As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period. What country has the highest percentage of YouTube users? In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services. YouTube mobile markets In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

In the third quarter of 2020, it was found that 77 percent of U.S. internet users aged 15 to 25 years accessed YouTube. YouTube in the United States With over 126 million unique monthly viewers, YouTube is by far the most popular online video property in the United States. The platform’s mobile presence is also significant, as YouTube consistently ranks as the most popular mobile app in the United States based on audience reach. The most popular YouTube partner channels consistently attract dozens of millions of viewers and the top YouTube partner channel in the United States as of March 2019 was music label Universal Music Group (UMG), with over 50 million unique viewers. Music on YouTube Music is one of the most popular types of content on YouTube and as of 2019, half of the U.S. population used YouTube to listen to music on a weekly basis. Music videos frequently go viral and attract a large amount of attention upon release: it is not uncommon for popular releases to rack up 100 million video views within a week. Korean pop phenomenon BTS currently holds the record for the fastest viral video to reach 100 million YouTube streams. Their August 2020 release “Dynamite” only needed one day to accomplish the feat.

80% of parents say that their children under the age of 11 watch YouTube regularly.

YouTube boasts an average of 23.7 hours per month spent by users.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

YouTube gets an average of 14.3 billion total worldwide visits every month.

In 2024, YouTube advertising was estimated to reach around **** million people in Hong Kong, representing about ** percent of the city's total population. Among YouTube ad viewers aged 18 and above, females accounted for around **** percent. The platform reached about ** percent of the city's adult female population.

YouTube's potential advertising reach in Morocco corresponded to around 57 percent of the country's population as of 2023. Considering the population aged 18 years and older, the share of people that marketers could reach with ads on YouTube increased to almost 69 percent.

In April 2023, YouTube had a penetration rate of 42 percent in Russia, having remained on the same level as in the previous month. The lowest share of Russian population who were found to be using YouTube over the period under consideration was recorded in January 2022, at 37 percent.

In 2024, YouTube advertising was estimated to reach around 18.4 million people in Taiwan, representing about 80 percent of the democratic island's total population. Among YouTube ad viewers aged 18 and above, females accounted for about 83.4 percent.

In 2021, YouTube's user base in the United Kingdom amounts to approximately 41.40 million users. The number of YouTube users in the United Kingdom is projected to reach 44.38 million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

In 2024, Poland's highest share of YouTube users lived in cities with a population of up to 50,000 inhabitants.

As of January 2025, Thibaud Delapart Mazăre, known as Tibo InShape had the most popular YouTube channel in France, with almost 26 million subscribers. Second-ranked YouTuber Squeezie had approximately 19.3 million subscribers, while the popular music channel Lofi Girl ranked third, with 14.7 million subscribers. YouTube usage in France  As of July 2024, YouTube saw almost 50.2 million active YouTube users in France, reporting a reach of over 86 percent among the French digital population. In 2023, French YouTube users engaged with the platform to find music and video content, with the terms "musique" and "film" reporting the highest index value among all examined queries. Mobile video consumption   In 2023, French users were more likely to consume digital video content on their smartphones than on laptops or Smart TVs, a sign that mobile video is becoming an increasingly popular format in the country. In 2024, mobile users in France spent almost 17 hours per month on the video sharing platform. In the second quarter of 2022, the YouTube mobile app was downloaded over 600 thousand times by iOS users, indicating the continued popularity of the app.

Video communication has played a key role in relaying important and complex information on the COVID-19 pandemic to the general public. The aim of the present study is to compare Norwegian health authorities’ and WHO’s use of video communication during the COVID-19 pandemic to the most viewed COVID-19 videos on YouTube, in order to identify how videos created by health authorities measure up to contemporary video content, both creatively and in reaching video consumers. Through structured search on YouTube we found that Norwegian health authorities have published 26 videos, and the WHO 29 videos on the platform. Press briefings, live videos, news reports, and videos recreated/translated into other languages than English or Norwegian, were not included. A content analysis comparing the 55 videos by the health authorities to the 27 most viewed videos on COVID-19 on YouTube demonstrates poor reach of health authorities’ videos in terms of views and it elucidates a clear creative gap. While the videos created by various YouTube creators communicate using a wide range of creative presentation means (such as professional presenters, contextual backgrounds, advanced graphic animations, and humour), videos created by the health authorities are significantly more homogenous in style often using field experts or public figures, plain backgrounds or PowerPoint style animations. We suggest that further studies into various creative presentation means and their influence on reach, recall, and on different groups of the population, are carried out in the future to evaluate specific factors of this creative gap.

The global market for elderly culture and entertainment is experiencing robust growth, driven by several key factors. The aging global population is a primary driver, with a significant increase in the number of individuals aged 65 and above. This demographic shift creates a burgeoning demand for age-appropriate content and experiences tailored to their specific needs and interests. Technological advancements, particularly in digital platforms and accessibility features, are further fueling market expansion. Streaming services, social media platforms, and specialized online communities are connecting older adults with entertainment and social interaction opportunities, thereby reducing feelings of isolation and promoting engagement. The increasing disposable income among older adults in developed economies also contributes significantly to market growth, as they have more financial resources to spend on leisure and entertainment. However, challenges remain, such as the digital literacy gap among some older adults and the need for more inclusive and accessible content. Market segmentation plays a crucial role. The market caters to various interests, including travel, arts and crafts, educational programs, health and wellness activities, and social engagement opportunities. The market is highly competitive, with a mix of established players and new entrants vying for market share. Companies like Fan Deng, TikTok, Kuaishou, Xiaonian Gao, Bilibili, YouTube, and Facebook are all actively involved, albeit with different strategies and target audiences. While some platforms focus on broad appeal, others cater to niche interests within the elderly demographic. Regional variations are also significant, influenced by factors such as cultural norms, technological penetration, and government initiatives supporting senior citizens. North America and Europe are currently leading the market, but significant growth potential exists in rapidly developing economies in Asia and Latin America, particularly given the accelerated aging process in these regions. We project continued substantial growth in this sector over the next decade, exceeding 10% compound annual growth rate, fueled by the expanding elderly population and ongoing technological advancements.

Abstract (en): This study contains teaching materials developed over a period of years for a four-week workshop, Longitudinal Analysis of Historical Demographic Data (LAHDD), offered through the ICPSR Summer Program in 2006, 2007, 2009, 2011 and 2013, with one-day alumni workshops in 2010, 2012, and 2014. Instructors in the workshops are listed below. Funding was provided by The Eunice Kennedy Shriver National Institute of Child Health and Human Development, grants R25-HD040525 and R25-HD-049479, the ICPSR Summer Program and the ICPSR Director. The course was designed to teach students the theories, methods, and practices of historical demography and to give them first-hand experience working with historical data. This training is valuable not only to those interested in the analysis historical data. The techniques of historical demography rest on methodological insights that can be applied to many problems in population studies and other social sciences. While historical demography remains a flourishing research area with publications in key journals like Demography, Population Studies, and Population, practitioners were dispersed, and training was not available at any of the population research centers in the U.S. or elsewhere. One hundred and ten participants from around the globe took part in the workshops, and have gone on to establish courses of their own or teach in other workshops. We offer these materials here in the hopes that others will find them useful in developing courses on historical demography and/or longitudinal data analysis. The workshop was organized in three tracks: A brief tour of historical demography, event-history analysis, and data management for longitudinal data using Stata and Microsoft Access. The data management track includes 13 exercises designed for hands-on learning and reinforcement. Included in this project are the syllabii and reading lists for the three tracks, datasets used in the exercises, documents setting out each exercise, a file with the expected results, and for many of the exercises, an explanation. Video tutorials helpful with the Access exercises are accessible from ICPSR's YouTube channel https://www.youtube.com/playlist?list=PLqC9lrhW1Vvb9M1QpQH23z9UlPYxHbUMF. Users are encouraged to use these materials to develop their own courses and workshops in any of the topics covered. Please acknowledge NICHD R25-HD040525 and R25-HD-049479 whenever appropriate. Historical demography instructors: Myron P. Gutmann, University of Colorado Boulder Cameron Campbell, Hong Kong University of Science and Technology J. David Hacker, University of Minnesota Satomi Kurosu, Reitaku University Katherine A. Lynch, Carnegie Mellon University Event history instructors: Cameron Campbell, Hong Kong University of Science and Technology Glenn Deane, State University of New York at Albany Ken R. Smith, Huntsman Cancer Institute and University of Utah Database management instructors: George Alter, University of Michigan Susan Hautaniemi Leonard, University of Michigan Teaching Assistants: Mathew Creighton, University of Massachusetts Boston Emily Merchant, University of Michigan Luciana Quaranta, Lund University Kristine Witkowski, University of Michigan Project Manager: Susan Hautaniemi Leonard, University of Michigan Funding insitution(s): United States Department of Health and Human Services. National Institutes of Health. Eunice Kennedy Shriver National Institute of Child Health and Human Development (R25 HD040525).

As of February 2025, online video giant YouTube had a total potential advertising reach of around 84 percent of the total population in South Korea. This put them far ahead of other social media platforms' potential ad reach, with Instagram coming in second at about 46 percent of the population.

The global market for elderly culture and entertainment is experiencing robust growth, driven by an aging global population and increasing disposable incomes among senior citizens. While precise market size data for 2025 is unavailable, extrapolating from general market trends and assuming a conservative CAGR of 8% (a reasonable estimate considering the growth in the senior demographic and technological advancements catering to this group), we can project a market size of approximately $150 billion for 2025. This figure reflects a significant expansion from previous years, driven by rising demand for specialized products and services catering to the unique needs and preferences of the elderly. Key market drivers include technological advancements in accessible entertainment platforms, the growing popularity of online senior communities, and an increased focus on promoting healthy aging through cultural and recreational activities. Growth within this market is segmented across several key areas. The senior university segment is experiencing significant growth, fueled by the desire for continued learning and engagement among older adults. Online and offline travel packages tailored to senior needs are also exhibiting high growth rates. The application of this market is split between personal engagement and organizational initiatives focused on senior well-being and community building. Leading companies like Fan Deng, TikTok, Kuaishou, and Bilibili are actively adapting their platforms to appeal to this demographic, while established players like YouTube and Facebook are also witnessing significant user growth within this segment. Geographical growth is currently strong in North America and Asia-Pacific, mirroring the global distribution of the aging population, but substantial growth is anticipated across all regions in the coming years.

In May 2022, an online survey in the United States found that 96 percent of Gen Z users (born between 1997 and 2012) had a YouTube account. In comparison, 87 percent of Millennials were registered on the popular video platform YouTube. Registered users appeared to decline among GenXer respondents (users born between 1965 and 1980), with 73 percent of respondents in this demographic reported having a YouTube account.

Observed descriptive statistics reflecting the daily performance of YouTube ad campaigns in Ghana, Kenya, Nigeria, and combined.