A 2024 survey conducted in Canada found that around ** percent internet users stated that Meta's Facebook was their favorite social media platform. In addition, photo and video sharing service Instagram ranked second, with ** percent of respondents saying that it was their preferred online social platform. Furthermore, short-form video app TikTok was selected by *** percent of internet users as their favorite social network.

Market leader ******** accounted for ** percent of all social media site visits in Canada in March 2025. Overall, ********* ranked second with ***** percent of all Canadian social media site visits across desktop and mobile devices. X (formerly Twitter) ranked third, accounting for **** percent.

In March 2025, market leader Facebook accounted for 60.57 percent of all mobile social media site visits in Canada. Overall, X (formerly Twitter) generated 10.92 percent of social media visits via mobile devices, and Meta's Instagram accounted for 10.09 percent of mobile social media visits in Canada. Pinterest was also popular, ranking second.

The report provides a snapshot of the social media usage trends amongst online Canadian adults based on an online survey of 1500 participants. Canada continues to be one of the most connected countries in the world. An overwhelming majority of online Canadian adults (94%) have an account on at least one social media platform. However, the 2022 survey results show that the COVID-19 pandemic has ushered in some changes in how and where Canadians are spending their time on social media. Dominant platforms such as Facebook, messaging apps and YouTube are still on top but are losing ground to newer platforms such as TikTok and more niche platforms such as Reddit and Twitch.

As of March 2024, ******** was the most used social network across all Canadian provinces, with online users from Prince Edward Island and Newfoundland and Labrador being the most likely to report using the social platform. The Manitoba region had the highest share of Instagram users, with ** percent of respondents accessing the platform. Facebook Messenger was also popular throughout all provinces. In addition, ******* was most popular in British Columbia and Alberta, with ** percent and ** percent of respondents using the platform in each province.

** percent of Canadian respondents answer our survey on "Most used social media platforms by type" with "Social networks (e.g., Facebook)". The survey was conducted in 2023, among ****** consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Snapshot img

Social Networking Market Size 2025-2029

The social networking market size is forecast to increase by USD 312.3 billion, at a CAGR of 21.6% between 2024 and 2029.

Major Market Trends & Insights

North America dominated the market and accounted for a 41% growth during the forecast period.
By the Type - Advertising segment was valued at USD 80.70 billion in 2023
By the Distribution Channel - Google segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 318.56 billion
Market Future Opportunities: USD 312.30 billion 
CAGR : 21.6%
North America: Largest market in 2023

Market Summary

The market continues to expand its reach and influence across various industries, with businesses recognizing its potential for customer engagement and brand awareness. According to recent studies, there are approximately 4.66 billion active social media users worldwide, representing a 13% increase from 2020. This growth is driven by the increased internet penetration and the popularity of social media platforms for personal and professional use. Social media advertisements have become a significant revenue source, with businesses investing heavily in targeted campaigns to reach their audiences.
However, privacy concerns remain a challenge, with users increasingly cautious about sharing personal information online. Despite this, the market's continuous evolution and the emergence of new trends, such as live streaming and virtual events, ensure its ongoing relevance and importance for businesses.

What will be the Size of the Social Networking Market during the forecast period?

Explore market size, adoption trends, and growth potential for social networking market Request Free Sample

The market exhibits consistent growth, with current usage accounting for approximately 3.6 billion users worldwide, representing a significant 4.5% increase year-over-year. Looking ahead, industry experts anticipate a continued expansion, with projections indicating a 5.2% annual growth rate. Notably, mobile devices account for over 90% of social media usage, underscoring the importance of optimizing platforms for this medium. Furthermore, businesses increasingly leverage social networking for marketing purposes, with advertising revenue reaching an estimated USD 84.3 billion in 2021. In comparison, the time spent on social media platforms per day has risen by 45 minutes since 2019, highlighting the growing influence of these channels on consumer behavior.
This trend is further accentuated by the integration of advanced features, such as live streaming, video content, and AI-driven recommendations, which enhance user engagement and monetization opportunities.

How is this Social Networking Industry segmented?

The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Advertising
  In-app purchase
  Paid apps


Distribution Channel

  Google
  Apple
  App Store Distribution


Service

  Communication
  Entertainment
  Socialization
  Marketing
  Customer service


Platform

  Website-based
  Mobile apps
  Hybrid platforms


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The advertising segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving landscape of digital communication, the market continues to expand, driven by innovative technologies and user engagement. According to recent data, social networking platforms accounted for approximately 30% of the total time spent online in 2021, reflecting a significant 15% increase from the previous year. Furthermore, industry experts anticipate that social media usage will continue to grow, with an estimated 25% of the global population expected to use social media by 2025. Content moderation systems play a crucial role in ensuring a safe and inclusive online environment. These systems employ advanced techniques, such as natural language processing, conversational AI, and machine learning models, to filter out inappropriate content and maintain platform governance.

User engagement metrics, including time spent on platforms, user-generated content, and social interaction dynamics, are closely monitored to optimize user experience and foster community building strategies. Platform scalability and network security protocols are essential for accommodating the increasing user base and data privacy regulations. Spam filtering techniques and link pred

As of early 2025, advertising on YouTube had the highest reach in Canada among the presented social networks, with **** percent. LinkedIn and Facebook followed, with **** and **** percent, respectively.

Canada’s media streaming and content provider industry is in the throes of a sweeping transformation, driven by dramatic shifts in consumer behaviour and technological advancement. In recent years, cord-cutting has reached an all-time high, with traditional TV subscriptions experiencing their steepest single-year drop yet. Over 10 million Canadian households are now exclusively subscribed to at least one streaming platform, a telling sign of how thoroughly digital services have eclipsed the old broadcast model. As viewership migrates online, both legacy and new players are scrambling to capture attention, experimenting with live TV, on-demand offerings and new advertising models to stay competitive and relevant. This shift has led to an industry-wide climb in revenue at a CAGR of 0.9% to $15.5 billion over the past five years, including an incline of 3.8% in 2025, when profit will reach 15.0%. Looking back over the past five years, the industry’s evolution has reflected both challenge and opportunity. Revenues from traditional television have taken a hit. In contrast, spending on digital ads soared as advertisers flocked to platforms promising better targeting and measurable returns. Major networks such as Bell Media and Rogers have pivoted towards streaming, retooling their strategies and investing heavily in platforms like Crave and Citytv+. The market also saw a consolidation wave, highlighted by Rogers’ $26-billion acquisition of Shaw and Corus’s expansion of Stream+ ownership, while international streamers like Disney+ have quickly amassed large subscriber bases. A growing appetite for original, locally relevant content has spurred record investments, even as companies grapple with rising production costs and regulatory uncertainty stemming from the new Online Streaming Act. Looking ahead, the next five years are set to further reshape the landscape. Subscription price increases and the emergence of ad-supported streaming models will bolster profitability, despite fears of consumer pushback. The CRTC’s evolving CanCon requirements and potential court rulings will force both domestic and international providers to recalibrate investment in Canadian content. Bundling, targeted advertising and AI-powered recommendations will become standard industry tools as competition intensifies. Meanwhile, high-speed internet expansion and mobile-first innovation will further broaden access and deepen engagement. As the industry matures, providers who can balance cost, quality and regulatory demands will be best poised to thrive in Canada’s ever-evolving media ecosystem. Over the next five years, revenue is forecast to propel forward at a CAGR of 3.7% to $18.6 billion, with profit inching upward to 15.5% in 2030.

During a 2024 survey, approximately ** percent of responding influencers from Canada reported regularly using Facebook. Meanwhile, ** percent of Canadian influencers stated they regularly used Twitch.

Snapshot img

Social Media Listening Market Size 2025-2029

The social media listening market size is forecast to increase by USD 4.87 billion at a CAGR of 8.9% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing usage of social media platforms worldwide. With over 4.3 billion users as of 2021, social media has become a powerful tool for businesses to engage with their customers and gain valuable insights into consumer behavior and preferences. A key trend in this market is the integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies in social media listening solutions, enabling more accurate and efficient data analysis. However, this market is not without challenges. Data privacy and regulatory compliance are becoming increasingly important, with stricter regulations being implemented to protect user data.
Companies must ensure they have strong data security measures in place to comply with these regulations and maintain consumer trust. Additionally, the vast amount of data generated on social media requires sophisticated analytics tools to extract meaningful insights. As such, businesses seeking to capitalize on the opportunities presented by the market must invest in advanced analytics solutions and prioritize data security and privacy. By doing so, they can effectively navigate the challenges and stay ahead of the competition.

What will be the Size of the Social Media Listening Market during the forecast period?

Request Free Sample

Social media listening has emerged as a crucial business tool, enabling organizations to gain valuable insights from the vast amount of data generated through social media activity. This data is analyzed using techniques such as topic modeling and sentiment scoring to understand consumer behavior, preferences, and trends. Social media geographics and demographics provide essential context, while social media reach and volume measure the scope and impact of conversations. Social media pulse and sentiment reflect the current sentiment and buzz surrounding specific topics, offering real-time insights into market dynamics and trends.
Social media listening software is a vital component of the global market for social media analytics. Social media influence is assessed through the size and engagement of an audience, providing valuable information for marketing and brand management strategies. The social media landscape and heatmap offer a comprehensive view of the social media ecosystem, helping businesses stay informed and adapt to evolving patterns.

How is this Social Media Listening Industry segmented?

The social media listening industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Software
  Services


End-user

  Retail and e-commerce
  IT and telecom
  BFSI
  Media and entertainment
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa



  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The software segment is estimated to witness significant growth during the forecast period. This segment encompasses platforms and tools that offer real-time, automated, and scalable capabilities to monitor and analyze social media conversations across various channels such as Twitter, Facebook, Instagram, LinkedIn, TikTok, and Reddit. Real-time monitoring is a key feature of these solutions, empowering brands to identify mentions, trends, and sentiment as they emerge. By staying abreast of evolving topics, businesses can respond promptly to customer concerns, capitalize on viral events, and maintain a strong online presence. Artificial Intelligence (AI) and Machine Learning (ML) technologies are integral to social media listening software, enabling advanced topic identification, sentiment analysis, and trend recognition.

These technologies enable businesses to gain valuable customer insights, inform product development, and enhance customer experience. Social media listening platforms also offer data visualization and reporting features, allowing businesses to analyze and present their findings in a clear and actionable manner. Additionally, they provide social media dashboards, alerts, and governance tools to ensure compliance with social media policies and ethical standards. In summary, social media listening software plays a pivotal role in the global market for social media analytics, offering real-time insights and advanced capabilities to help businesses navigate the complex social media landscape and engage effectively with their audience.

Get a glance at the market report of share of v

Snapshot img

Social Media Analytics Market Size 2025-2029

The social media analytics market size is forecast to increase by USD 21.2 billion, at a CAGR of 35.2% between 2024 and 2029.

The market is experiencing significant growth, driven by the expanding availability and complexity of social media data. Businesses increasingly recognize the value of social media insights to inform marketing strategies, enhance customer engagement, and gauge brand reputation. In response, social media platforms continue to roll out advanced targeting options, enabling more precise audience segmentation and personalized messaging. However, the surging use of social media data also presents challenges. Interpreting unstructured data from various sources remains a formidable task, requiring sophisticated analytics tools and expertise.
Companies must navigate these complexities to effectively harness the power of social media analytics and stay competitive in today's digital landscape. To succeed, organizations need to invest in advanced analytics solutions, cultivate data literacy skills, and establish clear data governance policies. By addressing these challenges, businesses can unlock valuable insights from social media data and capitalize on emerging opportunities in this dynamic market.

What will be the Size of the Social Media Analytics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, offering valuable insights for businesses across various sectors. Hashtag tracking and sentiment classification help organizations understand public perception and engagement with their brand. Engagement metrics, share of voice, and trend analysis algorithms provide valuable data for brand reputation management and customer journey mapping. Social media ROI, influencer marketing metrics, and sentiment scoring offer insights into the effectiveness of advertising campaigns. User behavior patterns, predictive modeling, and anomaly detection enable businesses to anticipate trends and respond to crises in real-time. Social media listening, lead generation attribution, influencer identification, and customer satisfaction scores provide actionable insights for community management and crisis communication management.

Data visualization dashboards and social listening tools facilitate effective audience segmentation and conversational AI. Reach forecasting, content performance, keyword analysis, and campaign effectiveness metrics offer valuable insights for optimizing social media strategies. Platform-specific insights enable businesses to tailor their approach to each social media channel. According to recent market research, the market is expected to grow by over 15% annually, reflecting the increasing importance of social media data for businesses. For instance, a retail company used social media listening tools to monitor customer conversations and identified a trend in customer complaints about product packaging. The company responded by redesigning the packaging, resulting in a 12% increase in sales.

This example highlights the potential impact of social media analytics on business performance.

How is this Social Media Analytics Industry segmented?

The social media analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail
  Government
  Media and entertainment
  Travel
  Others


Application

  Sales and marketing management
  Customer experience management
  Competitive intelligence
  Risk management
  Public safety and law enforcement


Deployment

  On-premises
  Cloud


Type

  Predictive analytics
  Prescriptive analytics
  Descriptive analytics
  Diagnostics analytics


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast period.

Social media analytics plays a pivotal role in retail marketing, enabling businesses to track and analyze customer engagement, sentiment, and trends in real-time. Tools such as hashtag tracking, sentiment classification, and engagement metrics help retailers understand their audience's preferences and behavior patterns. Share of voice and trend analysis algorithms provide insights into market dynamics and brand reputation management. Customer journey mapping and social media ROI measurement allow businesses to optimize their marketing strategies and improve sales. Influencer marketing metrics, sentiment scoring, and advertising campai

During an April 2020 survey, ** percent of Facebook account holders in Canada stated that they used the platform on a daily basis, making it the most popular social network in Canada. Messaging apps and Instagram were ranked second with a ** percent daily usage rate each.

This dataset contains simulated data for social media users' demographics, behaviors, and perceptions related to political content. It includes features such as age, gender, education level, occupation, social media usage frequency, exposure to political content, and perceptions of accuracy and relevance.

the features included in the "Social Media Political Content Analysis Dataset":

1. Age: Age of the user.
2. Gender: Gender identity of the user.
3. Education Level: Highest level of education attained by the user.
4. Occupation: Current occupation of the user.
5. Political Affiliation: Political leaning or affiliation of the user (e.g., Liberal, Conservative, Independent).
6. Geographic Location: Country or region where the user is located (e.g., USA, UK, Canada, Australia).
7. Social Media Usage Frequency: Frequency of social media usage by the user (e.g., 0-1 hour, 1-2 hours, 2-4 hours, 4+ hours).
8. Preferred Social Media: Social media platform preferred by the user (e.g., Facebook, Twitter, Instagram).
9. Political Content Exposure: Frequency of exposure to political content on social media (e.g., Once a day, Few times a week, Rarely, Several times a day).
10. Types of Political Content: Types of political content consumed by the user (e.g., News articles, Opinion pieces, Memes).
11. Sources of Political Content: Sources from which the user obtains political content (e.g., Mainstream media, Political parties, Independent bloggers).
12. Recency of Exposure: Recency of the user's exposure to political content (e.g., Within the last hour, Within the last 24 hours, Within the last week, Longer than a week ago).
13. Interactions Frequency: Frequency of user interactions with political content on social media (e.g., Once a day, Few times a week, Rarely, Several times a day).
14. Political Content Topics: Topics of political content that interest the user (e.g., Economy, Healthcare, Immigration, Environment).
15. Perception of Accuracy: User's perception of the accuracy of political content on social media (e.g., Very accurate, Somewhat accurate, Not accurate).
16. Awareness of Algorithms: Whether the user is aware of algorithms that determine their social media feed (e.g., Yes, No).
17. Perception of Relevance: User's perception of the relevance of political content on social media (e.g., Very relevant, Somewhat relevant, Not relevant).
18. Personal Impact: User's perception of the personal impact of political content on social media (e.g., Strong impact, Moderate impact, No impact).
19. Trust in Social Media: User's level of trust in social media as a source of political information (e.g., Trust a lot, Trust somewhat, Do not trust).
20. Concerns about Algorithms: User's level of concern about algorithms shaping their social media experience (e.g., Very concerned, Somewhat concerned, Not concerned).
21. Overall Quality of Discourse: User's perception of the overall quality of political discourse on social media (e.g., High quality, Moderate quality, Low quality).
22. Views on Influence: User's perception of the influence of political content on social media (e.g., Very influential, Somewhat influential, Not influential).
23. Suggestions for Improvement: User's suggestions for improving the quality or experience of political content on social media (e.g., Increase transparency, Provide more diverse sources, Improve fact-checking, Enhance user controls).

A dataset detailing the colleague connections within the Government of Canada’s social networking platform, GCconnex. The data has been anonymized, where each user on GCconnex is denoted by a random number. The dataset contains every user on GCconnex who has added a ‘colleague’ on the network, (colleague is synonymous with adding a friend on Facebook). When two users on GCconnex add each other as a colleague, a link is drawn between them, demonstrating their connection. This link is known in the data as an edge. Each user who has made a colleague on GCconnex is a node. The date the user created their account, and the department of each user is recorded for each node. The date a colleague connection was made is recorded with the edge. ## Comments The department of each user on GCconnex is determined either by the user indicating their current department, or, if the user does not indicate their department, by using the suffix of the user’s email. Recently, the Government of Canada has commenced an initiative to give select departments the email suffix of @canada.ca. If a GCconnex user has the Canada.ca email suffix, and does not indicate their department, we cannot accurately determine their department. Additionally, if there is a typo in the email address from the user, it becomes difficult to efficiently determine their department if they do not indicate their department themselves. For these reasons, there is a small amount of users that are not given a department specification, but have their department given as Canada.ca, or as their email suffix.

Snapshot img

Photobooth Software And Apps Market Size 2025-2029

The photobooth software and apps market size is forecast to increase by USD 339.1 million, at a CAGR of 22.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of corporate events in emerging economies. This trend presents a lucrative opportunity for market participants, as photobooths have become a popular addition to various events, both large and small. Furthermore, technological advancements in photobooth software and apps continue to shape the market, enabling features such as real-time photo editing, social media integration, and customizable branding. Additionally, the market is witnessing a shift towards artificial intelligence integration, further shaping the competitive landscape. However, the market also faces challenges, primarily related to security and privacy concerns associated with photobooth software solutions. With the growing use of photobooths, the collection and storage of large amounts of personal data have become a concern for consumers.
Growing concerns related to cyber security is a key challenge affecting the market growth. Market players must address these challenges by implementing robust security measures and transparent data handling practices to build trust and maintain a positive market reputation. By capitalizing on the opportunities presented by the rising demand for photobooths and addressing the challenges through innovative solutions, companies can effectively navigate the market landscape and position themselves for success.

What will be the Size of the Photobooth Software And Apps Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

In the dynamic photo booth software and apps market, businesses seek solutions that offer email marketing, user guides, and robust technical support to maximize return on investment. Third-party integrations, performance tracking, and data visualization are essential features for business intelligence and marketing automation. Cloud-based platforms enable easy access, while interactive kiosks and social media management boost user engagement. Conversion rate optimization and API integration are crucial for seamless workflows. Mobile app platforms, analytics dashboards, and camera technology enhance the user experience.
Hardware integration ensures compatibility, and customer support, data security, user authentication, training, and documentation facilitate efficient implementation. User behavior analysis and customer segmentation enable targeted marketing strategies. Photo booth apps and printing technology complete the offering, providing versatility and customization options.

How is this Photobooth Software And Apps Industry segmented?

The photobooth software and apps industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Cloud based
  On-premises


Application

  Entertainment occasion
  Document photo


End-user

  Event planners
  Photographers
  Retail
  Hospitality


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The cloud based segment is estimated to witness significant growth during the forecast period. The market is experiencing dynamic growth, with various sectors driving its evolution. Subscription services have gained traction, allowing users to access features continuously. Birthday parties and other celebratory events are popular use cases, boosting demand for these solutions. Image editing capabilities are essential, enabling users to enhance photos in real-time. Pay-per-click advertising and custom branding options cater to businesses seeking increased visibility. Remote control functionality and props & backdrops add a personalized touch to digital photo booths. Video recording and green screen technology expand the offerings, while artificial intelligence facilitates automatic object detection and facial recognition. Lead generation and animation effects attract customers, and social media integration ensures easy sharing.

Wedding photography, live event streaming, and event photography are significant applications, catering to diverse needs. Cloud storage solutions enable seamless access to photos, while digital photo booths offer a more modern alternative to traditional rental services. Corporate events, graduation parties, and trade shows are popular markets for these services. Customer feedback mechanisms ensure continuous improvement, and data analytics

According to a survey conducted in 2024 in Canada, **** percent of internet users said that their main reason for using social media was so they could keep in touch with friends and family. In addition, over ** percent of users said they used online social networks as a way to fill their spare time. Other reasons included reading the news, finding like-minded people, and avoiding missing out, or FOMO.

Snapshot img

Demand Side Platforms (DSP) For Programmatic Advertising Market Size 2025-2029

The demand side platforms (DSP) for programmatic advertising market size is forecast to increase by USD 471.4 million, at a CAGR of 8.9% between 2024 and 2029.

The Demand Side Platforms (DSP) market for programmatic advertising is witnessing significant growth, driven by the increasing use of digital platforms and the expanding number of target audiences. This trend is fueled by the shift towards data-driven marketing and the need for more efficient and personalized advertising solutions. Furthermore, the high penetration of augmented reality (AR) technology in the advertising sector is revolutionizing the way brands engage with consumers, creating new opportunities for DSPs. However, the market faces challenges, including the lack of transparency. As programmatic advertising becomes more complex, understanding the intricacies of the ecosystem and ensuring brand safety can be difficult.
Advertisers must navigate the opaque nature of the market to make informed decisions and protect their brand reputation. To succeed, DSPs must focus on addressing these challenges by providing greater transparency, improved targeting capabilities, and enhanced security measures. By doing so, they will be well-positioned to capitalize on the market's potential and help advertisers effectively reach and engage their audiences. As the programmatic advertising landscape evolves, DSPs will continue to play a pivotal role in delivering targeted, personalized, and measurable ad campaigns.

What will be the Size of the Demand Side Platforms (DSP) For Programmatic Advertising Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, driven by advancements in technology and shifting consumer behaviors. Dynamic market dynamics are shaping the landscape, with impression tracking, contextual targeting, media buying, and machine learning playing pivotal roles. Programmatic direct and affiliate marketing are increasingly popular, while social media advertising and video advertising gain traction. Open marketplaces and private marketplaces offer unique advantages, with real-time bidding (RTB) and automated bidding optimizing media planning and ad targeting. Data security and user experience are paramount, with ad tech stacks integrating ad servers, frequency capping, and campaign optimization. API integrations streamline processes, enabling predictive modeling and inventory management.

Brands prioritize brand safety and ad verification, ensuring a seamless and effective campaign execution. Ad creative and publisher relationships remain essential, with click-through rates (CTR) and conversion rates driving performance reporting. Ad fraud detection and artificial intelligence (AI) are crucial components, ensuring transparency and trust in the ecosystem. Continuous innovation in programmatic advertising includes algorithm optimization, data analytics, behavioral targeting, and wrap bidding. The ability to scale operations and support multi-tenancy are additional advantages that make cloud computing an indispensable part of the advertising ecosystem. Native advertising, email marketing, and influencer marketing are also gaining ground, expanding the reach and impact of programmatic campaigns.

How is this Demand Side Platforms (DSP) For Programmatic Advertising Industry segmented?

The demand side platforms (DSP) for programmatic advertising industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud
  On-premises


Type

  Real-time bidding (RTB) DSPs
  Programmatic premium buying (PPB) DSPs


Channel

  Display advertising
  Mobile advertising
  Video advertising
  Social media advertising
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Deployment Insights

The cloud segment is estimated to witness significant growth during the forecast period. In the dynamic world of programmatic advertising, cloud computing plays a pivotal role in driving efficiency, scalability, and cost savings for businesses. This shift has resulted in digital marketing campaigns outpacing traditional advertising strategies, with digital ads being viewed three times more frequently. Ad networks leverage algorithm optimization, data analytics, and machine learning to deliver targeted ads in real-time through ad exchanges and private marketplaces. Behavioral targeting, contextual targeting, and audience segmentation are k

This study examined the experiences of Canadian undergraduate students accessing mental healthcare between November 2022 to February 2023. We specifically assessed the impact of social determinants of health (i.e., gender, socioeconomic status, immigration status, English as a second language). Participants were recruited through social media platforms and by undergraduate program administrators at Canadian universities. Participants were asked to provide demographic information, answer questions about their experiences accessing mental healthcare, and to complete the mental health continuum short form (MHC-SF). Descriptive statistics and linear regression models were used to assess the association between MHC-SF and social determinants of health (e.g.: demographics, language, immigration status). Of 1098 students invited to participate, 365 participants completed the study (completion rate: 33.2%). Their mean age (SD) was 21.4 (4.6) years; 73.6% were female and 45.7% identified as non-White. Overall, the mean (SD) MHC-SF score of participants was 2.36 (0.99) out of 5. Students with low SES had lower MHC-SF scores (mean 2.08 vs 2.45; p = 0.003). The multivariable analysis showed that low SES (β -0.36; 95%CI: -0.60 to -0.12) and female gender (β -0.29; 95%CI: -0.58 to -0.012) were associated with lower MHC-SF scores. Additionally, being White was associated with higher MHC-SF scores (β -0.29; 95%CI: -0.44 to 0.54). Age, English as a second language, and immigration status were not significant predictors of mental health. High levels of stress, negative perceptions of the mental healthcare system, and limited access were the more common reported themes in the qualitative analysis. In our cohort, university students from across Canada had low MHC scores. Social determinants of health (e.g., low SES, being non-White, and identifying as a woman) were independent predictors of low MCH scores. Further studies are needed to identify specific groups at higher risk as well as strategies to overcome the suboptimal mental health among Canadian students.

In 2025, YouTube remained the most widely used platform for news among Canadians, with 28 percent of respondents saying they accessed news there—though this marked a slight decline from the previous year. Facebook followed closely at 25 percent, showing no change. Instagram was the third most-used platform for news, used by 13 percent, while X (formerly Twitter) was used by 11 percent of Canadians for news content.