According to a survey conducted by Rakuten Insight in 2025 on social commerce in Malaysia, TikTok was the most common social media platform for respondents above 25 years old to make a purchase in the last 12 months. Instagram was more popular among respondents between the age of 16 and 24 years old.

As of September 2024, Facebook had the largest market share among leading social media platforms in Malaysia, with around ** percent. This was followed by Instagram, with around **** percent of the social media market share in the country.

As of the third quarter of 2024, about **** percent of the Malaysian population were active social media users. This was a decrease of **** percent compared to 2024, in which the social media users amounted to approximately **** percent of the total population in Malaysia. Among all social media platforms available there, Facebook was the leading social media platform. Facebook’s popularity in Malaysia The most popular social media platforms among users in Malaysia were Facebook, Instagram, Facebook Messenger, and LinkedIn. Since its launch in 2004, Facebook has become the most widely used social media platform among social media users in Malaysia. Nevertheless, it was projected that Facebook's popularity would fade with the rise of newer social media platforms, and its penetration rate in Malaysia would decrease to ** percent in the coming years. Moreover, considering the continual growth of interest in other social media platforms, it is estimated that the number of Facebook users in Malaysia would be at approximately **** million in 2025, down from nearly ** million in the year before. Social media addiction Social media addiction is a behavioral addiction relating to individual’s attachment to social media. The symptoms of this type of addiction includes mood swings caused by what the individual is experiencing on social media. Regardless of the platform used, most Malaysians felt that social media contributed to the state of their happiness and thought that it was difficult for them to quit using social media.

This dataset was generated as part of a research project titled "Exploring Social Media Research Trends in Malaysia Using Bibliometric Analysis and Topic Modelling." It contains 18 entries, each representing a distinct topic identified through topic modelling. The dataset includes the following key components:

Topic: A numerical identifier assigned to each topic. Count: The number of documents associated with each topic. Name: A descriptive label for each topic, highlighting the key terms. Representation: A list of the most representative keywords for each topic. Representative_Docs: Sample abstracts that best represent the content of each topic. Themes: GPT generated themes based on the abstracts associated within each topic Summary: GPT summarisation to provide insights into the significance and context of each topic

This dataset is integral to analysing and understanding the evolving research focus on social media within the Malaysian context.

The wos.bib file is a bibliographic data file that contains references exported from Web Of Science (WoS) database in BibTeX Format. This file includes detailed citation for academic articles such as authors, titles, abstract, publication year, journal name, volume, issue, page numbers and digital object identifiers.

According to a survey conducted in Malaysia in 2022, ** percent of respondents said they obtained political news and information from Facebook, while ** percent said they did not get political news from any social media platforms. Other social media platforms where respondents consumed news include Instagram, Twitter, Whatsapp, and Tiktok.

According to a report published by DataReportal, the social media platform Whatsapp ranked first among the leading social media networks in Malaysia as of the 3rd quarter 2024, with **** percent penetration rate. Meanwhile, Facebook had the second-highest penetration rate with ** percent.

Malaysia Internet Usage: Social Media/Online Community data was reported at 89.300 % in 2016. This records an increase from the previous number of 80.000 % for 2015. Malaysia Internet Usage: Social Media/Online Community data is updated yearly, averaging 87.100 % from Dec 2014 (Median) to 2016, with 3 observations. The data reached an all-time high of 89.300 % in 2016 and a record low of 80.000 % in 2015. Malaysia Internet Usage: Social Media/Online Community data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.TB003: Telecommunication Statistics: Internet.

Malaysia Consumers: Platform used for product research: Social Media data was reported at 44.100 % in 2018. Malaysia Consumers: Platform used for product research: Social Media data is updated yearly, averaging 44.100 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Platform used for product research: Social Media data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

According to a survey on youths in Malaysia, as of May 2024, around ** percent of respondents aged 18 to 20 years preferred Instagram as their main social media platform. The same survey found that Facebook the preferred social media platform for ** percent of respondents aged 25 to 30 years.

As of February 2025, Facebook had the highest total potential advertising reach on social media in Malaysia, with around **** million users. This was followed by TikTok with around **** million potential reach.

BackgroundGlobally, 390 million dengue virus infections occur per year. In Malaysia, migrant workers are particularly vulnerable to dengue fever (DF) due to mosquito breeding sites exposure and poor health literacy. Therefore, this study aimed to (i) assess the current DF knowledge, attitudes and practices (KAP), and (ii) identify strategies to promote DF awareness, among migrant workers in Klang Valley.MethodA survey was conducted with 403 Nepali, Filipino and Indonesian migrant workers through phone interviews and online self-administered questionnaires. Piecewise structural equation modelling was applied to identify predictor variables for DF KAP.ResultsMost respondents were male, working in the services industry, had completed high school, aged between 30–39 years and with less than ten years work experience in Malaysia. Overall, respondents’ knowledge was positively correlated with attitude but negatively with practices. Older respondents, who had completed higher education, obtained higher knowledge scores. Similarly, those with working experience of >20 years in Malaysia obtained higher attitude scores. Respondents with a previous history of DF strongly considered the removal of mosquito breeding sites as their own responsibility, hence tended to frequently practise DF preventive measures. Respondents’ knowledge was also positively correlated to their understanding of DF information sourced from social media platforms.ConclusionThese findings highlighted: (i) the need for targeted DF educational intervention among younger and newly arrived workers with lower levels of education and (ii) maximising the usage of social media platforms to improve DF public awareness.

This dataset presents a collection of social media posts annotated for four distinct levels of anxiety—None, Mild, Moderate, and Severe capturing the diverse linguistic expressions of anxiety across English, Bahasa Malaysia, and Manglish (a hybrid of English and Bahasa Malaysia commonly used in Malaysian digital communication). The dataset was developed to support research in computational linguistics, mental health analytics, and machine-learning–based psychological assessment, particularly in multilingual and code-mixed online environments.

Malaysia Consumers: Social Media Aspects: Advertisement data was reported at 44.600 % in 2018. Malaysia Consumers: Social Media Aspects: Advertisement data is updated yearly, averaging 44.600 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Social Media Aspects: Advertisement data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.

According to a survey conducted by Rakuten Insight in 2025 on social commerce in Malaysia, ** percent of respondents stated that they have purchased clothing articles from social media. Another ** percent said they have bought bags and shoes.

The First Malaysian Family Life Survey, 1976-1977 (MFLS-1), was conducted in Peninsular Malaysia as a retrospective life history survey of 1,262 households containing an ever-married woman aged 50 or younger. Full life histories were collected through personal interviews with these women and their husbands regarding fertility-related events, marriage, employment, migration, income and wealth, attitudes and expectations with respect to family size and composition, community characteristics, time allocation, and transfers of goods, help, and money between the respondents and others. The survey collected data in three separate rounds held at four-month intervals. The majority of the survey was administered in Round 1, while the second and third rounds collected data on new questions not asked in Round 1 and also updated some of the Round 1 data, most notably the work and pregnancy histories. In October 1981, the individual-level dataset (Part 142) was created, consisting of one fixed-length record per individual per household. Variables included at both the individual and household levels provide information on demographics, time allocation, and income and wealth. Due to processing constraints, most of the retrospective data have been omitted from the individual-level dataset.

Social media is a prominent communication platform. Its active usage permeates all generations and it is imperative that the platform be fully optimized for knowledge transfer and innovation diffusion. However, there are several considerations regarding platform usage, including media affordances. Social media affordances enable users to interact with the world around them through features of modality, agency, interactivity, and navigation. Previous studies have indicated that social media affordances significantly influence user behavior and usage. However, research exploring the effect of social media affordances on knowledge acquisition and the reduction of decision-making complexities is limited. Therefore, focusing on 179 paddy farmers in Malaysia, this study examined the effect of social media affordances on information quality, knowledge acquisition, and complexity reduction regarding innovation adoption decisions using a quantitative approach. This study’s findings reveal that social media affordances have a significant effect on perceived information quality, knowledge acquisition, and complexity reduction.

According to a survey conducted in Malaysia from the end of January to February in 2024, ** percent of respondents indicated that they get their news online, including through social media. In comparison, ** percent of respondents get their news from print media.

This statistic shows the share of respondents in Malaysia, as of 2019, who have read or interacted with social media pages connected to the following traditional media: radio, television, newspapers and magazines. During the period surveyed, ** percent of respondents answered that they had read or interacted with (i.e. liked/followed/commented/shared) a radio station's /show's /presenter's social media pages. In comparison, ** percent of respondents stated that they had done so with the social media pages connected to television stations/shows/personalities.

This study explores how male beauty influencers in Indonesia and Malaysia are redefining masculinity on Instagram, a platform that offers both opportunity and risk in culturally conservative societies. Through makeup, fashion, and aesthetic expression, these “celebgrams” challenge traditional gender norms while gaining visibility and building supportive online communities. Their presence is partly fueled by a strong female following and the “female gaze,” which helps reshape beauty ideals and opens up professional opportunities. While Instagram offers a relatively safe space for self-expression and empowerment, offline backlash reveals the tension between digital freedom and social conservatism. This research highlights how social media enables layered forms of identity negotiation and cultural change, offering insight into how gender expression is being reimagined in Southeast Asia.

The number of social media users in Malaysia was forecast to continuously increase between 2024 and 2029 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like Singapore and Thailand.