As of the third quarter of 2024, ** percent of respondents in the Philippines stated that Facebook was their favorite social media platform. This was followed by Facebook Messenger and TikTok.

As of the third quarter of 2024, Facebook was the most used social media platform in the Philippines, as stated by about ** percent of respondents. Facebook Messenger follows, with about ** percent of Filipinos stating they used the messaging app. Facebook as the top social media in the Philippines In the Philippines, Facebook is not only considered a social media platform, but also as a primary source of news and a platform for e-commerce companies to reach out to their potential consumers. It is perhaps unsurprising how the app dominated the social media market in the country, as seen in the growing number of Filipino Facebook users. Reasons for increasing social media usage As a country divided by over 7,000 islands, the constant need for interaction has been driving the growing number of social network users in the Philippines. This is also an important platform for families with members working overseas and those who have already emigrated abroad.

According to a survey conducted on digital news in the Philippines between January and February 2024, 61 percent of respondents stated that they used Facebook as a news source. Other popular social media platforms for consuming news were YouTube and Facebook Messenger, which were used by 45 percent and 26 percent of respondents, respectively.

According to a Rakuten Insight survey conducted in the Philippines in February 2025, TikTok was the most popular social media platform for shopping during the past 12 months. Facebook followed, with ** percent of respondents using it for online shopping.

Facebook accounted for the highest share within the social media market in the Philippines in 2024. Video streaming platform, YouTube, follows at ** percent. Demographics of Facebook users Over the years, the Philippines has been dominating the Facebook landscape, ranking among markets with the largest audience size. The platform's user demographic is mainly composed of users between the ages of 18 and 34 years old, although a fair share of older people also use Facebook. Over the years, the social media channel has moved beyond simply a platform to connect with other internet users but has also established online marketplaces for small-scale entrepreneurs as well as shaping political perspectives, especially during elections. Facebook advertising As Facebook grows within this select group of users, it prompts social media marketing or social advertising to use that time and screen space to promote various products and services. In fact, the Philippines was one of the largest Facebook advertising audiences in Asia in 2024, with almost an equal share of ad audiences across genders.

According to AppMagic, Facebook was by far the most popular social media application in the Philippines in 2024. That year, Facebook was downloaded about ** million times. Instagram came in second, with total downloads of around ** million in the same year.

The results might surprise you when looking at internet users that are active on social media in each country.

According to a Rakuten Insight survey conducted in the Philippines in February 2025, about 86 percent of respondents aged 16 to 24 years stated that they often made purchases via Instagram in the last 12 months. Meanwhile, the older generation chose to buy their products through both Facebook and Instagram, as stated by around 55 percent of Filipinos aged 55 years and above.

56.8% of the world’s total population is active on social media.

During the first quarter of 2023, internet users in Brazil spent an average of three hours and 49 minutes per day on social media. Nigeria and the Philippines also reported high usage levels. By comparison, internet users in Japan spent less than 50 minutes per day on social media. Low levels of daily usage were also recorded in South Korea and the Belgium.

As of January 2023 social network Facebook was ranked first worldwide in terms of active users with almost three billion MAU. Other popular social media include mobile messaging platforms YouTube and WhatsApp, as well as social content sharing networks such as Instagram and social video platform TikTok.

Most social networks are accessible through multiple platforms, but many popular social media started out as mobile apps, demonstrating the growing trend of mobile first development. Examples include Instagram, which initially was launched as an iOS photo editing and discovery app as well as mobile social messenger, as well as TikTok, which recorded 23.7 million downloads worldwide via the Google Play Store alone in June 2023.

Social networking does not only enable users to connect with other people but also with brands and celebrities. Social media has also become a growing source of news for internet users in many countries.

Gen Z and Millennials are the biggest social media users of all age groups.

According to a survey conducted on digital news in the Philippines between January and February 2025, ** percent of respondents stated that they used Facebook as a news source. Other popular social media platforms for consuming news were YouTube and TikTok which were used by ** percent and ** percent of respondents, respectively.

Facebook and YouTube are still the most used social media platforms today.

According to a September 2021 survey conducted in the Philippines, an overwhelming majority of ** percent of the country's adult population had social media accounts on Facebook. YouTube followed as the second most universal social network platform in the country with ** percent of surveyed Filipino internet users having an account with the said platform.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

This dataset is a collection of 12,478 social media comments found on the official Facebook pages of ten Philippine newspapers, The Philippine Daily Inquirer, Manila Bulletin, The Philippine Star, The Manila Times, Sunstar Cebu, Sunstar Davao, Cebu Daily News, The Freeman, Sunstar Davao, MindaNews, and The Mindanao Times, spanning the years 2015, 2017 and 2019. The comments contain terms related to the Moro identity and the Mamasapano Clash, the Marawi Siege and the establishment of BARMM in the southern Philippines, allowing researchers to study semantic fields with regard to Muslims and the relationship between the texts and the source newspaper, their region of origin, and political administration, among other variables. All comments in the dataset were downloaded through Facebook's Graph API via Facepager (Jünger & Keyling, 2019).

One CSV file (MMB151719SOCMED_v2.csv) is provided, along with a codebook that contains descriptions of the variables and codes used in the CSV file, and a Readme document with a changelog.

Each social media comment is annotated with the following metadata:

object_id: identifier associated with the comment;

message: the textual string of the comment;

message_proc: the textual string of the comment after pre-processing;

lang_label: categorical value for the language of the comment (Tagalog (Filipino), Cebuano, English, Taglish, Bislog, Bislish, Trilingual or Other);

from_name: identifier of public pages (not profiles of individuals) leaving comments (NaN for profiles of individuals, 'NAME' for public pages besides the newspapers, otherwise, the page name of the newspaper);

created_time: Facebook Graph API's-generated string for the date and time the comment was posted;

month_year: categorical value in the form string+YY (e.g. Jun-15) of the month and year when the comment was posted;

year: numerical value in the form YY;

newspaper: categorical value for the newspaper Facebook page under which the comment was found;

corpus: categorical value for comments from the main corpus or the side (control) corpus;

administration: categorical value for political administration (pbsa = President Benigno Aquino III, prrd = President Rodrigo Roa Duterte);

count: numerical value referring to the number of string sequences without spaces;

The dataset may only be used for non-commercial purposes and is licensed under the CC BY-NC-SA 4.0 DEED.

V2 - 05/06/2024

Corrections

Corrections made to region to include Luzon, Visayas and Mindanao (as opposed to Mindanao, non-Mindanao);

Corrections made to administration coding.

This dataset is described by:

Cruz, F. A. (2024). A Multilingual Collection of Facebook Comments on the Moro Identity and Armed Conflict in the Southern Philippines. Journal of Open Humanities Data, 10(1), 41. DOI: https://doi.org/10.5334/johd.219

Bibiliography

Jünger, J., & Keyling, T. (2019). Facepager: An application for automated data retrieval on the web (4.5.3) [Computer software]. https://github.com/strohne/Facepager/

Regional use of social media has a significant effect on the male and female social media statistics.

The Philippines is poised to become a social media powerhouse, with an estimated 122.14 million users by 2029. This represents a significant portion of the country's projected population, underscoring the growing importance of social platforms in Filipino society. The rapid adoption of social media reflects the nation's tech-savvy nature and its strong desire for digital connectivity. Facebook dominates the social landscape Among social media platforms, Facebook reigns supreme in the Philippines. It was the most used social media platform in the third quarter of 2024. Facebook's popularity extends beyond personal connections, serving as a primary news source and e-commerce platform. The app's dominance is further evidenced by the number of Facebook app downloads in 2024, which was more than double that of the second-place Instagram. Internet usage and accessibility challenges Filipinos are among the most active internet users globally, spending over eight hours online daily as of the third quarter of 2024. However, the country faces unique challenges in providing widespread internet access due to its archipelagic geography. Despite this, the internet penetration in the Philippines is projected to reach 98 percent by 2029, marking a significant increase from previous years. This growth in accessibility will likely further fuel the expansion of social media usage across the nation.

The results of which gender uses which platforms are in.

The number of Instagram users in the Philippines was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+35.21 percent). After the eighth consecutive increasing year, the Instagram user base is estimated to reach 21.93 million users and therefore a new peak in 2028. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like Vietnam and Laos.