According to a survey of online users conducted in January 2024 among audiences in Great Britain, almost *** in ** respondents aged between 25 and 49 years reported watching porn most days. In comparison, around ** percent of respondents aged between 18 and 24 reported watching porn content between one and three times per week. Around **** in ** respondents aged between 50 and 65 reported they did not watch porn, although they said they had accessed this type of content before.
According to a 2022 survey of online users in the United States, a significant percentage of men in different age groups reported watching pornography in the past month. Almost *** out of every ** respondents aged between 30 and 49 years stated they watched pornographic content in the past month. Among men aged 18 to 29 years, approximately ** percent of respondents reported watching online adult content in the past month.
In a survey conducted in Australia in 2021, over ** percent of young respondents aged 14 to 18 years reported that they had viewed pornography. Close to one-fifth of respondents reported that they viewed pornography weekly in the year preceding the survey.
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Market Size statistics on the Adult & Pornographic Websites industry in the US
In 2022, the adult online content market in the United States was estimated to have a value of almost *** million U.S. dollars. In 2023, the pornographic website market in the U.S. is projected to surpass *** ******* U.S. dollars in value, with an annualized market growth of **** percent. By 2023, the online porn market in the country is estimated to experience a growth of approximately ** percent compared to 2018.
Over 10 million male internet users in the United Kingdom (UK) reported accessing pornographic content online in May 2023. Men were the largest audience of online pornography in the country as of the recorded period, while fewer than four million of women reported accessing pornographic material online.
This statistic displays the share of people sometimes watching porn in Flanders (Belgium) in 2017, by gender. In this year, approximately half of the respondents taking part in this survey answered to sometimes watch porn. Watching porn was more popular among male participants than among female participants. Of the female respondents, roughly ********** answered to sometimes watch porn.
As of November 2024, pornhub.com held the leading adult content and pornographic website for global uses, as it averaged around 5.25 billion monthly visits. Xvideos ranked second, with 3.47 billion monthly visits. While adult content makes up one of the largest chunks of the global internet traffic, search engine Google and social video platform YouTube ranked as the most visited platforms at the end of 2024, with 136 and 72.8 billion visits monthly.
11 to 12 years seemed to be the most common age among children to watch porn for the first time in Norway, as of 2020. ** percent of the surveyed respondents stated to have watched a pornographic film at that age, whereas ***** percent had not seen porn before they turned 16 years old.
In 2019, Hungary and Czechia had the highest number of porn stars per one million inhabitants. The index exceeded 70 porn stars per 1 inhabitant of Hungary or Czechia in both cases.
According to a survey of French citizens conducted in September 2023, over half of women aged between 18 and 24 years reported engaging with pornographic websites online. In comparison, 80 percent of men in the same age reported doing the same. Among users aged 35 and 49 years, men accessing pornographic content online represented around 85 percent of the surveyed sample, while only 41 percent of women in the same age range reported the same.
According to a survey of French citizens conducted between 15 and 18 September, 2023, almost half of young men aged between 18 and 24 reported having accessed pornographic websites when they were between 13 and 14 years of age. In comparison, one quarter of young women reported having accessed such content when they were in the same age group. Approximately 26 percent of women reported having accessed porn content online first when they were aged between 18 and 24 years of age.
Nearly 37 percent of men and 25.5 percent of women surveyed in Mexico reported an increase in their consumption of pornography during the COVID-19 pandemic, as of May 2020. Meanwhile, 35 percent of women and 23 of men surveyed in the Latin American country said they were consuming less porn during the quarantine. Nearly four out of ten respondents of both genders said that their porn consumption was the same as it was prior to the social isolation caused by the pandemic. Nearly 38 percent of Mexican participants of the survey were sharing more sexual content during the pandemic.
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The Porn Blocker Apps market has emerged as a critical segment in the digital landscape, reflecting the growing awareness of online safety and digital wellness. As internet accessibility expands, so does the concern regarding explicit content exposure, particularly among vulnerable users such as children and adolesc
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Taichung City Cracks Down on Suspected Pornographic Advertisements Outcome
In 2023, 27 percent of men aged between 16 and 29 said that pornography is useful for sex education. More than 48 percent of women in the same age group said that pornography promotes misinformation and complicates sex education.
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The global market for digital adult content is experiencing robust growth, projected to reach $7,182.1 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 6.5% from 2025 to 2033. This expansion is driven by several key factors. Increased internet and mobile penetration, particularly in emerging markets, provides wider access to this content. Technological advancements, such as the rise of virtual reality (VR) and augmented reality (AR) experiences, enhance user engagement and drive demand for more immersive content. Furthermore, the growing acceptance of adult content as a form of entertainment and the increasing comfort levels with online purchases contribute to market growth. While concerns regarding censorship and regulation pose a challenge, the overall trend indicates a strong upward trajectory. The market is segmented by content type (videos, e-books, audio, video games, others) and access platforms (mobile devices, computers, tablets, TVs, others), with video content dominating the market share due to its immersive nature. The diverse range of platforms further underscores the accessibility and convenience offered to consumers. Geographic distribution is widespread, with North America and Europe holding significant market shares currently, while Asia-Pacific is predicted to exhibit strong future growth given the region’s expanding internet infrastructure and consumer base. The competitive landscape is marked by both established players and emerging companies. Larger studios benefit from economies of scale, allowing for significant investment in production quality and marketing, while smaller, specialized companies focus on niche markets and specific content styles. Continuous innovation in content creation, distribution models, and technological integrations are critical for maintaining a competitive edge in this dynamic industry. The market's future growth will hinge on ongoing technological improvements, successful navigation of regulatory hurdles, and the evolution of consumer preferences. Further diversification of content formats and platforms, along with a focus on enhanced user experience and security, will shape the market's future landscape.
In May 2023, approximately ** percent of the online pornography audience in the United Kingdom (UK) reported accessing such services in the morning and afternoon. Night time and breakfast saw ** percent of the audience accessing such services, while ** percent of respondents reported accessing pornography online between ***** and *****, or early peak.
According to a survey of French citizens conducted in April, 2023, 74 percent of respondents reported they would be completely favorable to a double anonymity system to access restricted pornographic websites online. Proposed in February 2023, the double anonymity system is a two-step age verification process that would rely on users identifying themselves with an official document on a third-party official platform, which could validate their age. Secondly, the pornographic website would be able to access such a repository and grant access to the user without accessing personal names or other identifiable data. Around 26 percent of respondents reported being completely opposed to the proposed measure.
According to a survey of French citizens conducted in April, 2023, 27 percent of French users were willing to stop accessing porn websites altogether in case of additional restrictions. Around two in 10 respondents reported they would look for a site that is not blocked or does not require age verification, while one in 10 French respondents reported they would try to bypass eventual restrictions by using a VPN system.
According to a survey of online users conducted in January 2024 among audiences in Great Britain, almost *** in ** respondents aged between 25 and 49 years reported watching porn most days. In comparison, around ** percent of respondents aged between 18 and 24 reported watching porn content between one and three times per week. Around **** in ** respondents aged between 50 and 65 reported they did not watch porn, although they said they had accessed this type of content before.