SVOD): These are premium platforms where users pay for access to a wide range of content. Examples include Netflix, Disney+ Hotstar, and MAX, where viewers subscribe to enjoy movies, TV shows, and documentaries. Ad-Supported Streaming (AVOD): Services like Pluto TV and Amazon Free provide free access to content, supported by advertisements. These platforms do not have premium levels and are accessible to anyone with an internet connection. Virtual Multichannel Video Programming Distributors (vMVPDs): These are companies that offer live and on-demand video content over the internet, through multiple channels. YouTube, Hulu +Live TV, and Sling TV are examples of this type, offering a range of channels and content choices similar to traditional cable TV but delivered over the internet. OTT platforms have become immensely popular due to their convenience and flexibility. They provide viewers with the freedom to watch a diverse range of shows, movies, and documentaries anytime, anywhere, without the need for satellite or cable connections. This flexibility, combined with the option of free and subscription-based content, allows users to trial different OTT apps before deciding on a subscription. Furthermore, many OTT platforms enhance user experience by offering personalized recommendations and a vast library of content, including exclusive original productions, to maintain user engagement and satisfaction. Different Types of OTT Platforms The different types of OTT platforms cater to various entertainment needs: Video Streaming Platforms: These are perhaps the most recognized OTT services. They allow users to watch a wide variety of video content, including movies, TV shows, documentaries, and other on-demand videos. Mostly available through subscription-based models, popular examples include Disney+, Hulu, and Netflix. Music Streaming Platforms: Services like Spotify and YouTube Music fall under this category. They enable users to stream music, create and listen to playlists, enjoy podcasts, and more, all online. This has significantly reduced the reliance on traditional physical mediums like CDs or cassettes. These platforms often offer personalized music experiences with custom playlists and recommendations. Live TV Streaming: This type of OTT service focuses on live content. Users can watch events as they happen in real-time, such as live news broadcasts, sports events like football games, and various live entertainment shows. This brings the immediacy and excitement of live TV to the internet. Gaming OTT Platforms: A relatively new addition to the OTT space, these platforms combine traditional entertainment content with interactive gaming experiences. Users can both watch shows and play games within the same service. An example of this innovation is Netflix, which in 2021 introduced Netflix Games, specifically catering to mobile users. The growth and diversification of OTT platforms indicate a significant shift in entertainment consumption, offering users more flexibility, variety, and personalized content across different types of media.

The free ad-supported streaming TV market worldwide is forecast to reach a revenue of over 17 billion U.S. dollars by 2029, with The Roku Channel being the largest service at nearly 3.4 billion dollars. Pluto TV owned by Paramount Global followed in the ranking. Samsung TV Plus came third, generating roughly half as much as The Roku Channel.

In 2020, advertising revenue generated by Pluto TV in the United States increased by an estimated ***** percent on the results reported for 2019. The advertising video-on-demand (AVoD) service owned by ViacomCBS had over ** million active users in the U.S. by the end of 2020.

In 2022, the advertising revenue of video-on-demand platform Pluto TV amounted to 851 million U.S. dollars in the United States, while its non-U.S. revenue amounted to 261 million dollars. Roku's U.S. ad revenue totaled 824 million dollars, while its non-U.S. ad revenue added up to 38 million.

The Advertising-based Video On Demand Market size was valued at USD 38.21 billion in 2023 and is projected to reach USD 227.15 billion by 2032, exhibiting a CAGR of 29.0 % during the forecasts period. Advertising-based Video On Demand (AVOD) is a model where viewers can access video content for free, supported by ads interspersed throughout. This platform offers a wide range of content, including movies, TV shows, and original programming, without requiring a subscription fee. AVOD platforms generate revenue by selling ad space to advertisers, targeting viewers based on demographic data and viewing behavior. Users benefit from free access to diverse content, while advertisers reach a targeted audience, making AVOD a mutually beneficial model. Popular examples include YouTube, Pluto TV, and Tubi, each offering a unique viewing experience supported by strategically placed advertisements.

Anime Streaming Service Market Outlook

The global anime streaming service market size was valued at approximately USD 10 billion in 2023 and is projected to reach USD 25 billion by 2032, growing at a robust CAGR of 11%. The market is experiencing significant growth due to the increasing popularity of anime globally, driven by factors such as expanding internet penetration, a growing number of anime enthusiasts, and the availability of diverse and high-quality anime content.

One of the primary growth factors for the anime streaming service market is the increasing accessibility of high-speed internet, which has made streaming services more viable for a large audience. With advancements in digital technology, more people can access high-definition content across various devices, leading to a surge in demand for anime streaming services. Furthermore, the proliferation of smartphones and other portable devices has made it easier for users to watch anime on the go, further boosting the market's growth.

Another significant driver is the cultural shift towards digital entertainment and the growing acceptance of anime as a mainstream form of entertainment. Anime, once considered a niche genre, has gained widespread recognition and popularity across different age groups and demographics. This cultural acceptance is not only limited to Japan, where anime originated, but has also spread to other parts of the world, including North America, Europe, and Asia Pacific. This global fandom is creating a robust demand for streaming services that offer a wide range of anime content.

The market is also benefiting from strategic collaborations and partnerships between streaming service providers and anime production studios. These collaborations are resulting in the creation of original anime content, which is exclusive to certain platforms, thereby attracting more subscribers. Additionally, the ongoing trend of globalization and cultural exchange has made it possible for anime to reach non-Japanese audiences more effectively, thanks to subtitles and dubbed versions of popular series. This has made anime more accessible and appealing to a global audience.

In terms of regional outlook, Asia Pacific holds a significant share of the anime streaming service market due to the presence of a large number of anime production studios and a massive consumer base. Japan, being the birthplace of anime, is a crucial market, but other countries like China and South Korea are also contributing to the growth. North America and Europe are also emerging as lucrative markets due to the increasing number of anime enthusiasts and the rising popularity of anime conventions, which help in promoting anime culture. These regions are expected to witness substantial growth during the forecast period.

Service Type Analysis

The anime streaming service market can be segmented by service type into subscription-based, ad-supported, and transactional video on demand (TVOD). Subscription-based services dominate the market and are expected to continue their leadership during the forecast period. These services operate on a recurring revenue model, providing users with unlimited access to a vast library of content for a monthly or yearly fee. The convenience and cost-effectiveness of subscription models have made them highly popular among consumers. Platforms like Crunchyroll, Funimation, and Netflix have successfully adopted this model, attracting millions of subscribers globally.

Ad-supported services are also gaining traction, particularly among users who are unwilling to pay for subscriptions. These services allow users to access a wide range of anime content for free, with the trade-off being that they have to watch advertisements. This model is particularly popular in regions where consumers are more price-sensitive. Ad-supported services appeal to a broader audience, including younger viewers who may not have the financial means to afford subscription fees. Platforms like Tubi and Pluto TV are examples of ad-supported services that offer a variety of anime content.

Transactional video on demand (TVOD) services, where users pay for individual episodes or series, are less prevalent but still hold a niche market. This model is often used for premium content or newly released episodes and movies that are not available on subscription-based platforms. TVOD services are particularly popular for movies and special episodes, where users are willing to pay a premium for exclusive or early access. Amazon Prime Video and Apple iTunes are examples of platforms that offer TVOD se

A forecast suggested that the free-ad supported streaming TV service with the most viewers in the U.S. is The Roku Channel, with **** million people watching it in 2024. Tubi and Pluto TV followed, attracting around ** and ** million viewers, respectively.

VOD Market Outlook

The Video on Demand (VOD) market size was valued at approximately $82.5 billion in 2023 and is expected to reach a staggering $202.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.4% during the forecast period. This remarkable growth can be attributed to several factors, including the increasing penetration of high-speed internet, growing smartphone adoption, and a rising consumer preference for on-demand content. As consumers continue to shift away from traditional television to digital platforms, the VOD market is poised for robust expansion.

One of the key growth factors propelling the VOD market is the widespread availability and affordability of high-speed internet. The rollout of 4G and 5G networks across various regions has facilitated seamless streaming of high-definition content, thus enhancing user experience. Furthermore, the proliferation of smart devices such as smartphones, tablets, and smart TVs has made it easier for consumers to access VOD services anytime and anywhere. This increased accessibility is significantly boosting the market’s growth trajectory.

The changing consumer behavior towards content consumption is another crucial driver. Today’s consumers demand more control over what they watch and when they watch it. VOD services cater to this demand by offering a vast library of content that can be accessed on-demand. Additionally, the advent of personalized recommendation engines powered by artificial intelligence (AI) has further enriched the user experience, making it easier for consumers to discover content that aligns with their preferences. This shift in consumer behavior is expected to drive the market’s growth in the coming years.

Furthermore, the COVID-19 pandemic has acted as a catalyst for the VOD market. With lockdowns and social distancing measures in place, people turned to digital entertainment as a primary source of leisure. This led to a significant spike in VOD subscriptions and viewership. While the pandemic situation has improved, the habits formed during this period have persisted, continuing to bolster market growth. The convenience and flexibility offered by VOD services are likely to sustain their popularity in the post-pandemic world.

From a regional perspective, North America currently holds the largest market share in the VOD market, driven by high disposable incomes, advanced internet infrastructure, and a strong presence of key market players. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The rapid adoption of smartphones, increasing internet penetration, and a large young population are key factors contributing to this growth. Emerging economies such as India and China are particularly noteworthy for their expanding user base and increasing subscription rates to VOD services.

Business Model Analysis

The VOD market can be segmented based on the business model into Subscription Video on Demand (SVOD), Transactional Video on Demand (TVOD), and Advertising Video on Demand (AVOD). Each of these models has unique characteristics and appeals to different consumer segments. SVOD involves consumers paying a recurring fee to access a library of content. Major players like Netflix, Amazon Prime Video, and Disney+ operate under this model. The predictability of revenues and the ability to build long-term customer relationships make SVOD a highly lucrative segment. Additionally, the exclusive content offered by SVOD platforms serves as a significant draw for subscribers.

TVOD, on the other hand, operates on a pay-per-view basis. Consumers pay for individual pieces of content, such as movies or episodes of TV shows. This model is particularly popular for premium content, such as new movie releases or special events like sports matches. Platforms such as Apple iTunes and Google Play Movies utilize the TVOD model. While TVOD can generate substantial revenue per transaction, its success heavily relies on the availability of high-quality, in-demand content.

AVOD is another significant business model in the VOD market. In this model, content is made available for free, but consumers have to watch advertisements. Platforms such as YouTube and Pluto TV operate under the AVOD model. This model is particularly appealing to users who are unwilling or unable to pay for subscriptions. For advertisers, AVOD platforms offer a lucrative opportunity to reach a broad audience, making it a win-win situation for both parties. The growing sophistication of targeted advertising technologies is fur

In the United States, ** percent of TV viewers watched free ad-supported streaming TV (FAST) platforms such as Pluto TV, Tubi, and The Roku Channel in 2023. This marked a small decrease from the figure in the previous year, when the share of FAST platform users amounted to ** percent.

As of 2022, Pluto TV was the most popular FAST service worldwide, with ** million monthly active users that year. The platform owned by Paramount Global is expected to grow by ** million MAU between 2022 and 2027. The top five of the most watched FAST services also include Samsung TV Plus, The Roku Channel, Rakuten TV, and LG Channels+.