Public Opinion and Election Polling Market Outlook

The global market size for public opinion and election polling was valued at approximately $8.5 billion in 2023 and is projected to reach around $12.7 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast period. This growth is largely driven by advancements in data collection methodologies and the increasing importance of data-driven decision-making in political campaigns and public policy.

One of the primary growth factors for this market is the advancements in technology that have revolutionized data collection and analysis processes. The proliferation of smartphones and internet access has enabled polling organizations to reach a broader demographic more efficiently and accurately. Online polling, for instance, has gained substantial traction due to its cost-effectiveness and ability to gather real-time data. Additionally, the advent of artificial intelligence and machine learning algorithms has enhanced the accuracy of predictive models, making election forecasting more reliable.

Another significant driver is the increasing reliance on data-driven decision-making in political campaigns, government strategies, and private sector initiatives. Political parties and candidates are increasingly investing in sophisticated polling methods to gauge public opinion and tailor their campaigns accordingly. This trend is not limited to political entities; businesses and media organizations also leverage polling data to shape their marketing strategies and content, respectively. Moreover, academic institutions utilize public opinion data for social science research, further fueling market growth.

The growing emphasis on transparency and accountability in governance is also contributing to the market's expansion. Governments and public agencies are increasingly conducting public opinion polls to gauge citizen satisfaction and gather feedback on policies and programs. This approach helps in making informed decisions that align with public sentiment, thereby enhancing governance quality. The trend is particularly noticeable in democratic nations where public opinion significantly influences policy-making processes.

From a regional perspective, North America currently holds the largest market share, driven by a highly active political environment and advanced technological infrastructure. Europe follows closely, with significant contributions from countries like the UK, Germany, and France. The Asia Pacific region is expected to witness the highest growth rate during the forecast period due to increasing political activities and advancements in polling technologies. Latin America and the Middle East & Africa are also showing promising growth, albeit at a slower pace due to varying degrees of technological adoption and political stability.

Methodology Analysis

The methodology segment of the public opinion and election polling market is diverse, encompassing online polling, telephone polling, face-to-face polling, mail polling, and other methods. Online polling has gained significant traction in recent years due to its cost-effectiveness and ability to reach a wide demographic. With the proliferation of internet access and smartphones, online polls can gather real-time data quickly and efficiently, making them a preferred choice for many polling organizations. Moreover, advancements in data security and privacy have alleviated concerns over the integrity of online polling data.

Telephone polling remains a popular method, especially for reaching older demographics who may not be as comfortable with online platforms. This methodology allows for more in-depth conversations and the ability to clarify questions, thereby potentially yielding more accurate data. However, the increasing prevalence of mobile phones over landlines has necessitated adaptations in sampling strategies. Companies are increasingly using sophisticated algorithms to create representative samples of mobile users, thereby maintaining the robustness of telephone polling.

Face-to-face polling is often considered the gold standard for accuracy, as it allows for the collection of nuanced data through direct interaction. This method is particularly useful in regions with low internet penetration or among demographics that are less likely to participate in online or telephone polls. However, the high costs and logistical challenges associated with face-to-face polling can be prohibitive, limiting its widespread use. Despite these challenges, face-to-face polling remains essential f

This survey focused on the 1984 presidential electionAdditional questions included Equal Right Amendment (ERA), government spending, nuclear freeze, abortion, prayer in schools, church and politics, moral majority, government and religion, rating of President Reagan, campaign commercials on TV, and foreign policy in Lebanon.

Global Public Opinion And Election Polling market size is expected to reach $10.23 billion by 2029 at 3.5%, segmented as by mode, online surveys, paper surveys, telephonic surveys, one-to-one interviews

In this survey respondents were asked to rate presidential candidates George Bush and Gary Hart. Additional questions focus on party affiliation and which presidential and vice-presidential candidates the respondents plan to vote for in the 1988 election.

The militia concept and the strong anchoring of political responsibility in the population at large are supporting elements of the political system in Switzerland - especially in communal politics. More and more municipalities are finding it difficult to fill their municipal authorities - be they municipal executives, municipal legislatures or commissions - with suitable candidates. The role of employers and the influence on the political commitment of employees in militia offices has hardly been studied scientifically so far. For this reason, the "PoliWork" project aims to examine the compatibility of work and political commitment in greater depth and to develop an empirical-evidence-based selection of support measures. The result is an online-based "PoliWork Toolbox" for companies, which is intended to give new impetus to business and civil society in promoting political engagement (www.poliwork.fhgr.ch). The scientific results are published in a study.

The Socio-Cultural surveys are part of a major series of comparative international studies of basic values. Parallel surveys are done each year in several European countries and the United States. CROP Inc. began this series in Canada in 1983. These surveys investigate a wide range of basic attitudes- social, cultural, economic and political.

This data set is created to allow researchers to analyze the 2015 Canadian Federal Election using the Dyad Ratios Algorithm on Wcalc software created by James Stimson (http://stimson.web.unc.edu/software/). (See for example Stimson, J. A. (1991). Public opinion in America: Moods, cycles, and swings (Vol. 12). Boulder, CO: Westview Press. Or Stimson, J. A. (2004). Tides of consent: How opinion movements shape American politics. Cambridge University Press.) The software Wcalc can be found here: http://stimson.web.unc.edu/software/. Each major political party in 2015 has a separate excel file containing the party's level of support in surveys. Data for the party support in polls was gathered from Wikipedia at https://en.wikipedia.org/wiki/Opinion_polling_in_the_Canadian_federal_election,_2015Each file contains the date the survey was completed (month-day-year), the total sample size minus, percentage of the responses supporting the party in the table, and a recoded variable name. The recoded variable name corresponded with the survey firm and the question asked. The following firms are included in the datasets:Nanos Forum Leger Ipsos Innovative Angus Abacus EKOS The excel sheets for each party support are saved as a text file. Wcalc was used to run a time series of the data. When creating the time series, daily was selected and smooth on raw data series. Wcalc produced an excel file with an average of the days, and a log file interpreting the results (see Wcalc files for the results). This was repeated for each party. The resulting CSV files show party support overtime and the log files show the Iteration History and the factor loadings. Also included in this package is the code for the program R, which can also be used to run the Dyad Ratios Algorithm (see Extract.r.zip and ExtractDoc.pdf; Shared with permission of Dr. James Stimson).

The Annual Business Survey (ABS) is conducted jointly by the U.S. Census Bureau and the National Center for Science and Engineering Statistics within the National Science Foundation. It provides information on selected economic and demographic characteristics for businesses and business owners by sex, ethnicity, race, and veteran status. The ABS can be used to examine demographic characteristics of U.S. business-owners in arts-related sectors such as arts, entertainment, and recreation; information services; professional, scientific, and technical services; educational services; manufacturing; and retail trade. The 2022 ABS data tables include tables on design activities (tables 62-65), which encompass arts, entertainment, and recreation industries. These tables can be freely viewed and downloaded from the NCSES website: Table 62: Companies with design activities, by industry: 2021 Table 63: Companies with design activities, by company size: 2021 Table 64: Companies that provided resources for design activities, by industry: 2021 Table 65: Companies that provided resources for design activities, by company size: 2021

As of 2019, around 71 percent of companies responded to a survey on political risk, that their company’s emphasis on political risk management has increased. 70 percent of responding companies were worth above one billion U.S. dollars.

This survey focuses on the election. Variables include past voting behavior, party preferences, federal deficit, issue of taxes, U.S.-Soviet relations, military defense, democratization of Soviet Union, Gorbachev and proposed changes, defense contracts, and rating of candidates Bush and Dukakis.

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During a July 2023 survey, ** percent of responding adults in the United States said it was inappropriate for companies to take a stand on social and political issues. Among respondents identifying as Republicans, this share rose to ** percent. Conversely, ** percent of respondents identifying as Democrats deemed it appropriate for companies to take a stand on social and political issues.

This survey asked questions of political and social concerns, including the 1992 Presidential Election, issues in the election, rating of President Bush, Clinton, and Perot, choice for president, party that has done the best job of managing the economy, job creation, inflation, federal deficit, taxes, Social Security, promoting industry, gay rights, health care, and the police.

According to a survey on expectations of a new prime minister in Japan, around ********** of the surveyed German companies based in Japan answered that the one year until the next general elections in 2021 is too brief to make any important changes. Most German companies in Japan did not expect the change of Japan's leadership to have a significant impact on their businesses.

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This survey was undertaken to assess consumer sentiment and buying plans, as well as travel patterns, use of telephones, attitudes toward various forms of savings, and knowledge of changes in interest rates. Open-ended questions were asked concerning evaluations and expectations about price changes, employment, recession, and the national business and financial situation, as well as the effect of the world political situation on the national business situation. Variables on telephone use provide information on the number of phones in the household, frequency of calls, and arrangements made for phone use if the respondents had no phone. Variables on travels provide information on the number of business and non-business trips made by air, rail, bus, and car, distance of the trip, length of stay, and the advantages and disadvantages of the particular mode of travel. Other variables probe respondents' buying intentions for a house, automobiles, appliances, and other consumer durables, as well as their appraisals of present market conditions for purchasing these items. Additional variables provide information on respondents' perception of their financial well-being and their opinions of future financial prospects. Demographic items specify age, sex, race, marital status, education, occupation, income, home ownership, and length of stay in the community.

The Norwegian Election Research Programme was launched in the middle of the 1950's, under the direction of The Institute for Social Research. Henry Valen and Stein Rokkan were responsible for the programme. The programme co-operated with Norsk Gallup Institute A/S for sample survey data collection in the election studies covering the Storting elections in 1957, 1965, 1969 and 1973. In these first studies interviews were carried out both before and after the elections. Since 1977 the programme has co-operated with Statistics Norway (SSB) for the data collection for these studies. After 1977 interviewing has only been conducted after the elections. The election studies are intended to give statistical data for research purposes on elections and political processes in Norway. Since the start of the Norwegian Election Programme Professor Henry Valen has been the key administrator, but in 1985 Professor Bernt Aardal took over as executive manager.

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Judgement on the German-German unification process, voting intent for the Federal Parliament election. Topics: Hopes and fears; satisfaction with the job of the East German Parliament, the government and local authorities; solidarity with home tow