As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

🇬🇧 English:

This synthetic dataset is designed for predicting the popularity of YouTube videos using metadata. It includes fields like video title, duration, tags, and view count. Useful for regression modeling, feature engineering, and exploring social media analytics.

Use this dataset to:

• Build regression models to estimate video views.
• Explore the impact of title length, tags, and duration on popularity.
• Practice real-world machine learning tasks without using actual video data.

Features:

• video_id: Unique identifier for the video
• title_length: Number of characters in the title
• tags_count: Number of tags associated with the video
• duration_sec: Duration of the video in seconds
• views: Number of views (target variable)

🇹🇷 Türkçe:

Bu sentetik veri seti, YouTube videolarının popülerliğini (izlenme sayısını) tahmin etmek amacıyla oluşturulmuştur. Başlık uzunluğu, etiket sayısı ve video süresi gibi meta verileri içermektedir. Sosyal medya analizi ve regresyon modeli geliştirmek isteyenler için uygundur.

Bu veri seti sayesinde:

• Video izlenme sayısını tahmin eden regresyon modelleri geliştirilebilir.
• Başlık uzunluğu, etiket sayısı ve sürenin popülerlik üzerindeki etkisi incelenebilir.
• Gerçek video verisi kullanmadan makine öğrenmesi uygulamaları yapılabilir.

Değişkenler:

• video_id: Video için benzersiz kimlik
• title_length: Başlık uzunluğu (karakter sayısı)
• tags_count: Etiket sayısı
• duration_sec: Süre (saniye cinsinden)
• views: İzlenme sayısı (hedef değişken)

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total 232.5 million users (+24.91 percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach 1.2 billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

Use our YouTube profiles dataset to extract both business and non-business information from public channels and filter by channel name, views, creation date, or subscribers. Datapoints include URL, handle, banner image, profile image, name, subscribers, description, video count, create date, views, details, and more. You may purchase the entire dataset or a customized subset, depending on your needs. Popular use cases for this dataset include sentiment analysis, brand monitoring, influencer marketing, and more.

Bazylland had the highest number of subscribers among Polish YouTube channels as of September 2024, with 7.27 million. Second was a gamer and vlogger Blowek, with 5.33 million subscribers. Popularity of YouTube in Poland YouTube, the U.S. online video-sharing and social media platform launched in 2005, was the most popular social media platform in Poland. In 2023, the platform had over 25 million real users. Most of them were women and people between the ages of 30 and 49. YouTube Shorts and polish audiences In response to rival TikTok, YouTube launched YouTube Shorts on July 13, 2021. These are short-form videos that last a maximum of 60 seconds and are gaining a growing audience. This form of content is also gaining popularity in Poland. At the end of 2022, YouTube Shorts' views in the country reached almost 20 million. The number of views on this platform in 2022 increased by over 344 percent compared to the previous year, and watchtime recorded an increase of over 1,000 percent.

As of January 2025, Thibaud Delapart Mazăre, known as Tibo InShape had the most popular YouTube channel in France, with almost 26 million subscribers. Second-ranked YouTuber Squeezie had approximately 19.3 million subscribers, while the popular music channel Lofi Girl ranked third, with 14.7 million subscribers. YouTube usage in France  As of July 2024, YouTube saw almost 50.2 million active YouTube users in France, reporting a reach of over 86 percent among the French digital population. In 2023, French YouTube users engaged with the platform to find music and video content, with the terms "musique" and "film" reporting the highest index value among all examined queries. Mobile video consumption   In 2023, French users were more likely to consume digital video content on their smartphones than on laptops or Smart TVs, a sign that mobile video is becoming an increasingly popular format in the country. In 2024, mobile users in France spent almost 17 hours per month on the video sharing platform. In the second quarter of 2022, the YouTube mobile app was downloaded over 600 thousand times by iOS users, indicating the continued popularity of the app.

This dataset is a daily record of the top trending YouTube videos and it will be updated daily.

Context

YouTube maintains a list of the top trending videos on the platform. According to Variety magazine, “To determine the year’s top-trending videos, YouTube uses a combination of factors including measuring users interactions (number of views, shares, comments and likes). Note that they’re not the most-viewed videos overall for the calendar year”.

Note that this dataset is a structurally improved version of this dataset.

Content

This dataset includes several months (and counting) of data on daily trending YouTube videos. Data is included for the IN, US, GB, DE, CA, FR, RU, BR, MX, KR, and JP regions (India, USA, Great Britain, Germany, Canada, France, Russia, Brazil, Mexico, South Korea, and, Japan respectively), with up to 200 listed trending videos per day.

Each region’s data is in a separate file. Data includes the video title, channel title, publish time, tags, views, likes and dislikes, description, and comment count.

The data also includes a category_id field, which varies between regions. To retrieve the categories for a specific video, find it in the associated JSON. One such file is included for each of the 11 regions in the dataset.

For more information on specific columns in the dataset refer to the column metadata.

Acknowledgements

This dataset was collected using the YouTube API. This dataset is the updated version of Trending YouTube Video Statistics.

Inspiration

Possible uses for this dataset could include: - Sentiment analysis in a variety of forms - Categorizing YouTube videos based on their comments and statistics. - Training ML algorithms like RNNs to generate their own YouTube comments. - Analyzing what factors affect how popular a YouTube video will be. - Statistical analysis over time.

For further inspiration, see the kernels on this dataset!

Recent works about science communication through online videos on YouTube have focused mostly on categorization, content description, and the video's approach to scientific themes. However, still little is known about factors affecting science video popularity on the platform. This study aims to describe the relationship between nine content-related and content-agnostic factors, and the popularity of science videos on YouTube, defined as the number of views per days since the video posting. We collected a sample of 441 semi-randomly selected videos produced by the ScienceVlogs Brasil project – a Brazilian alliance of science channels hosted by independent science communicators on YouTube. Content-related factors were video theme, video format and video editing features, while content-agnostic factors were video length, video age, channel productivity, number of likes, number of comments and channel to which the video belongs. Descriptive and inferential analyses were performed with the R software to assess the correlation of each factor with the popularity of each video. Descriptive results show that the most popular science videos are those with interdisciplinary themes, styled either as vlog, animation or group conversation, and those belonging to the channels “Ciência Todo Dia,” “Minuto da Terra,” “Canal do Pirula” e “Papo de Biólogo.” The inferential analysis shows that the most relevant factors to predict popularity, according to our model, are number of likes per video, channel productivity, video age and video format.

As of January 2025, the YouTube channel belonging to Cristiano Ronaldo was by far the one with the most subscribers in Portugal, surpassing 73 millions. Nick Jr. em Português was the second-most subscribed channel with more than 8.1 million subscribers. In third place was WildBrain Português, a channel with 5.53 million subscribers.

Seen the popularity of the YouTube platform among younger users and children, kids-themed YouTube channels are among the most popular types of content on the platform. As of March 2024, ChuChu TV Nursery Rhymes & Kids Songs was the most subscribed kids' content channel, with approximately 94.7 million subscribers. Spanish-language channel El Reino Infantil ranked second with approximately 67.5 million subscribers, while Masha and the Bear ranked third with 53.3 million subscribers. Kids on YouTube According to a survey of global parents conducted in September 2022, over half of the respondents reported that watching YouTube videos was a popular online activity their children chose to engage with. In the United States, children were using the YouTube app to watch content for over one hour daily on average in 2023. Children media consumption As of May 2022, software, audio, and video content were the most popular categories for global children to interact with online, with approximately 44 percent of younger users visiting and engaging with these content formats. Between 52 percent and 55 percent of children in India, Saudi Arabia, and South Africa were reported visiting software, audio, and video websites between 2020 and 2021.

Isabell Afro had the highest number of views, amounting to roughly 3.17 billion and was followed by Lukas Graham, who had nearly 2.9 billion. Crainer ranked third with approximately 2 billion views.

The most subscribed YouTube channels in the world are split evenly between brands and individual YouTubers. Many of the most successful company channels actually serve Indian audiences – such as T-Series, SET India, and Zee Music Company. All of these specialize in movies and music, often with Bollywood ties. One name even features twice on our Top 50 list: The main T-Series channel is the second-most subscribed YouTube channel in the world, at over 290 million subs, while its devotional movies channel ranks 26th. Among the 6 non-corporate YouTubers in the overall Top 10 are the overall leader, MrBeast, as well as PewDiePie and three kids’ content creators – Kids Diana Show, Like Nastya, and Vlad and Niki. The newest addition to the ranks are the Stokes Twins. The popularity of children’s content is also evident from the fact that 10 out of the top 50 channels fall into this niche – that’s over 20%. Partly as a result of this creator economy phenomenon, more kids want to be YouTubers these days than astronauts. You won’t be surprised that the creator with the most subscribers on the platform is Jimmy Donaldson. After shooting past long-time leader T-Series and cracking the magic 300 million mark in mid-2024, MrBeast is about to bust the 400 million milestone. It's an outsize fanbase that earns him an outsize income. We’ve also already mentioned just how popular child YouTubers like Nastya or Diana are. Today, Vlad and Niki hold the #2 creator spot with 140 million subs, now pulling ahead of Kids Diana Show at 134 million (#3). Like Nastya is not far behind at 127 million subscribers in spot #4. Closing the distance are the Stokes Twins, Alan and Alex, who rocketed up this entire list last year to become the #5 creators and the top #8 subscribed channel overall. The sensation comedy duo nearly quadrupled their sub count within three months. The twin’s antics are now followed by a cool 125 million YouTube subscribers. A few months ago, they passed another long-term subs leader, video game player PewDiePie AKA Felix Kjellberg (110 million, #6 creator). Kjellberg's channel is basically inactive, though, and has leaked about a million followers over the last year. The #7 creator channel is the South Korean comedy skit channel KIMPRO, which features the eponymous Kim Pro and a variable cast of female creators. At 105 million subs, KIMPRO is already the #12 most subscribed channel in the world. It, too, has been growing rapidly, adding millions of fans every week. It too will probably overtake PewDiePie in a few weeks. Rank #8 now belongs to Shorts star Alan Chikin Chow on Alan's Universe. Chow's comedic talent has earned him 92 million followers - more than triple what he had a year ago, when he was crowned (once more) the most famous Shorts YouTuber. Not far behind him comes the comedy skit channel A4, run by a small team of Belarusian creators. They have amassed about 79 million subscribers. After edging onto the top 50 list at the beginning of last year, A4 are now #23 overall, and the #9 creator channel. Next up is Indian family comedy channel KL BRO Biju Rithvik, which made it onto this list just a few months ago, now with around 72 million subscribers. This makes them the #10 creator channel. This leaves ex-NASA and Apple engineer Mark Rober in spot #11. His eponymous DIY engineering and science channel recently reached 68 million subs – and is growing slowly but steadily. Immediately after comes Uruguayan comedy-horror YouTuber Fede Vigevani. Listed here for about a year - since June 2024 - he today has about 67 million subscribers, which earns him the #12 creator spot. Additionally, he is the single most-watched Spanish-speaking creator, just ahead of YOLO. He'll likely overtake Rober shortly. Next, there's Topper Guild - the TikTok personality whose first dubious claim to fame was wasting food for views, and who has now moved on to glitzy Beast-style clips. Having entered the list only in March, he is now the #13 creator with over 64.5 million fans. Also on the list since the first days of 2025 is Instagram, TikTok and YouTube phenomenon Alejo Igoa, an Argentinian comedian filming silly stuff with his friends. At some 64 million subs, he's the #14 creator on this list – and he's been climbing. 2025's third new entry are the guys from YOLO AVENTURAS, a Mexico-based pranks, comedy and MrBeast-style challenge channel around Venezuelan Flavio Andrés Broianigo Muñoz (aka YOLO) and his siblings. Their near 62 million subscribers make them the #15 creator channel. And: We're optimistic that they'll stay with us. Finally, we have the guys from Dude Perfect, who have been hard-pressed to gain one million new followers over the whole last year. In the meantime the four dudes have lost a half-dozen places to become #16 among creators and #49 overall. While they have big plans, we're expecting them to drop off this list in the near future.

In March 2018, heavy Facebook users were likely to use the application for 82.6 hours per month, whereas their activity on the YouTube app reached an average of 18.8 hours per month. Nevertheless, in terms of the two platforms' engagement rate, YouTube had more than doubled online user activity levels compared to Facebook.

Popularity of Facebook

In May 2020, there were almost 19.5 million Facebook users, which was a steady increase from the previous year. The platform is most popular among Poles aged 25 to 34 years old, and women users dominate it. Moreover, most photo-sharing platform users also came from a primary educational background and lived in the countryside. Nearly all of the Polish users accessed Facebook via their mobile phone in 2020. Moreover, Facebook holds the highest advertising reach among the leading social media platforms in Poland, with e-commerce figuring as the most popular industry, with over 32.8 million fans. Looking at the financial results, in 2019, profits from sales or operations of Facebook Poland more than tripled compared to the previous year.

Demographics of YouTube users

Polish people of all ages are open to the socializing and entertaining roles of other popular social media. Popularity wise, YouTube is fast catching up with TV, with at least 88 percent of Poles watching the platform’s video content at least once a month. The most viewed YouTube videos fall under the entertainment and education categories. In 2019, the dominating age group for YouTube users was between 25 to 34 years old and with men accounting for almost 58 percent of all users. Simultaneously, 28 percent of the video-sharing platform users resided in the countryside and mostly had a primary school education background.

This dataset contains 1934 videos posted between February 2, 2022 and February 16, 2022. For every video it records the amount of views every 5 minutes.

As of January 2025, T-Series had reached surpassed 281 billion lifetime video views, making it the most-viewed YouTube channel owner of all time. Popular children's rhymes and song channel Cocomelon followed, with 194 billion lifetime views. Several children-themed channels such as Like Nastya, Kids Diana Show, and Vlad and Niki appeared in the ranking. YouTube is one of the most beloved platforms for children and teens In recent years, video content not only has become one of the most popular types of online formats for children but also one of the highest-performing online categories. The most viewed video on YouTube has been for several years "Baby Shark Dance," published by Korean education brand Pinkfong in June 2016. The catchy rhyme was the first YouTube video to reach and surpass 10 billion views, and as of January 2024 was sitting at 13.93 billion global views. YouTube channels that propose content for children and young teens are also among the most subscribed channels on the platform, with 3D-animation channel Cocomelon counting almost 188 million subscribers worldwide as of January 2025. Children mobile video app usage According to a survey of global parents conducted in September 2021, watching YouTube videos was the most common mobile activity for 54 percent of children, second only to online gaming. Additionally, watching movies and watching content on social media were indicated by 30 percent and 20 percent of parents as usual activities for their children to engage with on mobile devices. In the United States and in the United Kingdom, YouTube and Netflix were the most popular video apps for children to engage with.

This statistic presents the most popular video content categories on YouTube worldwide, ranked by market share. As of December 2018, people and blogs were the most popular YouTube content category based on share of available videos. The category accounted for 32 percent of public videos on the platform.

The dataset covers 1064 popular French channels that are particularly influential in the French public debate. These channels, with their description, are available at https://doi.org/10.6084/m9.figshare.20079584.v1. For these channels, we recorded hour by hour the evolution of views of each video published after the 1st of January 2021, for an entire week after publication (170 hours). Between the 1st of January 2021 and the 10 of May 2022, we collected the views time series of 270.133 videos.

In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

Over the past few years YouTube has became a popular site for video broadcasting and earning money by publishing various different skills in the form of videos. For some people it has become a main source to earn money. Getting the videos trending among the viewers is one of the major tasks which each and every content creator wants. Popularity of any video and its reach to the audience is completely based on YouTube's Recommendation algorithm. This document is a dataset descriptor for the dataset collected over the time span of about 45 days during the Israel-Hamas War