In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019. TikTok interactions: is there a magic formula for content success? In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024. The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok. It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds. What’s trending on TikTok Shop? Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide. TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items, accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively. 

Multilingual Mobile App Reviews Dataset 2025

Overview

This comprehensive synthetic dataset contains 2,514 authentic mobile app reviews spanning 40+ popular applications across 24 different languages, making it ideal for multilingual NLP, sentiment analysis, and cross-cultural user behavior research.

Dataset Statistics

• Total Records: 2,514 reviews
• Columns: 15 features
• Languages Covered: 24 international languages
• Apps Included: 40+ popular mobile applications
• Time Range: 2023-2025 (2-year span)
• File Format: CSV
• Data Quality: Intentionally includes missing values and mixed data types for data cleaning practice

Column Specifications

Note: Data types marked with asterisk require cleaning/conversion

Language Distribution

The dataset includes reviews in 24 languages: - European: English (en), Spanish (es), French (fr), German (de), Italian (it), Russian (ru), Polish (pl), Dutch (nl), Swedish (sv), Danish (da), Norwegian (no), Finnish (fi) - Asian: Chinese (zh), Hindi (hi), Japanese (ja), Korean (ko), Thai (th), Vietnamese (vi), Indonesian (id), Malay (ms) - Other: Arabic (ar), Turkish (tr), Filipino (tl)

Application Categories

Reviews cover 18 distinct categories: - Social Networking - Entertainment
- Productivity - Travel & Local - Music & Audio - Video Players & Editors - Shopping - Navigation - Finance - Communication - Education - Photography - Dating - Business - Utilities - Health & Fitness - Games - News & Magazines

Popular Apps Included

40+ applications including: - Social: WhatsApp, Instagram, Facebook, Snapchat, TikTok, LinkedIn, Twitter, Reddit, Pinterest - Entertainment: YouTube, Netflix, Spotify - Productivity: Microsoft Office, Google Drive, Dropbox, OneDrive, Zoom, Discord - Travel: Uber, Lyft, Airbnb, Booking.com, Google Maps, Waze - Finance: PayPal, Venmo - Education: Duolingo, Khan Academy, Coursera, Udemy - Tools: Grammarly, Canva, Adobe Photoshop, VLC, MX Player

Geographic Distribution

Reviews from 24 countries across all continents: - Asia: China, India, Japan, South Korea, Thailand, Vietnam, Indonesia, Malaysia, Philippines, Pakistan, Bangladesh - Europe: Germany, United Kingdom, France, Italy, Spain, Russia, Turkey, Poland - Americas: United States, Canada, Brazil, Mexico - Oceania: Australia - Africa: Nigeria

Data Quality Features

Intentional data challenges for learning: - Missing Values: Strategic nulls in review_text (63), rating (38), user_country (50), user_gender (88), app_version (25) - Data Type Issues: - user_id stored as strings (should be integers) - user_age as floats (should be integers)
- Some ratings as strings (should be floats) - Some helpful_votes as strings (should be integers) - Mixed Version Formats: "1.4", "v8.9", "2.8.37.5926", "14.1.60.318-beta"

Use Cases

This dataset is perfect for: - Multilingual NLP projects and sentiment analysis - Cross-cultural user behavior analysis - App store analytics and rating prediction - Data cleaning and preprocessing practice - Text classification across multiple languages - Time series analysis of app reviews - Geographic sentiment analysis - Data engineering pipeline development

Data Cleaning Opportunities

• Convert string IDs to integers
• Standardize rating values to float
• Han...

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.