This statistic shows the number of packages of Kellogg's Pop Tarts (regular) toaster pastries eaten within one month in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 8.68 million Americans consumed 8 or more packages in 2020.

This statistic shows the brands of toaster pastries eaten most often in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 76.76 million Americans consumed Kellogg's Pop Tarts (Regular) in 2020.

This statistic shows the number of packages of Toastems Pop Ups toaster pastries eaten within one month in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 1.1 million Americans consumed 8 or more packages in 2020.

In 2022, Entenmann's (Grupo Bimbo SAB de CV) generated retail sales of approximately 831.5 million U.S. dollars. Kellogg's Pop-Tarts (Kellogg Co) had the largest market share among pastry companies in the United States, after artisanal and private label products. Hostess closely followed with retail sales of about 766.6 million U.S. dollars.

This statistic presents the breakfast cereal market share of the Kellogg Company worldwide in 2010 and 2015. In 2015, the world's leading seller of breakfast cereal held a global market share of 27.9 percent.

Kellogg Company - additional information

The Kellogg Company had its beginnings in 1898 when the company’s founder W.K. Kellogg and his brother accidentally created wheat berry flakes. Kellogg continued his experiments until he perfected the recipe for Kellogg’s Corn Flakes. In 1906, Kellogg established the Battle Creek Toasted Corn Flake company, as U.S. consumers’ eating habits shifted from heavy breakfasts to lighter, grain-based meals. At present, the company manufactures cereal and other snacks, including cookies, crackers and cereal bars. Kellogg’s brand portfolio includes Special K, Cheez-It, Pringles and Pop Tarts. In 2010, the Kellogg Company held a 29.9 percent share of the global breakfast cereal market. However, the breakfast food giant lost some market share until 2015. U.S. morning food was the company’s bestselling segment before it was overtaken by the U.S. snacks segment in 2013. In 2015, Kellogg’s U.S. morning foods segment generated 2.99 billion U.S. dollars in global net sales. Total net sales amounted to approximately 13.5 billion U.S. dollars that year. The United States is Kellogg’s largest market. More than 60 percent of the company’s net sales were generated nationwide between 2009 and 2016. In 2016, Kellogg’s Frosted Flakes was the third leading ready-to-eat cereal brand in the country, with a 4.7 percent market share, based on dollar sales.

This graph shows the market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales. In that year, Post Honey Bunches Of Oats had a market share of 4.7 percent.

Cereal brands - additional information

Cereal is one of the most popular breakfast choices in the United States. It is consumed hot or cold, mostly combined with milk, fruit or yogurt. Ready-to-eat cereals remain to be favorite breakfast staples among U.S. consumers because they are nutritious, as well as quick and easy to prepare. In 2015, cereals had a 91 percent household penetration rate in the U.S.

General Mills and Kellogg Company were the leading U.S. manufacturers of ready-to-eat cereals in 2016, with combined sales amounting to more than five billion U.S. dollars. Although private labels dominated the U.S. ready-to-eat cereal market that year, General Mills and Kellogg Co. brands accounted for eight out of the ten leading ready-to-eat cereals in the country. General Mills’ Honey Nut Cheerios, Cinnamon Toast Crunch, Cheerios and Lucky Charms accounted for a combined market share of approximately 16.1 percent. In contrast, Kellogg’s Frosted Flakes, Frosted Mini Wheats, Froot Loops and Raisin Bran captured a 12.8 percent share.

General Mills, Inc. which is headquartered in Minnesota is a U.S. multinational corporation which manufactures and markets consumer food products. Its brand portfolio also includes Häagen-Dazs, Betty Crocker, Yoplait and Pillsbury. Michigan-based Kellogg Company produces cereals and other snacks. The firm’s other brands include Pringles, Pop-Tarts and Cheez-It.

In 2023, Kellanova's global operating profit amounted to about 1.51 billion U.S. dollars. Compared to 2022, the operating profit shrank by about 130 million U.S. dollars in 2023.The Kellanova CompanyKellanova's is a multinational consumer goods company with a focus on breakfast cereals and convenience foods. The following brands (among others) are owned by Kellanova: Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Pringles, Pop-Tarts, and Nutri-Grain. The Kellanova company was previously named the kellogg company and is headquartered in Battle Creek, MI, United States. In 2020, the company employed approximately 31,000 people worldwide. The number of employees is down from a high of 37,000 in 2016. Breakfast cereal in the U.S.Breakfast cereals are very popular in the United States. In recent years, the average household expenditure on breakfast cereals and cereal products has continuously increased. In 2020, American household expenditures on cereals amounted to 212 U.S. dollars on average. In 2020/2021, the Kellanova Company was the leading vendor for breakfast, cereal, and snack bars. Kellanova's sales were approximately 646 million U.S. dollars, more than three times as much as any other brand in this segment.