Additional file 3. Mapping scheme. Detailed segmentation base of population segmentation schemes evaluated in this study.

This profile is designed to accompany the Joint Strategic Needs Assessment (JSNA) chapter on Demographics, which looks at segmenting the borough’s population by their most significant health and social care need. This supplement looks at adults (aged 18 and over) instead of the overall population, because the health and social care need segments covered in this section are more common in adults.

According to a survey conducted by CSP Magazine in 2019, ** percent of urban consumers stated that they are visiting convenience stores more often than they were two years ago, versus only ** percent of rural consumers and ** percent of suburban customers.

Segmentation of the adult England population with interactive tool and raw data to help understand where different types of people are located and how to reach them. Postcode level data with segment counts available to download. Youth segmentation is being developed and will be added to this tool in autumn 2013

A global database of population segmentation data that provides an understanding of population distribution at administrative and zip code levels over 55 years, past, present, and future.

Leverage up-to-date audience targeting data trends for market research, audience targeting, and sales territory mapping.

Self-hosted consumer data curated based on trusted sources such as the United Nations or the European Commission, with a 99% match accuracy. The Consumer Data is standardized, unified, and ready to use.

Use cases for the Global Population Database (Consumer Data Data/Segmentation data)

• Ad targeting

• B2B Market Intelligence

• Customer analytics

• Marketing campaign analysis

• Demand forecasting

• Sales territory mapping

• Retail site selection

• Reporting

• Audience targeting

Segmentation data export methodology

Our location data packages are offered in CSV format. All geospatial data are optimized for seamless integration with popular systems like Esri ArcGIS, Snowflake, QGIS, and more.

Product Features

• Historical population data (55 years)

• Changes in population density

• Urbanization Patterns

• Accurate at zip code and administrative level

• Optimized for easy integration

• Easy customization

• Global coverage

• Updated yearly

• Standardized and reliable

• Self-hosted delivery

• Fully aggregated (ready to use)

• Rich attributes

Why do companies choose our Population Databases

• Standardized and unified demographic data structure

• Seamless integration in your system

• Dedicated location data expert

Note: Custom population data packages are available. Please submit a request via the above contact button for more details.

This statistic shows the United States alternative medicine industry market segmentation in 2011, by client age and gender. Women aged 30 to 69 make up ** percent of the alternative medicine industry.

The Public Safety market is a vital sector that encompasses various technologies and services aimed at ensuring the security and well-being of communities and individuals. With the rise in urbanization, population growth, and the complexity of safety threats, the demand for robust public safety solutions has surged.

Discover key SaaS market segments using US Census data: 98% of businesses have <100 employees. Learn how to build a data-driven B2B sales strategy for your startup.

This is the replication package for "Market Segmentation and Competition in Health Insurance," accepted in 2023 by the Journal of Political Economy.

Global Market Segmentation Market is segmented by Application (Consumer Goods_Retail_E-Commerce_Technology_Healthcare), Type (Demographic Segmentation_Behavioral Segmentation_Psychographic Segmentation_Geographic Segmentation_Firmographic Segmentation), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

The Overweight-patient Walking Aid market plays a pivotal role in enhancing mobility for individuals struggling with obesity, providing solutions that cater to their unique physical challenges. These walking aids, which include specially designed walkers, crutches, and mobility scooters, are engineered to support th

WHAT IS MARKET SEGMENTATION?

In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into subgroups of consumers based on some type of shared characteristics.

Objective :

This case requires developing a customer segmentation to give recommendations like saving plans, loans, wealth management, etc. on target customer groups.

Dataset

The sample Dataset summarizes the usage behavior of about 9000 active credit cardholders during the last 6 months. The file is at a customer level with 18 behavioral variables. Variables of Dataset Balance Balance Frequency Purchases One-off Purchases Installment Purchases Cash Advance Purchases Frequency One-off Purchases Frequency Purchases Installments Frequency Cash Advance Frequency Cash Advance TRX Purchases TRX Credit Limit Payments Minimum Payments PRC Full payment Tenure Cluster

The sample Dataset summarizes the usage behavior of about 9000 active credit cardholders during the last 6 months. The file is at a customer level with 18 behavioral variables.

The Immunoadsorption Columns Market is estimated to be valued at USD 131.0 million in 2025 and is projected to reach USD 316.0 million by 2035, registering a compound annual growth rate (CAGR) of 9.2% over the forecast period.

The Exonucleases Market is estimated to be valued at USD 174.1 million in 2025 and is projected to reach USD 218.5 million by 2035, registering a compound annual growth rate (CAGR) of 2.3% over the forecast period.

This statistic shows the market segmentation of the U.S. alternative medicine industry in 2011. Diet based therapies made up *** percent of the alternative medicine market as a whole.

This dataset contains observations from 478 households interviewed in 2011 and 2012 as part of a study titled “Market segmentation strategies for the dissemination of new agricultural production technologies in India.” The data were collected as part of a demand elicitation exercise and randomized control trial of custom-hired laser land leveling services provided to study participants. The study was conducted in the Maharajganj, Gorakhpur, and Deoria districts of eastern Uttar Pradesh, India under the auspices of the Cereal Systems Initiative for South Asia (CSISA). These three districts represent the regional spectrum of productivity in rice–wheat cropping systems. From each district, eight villages were randomly selected from a population of villages that met specific criteria set forth in the publications noted above. In addition to household data on the study participants, the dataset contains information on 926 plots cultivated by the study participants. Aside from household survey data, this study also contains data from village, social network, and monitoring surveys.

Audience Segmentation for OTT Market Outlook

According to our latest research, the global Audience Segmentation for OTT market size reached USD 5.7 billion in 2024, reflecting robust expansion driven by the proliferation of digital media consumption and advanced data analytics. The market is expected to maintain a strong growth trajectory, registering a CAGR of 14.8% from 2025 to 2033, and is forecasted to reach USD 17.7 billion by 2033. This rapid growth is primarily fueled by the rising adoption of OTT platforms, the increasing importance of personalized content delivery, and the integration of AI-driven segmentation tools into OTT service ecosystems.

One of the most significant growth drivers in the Audience Segmentation for OTT market is the dramatic shift in consumer behavior towards digital streaming services. As traditional media consumption declines, OTT platforms are witnessing exponential user growth, leading to an increased demand for sophisticated audience segmentation tools. These solutions enable OTT providers to analyze vast datasets, extract actionable insights, and deliver hyper-personalized experiences. The evolution of machine learning and artificial intelligence has further enhanced the granularity and accuracy of audience segmentation, allowing platforms to cater to diverse viewer preferences, optimize content recommendations, and boost user engagement. The surge in smartphone penetration and affordable high-speed internet, especially in emerging markets, has also played a pivotal role in expanding the OTT audience base, necessitating more nuanced segmentation strategies.

Another crucial factor propelling market growth is the intensifying competition among OTT platforms. As the market becomes increasingly saturated, providers are leveraging audience segmentation to differentiate their offerings and maximize subscriber retention. Advanced segmentation strategies—spanning demographic, psychographic, behavioral, geographic, and technographic parameters—enable platforms to tailor marketing campaigns, enhance targeted advertising, and minimize churn rates. The integration of real-time analytics and predictive modeling empowers OTT services to anticipate viewer needs, optimize ad placements, and drive higher conversion rates. Moreover, the growing emphasis on privacy-compliant data collection and analysis is fostering trust among users, encouraging them to share more information that can be used to refine segmentation models further.

The ongoing digital transformation across industries has also contributed to the expansion of the Audience Segmentation for OTT market. Enterprises, particularly in the media, entertainment, and advertising sectors, are increasingly adopting advanced segmentation solutions to gain a competitive edge. The proliferation of smart TVs, connected devices, and multi-platform viewing experiences has created new touchpoints for data collection and audience analysis. As OTT platforms continue to diversify their content portfolios and expand into new geographies, the need for localized and contextually relevant segmentation becomes paramount. Regulatory developments, such as data protection laws and cross-border data transfer policies, are shaping the evolution of audience segmentation practices, compelling OTT providers to adopt more transparent and secure methodologies.

Regionally, North America remains the dominant market for Audience Segmentation in OTT, accounting for the largest revenue share in 2024. The region’s advanced digital infrastructure, high internet penetration, and mature OTT ecosystem have facilitated the widespread adoption of segmentation solutions. However, the Asia Pacific region is emerging as the fastest-growing market, driven by rapid urbanization, increasing disposable incomes, and a burgeoning population of digital-first consumers. Europe continues to demonstrate steady growth, supported by robust regulatory frameworks and a strong focus on data privacy. Latin America and the Middle East & Africa are also witnessing increased adoption, albeit at a relatively nascent stage, as OTT platforms expand their reach and tailor their offerings to local preferences.

Segmentation Type Analysis

The Segmentation Type segment plays a pivotal role in the Audience Segmentation for OTT market, encompassing demographic, psychographic, behavioral, geographic, and technographic categorization. Demographic segmentation remains a foundational approach, enabling OTT platforms

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The apple market segmentation analysis identifies Distribution Channel (offline and online) and Geographic Landscape (APAC, Europe, MEA, North America, and South America). The subsegments explored in the apple market research are as follows:

Apple Market Segmentation Analysis by Distribution ChannelofflineonlineApple Market Segmentation Analysis by Geographic LandscapeAPACEuropeMEANorth AmericaSouth America

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Smartwatch Market research indicates that the global market can be primarily differentiated into Type (Integrated and Standalone), Market Landscape (watchOS, Tizen, Wear OS, and others), and Geography (North America, APAC, Europe, South America, and MEA). The smartwatch market has been analyzed on various dimensions, and the market segments have been reviewed both qualitatively and quantitatively.

Smartwatch Market Segmentation by TypeIntegratedStandaloneSmartwatch Market Segmentation by Market LandscapewatchOSTizenWear OSothersSmartwatch Market Segmentation by GeographyNorth AmericaAPACEuropeSouth AmericaMEA

The purpose of this paper is to identify specific market segments of wine consumers in Serbia, based on demographic, psychographic and behavioural characteristics and their preferences towards wines produced by innovative aging technologies. The data were collected using an online survey, whereby the participants were recruited through personal and professional social networks. A total of 269 responses were obtained. The obtained results may be applied by domestic winemakers in order to improve promotion activities, and increase wine consumption in producing countries.