In 1800, the population of the region of present-day India was approximately 169 million. The population would grow gradually throughout the 19th century, rising to over 240 million by 1900. Population growth would begin to increase in the 1920s, as a result of falling mortality rates, due to improvements in health, sanitation and infrastructure. However, the population of India would see it’s largest rate of growth in the years following the country’s independence from the British Empire in 1948, where the population would rise from 358 million to over one billion by the turn of the century, making India the second country to pass the billion person milestone. While the rate of growth has slowed somewhat as India begins a demographics shift, the country’s population has continued to grow dramatically throughout the 21st century, and in 2020, India is estimated to have a population of just under 1.4 billion, well over a billion more people than one century previously. Today, approximately 18% of the Earth’s population lives in India, and it is estimated that India will overtake China to become the most populous country in the world within the next five years.

In 2022, the union territory of Delhi had the highest urban population density of over 18 thousand persons per square kilometer. While the rural population density was highest in union territory of Puducherry, followed by the state of Bihar.

The number of smartphone users in India was estimated to reach over one billion in 2023. It was estimated by 2040, the number of smartphone users in India will reach 1.55 billion.

Smartphone users in India – additional information

The number of smartphone users worldwide is projected to amount to nearly 7.7 billion by 2027. It is expected that, by 2022, more than two third of the total global population will use a smartphone. Due to China’s rapid growth, the country has become a distant leader in the smartphone market, leaving the U.S., which previously held the top position, far behind. Smartphone users in China already accounted for 72 percent of the country’s population in 2022. By 2028, more than 83 percent of the population in China is projected to use a smartphone. For 2022, the number of smartphone users in China amounted to nearly 1.04 billion.

India, the second most populous country in the world, passed the United States in number of smartphone users in 2017. Around 223 million people in the U.S. use a smartphone by 2017, compared to 340 million in India. Despite this increase in volume, the U.S. still has a higher smartphone penetration rate than India. The smartphone penetration rate in India reached close to 71 percent by 2023, a penetration rate that the U.S. already reached in 2019. Samsung was the leading smartphone vendor in India in 2022, followed by Xiaomi and Vivo.

In 2022, Canada had the highest share of adults with a university degree, at over 60 percent of those between the ages of 25 and 64. India had the smallest share of people with a university degree, at 13 percent of the adult population. University around the world Deciding which university to attend can be a difficult decision for some and in today’s world, people are not left wanting for choice. There are thousands of universities around the world, with the highest number found in India and Indonesia. When picking which school to attend, some look to university rankings, where Harvard University in the United States consistently comes in on top. Moving on up One of the major perks of attending university is that it enables people to move up in the world. Getting a good education is generally seen as a giant step along the path to success and opens up doors for future employment. Future earnings potential can be determined by which university one attends, whether by the prestige of the university or the connections that have been made there. For instance, graduates from the Stanford Graduate School of Business can expect to earn around 250,000 U.S. dollars annually.

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

As of April 2024, there were almost 90 million Pinterest users in the United States, making it the country with the most Pinterest users by far. Ranking second was Brazil, with 38.925 million users, followed by Mexico, Germany, and France, respectively. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of two million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost three-quarters of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over three billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.