Almost 10 million people in the Polish countryside used social media in 2022. Among cities, the most significant number of social media platform users were in cities with 20 to 50 thousand residents.

In 2024, *** million people in the Polish countryside used TikTok. Among cities, the most significant number of social media platform users were in cities with ****** to ****** residents.

Almost *** million people in the Polish countryside used Instagram in 2024. Among cities, the most significant number of social media platform users were in cities with ****** to ****** residents.

More women than men used TikTok in Poland in 2023, with most users between the ages of 35 and 44.

Just like for desktop users, Facebook was the leading social media platform for mobile users in Poland, with a 68.25 percent share in April 2025. Instagram and X (Twitter) followed, with a 14.83 percent and a 7.05 percent share, respectively.

The largest group of Instagram users in Poland were those with a university degree and a secondary education in 2023.

More women than men used Snapchat in Poland in 2023, with most users between the ages of 15 and 24.

In 2024, women aged 7 to 14 spent the most time on Instagram in Poland — approximately ** minutes a day.

In 2024, women aged 35 to44 spent the most time on X in Poland — approximately ** minutes a day.

In 2024, WhatsApp was the most popular social media app among Polish users regarding downloads number.

In 2023, men aged seven to 14 spent the most time on YouTube in Poland - almost two hours a day.

Most users of social media platforms in Poland in 2024 were between the ages of 55 and 75 — **** million.

"Sent private messages" and "Liked posts by other users or followed people" are the top two answers among Polish consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among ****** respondents in Poland, in 2024.

In 2024, over ***** million women used social media platforms in Poland, *********** more than men.

Most users of social media platforms in Poland in 2024 had secondary education — over *** million.

In 2024, Poles spent more than ** hours on the TikTok app. Users used the Facebook app for over ** hours.

In 2021, nine in ** Poles quoted Facebook as their go-to social media platform for obtaining news content. YouTube followed, cited by every second respondent.

Facebook was the leading social media service during the coronavirus (COVID-19) epidemic in Poland in March 2020 with nearly 23 million users. Three Polish social networking sites were among the leading ten: wykop.pl, chomikuj.pl and siepomaga.pl.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

The older a child gets in Poland, the more dependent they become on social media. In 2021, ** percent of young people required help due to social media addiction. Furthermore, nearly one in **** neglected other activities due to social media use.

** percent of Polish respondents answer our survey on "Most used social media platforms by type" with "Social networks (e.g., Facebook)". The survey was conducted in 2023, among ****** consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.