As of the first quarter of 2025, photo and video sharing app Snapchat had 460 million daily active users worldwide, up from 460 million global DAU in the fourth quarter of 2024. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

As of the third quarter of 2020, 48 percent of U.S. internet users aged 15 to 25 years used photo sharing app Snapchat. Snapchat usage in the United States Since spring 2016, Snapchat consistently ranks as the most important social network for teenagers in the United States. In spring 2019, 41 percent of teenage survey respondents stated that the photo messaging app was their preferred social network. However, the popularity of Snapchat among its key user demographic is in decline and this also holds true for the general Snapchat audience in the United States. In 2018, 79.7 million U.S. users accessed the photo messaging app to communicate. This figure is projected to decrease to 78.1 million users in 2023. As of March 2019, Snapchat had a 26.3 percent mobile audience reach in the United States, ranking behind several competitors such as Facebook, Instagram and Facebook Messenger. In terms of monthly user engagement, Snapchat still ranked ahead of eternal rival Instagram but was trailing digital juggernaut Facebook and rapidly trending video sharing app TikTok.

The average Snapchat user spends just 3 hours per month on the app.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

Introduction

Bereal vs. Snapchat Statistics: As of 2025, Snapchat is way ahead of BeReal when it comes to user numbers and activity. Snapchat has over 900 million people using it every month, and 460 million use it daily—a growth of about 9% from last year. On the other hand, BeReal’s active users fell to 16 million in 2024.

After its early success, BeReal struggled to retain users and was acquired by Voodoo for approximately $540 million (€500 million) in mid-2024. Snapchat continues to grow thanks to new features, such as AI-powered lenses and Bit Moji updates, which help it remain popular worldwide. We will look closer at "Bereal vs. Snapchat Statistics – Which is Better?†in this article.

How high is the brand awareness of Snapchat in the United States?When it comes to social media users, brand awareness of Snapchat is at 91 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Snapchat in the United States?In total, 34 percent of U.S. social media users say they like Snapchat. However, in actuality, among the 91 percent of U.S. respondents who know Snapchat, 37 percent of people like the brand.What is the usage share of Snapchat in the United States?All in all, 31 percent of social media users in the United States use Snapchat. That means, of the 91 percent who know the brand, 34 percent use them.How loyal are the users of Snapchat?Around 27 percent of social media users in the United States say they are likely to use Snapchat again. Set in relation to the 31 percent usage share of the brand, this means that 87 percent of their users show loyalty to the brand.What's the buzz around Snapchat in the United States?In February 2024, about 23 percent of U.S. social media users had heard about Snapchat in the media, on social media, or in advertising over the past four weeks. Of the 91 percent who know the brand, that's 25 percent, meaning at the time of the survey there's some buzz around Snapchat in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In February 2025, Sweden had around 4.89 million Snapchat users, whilst Norway was home to approximately 3.58 million users. Overall, Denmark and Finland had 2.87 million and 1.91 million users of the social media app, respectively. Snapchat, owned by Snap Inc., is a mobile photo, video, and messaging app which is popular amongst Millennials and Generation Z.

In February 2025, Snap Inc's photo sharing app Snapchat had 2.87 million users in Denmark, an increase from 2.67 million the previous year. Overall, Snapchat was more popular amongst women than men throughout the Nordic countries in 2024. In Denmark, female internet users made up 54.4 percent of Snapchat users, whereas men made up only 45.2 percent of the platform's audience.

The short video platform market is experiencing explosive growth, driven by increasing smartphone penetration, readily available high-speed internet, and the ever-growing demand for easily consumable, engaging content. The market, currently valued at approximately $50 billion in 2025 (this is an estimation based on typical market sizes for similar digital media sectors), is projected to expand significantly over the next decade. A Compound Annual Growth Rate (CAGR) of 15% is reasonable considering the market's current trajectory, indicating a robust future. Key drivers include the rise of short-form video content creation tools, the increasing popularity of live streaming, and the integration of short videos into various social media platforms. The dominance of platforms like TikTok (ByteDance), Instagram (Facebook), and Snapchat is evident, however, emerging players in various regional markets continue to present competitive challenges, highlighting the fragmented nature of the sector. Furthermore, the market is segmented by video type (live and video, video-only) and application (personal entertainment, public performance, and other commercial uses). This segmentation shows diverse avenues for growth and highlights the need for platforms to cater to niche audience interests. Growth is being fueled by several key trends, including the increasing adoption of short-form video advertising, the rise of influencer marketing within the short video ecosystem, and the exploration of new monetization models like subscriptions and in-app purchases. However, challenges remain. Regulations concerning content moderation, data privacy concerns, and competition from established players and emerging startups are significant restraints on market growth. Geographic distribution reflects varied adoption rates, with North America and Asia-Pacific currently leading in market share due to higher internet penetration and a larger user base. Future growth will depend on technological innovation (e.g., AI-powered content creation and recommendation systems), addressing regulatory hurdles, and strategic expansion into untapped markets across regions with a developing digital infrastructure. This presents both significant opportunities and considerable risks for companies operating in this dynamic and competitive landscape.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

As of 2023, Spotify was the most popular app among 13 to 15 years old teenagers in the United States. YouTube and Amazon shopping followed, with 62 and 56 percent of young teens reporting to have used the apps, respectively. Snapchat was used the least by this young age group, as only 38 percent of them engaged with the app.

The short video software market is experiencing explosive growth, fueled by the increasing popularity of short-form video content across diverse platforms. The market, estimated at $50 billion in 2025, is projected to witness a robust Compound Annual Growth Rate (CAGR) of 25% from 2025 to 2033, reaching an estimated $250 billion by 2033. This surge is driven by several factors, including the rise of social media platforms prioritizing short-form video, advancements in mobile technology enhancing video creation and consumption, and the growing demand for user-friendly editing tools. Key market segments include personal and commercial applications, with cloud-based solutions gaining significant traction due to their accessibility and scalability. Leading players like ByteDance (TikTok), Facebook (Instagram), and Snapchat are shaping the market landscape through continuous innovation and user engagement strategies. The market's growth is further propelled by the increasing integration of short videos into marketing, e-commerce, and education, driving adoption across various industries. However, market growth is not without challenges. Competition is fierce, with new entrants constantly emerging. Data privacy concerns and regulatory scrutiny related to content moderation pose significant restraints. Furthermore, maintaining user engagement and combating content saturation are crucial challenges for established players. Geographic distribution is also uneven, with North America and Asia-Pacific currently dominating the market, but significant opportunities exist in emerging markets in Africa and Latin America as internet penetration and smartphone adoption continue to grow. The future success of short video software companies will hinge on their ability to innovate, adapt to evolving user preferences, and effectively address privacy and regulatory concerns. The market's dynamism necessitates constant evolution and adaptation for businesses operating in this rapidly evolving space.

Although Brazil’s population was nearly 65% larger than Mexico’s, the latter was home to approximately 50 percent more Snapchat users than the South American country. As of January 2021, there were 17.95 million users of this multimedia messaging app in Mexico. This was followed by Brazil and Colombia with 11.95 million and 6.05 million Snapchat users, respectively.

Snapchat is more popular among young Mexicans According to another source, the number of Snapchat users in Mexico can be significantly lower, but it had an estimated 17 percent growth between 2018 and 2021. The app was particularly popular among young adults. As of August 2019, more than one out of ten mobile phone users aged between 18 and 24 years in Mexico were on Snapchat.

TikTok time in Latin America The region also saw this Beijing-based app as an increasing trend in 2020. In January of that year, Brazil alone concentrated over 10 percent of all TikTok installs worldwide. The mobile app turned into a major online platform for celebrities, with four of them making into the top six most followed TikTok accounts in Brazil as of August 2020. Concurrently, the number of unique visitors to TikTok in Mexico increased by 226 percent between January and July 2020.

In 2024, children and young teens in the United States have spent an average of 34 minutes on IXL learning app. The online lessons' app, Khan Academy, ranked second as U.S. kids spent 14 minutes per day using the app. The mobile app Quizlet followed, reporting a daily engagement of approximately 10 minutes from young users in the country. In comparison, children in the U.S. spent approximately 90 minutes per day on the popular communication app Snapchat, as well as an average of 33 minutes using Discord.

There are over 875 million registered users on LinkedIn in 2024.

52 million people use LinkedIn every week to search for new jobs.

As of the fourth quarter of 2023, 87 percent of women aged between 18 and 29 years in Norway were using social media app Snapchat. Overall, 77 percent of men belonging to this age group were also using the platform. Snapchat was less popular amongst those aged 60 years and older, with an average usage of 49 percent in this demographic. Additionally, the photo-based app proved more successful with women across all age categories.  Who uses social media the most?  A 2022 survey found that 86 percent of Norwegian women were Facebook users, as were 78 percent were men. Similarly, 71 percent of women and 54 percent of men in Norway used Snapchat users. In contrast, 31 percent of LinkedIn and 34 percent of men were Twitter users.  Snapchat in the Nordics  As of January 2024, Norway had the largest Snapchat reach among the Nordic countries, with more than 60 percent of its digital population reporting engaging with the video sharing platform. As of the fourth quarter of 2022, five out of every 10 Norwegian Snapchat users reported using it on a daily basis. Only four percent of the respondents claimed they used the messaging app monthly or less often.

Photo Editing App Market Outlook

The global photo editing app market size was valued at USD 4.1 billion in 2023 and is projected to reach USD 7.8 billion by 2032, growing at a CAGR of 7.5% during the forecast period. The market is experiencing robust growth, driven by the increasing proliferation of smartphones equipped with high-quality cameras and the rising popularity of social media platforms where users frequently share photos.

One of the primary growth factors bolstering the photo editing app market is the rapid advancement in smartphone technology. Modern smartphones are now equipped with sophisticated cameras capable of capturing high-resolution images. This has led to a surge in demand for intuitive and powerful photo editing applications that allow users to enhance and personalize their photos easily. Furthermore, the integration of powerful processors and advanced software in smartphones has made it possible to execute complex photo editing tasks directly on these devices, without the need for high-end computers.

Another significant driver is the increasing popularity of social media platforms such as Instagram, Facebook, and Snapchat, where visual content is the primary mode of communication. Users are increasingly looking for tools that can help them create visually appealing and engaging content. Photo editing apps that offer features like filters, effects, and easy-to-use editing tools are therefore in high demand. The desire to stand out and attract more followers on social media has made these apps indispensable for both casual users and professional influencers alike.

The surge in digital marketing and e-commerce activities has also contributed to the growth of the photo editing app market. Businesses, particularly in the retail sector, utilize these apps to enhance product images for their online stores. High-quality images are essential for attracting and retaining customers in the digital marketplace. Additionally, photo editing apps are increasingly being used by small businesses and startups to produce professional-grade visuals without the need for expensive software or hiring graphic designers, thus lowering their operational costs.

In addition to photo editing apps, Video Editing Apps have also seen a surge in popularity. With the rise of platforms like YouTube and TikTok, users are increasingly seeking out tools that allow them to create professional-quality videos directly from their smartphones. These apps offer a range of features, from basic trimming and merging to advanced effects and transitions, enabling users to produce engaging video content with ease. The demand for video editing apps is driven by both personal and commercial users, as businesses leverage video content to enhance their digital marketing strategies and engage with their audience more effectively.

Regionally, North America holds the largest market share in the photo editing app market, followed closely by Europe and the Asia Pacific. The high penetration of smartphones and the strong influence of social media culture in these regions are significant contributing factors. Moreover, the presence of key market players and the early adoption of advanced technologies further fuel market growth in these areas. The Asia Pacific region, in particular, is expected to witness the highest CAGR during the forecast period, driven by the increasing number of smartphone users and the growing trend of digital content creation and sharing among millennials and Gen Z.

Platform Analysis

When evaluating the photo editing app market by platform, it becomes evident that iOS and Android dominate the landscape. These two platforms collectively account for the majority of the market share due to their widespread adoption and extensive user base. iOS, known for its high-quality and user-friendly interface, attracts a large number of professional photographers and serious hobbyists who prefer premium apps for advanced editing. iOS users also tend to spend more on in-app purchases and subscriptions, which further boosts the revenue generated from this segment.

Android, on the other hand, holds a significant share due to its vast user base across diverse demographics and geographic locations. The open-source nature of Android allows for a wide variety of photo editing apps, catering to different user needs from basic editing tools to more complex, professional-grade applications. The affordability of Android devices makes them