In 2024, Pokémon GO in-app purchase revenues surpassed 544 million U.S. dollars worldwide. The AR game's most profitable year was 2020, when many gamers discovered the title during the COVID-19 pandemic. Pokémon Go: a global phenomenon Pokémon Go took the world by storm in 2016. Within a week of its release on July 19, the mobile app had been downloaded over ten million times worldwide, indicating the enormous hype surrounding the launch of Nintendo’s first venture into mobile gaming. The location-based augmented reality (AR) game involves catching, training, and battling virtual creatures (Pokémon) in real-world locations via smartphone. While the initial Pokémon craze has slowly faded, the game still enjoys millions of active users around the world and the Asia-Pacific region, in particular. Player spending increases in a quest to catch ’em all Pokémon Go ranks among the leading free-to-play (FTP) gaming titles worldwide, generating over four billion U.S. dollars in lifetime IAP revenue. While both app download and usage are free, the game uses a freemium business model that supports in-app purchases. Users can buy additional Pokéballs or other in-game items to level up and increase their chances of becoming a successful virtual Pokémon trainer. In order to maintain players’ interest and participation, developer Niantic continues to expand the game by introducing new features and characters like popular franchise antagonists Team Rocket..

In 2020, mobile gaming title Pokémon GO had its biggest year yet, with a total of 356 million U.S. dollars worth of in-app purchases (IAP) revenues by gamers in the United States. The majority of Pokémon GO revenues are generated via Google Play. However, in 2024, the iOS Store for iPhone and iPad generated more IAP revenues for the AR hit, amounting to a total of 145.2 million U.S. dollars.

In 2024, mobile gaming title Pokémon GO generated more than 203 million U.S. dollars through in-app purchases across markets in Asia-Pacific. The Americas were ranked first with more than 257 million U.S. dollars in annual app revenues.

The gaming app "Pokémon GO" generated a monthly app revenue of about 15.25 million U.S. dollars in Japan in December 2024. The total app revenue during that year reached almost 153.8 million dollars. The location-based augmented reality (AR) game was developed by Niantic, Inc. and released in 2016.

In 2024, mobile gaming company Niantic generated over 672 million U.S. dollars in IAP revenues. The most popular mobile gaming titles published by Niantic include the mobile AR hit Pokémon GO and Harry Potter: Wizards Unite. Pokémon GO's impact on Niantic's company revenue cannot be overstated — in 2015, in-app revenues amounted to a comparatively low 840 thousand U.S. dollars.

According to figures provided by Airnow, the net revenue made on Pokémon GO in the Netherlands was highest right after the app was launched. The app still generates revenue since those months, with peaks between June and September. The source defines net revenue as the revenue made with in-app purchases after the stores (Apple App Store and Google Play Store) received their share.Pokémon GO was launched in the summer of 2016 and for a time became one of the world's most played mobile games. Developer Niantic allows players to "catch" the popular Japanese pocket monsters from Nintendo in outside real world locations using augmented reality.

According to figures provided by Airnow, the net revenue made on Pokémon GO in Belgium was highest right after the app was launched. The app still generates revenue since those months, with peaks between June and September. The source defines net revenue as the revenue made with in-app purchases after the stores (Apple App Store and Google Play Store) received their share.Pokémon GO was launched in the summer of 2016 and for a time became one of the world's most played mobile games. Developer Niantic allows players to "catch" the popular Japanese pocket monsters from Nintendo in outside real world locations using augmented reality.

Pokémon Go is an augmented reality mobile game developed and published by Niantic in collaboration with Nintendo. The mobile gaming app generated the highest revenue in Poland in August 2023, amounting to over 231 thousand U.S. dollars.

This statistic shows the number of available applications in the Google Play Store from December 2009 to September 2019. The number of available apps in the Google Play Store was most recently placed at 2.8 million apps, after surpassing 1 million apps in July 2013.

Google Play was originally launched in October 2008 under the name Android Market. As Google’s official app store it offers its customers a range applications and digital media including music, magazines, books, film and TV. With the majority share of apps available from the Google Play Store being free of charge, the company needs to utilize effective business models to secure healthy revenue. As of March 2019, the top grossing Android apps worldwide included popular gaming apps such as Pokemon Go and the ever-popular Candy Crush Saga. Despite the robust gaming app revenues, the majority of gaming apps are free to download and rely on monetization via in-game purchases of items such as boosters and accessories.

Mobile gaming has become a huge industry, with successful game developers in line to generate millions from their mobile games. In March 2021, Roblox was the top grossing iPhone gaming app in the United States, generating daily revenues of over 3.09 million U.S. dollars. Second-ranked Candy Crush Saga grossed approximately 2.03 million U.S. dollars per day. Pokémon GO was ranked seventh with a daily gross of more than 463,000 U.S. dollars

Pokémon GO - a global phenomenon
Pokémon GO is a massively multiplayer location-based mobile video game which uses augmented reality. The project is jointly created by The Pokémon Company and Niantic and has been available since July 2016 on the iOS and Android platforms. Just like in the video game series, the goal is to capture Pokémon and battle it out against other trainers. In 2020, Pokémon GO player spending hit 916.5 million U.S. dollars worldwide, which was the mobile app’s most profitable year since launching in 2016, when it grossed approximately 588.77 million U.S. dollars. The location-based augmented reality (AR) game involves catching, training, and battling virtual creatures (Pokémon) in real-world locations via smartphone. While the initial Pokémon craze has slowly faded, the game still enjoys growing numbers of active users around the world and in the Asia-Pacific region in particular.

Online app stores
With individual gaming apps generating millions of dollars of revenue on a daily basis, it is no surprise that app stores are also raking in the revenue. In the second quarter of 2020, Google Play Store recorded gross revenues of 7.7 billion U.S. dollars from mobile games, up from 6.9 billion generated in the previous quarter. The numbers for Apple's App Store were even more impressive, with revenue from mobile games on its iOS platform reaching 33.2 billion U.S. dollars worldwide in 2018. Interestingly, despite Apple's App Store leading the way in terms of revenue, Google Play recorded significantly more mobile game downloads in 2018. A total of 38.3 billion mobile games were downloaded globally across both app stores in that year, out of which the vast majority, 29.4 billion downloads in total, were attributed to Google Play.

According to Cognitive Market Research, the global mobile augmented reality 3D camera market size was USD XX million in 2023 and will expand at a compound annual growth rate (CAGR) of 31.80% from 2023 to 2030.

The demand for mobile augmented reality 3D cameras is rising due to improvements in the capabilities of mobile devices, the rising use of augmented reality across several industries, and the exponential growth of augmented reality games and entertainment apps.
Demand for target cameras remains higher because improved object tracking and interaction are made possible with the help of target cameras in mobile augmented reality 3D cameras.
The medical category held the highest medical and microscopes market revenue share in 2023.
The North American mobile augmented reality 3D camera market will continue to lead, whereas the Asia-Pacific mobile augmented reality 3D camera market will experience the most substantial growth until 2030.

Rapid Growth in the Gaming and Amusement Industry Drive Market Output

The market is being driven by the increasing use of augmented reality 3D cameras in gaming and amusement apps, providing users with more immersive experiences. One example of how augmented reality could increase user engagement is in mobile 3D games like Pokémon GO. and the consumers' increasing need for more engaging and immersive digital experiences. These are further driving forces in the industry to propel the demand for the mobile augmented reality 3D cameras market during the forecast period.

For instance, in November 2023, Matterport, Inc., a leading 3D digital twin platform for the built world, and Belden, Inc., a well-known network infrastructure and digitization solutions, partnered to provide facilities management with connectivity solutions made possible by 3D digital twins. These technologies will address the demands for broadband, smart buildings, and industrial automation.

Source-matterport.com/news/matterport-and-belden-enter-global-alliance-to-digitize-built-environments

Market Dynamics for the Mobile Augmented Reality 3D Camera Market

High Cost of Cutting-edge Technology Restricts Market Growth

Mobile augmented reality 3D cameras, particularly more sophisticated models, can be costly to create and manufacture. In price-sensitive markets, this high cost can prevent widespread adoption. They rely on complicated technology that faces persistent accuracy, power consumption, and depth sensing issues. One finds that these technological constraints negatively impact performance and user experience. The potential for new mobile augmented reality 3D camera expansion is limited in certain locations where the market is already saturated with similar technologies. This factor hampered the market growth in the coming years.

Impact of COVID–19 on the Mobile Augmented Reality 3D Camera Market

The mobile augmented reality 3D camera market has been greatly affected by the COVID-19 outbreak. The pandemic's impact on online gaming has spurred the need for mobile augmented reality 3D cameras. Mobile augmented reality 3D game apps' popularity has skyrocketed due to the availability of these apps’ 3D visualization features in real-time surroundings. The pandemic has had a beneficial long-term impact due to the innovation and digital revolution it spurred. The market is projected to continue rising. What is Mobile Augmented Reality 3D Camera?

Mobile augmented reality (AR) 3D cameras allow users to superimpose digital content onto their real-world surroundings using their mobile device's camera. The technique has recently started to gain popularity because of the abundance of powerful mobile devices equipped with integrated Graphics processing units and multi-core CPUs. Mobile augmented reality 3D camera technology is propelling mobile devices with high-tech 3D cameras in high demand due to the widespread use of augmented reality technology in various industries. There is a rising demand for high-end hardware components to improve user experiences in augmented reality applications as they gain popularity. One of the main factors fueling this expansion is the ever-increasing quality of the cameras of mobile devices. Smartphone makers try to stand out in a crowded market by including mobile AR 3D cameras. This is in response to consumers' growing demand for augmented reality (AR) games that go beyond the s...

As of September 2021, Genshin Impact became a leading mobile game worldwide by player spending. In its first year alone, after launching in September 2020, it reached a revenue of two billion U.S. dollars. The game with the second highest revenue reached within its opening year, following its launch in June 2017, was Lineage M, with 1.2 billion U.S. dollars. Pokémon Go, with a revenue of 1.1 billion U.S. dollars, was the third highest earner in its first year, after having launched in July 2016 .

In September 2022, Candy Crush Saga was the top-grossing gaming app in the Google Play Store in Finland. The match-3 game title generated 10 thousand U.S. dollars in revenues from Android users. Pokémon GO was the second-most-grossing gaming app title with approximately 82 thousand U.S. dollars in revenue during that month.

In September 2022, Candy Crush Saga was the top grossing gaming app for iPhone in Norway. The match-3 game generated more than 108 thousand U.S. dollars in revenues from iPhone users. Pokémon GO was the second-most grossing gaming app title with approximately 70 thousand U.S. dollars in revenue during that month.

In September 2022, Candy Crush Saga was the top grossing gaming app for iPhone in Finland. The match-3 game title generated more than 24 thousand U.S. dollars in revenues from iPhone users. Pokémon GO was the second-most grossing gaming app title with approximately 22 thousand U.S. dollars in revenue during that month.

As of September 2022, the mobile version of popular battle royale game PUBG saw the highest average revenue per user (ARPU) worldwide among gaming apps, with users generating approximately 67.4 U.S. dollars on the platform. The Roblox platform ranked second, with users generating approximately 38 U.S. dollars on average, while Pokémon Go ranked third with an ARPU of around 17 U.S. dollars as of the examined period.

Published in August 2023, Monster Hunter Now is a location-based AR game developed by Pokémon Go maker Niantic and Capcom. In December 2024, the mobile gaming app generated approximately 4.85 million U.S. dollars in in-app purchases.

With a global sales volume of over 31.38 million units, Pokémon Red/Green/Blue was the franchise’s best-selling video game worldwide as of December 2024. The first full Pokémon game release on Nintendo Switch, Pokémon Sword/Shield, came in second place with 26.6 million units. Pokémon Scarlet/Violet, the most recent series entry for Nintendo's current Switch console, has sold approximately 26.38 million units worldwide. Pokémon: a global success story Pokémon is an immensely popular Japanese video gaming series published by Nintendo and The Pokémon Company, centering around an ever-expanding universe of fictional creatures that players can collect, train, and battle. Since launching its first generation of console games on Nintendo’s Game Boy back in 1996, Pokémon has grown to become one of the world’s most successful gaming franchises with over 480 million Pokémon games sold as of May 2023. Pokémon is also one of the most persistent brand names in the gaming industry, with its Red/Green/Blue Version placing among the five best-selling console games of all time in 2023 - 27 years after its release. Venturing into the mobile games market While Pokémon has been a household name for console gaming for several decades, the franchise ventured into the world of mobile gaming for the first time in 2016. With the launch of Pokémon GO, a location-based augmented reality (AR) mobile version of the original hit gaming series, the franchise adapted to the latest trends in the video game market that center around the growing popularity and profitability of mobile games. Pokémon GO is one of the top-grossing mobile gaming titles worldwide.

In 2020, IP-based mobile gaming apps accounted for 23 percent of mobile gaming revenue and 17 percent of gaming app downloads in the United States. Popular IP-based titles include Pokémon GO, PUBG Mobile, Call of Duty: Mobile, and Marvel Strike Force.

In the most recently reported fiscal year, Google's revenue amounted to 348.16 billion U.S. dollars. Google's revenue is largely made up by advertising revenue, which amounted to 264.59 billion U.S. dollars in 2024. As of October 2024, parent company Alphabet ranked first among worldwide internet companies, with a market capitalization of 2,02 billion U.S. dollars. Google’s revenue Founded in 1998, Google is a multinational internet service corporation headquartered in California, United States. Initially conceptualized as a web search engine based on a PageRank algorithm, Google now offers a multitude of desktop, mobile and online products. Google Search remains the company’s core web-based product along with advertising services, communication and publishing tools, development and statistical tools as well as map-related products. Google is also the producer of the mobile operating system Android, Chrome OS, Google TV as well as desktop and mobile applications such as the internet browser Google Chrome or mobile web applications based on pre-existing Google products. Recently, Google has also been developing selected pieces of hardware which ranges from the Nexus series of mobile devices to smart home devices and driverless cars. Due to its immense scale, Google also offers a crisis response service covering disasters, turmoil and emergencies, as well as an open source missing person finder in times of disaster. Despite the vast scope of Google products, the company still collects the majority of its revenue through online advertising on Google Site and Google network websites. Other revenues are generated via product licensing and most recently, digital content and mobile apps via the Google Play Store, a distribution platform for digital content. As of September 2020, some of the highest-grossing Android apps worldwide included mobile games such as Candy Crush Saga, Pokemon Go, and Coin Master.