In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

In November 2024, Google.com was the most popular website worldwide with approximately 6.25 billion unique monthly visitors. YouTube.com was ranked second with an estimated 3.64 billion unique monthly visitors. Both websites are among the most visited websites worldwide.

Analysis of ‘Popular Website Traffic Over Time ’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/popular-website-traffice on 13 February 2022.

--- Dataset description provided by original source is as follows ---

About this dataset

Background

Have you every been in a conversation and the question comes up, who uses Bing? This question comes up occasionally because people wonder if these sites have any views. For this research study, we are going to be exploring popular website traffic for many popular websites.

Methodology

The data collected originates from SimilarWeb.com.

Source

For the analysis and study, go to The Concept Center

This dataset was created by Chase Willden and contains around 0 samples along with 1/1/2017, Social Media, technical information and other features such as: - 12/1/2016 - 3/1/2017 - and more.

How to use this dataset

• Analyze 11/1/2016 in relation to 2/1/2017
• Study the influence of 4/1/2017 on 1/1/2017
• More datasets

Acknowledgements

If you use this dataset in your research, please credit Chase Willden

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--- Original source retains full ownership of the source dataset ---

A complete list of live websites using the Popularity Posts Widget technology, compiled through global website indexing conducted by WebTechSurvey.

As of November 2024, Google.com had the highest average number of monthly visitors from Israel, at 284 million entries. It was followed by YouTube.com with 101 million visitors. Other popular websites included Ynet.co.il and Facebook.com, the former being the most visited news website in the country. Ynet had 65.3 million entries per month and was also the most popular Israeli website in the ranking.

A complete list of live websites using the Popular Posts technology, compiled through global website indexing conducted by WebTechSurvey.

A complete list of live websites using the Tp Postviews Count Popular Posts Widgets technology, compiled through global website indexing conducted by WebTechSurvey.

A complete list of live websites using the Stylish Popular Posts technology, compiled through global website indexing conducted by WebTechSurvey.

A comprehensive list of websites that use 4-Tell technology, ranked by popularity.

The people from Czech are publishing a dataset for the HTTPS traffic classification.

Since the data were captured mainly in the real backbone network, they omitted IP addresses and ports. The datasets consist of calculated from bidirectional flows exported with flow probe Ipifixprobe. This exporter can export a sequence of packet lengths and times and a sequence of packet bursts and time. For more information, please visit ipfixprobe repository (Ipifixprobe).

During research, they divided HTTPS into five categories: L -- Live Video Streaming, P -- Video Player, M -- Music Player, U -- File Upload, D -- File Download, W -- Website, and other traffic.

They have chosen the service representatives known for particular traffic types based on the Alexa Top 1M list and Moz's list of the most popular 500 websites for each category. They also used several popular websites that primarily focus on the audience in Czech. The identified traffic classes and their representatives are provided below:

Live Video Stream Twitch, Czech TV, YouTube Live Video Player DailyMotion, Stream.cz, Vimeo, YouTube Music Player AppleMusic, Spotify, SoundCloud File Upload/Download FileSender, OwnCloud, OneDrive, Google Drive Website and Other Traffic Websites from Alexa Top 1M list

In late 2022, the website of the BíoBíoChile radio station was the online news platform with the highest number of unique visitors in Chile at almost seven million. The websites of the newspaper La Tercera followed with around 6.7 million unique visitors in the same period. The two titles were also among the leading online news brands in Chile in 2023.

A comprehensive list of websites that use Ada technology, ranked by popularity.

QAP regressions for popular websites (Alexa)/ videos (YouTube)/ topics (Twitter) similarity across countries (Final block, September).

From September to November 2023, YouTube.com was the most popular website in Spain by time per visit, with an average session length of approximately 32 minutes and 16 seconds. AnimeFLV.net ranked second, with an average of 32 minutes and six seconds per visit. Despite being the leading website by total visits and unique visitors in the country, Google.com ranked third in engagement time, with 21 minutes and 13 seconds per session.

From April 2022 to January 2024, the ************************************************* saw an average of approximately ** million visits, ranking as the most popular education site worldwide. ********, which offers classes and certifications on various subjects, saw ** million visits from global users in the examined period. ********************************************** for students and teachers, ranked third with ***** million visits recorded on average between April 2022 and the beginning of 2024.

The website that people could least do without in the United Kingdom (UK) in 2019 was Google. The BBC website was second most popular. Amazon saw an increase in popularity compared to 2017, whereas Facebook experienced a considerable drop in popularity.

Search engines in the UK

The most popular website, Google, has by far the highest share of the desktop search engine market in the UK, with Bing being its closest competitor. Google is also the leading mobile search engine, with a market share of ** percent as of October 2020. These days, the majority of online search in the UK is mobile.

Internet demographics and use in Great Britain

The number of Brits using the internet daily increased continuously between 2006 and 2020, reaching over ** million individuals in 2020. As of November 2020, the majority said they used the internet for sending and receiving emails. Finding information about goods or services was the second most common activity carried out online. Less than a fifth of internet users said that they went online to make a medical appointment or to use online health services.

A comprehensive list of websites that use AT Internet XiTi technology, ranked by popularity.

This dataset includes observations of trackers present on the top 500 pages popular among Finnish web users as per Alexa. The data collection was conducted using TrackerTracker in five separate requests for five subsets of 100 sites each between 19.8.2017 and 20.8.2017. The tool used a tracker database from March 24, 2017. More methodology details are described in the associated journal article https://doi.org/10.23978/inf.87841