Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

These are the key social media statistics that you need to know.

How does Truth Social compare to other social media platforms? There are around 2 million active Truth Social users.

Global Social Media market size is expected to reach $466.56 billion by 2029 at 13%, segmented as by type, social media advertisement, social media subscription

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Despite a tumultuous 2018, Facebook is still the top social network in the United States, with 169.76 million mobile users accessing the Facebook app in September 2019. The company’s other properties Instagram and Facebook Messenger ranked second and third with 121 and 106 million users respectively. Cambridge Analytica scandal 2018 The biggest social media company in the world had a difficult 2018. The platform has long been accused of enabling the spread of fake news during the 2016 election and beyond. One of the first and biggest negative Facebook stories of 2018 was the Cambridge Analytica scandal, which unfolded from March 2018. The Guardian, The Observer, and The New York Times simultaneously reported on political data firm Cambridge Analytica harvesting data of millions of Facebook users worldwide without their knowledge before the 2016 election, which led to Facebook CEO Mark Zuckerberg having to testify before Congress in April 2018. Facebook usage behavior changes Due to the revelations about Facebook and the company’s treatment of private user data, many U.S. users are planning to use the social network much less and to be much more careful about what they post . During an April 2018 survey, only 20 percent of respondents stated that their Facebook usage has not changed, and they were planning on continuing to use the social platform as much as they always had in the past.

Which countries spent the most and least time on social media?

During a global 2025 survey among marketers and industry leaders, 14.4 percent of respondents stated they invested 10 to 15 percent of their marketing budget into influencer marketing. Nearly 12 percent of respondents devoted more than 50 percent to this type of digital marketing activity. The state of influencer marketing As social platform users continue to rise in recent years, influencer marketing has become an essential format of digital campaigns. Marketers have used this channel to increase brand awareness. Influencer marketing's value worldwide was estimated at over 24 billion U.S. dollars in 2024, compared to nearly 10 billion in 2020. Furthermore, the global influencer marketing platform market size amounted to 15.2 billion dollars in 2022 and was projected to surpass 22 billion dollars in 2025. The epicenter of influencer marketing: Instagram In the spring of 2024, Instagram ranked third among the biggest social media platforms, with roughly two billion monthly active users. With such an impressive user base, the Meta-owned social network proves to be the perfect spot for creators and marketers alike.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

Target group study with intensive users of social networks. The focus was on the frequency of use, significance and purpose of use of social media. Further questions were: How do social networks affect the information behaviour of their users? Where do social networks come into contact with political content or topics? Other focal points were political information behaviour and the credibility of social media. In addition, the following research questions were examined: Which information offerings of the Federal Government are important and which are actually used? What are the expectations of these information services? What are the respondents´ attitudes towards the relationship between politics and social networks?

Topics: Social media use: frequency of use of social media; platforms used at least once a day; ranking of the four most frequently used social networks; preferred devices for social media use; type of use or reasons for use; attitude towards social media in general with regard to time spent, credibility of information, quality of social contacts, relevant information and life without social networks.

Politics and media: political interest; points of contact with politics in everyday life; frequency of use of various media offers for political information; attitude towards politics and political information in social networks with regard to trustworthiness, credibility and orientation.

Political information behaviour in social networks: frequency of interaction with political activities of others in social networks; frequency of own political activities in social networks; seen political content on the social networks Facebook, Instagram, Twitter, Youtube and WhatsApp; opinion on political posts and contributions in the used social networks; personal consequences of political oversupply; Facebook users: active search for political content or automatic display in newsfeed; comparison of the quality of political discussions within and outside social networks; friends in social networks personally known; similar or rather different political views of these friends; own reaction to political posts of friends; following politicians, parties and political institutions in social networks; following persons and organizations sharing personal political opinions or with different political opinions; reasons why the respondent follows politicians etc. in social networks; perception of hate comments; evaluation of the law against hate comments.

Information behaviour concerning the Federal Government: importance of selected information offerings of the Federal Government; perception and frequency of use of these information offerings; expectations of information offerings of the Federal Government in social networks.

Living conditions: assessment of one´s own economic situation; satisfaction with democracy; democracy as a good form of government; party identification.

Demography: sex; age; household size; education; gainful employment; occupational status; federal state; city size; net household income.

Additionally coded was: weighting factor.

Global App Store Optimization Software market size expected from $3.86 Bn in 2023 to $8.66 Bn by 2032, at CAGR 9.40% during forecast period (2024-2032)

We've put together a list of the latest Truth Social statistics so you can see who uses the platform and whether or not Truth Social is likely to become a dominant social media network in the future.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Press Release Distribution Service Market Outlook

The global market size for Press Release Distribution Services was valued at approximately USD 1.2 billion in 2023 and is projected to reach around USD 2.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.4% over the forecast period. Driven by the increasing importance of effective communication strategies and brand visibility across various sectors, the press release distribution services market is poised for substantial growth.

One of the key growth factors driving this market is the enhanced emphasis on content marketing and public relations by businesses of all sizes. In the current digital age, companies are increasingly recognizing the value of maintaining a robust online presence, and press releases serve as a critical tool for disseminating information, engaging with stakeholders, and boosting SEO rankings. The shift towards digital communication platforms has also made it easier and more cost-effective for businesses to distribute press releases, further fueling market growth.

Additionally, the proliferation of social media platforms has significantly contributed to the market's expansion. The integration of press release distribution services with social media channels allows companies to reach a broader audience and increase their content's shareability. This synergy has proven especially beneficial for small and medium-sized enterprises (SMEs), which often have limited marketing budgets but can achieve substantial reach through strategic press release distribution.

The emergence of advanced analytics and artificial intelligence (AI) in the press release distribution landscape is another significant growth factor. Modern distribution platforms are equipped with sophisticated tracking and analytics tools that provide valuable insights into the performance of press releases, such as engagement metrics, audience demographics, and geographic reach. AI-powered solutions can also enhance the targeting accuracy and personalization of press releases, making them more effective in capturing the attention of the intended audience.

From a regional perspective, North America is expected to dominate the market throughout the forecast period, accounting for the largest share due to the high adoption of digital marketing strategies and the presence of numerous industry leaders in the region. However, the Asia Pacific region is anticipated to experience the highest growth rate owing to the rapid digital transformation and increasing number of start-ups and SMEs in countries like China, India, and Japan.

Type Analysis

The Press Release Distribution Service market is segmented by type into Paid Press Release Distribution and Free Press Release Distribution. Paid press release distribution services are anticipated to hold a significant share of the market due to their extensive reach and the value-added services they offer. These services ensure that press releases reach a wide array of media outlets, journalists, and industry influencers, providing businesses with greater visibility and credibility. Moreover, paid services often include additional features such as analytics, media monitoring, and SEO optimization, which enhance the effectiveness of press releases.

On the other hand, free press release distribution services are gaining traction, particularly among SMEs and start-ups with limited marketing budgets. These services provide a cost-effective method for businesses to share their news with the public and potentially attract media coverage. While free services may not offer the same level of reach and features as paid services, they serve as an accessible entry point for companies looking to engage in public relations activities without significant financial investment.

The choice between paid and free press release distribution services often depends on the specific needs and objectives of a business. Larger enterprises with substantial marketing budgets may prefer paid services to leverage the comprehensive features and extensive media networks they offer. In contrast, smaller businesses and start-ups may opt for free services as a stepping stone to build brand awareness and establish a presence in the market.

Both segments are expected to grow steadily, with paid services maintaining a dominant share due to their effectiveness and the growing demand for advanced features. However, the increasing popularity of free services among smaller businesses and the availability of freemium models, which offer basic services for fre

The global Public Relations (PR) Agencies market is experiencing robust growth, driven by increasing brand awareness needs among businesses and the rising adoption of digital marketing strategies. While precise market size figures for 2025 were not provided, based on industry trends and the common growth trajectory of similar service sectors, we can reasonably estimate a 2025 market size of approximately $150 billion USD. Assuming a Compound Annual Growth Rate (CAGR) of 7% (a conservative estimate given the digital marketing boom), the market is projected to reach approximately $250 billion by 2033. This substantial growth is fueled by several key drivers. The increasing complexity of media landscapes compels businesses to rely on specialized PR firms to manage their reputations and navigate communications challenges effectively. The rise of social media and digital platforms necessitates integrated PR strategies, demanding expert agencies skilled in managing online narratives and crisis communications. Furthermore, the burgeoning demand for measurable results and data-driven insights is pushing the industry towards more sophisticated analytics and reporting, creating new opportunities for growth. Several trends are shaping the future of PR agencies. The increasing integration of Public Relations with other marketing disciplines (such as Search Engine Optimization (SEO) and Content Marketing) is reshaping agency offerings and blurring traditional service boundaries. A growing focus on data-driven decision-making, supported by advanced analytics and AI-powered tools, is transforming the way PR campaigns are planned, executed, and measured. The emphasis on demonstrating ROI is paramount, pushing agencies to adopt sophisticated measurement techniques and tailor their services to client-specific business objectives. Despite this positive outlook, challenges remain. The rise of freelance and independent PR consultants poses competition to established agencies. Furthermore, maintaining consistent service quality while managing increasing client demands and fluctuating economic conditions remains a key challenge. The success of PR agencies will increasingly depend on their ability to adapt to evolving technology, embrace innovative strategies, and demonstrate a clear and measurable return on investment for their clients.

59% of adults in the united states are using Instagram daily.

The average Twitter user spends 5.1 hours per month on the platform.