Public Opinion and Election Polling Market Outlook

The global market size for public opinion and election polling was valued at approximately $8.5 billion in 2023 and is projected to reach around $12.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast period. This growth is largely driven by advancements in data collection methodologies and the increasing importance of data-driven decision-making in political campaigns and public policy.

One of the primary growth factors for this market is the advancements in technology that have revolutionized data collection and analysis processes. The proliferation of smartphones and internet access has enabled polling organizations to reach a broader demographic more efficiently and accurately. Online polling, for instance, has gained substantial traction due to its cost-effectiveness and ability to gather real-time data. Additionally, the advent of artificial intelligence and machine learning algorithms has enhanced the accuracy of predictive models, making election forecasting more reliable.

Another significant driver is the increasing reliance on data-driven decision-making in political campaigns, government strategies, and private sector initiatives. Political parties and candidates are increasingly investing in sophisticated polling methods to gauge public opinion and tailor their campaigns accordingly. This trend is not limited to political entities; businesses and media organizations also leverage polling data to shape their marketing strategies and content, respectively. Moreover, academic institutions utilize public opinion data for social science research, further fueling market growth.

The growing emphasis on transparency and accountability in governance is also contributing to the market's expansion. Governments and public agencies are increasingly conducting public opinion polls to gauge citizen satisfaction and gather feedback on policies and programs. This approach helps in making informed decisions that align with public sentiment, thereby enhancing governance quality. The trend is particularly noticeable in democratic nations where public opinion significantly influences policy-making processes.

From a regional perspective, North America currently holds the largest market share, driven by a highly active political environment and advanced technological infrastructure. Europe follows closely, with significant contributions from countries like the UK, Germany, and France. The Asia Pacific region is expected to witness the highest growth rate during the forecast period due to increasing political activities and advancements in polling technologies. Latin America and the Middle East & Africa are also showing promising growth, albeit at a slower pace due to varying degrees of technological adoption and political stability.

Methodology Analysis

The methodology segment of the public opinion and election polling market is diverse, encompassing online polling, telephone polling, face-to-face polling, mail polling, and other methods. Online polling has gained significant traction in recent years due to its cost-effectiveness and ability to reach a wide demographic. With the proliferation of internet access and smartphones, online polls can gather real-time data quickly and efficiently, making them a preferred choice for many polling organizations. Moreover, advancements in data security and privacy have alleviated concerns over the integrity of online polling data.

Telephone polling remains a popular method, especially for reaching older demographics who may not be as comfortable with online platforms. This methodology allows for more in-depth conversations and the ability to clarify questions, thereby potentially yielding more accurate data. However, the increasing prevalence of mobile phones over landlines has necessitated adaptations in sampling strategies. Companies are increasingly using sophisticated algorithms to create representative samples of mobile users, thereby maintaining the robustness of telephone polling.

Face-to-face polling is often considered the gold standard for accuracy, as it allows for the collection of nuanced data through direct interaction. This method is particularly useful in regions with low internet penetration or among demographics that are less likely to participate in online or telephone polls. However, the high costs and logistical challenges associated with face-to-face polling can be prohibitive, limiting its widespread use. Despite these challenges, face-to-face polling remains essential f

This statistic shows the revenue of the industry “marketing research and public opinion polling“ in the U.S. from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of marketing research and public opinion polling in the U.S. will amount to approximately **** billion U.S. Dollars by 2024.

Gallup poll (Canadian Institute of Public Opinion) This dataset covers ballots 186-189, and 191, spanning May-July 1949. The dataset contains the data resulting from these polls in ASCII. The ballots are as follows: 186 - May This Gallup Poll aims to collect the political opinions of Canadians, approximately one month before an election. It also attempts to determine how many Canadians will vote, and whether they have decided in advance which party to vote for. Respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. Topics of interest include: car ownership; the federal election; political parties; phone ownership; union membership; and the United Nations; Basic demographic variables are also included. 187 - May This Gallup Poll aims to collect data regarding the political views and opinions of Canadians, as well as their voting patterns. It also measures Canadians' views of government, and compares these views across geographic, demographic and social groups. Topics of interest include: banks; Canadian Pacific Railway; car ownership; communism; the farming industry; the federal election; government ownership of assets; government priorities; housing; immigration; income; the meat packing industry; phone ownership; political party; union membership; and voting behaviour. Basic demographic variables are also included. 188 - June This Gallup Poll aims to measure the opinions of Canadians on topics such as government ownership of assets, and the priorities of the government. It also collects information about voting patterns and preferred political parties, and measures this information across demographic, geographic and social groups. Topics of interest include: banks; Canadian Pacific Railway; car ownership; communism; education; the farm implements industry; freight rates; government ownership of assets; government priorities; immigration; income tax; the iron and steel industry; irrigation; the meat packing industry; political parties; trade; union membership; and voting behaviour. Basic demographic variables are also included. 189 - June This Gallup Poll aims to measure the political views of Canadians and the opinions that Canadians have of political parties before an election. It measures these opinions against the demographic, geographic and social groups of the respondents. Topics of interest include: car ownership; federal election; phone ownership; political party; and union membership. Basic demographics variables are also included. 191 - July This Gallup Poll attempts to measure the opinions of Canadians on such topics as politics, freedom of speech, and education. The survey also contains questions intended to try and measure Canadians' knowledge on different topics concerning their country. Respondents were also asked questions so that they could be grouped \ according to geographic, political and social variables. Topics of interest include: Canada; car ownership; corporal punishment; education of respondents; elections; freedom; free speech; money; phone ownership; political parties; politics; price levels; social security; taxation; travel; union membership; and working conditions in Canada. Basic demographics variables are also included. The codebook for this dataset is available through the UBC Library catalogue, with call number HN110.Z9 P84.

Data associated with The Battleground Poll between the years 1993 and 2017.

Over the five years through 2024-25, revenue is set to climb at a compound annual rate of 2% to £6.4 billion. This growth stems from recovering business confidence, which was previously shaken by Brexit, the COVID-19 pandemic and soaring inflation, deterring investments. Mounting demand for online and digital research services and intense political activity has also fuelled expansion. Facing stiff competition, market research and public opinion polling companies have innovated to gain a competitive edge, embracing acquisitions in order to gain access to new technology and niche markets, as well as heavily investing in technology to improve data collection and analysis. The shift towards digital advertising has driven the adoption of advanced data gathering and research methods to better understand online consumer behaviour, though there’s been a growing trend towards in-house research as an alternative. Revenue saw a 16.3% downturn in 2020-21, a reflection of the financial strain created by COVID-19 curtailing spending on research activities. The severity of this decline, however, was cushioned by increased market research investment from the public sector and private companies looking to navigate the aftermath of the pandemic. Revenue is forecast to grow by 2.7% in 2024-25, propelled by easing inflationary pressures and the collective effort of businesses to stabilise the economy and financial markets. Public-sector demand is also escalating, driven by the General Election and the continued political discourse necessitating insights into public opinion. Looking ahead, revenue is projected to rise at a compound annual rate of 3.1% over the five years through 2029-30, reaching £7.5 billion. Growth will be fuelled by a rebound in business confidence and an uptick in spending. Demand for companies specialising in web-based market research and social media marketing is expected to surge, supported by strong advertising activity and a mounting need for media research. As e-commerce continues on a steady growth path, there will likely be an increased emphasis on investing in novel research technologies and specialised data analytics capabilities.

This poll is part of a continuing series of monthly surveys that solicit public opinion on the presidency and on a range of other political and social issues. Respondents were asked to give their opinions of President Bill Clinton and his handling of the presidency, foreign policy, the economy, the United States relationship with Russia, and the Oklahoma City bombing. Those queried were also asked for their general perceptions of Clinton, Boris Yeltsin, Hillary Clinton, Bob Dole, Newt Gingrich, and Dr. Henry Foster. In addition, respondents were questioned in detail on the institution of marriage, including questions on the frequency of arguments and sexual relations. Other issues examined include the role of the United States in Vietnam and World War II. Background information on respondents includes voter registration status, political party, political orientation, education, age, sex, race, and family income.

This poll is part of a continuing series of monthly surveys that solicit public opinion on the presidency and on a range of other political and social issues. In this poll, respondents were asked about the upcoming presidential election, President Ronald Reagan's performance in office, military and domestic spending, and United States involvement in Central America. Demographic information on respondents includes race, sex, age, religion, income and educational levels, and political party affiliation.

The Chicago Council Surveys are part of a long-running series of public opinion surveys conducted by The Chicago Council on Global Affairs beginning in 1974. They were conducted quadrennially from 1974 to 2002, biennially from 2002 to 2014, and are now conducted annually. The surveys are designed to investigate the opinions and attitudes of the general public on matters related to foreign policy, and to define the parameters of public opinion within which decision-makers must operate. This public opinion study of the United States focused on respondents' opinions of the United States' leadership role in the world and the challenges the country faces domestically and internationally. Data were collected on a wide range of international topics, including: United States' relations with other countries, role in foreign affairs, possible threats to vital interests in the next ten years, foreign policy goals, situations that might justify the use of United States troops in other parts of the world, international trade, United States' participation in potential treaties, U.S. policy towards Russia in Ukraine, the embargo on Cuba and the effects of renewed diplomatic relations with Havana, views of the nuclear deal with Iran and what effects that deal is likely to have, and United States' relations with allies in Asia. Respondents were also asked their opinion on domestic issues including climate change, measures to improve the United States' economic competitiveness, and their views on US immigration policy. Demographic information collected includes age, gender, race/ethnicity, marital status, left-right political self-placement, political affiliation, employment status, highest level of education, and religious preference, household income, state of residence, and living quarters ownership status.

ard 1 variables include: sex; size of family; number of voters in the household; age group; occupation; social class; education; religion; income group; state; rural/urban; interest in politics; political activity; political party preference; change in economic condition since 1952, since 1957 elections; reason for worsening economic condition; has R's income fallen, why; has standard of living achieved R's expectations; what has R been unable to obtain; reason for short-fall; which political party can best provide cheaper food, more jobs, better income, more benefits; was Congress right to introduce prohibition, impose ceiling on land holding, seek production through land co-operatives, increase direct and indirect taxation, take basic industries into public sector, restrict the private sector; justification for Congress curtailing the private sector, which field would R prefer further restricted; why should private sector not be further restricted. Card 2 variables include: opinion of Nehru, Prakash Narayan, Desai, Shastri, Patil, Krishna Menon, Chavan, Ram; who would R favour as next Prime Minister to succeed Nehru; if none, why; election vote intention today for Lok Sabha, State Legislature; 1952 election vote recall; 1957 election vote recall; reasons for voting behaviour, past and present; would R prefer a non-socialist liberal party or a leftist party as opposition to the Congress, why; can cold war between US and USSR be ended soon, what should India's role be; role of political leaders in cold war, including Kennedy, Khruschev, Mao Tse Tung, Nasser, deGaulle, Adenauer, Ayub Khan; opinion of United States, Russia, Great Britain, West Germany, France, China, Japan.

This dataset covers ballots 266-68, and 270, spanning March, June, and August 1958. The dataset contains the data resulting from these polls in ASCII. The ballots are as follows: 266 This Gallup poll is made up exclusively of political questions. The questions are about voting patterns and tendencies, government, and preferred political parties and leaders. The respondents were also asked questions so that they could be grouped according to geographic, democratic and social variables. Topics of interest include: who would make the best leader for the country; car ownership; federal election; John Diefenbaker; Lester Pearson; major problems facing Canada; union membership; and voting behaviour. Basic demographics variables are also included. 267 This Gallup poll aims to collect the opinions of Canadians, on such subjects as travelling in a satellite, family issues, politics, and voting habits. There are also a couple of questions regarding Canadians' opinions of Russia. The respondents were also asked questions so that they could be grouped according to geographic, demographic and social variables. Topics of interest include: car ownership; federal election; greatest problem facing families; husbands helping with housework; peace with Russia; preferred political parties; spending by families; travelling in a satellite; union membership; United Nations peacekeeping chances; and voting behaviour. Basic demographics variables are also included. 268 This Gallup poll aims to gather the opinions of Canadians on important topics, specifically political events and issues, international relations, and current events. Other topics, including capital punishment and savings, are also discussed. Respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. Topics of interest include: American foreign policy; atom bomb testing; capital punishment; car ownership; distribution of seats in the House of Commons; federal elections; the future for the political parties; influential countries; John Diefenbaker's performance as Prime Minister; nuclear war; labour union criticisms; labour union priorities; preferred political parties; savings; two-party electoral systems; union membership; and voting behaviour. Basic demographics variables are also included. 270 This Gallup poll seeks to collect the opinions of Canadians. Some of the major topics of this survey are religion, politics, and lowering the voting age. Respondents were also asked questions so that they could be grouped according to geographic, demographic and social variables. Topics of interest include: car ownership; changing the Canadian flag; China getting a seat in the United Nations; Diefenbaker's performance; Dulles' performance; Eisenhower's performance; federal elections; what would impress Kruschev most about Canada; labour leaders taking outside orders; lowering the voting age; MacMillan's performance; ministers forced to testify; mixed religion marriages; peace with Russia as the solution to nuclear war; Princess Margaret as the Governor General; provincial elections; union membership; United Nations; and voting behaviour. Basic demographics variables are also included.The codebook for this dataset is available through the UBC Library catalogue, with call number HN110.Z9 P84.

This special-topic poll is part of a continuing series of monthly surveys that solicit public opinion on the presidency and on a range of other social and political issues. This data collection contains information relating to the upcoming election, including respondents' party affiliations and voting preferences, their opinions of President Ronald Reagan's performance in office, and their views on the effect of different interest groups, such as environmentalists and the Moral Majority, on the United States. Demographic information about the respondents includes age, sex, race, religion, educational level, marital status, income, and type of residence.

This poll is part of a continuing series of monthly surveys that solicit public opinion on the presidency and on a range of other political and social issues. Respondents were asked to give their opinions of President George W. Bush and his handling of the presidency, foreign policy, and the economy. In addition, respondents were asked to give their opinions of the current economy, and whether it was getting better or worse. Respondents were asked to rate the Democratic and Republican parties as favorable or unfavorable, to indicate whether they believed that Democrats or Republicans had clear plans for the United States and whether there were differences in what each party stood for, and to specify the most important difference between the two parties. Respondents were asked if they voted for United States House of Representatives, what issue was the most important in deciding their vote for House representatives, whether their vote for Congress was a vote for or against President Bush and his policies, whether they would vote for President Bush again in 2004, whether the Democrats should nominate Al Gore, whether they were pleased or disappointed by the outcome of the November elections, and whether it was better or worse to have a president from the same political party that controlled Congress. Respondents were asked to give their opinions on Republicans' control of Congress: whether the United States would be more secure from terrorist attacks, whether the economy would improve, whether taxes would increase or decrease, whether the respondents' families' financial situations would improve, whether big business would have more influence in Washington, whether federal courts would be more conservative, how likely war in Iraq was a result of Republican control in Congress, and whether environmental problems would improve. Respondents were asked how much they believed President Bush cared about their needs and problems and those of Blacks, whether they had confidence in President Bush to deal with an international crisis and the economy, whether his political views were liberal, moderate, or conservative, and whether the religious right had too much or too little influence on the Bush administration. Respondents were asked to give their opinions on tax issues, particularly on: whether the tax cuts were a good idea, whether the tax cuts made a difference in the amount of money retained after taxes, whether they believed the government could reduce the federal budget deficit while cutting taxes, whether they preferred a tax cut or reduced deficit, the effect of the tax cuts on the economy, who benefited most from the tax cuts, whether the tax cuts should be made permanent, and whether using the budget surplus to cut taxes was the best thing to do. Opinions were elicited regarding the environment: whether the federal government was doing enough regulating environmental and safety practices of business, whether requirements and standards can be set too high, whether or not the Arctic National Wildlife Refuge in Alaska should be approved for oil drilling, whether producing energy or protecting the environment was more important, and what President Bush believed was more important. Respondents were asked whether Social Security would have money available upon their retirement, whether allowing individuals to invest their Social Security taxes on their own was a good idea, and whether the government should make up any losses incurred. On the subject of courts, respondents were asked whether newly court-appointed judges should be reviewed and confirmed by Congress, whether Congress should review and approve judges appointed by President Bush, and whether President Bush's nominees would be more conservative than tolerable. Regarding estate taxes, respondents were asked if they believed that there should be an estate tax for thelargest estates or no estate tax whatsoever, and whether they approved of President Bush's or the Democrats' proposal on estate taxes. Respondents were asked to give opinions on terrorism: whether the Bush administration had a clear plan, whether the government would fail to enact strong anti-terrorism laws or the new anti-terrorism laws would excessively restrict the average person's civil liberties, whether they were willing to allow government agencies to monitor phone calls and emails, and whether t

The Field Poll, established in 1945 as The California Poll by Mervin Field, has operated continuously as an independent, non-partisan, media-sponsored public opinion news service. Each year the Field Polls cover a wide range of political and social topics examining California public opinion. Continuing measures are made of voter support for leading political figures vying for major state and federal offices, job ratings of important political figures and reactions to significant political events. Voter awareness, understanding and predispositions of major campaign issues and salient statewide ballot propositions are also tracked over time. For poll 8704 N=1009.

This dataset covers ballots 227-231, and 233, spanning May, July, August, and November 1953. The dataset contains the data resulting from these polls in ASCII. The ballots are as follows: 227 - May This Gallup poll seeks the opinions of Canadians on issues of importance to the government and the country. The majority of the questions are politically based, asking about political parties and issues. The survey also includes sections that ask opinions on the possibility of a new Canadian flag, the Duke of Windsor, and mercy killing. The respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. Topics of interest include: the Canadian flag; the Canadian red ensign; divorce; the Duke and Duchess of Windsor; England; family issues; the Federal election; high school students; homework; mercy killing; morality issues; murder; phone ownership; preferred political parties; suicide; the Union Jack; union membership; and voting behaviour. Basic demographics variables are also included. 228 - July This Gallup poll aims to collect the political views of Canadians. It seeks thoughts on political parties, issues central to politics, and interest in elections, across various demographic, geographic and social groups. Topics of interest include: car ownership; farm problems; the federal election; health plans; high prices; labour problems; phone ownership; preferred political parties; taxation; union membership; and voting behaviour. Basic demographics variables are also included. 229 - July This Gallup Poll aims to gather the Canadians' opinions of politics. Included is data regarding voting habits, election interest, favoured political parties, and attitudes towards the careers of politicians. Information regarding demographics, geographic location and social class was also collected from the respondents. Topics of interest include: car ownership; family problems; the federal election; phone ownership; political careers for the respondents' sons; political parties; union membership; and voting behaviour. Basic demographics variables are also included. 230 - July This Gallup Poll focuses primarily on political topics. The survey seeks to ascertain the respondent's voting patterns and political leanings, along with their thoughts about what the government's highest priority should be following the Dominion election. Information was also collected so respondents could be grouped according to demographic, geographic and social variables. Topics of interest include: car ownership; the federal election; the governing political party; the main job of the government; phone ownership; preferred political parties; union membership; and voting behaviour. Basic demographics variables are also included. 231 - August This Gallup Poll explores Canadians' opinions of international and world affairs, events in Canada and current trends. Information regarding demographic, geographic and social groups was also collected. Topics of interest include: assets needed for marriage; Britain; car ownership; Dr. Kinsey; Canada's independence from Britain; phone ownership; politicians; price trends; the report on sex; Sir Winston Churchill; Syngman Rhee; voting behaviour; and wedding types. Basic demographics variables are also included. 233 - November This Gallup poll surveys Canadians' opinions on current events in Canada. Questions relate to Christmas, gender issues, eating habits and the senate. Respondents were also asked question so they could be grouped according to geographic, demographic and social variables. Topics of interest include: Canada's food rules; car ownership; changes to how life is lived; Christmas gifts; comics; eating habits; federal elections; gender issues; illness; lotteries; the meaning of Christmas; phone ownership; preferred political parties; the senate; the sex of respondents' bosses; sweepstakes; union membership; and voting behaviour. Basic demographics variables are also included. The codebook for this dataset is available through the UBC Library catalogue, with call number HN110.Z9 P84.

This study is part of a continuing series of monthly polls that solicit public opinion on the presidency and on a range of other political and social issues. Each data file in the collection represents a distinct nationwide survey that was conducted during 1979. Approximately 1,000-1,500 randomly selected adults were interviewed by telephone in each poll. Respondents were asked to give their opinions of President Jimmy Carter and his handling of the presidency, foreign affairs, and the economy, as well as their views on a range of current social and economic issues. In addition the March 1979 Poll on Peace in the Middle East (Part 3) focused specifically on the peace treaty signed by Egypt and Israel. Respondents were asked if they believed this agreement would lead to long-term peace between the two nations, whether peace between Israel and other Arab countries was likely, and whether President Carter's participation and the United States' role in facilitating negotiations were necessary to achieve the peace agreement. Nuclear power and energy shortages were explored in Part 4, April 1979 Poll on Nuclear Power. Respondents were asked if they agreed that there was a need for more nuclear power plants, how they felt about having a nuclear power plant in their own community, and, given the choice, if they would rather build more power plants, cut back on personal use of energy, or pay higher prices for foreign oil. Other questions concerned how increasing gasoline prices might affect driving habits, the Three Mile Island nuclear power plant accident, and whether or not solar energy could solve the energy crisis. The June 1979 Poll-Pre-1980 Election (Part 5) focused on qualities voters looked for in presidential candidates and how ongoing domestic and international issues might affect their pre-election voting preferences. Specific topics included inflation, the energy crisis, and the arms race. Respondents were asked how rising gasoline prices, lines at gas stations, and the prospect of gasoline rationing had impacted their lives and driving habits, what they thought about the arms limitation talks between the United States and the Soviet Union, and whether the SALT treaty, if approved, would reduce the chance of war with the Soviet Union. The primary focus of Part 6, July 1979 Poll on the Oil Shortage, were gasoline and oil shortages, gasoline rationing, increasing energy prices, proposals for reducing energy consumption, and the United States' dependence on foreign oil. Respondents' views on presidential candidates, the influx of Asian refugees ('boat people'), and the possible legalization of marijuana were also elicited. The Mid-July 1979 Poll after President Carter's Speech (Part 7) explored respondents' reactions to the crisis in national confidence that President Carter had referred to in his televised speech. Respondents were asked whether they believed there was a crisis in confidence in the country, and if listening to the speech had changed their own sense of confidence in the United States. In Part 8, November 1979 Poll on Issues of 1979 (with Pre-1980 Election Focus), respondents were asked to rate how they felt things were going in the United States and in their personal life, how this compared to five years before and whether they anticipated the following five years to be better or worse. Additional questions concerned leadership qualities of presidential candidates, abortion rights, the ordination of women, whether the United States should negotiate with the Palestine Liberation Organization (PLO), and whether the SALT treaty should or should not be approved by the Senate. Background information on respondents includes voter participation history, political party affiliation, political orientation, age, race, religion, education, household income, armed forces service, and participation in labor unions.

This dataset covers ballots 300-305, spanning January, March, April, June, August, and November 1963. The dataset contains the data resulting from these polls in ASCII. The ballots are as follows: 300 - January This Canadian Gallup poll seeks the views of Canadians on a number of politically rooted issues, including opinions toward politicians and political parties, and political ideas, such as medicare. The respondents were also asked questions so that they could be grouped according to geographic, demographic and social variables. The topics of interest include: American prestige in Canada; who would make the best premier for Ontario; car ownership; which country is the biggest threat to peace; the Conservative party; the development of Canada as a nation; federal elections; John Diefenbaker's potential successor; Lester B. Pearson's potential successor; the Liberal party; Medicare; the New Democratic party; political party word association; the propaganda war between the United States and Russia; product-brand name association; Robert Thompson; the Social Credit party; Tommy Douglas; union membership; and voting behaviour. Basic demographics variables are also included. 301 - March This Gallup poll seeks the opinions of Canadians on predominantly political issues, prior to an election. The questions aim to gather views on political leaders and parties, and Canadians' feelings towards several issues that are of importance to the election. The respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. The topics of interest include: Canadian forces having nuclear weapons; car ownership; defence policy; Diefenbaker's performance as Prime Minister; federal elections; frequency of being home during weekdays; major problems facing Canada; Pearson's performance as leader of the opposition; preferred political parties; preferred Prime Minister; union membership; and voting behaviour. Basic demographic variables are also included. 302 - April This Gallup poll aims to collect the opinions of Canadians on issues of a political nature. There are questions about voting patterns and interest, issues of national importance, including defence, the National Anthem and the Canadian Flag, and questions involving Canada and other nations. The respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. The topics of interest include: alcohol prohibition; Britain's status as a world power; Canada's dependency on the United States; Canadian national anthem; car ownership; defence policy; preferred designs for the Canadian flag; employment; English-French relations; federal elections; leaving school at the age of 16; strikes; union membership; and voting behaviour. Basic demographics variables are also included. 303 - June This Gallup poll seeks the opinions and views of Canadians on several leading topics of the day. The major issues discussed are all significant from a political perspective, as the questions often involve problems facing politicians, or are about opinions towards the political leaders and parties directly. The respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. The topics of interest include: whether Bingo games should be allowed to raise money in Canada; American investment in Canada; artists developing their talents in Canada; cigarette smoking; dating in highschool; Diefenbaker's performance as leader of the opposition; whether it is easy to get a divorce in Canada; federal elections; free trade with the United States; whether French Canadians are receiving full rights under Confederation; listening to shortwave radio; using government lotteries to help pay for social services; whether to legalize off-track betting; Pearson's performance as Prime Minister; unemployment predictions; union membership; and voting behaviour. Basic demographics variables are also included. 304 - August This Gallup poll aims to collect the opinions of Canadians on several leading topics of the day, including health related subjects, taxation, and other policies and government activities. Some questions have international significance, and deal with Britain, China, and the United Nations. The respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. The topics of interest include: predictions for Britain's next Prime Minister; Communist China in the United Nations; federal elections; higher wages for labour; housing of respondents; John Diefenbaker's chances of returning to power; Lester B. Pearson's performance as Prime Minister; pay raises for Members of Parliament; pay raises for senators; peace with Russia; whether the population of Canada should be larger; preventing the break up of Confederation; racism; Real Caouette's performance; smoking habits; tax increases; union membership; voting behaviour; and Walter Gordon's performance as Minister of Finance. Basic demographic variables are also included. 305 - November This Gallup poll seeks the opinions of Canadians on leading political issues of the day. The tone of the questions is entirely political, with major subjects including serious crimes, juvenile delinquency, bilingualism, and government. The respondents were also asked questions so that they could be grouped according to geographic, demographic, and social variables. The topics of interest include: ambitions for the next year; Commission on Bilingualism and Biculturalism; federal elections; farmers getting a fair deal from the provinces; increase in juvenile delinquency; Lester B. Pearson's performance as Prime Minister; Liberal government's performance; whether the minority government should try to avoid an election; official recognition of bilingualism; people working multiple jobs; relations with the United States; seriousness of various crimes; two party political system in Canada; union membership; and voting membership. Basic demographics variables are also included.The codebook for this dataset is available through the UBC Library catalogue, with call number HN110.Z9 P84.

This study is part of a continuing series of monthly surveys that solicit public opinion on the presidency and on a range of other political and social issues. With the exception of Part 8, June 1978 Poll -- California Sample, (for which there was no national sample), each data file in this collection represents a distinct nationwide survey that was conducted during 1977-1978. Approximately 1,000-1,500 randomly selected adults were surveyed by telephone in each poll. Respondents were asked to give their opinions of President Jimmy Carter and his handling of the presidency, foreign affairs, and the economy, as well as their views on a range of current social and economic issues such as crime, police behavior, discrimination, and working women. In addition, the July 1977 Energy Poll (Part 3) focused specifically on energy problems, exploring respondents' perceptions of the seriousness of energy shortages and who or what may have been responsible, their reactions to President Carter's proposals calling for conservation and sacrifice, and whether or not their own energy usage behavior was likely to change, particularly with regard to home heating and automobile use. The October 1977 Poll (Part 4) covered topics such as the Panama Canal treaty, the ongoing conflict in the Middle East, changing lifestyles, and the impact of the women's movement on family life. The February 1978 Poll (Part 6) dealt with the attitudes of Blacks and Whites on racial issues. Topics covered included police harassment, urban poverty, racial disturbances, segregation in neighborhoods and schools, and the portrayal of Black Americans on television. In addition to asking respondents about the efforts of Egypt and Israel to negotiate a peace agreement, the April 1978 Poll (Part 7) also covered current national issues such as inflation, unemployment, energy prices, and personal savings. California's Proposition 13 was the primary subject of the poll in Part 8, June 1978 Poll -- California Sample. Other topics included arms limitation talks between the United States and the Soviet Union, and United States' potential intervention in Africa. Background information on respondents includes voter participation history, political party affiliation, political orientation, age, sex, race, religion, education, employment, household income, and participation in labor unions.

Abstract copyright UK Data Service and data collection copyright owner.

The NOP National Political Surveys were designed principally to ascertain public opinion on political parties, leaders and government, and to record voting intention. In addition, the majority of the surveys included data of topical interest and of social importance.

Main Topics:
The surveys vary, but topics covered over time include: voting intention; satisfaction with: the Government, the Prime Minister, the Leader of the Opposition, the political system and institutions; opinions on problems facing Government; the political parties; voting and electoral behaviour; foreign affairs and defence; economic and industrial affairs; social issues (e.g. welfare, education, health, housing, environment); law, crime and justice; religious beliefs; role of women; race relations; attitudes to pornography, birth control, family planning, marriage, abortion, drugs, gambling, leisure; special issues and events. Please note that not every topic is covered in all surveys.

Classification details include: constituency, age and sex, terminal education age, marital status, social class, trade union membership and employment status.

This poll is part of a continuing series of monthly surveys that solicit public opinion on the presidency and on a range of other political and social issues. Interviews were conducted with respondents as they left their polling places on Election Day, November 7, 1982. Data include respondent's vote for governor, questions specific to the gubernatorial race in each state, and the respondent's rating of Ronald Reagan as president. The 31 datasets consist of 27 state and four regional files. The four regional datasets (Parts 28-31), taken together, make up the national poll. Demographic information on respondents, such as sex, age, race, political affiliation, income, financial state as compared to previous year, and employment status of head of household, were also collected.

Data associated with The Battleground Poll between the years 1993 and 2017.