Get the latest insights on price movement and trend analysis of Potassium Sorbate in different regions across the world (Asia, Europe, North America, Latin America, and the Middle East Africa).

In Q1 2025, Potassium Sorbate prices in the U.S. exhibited a consistent downward trend, primarily driven by weak demand from the pharmaceutical and food sectors. Despite rising feedstock Sorbic Acid costs, market sentiment remained bearish due to high inventory levels and excess global supply.

The global Potassium Sorbate Market size is expected to reach USD 260.3 Million in 2032 registering a CAGR of 4.6%. Our report provides a comprehensive overview of the industry, including key players, market share, growth opportunities and more.

The global Potassium Sorbate market stood at approximately 75 thousand tonnes in 2024 and is anticipated to grow at a CAGR of 3.60% during the forecast period until 2035.

Demand for potassium sorbate is on track to experience a steady rise, with its industry value estimated to reach USD 69.8 million by 2025. The total industry size is anticipated to grow at a CAGR of 6.9% from 2025 to 2035. The net worth of the industry is predicted to increase to USD 136.1 million by 2035.

Country-wise Analysis

Countries	CAGR (2025 to 2035)
USA	4.5%
UK	4.2%
France	3.8%
Germany	4%
Italy	3.9%
South Korea	4.3%
Japan	3.7%
China	5.1%
Australia	4.1%
New Zealand	3.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Celanese Corporation	18-22%
FBC Industries	14-18%
Sorbic International Plc	10-14%
Lubon Industry Co., Ltd.	8-12%
Wanglong Tech Co., Ltd.	6-10%
Other Players (Combined)	25-35%

The global Potassium Sorbate Market size was valued at USD 178.36 Million in 2024 and is anticipated to grow at a CAGR of 4.8% from 2025 to 2034.

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Potassium Sorbate Market Size 2024-2028

The potassium sorbate market size is forecast to increase by USD 59 million at a CAGR of 5.26% between 2023 and 2028. Potassium sorbate is a widely used preservative in various industries, including skincare, hair care, and toiletry items, as well as packaged vegan foods and convenience foods. The market for potassium sorbate is driven by the increasing demand for preservatives that prevent microbiological decomposition in these products. Additionally, the versatility of potassium sorbate in various applications contributes to its market growth. However, there are concerns regarding potential allergic reactions to this preservative, which may limit its usage in some personal care and food products. From a sustainability perspective, the market is shifting towards the use of natural and sustainable preservatives, which could pose a challenge to the growth of the market.

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Potassium sorbate is a widely used preservative in various industries, including food and beverage, personal care, pharmaceuticals, and industrial applications. This chemical additive is known for its effectiveness in inhibiting microbial growth, thereby extending the shelf life of products and ensuring food safety. Health conscious consumers are increasingly influencing food manufacturers, who must adapt to nutritional preferences, comply with food safety regulations, and offer organic products to meet demand, while also addressing toxicity Concerns and considering genetic aptitude in product formulations. In the food and beverage sector, potassium sorbate plays a significant role in preserving convenience meals, processed foods, and packaged foods. Its primary function is to prevent microbiological decomposition, which is essential for maintaining the quality and safety of these products.

The use of potassium sorbate as a preservative is particularly important in the production of convenience foods, where long shelf life is a critical factor. Food safety is a top priority in the food and beverage industry, and the use of potassium sorbate as a preservative contributes significantly to ensuring product safety. This chemical additive is generally recognized as safe (GRAS) by regulatory bodies, including the US Food and Drug Administration (FDA). However, it is essential to note that excessive consumption of potassium sorbate may cause health issues, such as gastrointestinal disturbances and allergic reactions in some individuals.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Food and beverages
  Pharmaceuticals
  Personal care and cosmetics
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By End-user Insights

The Food and beverages segment is estimated to witness significant growth during the forecast period. Potassium sorbate is a widely used chemical additive in various industries, including food and pharmaceuticals, for germ protection. In the food industry, particularly in the US, it holds a significant market share, especially in the food and beverage sector. This segment is anticipated to witness the fastest growth during the forecast period. The Food and Agriculture Organization (FAO) and the World Health Organization (WHO) endorse potassium sorbate as a safe and effective preservative. It is extensively employed in dairy products such as cheese, yogurt, processed meat, fish, pickles, wine, dried meats, apple cider, soft drinks, and fruit drinks.

Additionally, it functions as a nutritional agent in food and beverage production. In the pharmaceutical sector, potassium sorbate is used in granule, powder, and liquid form for mold inhibition. Its application extends to industrial usage, where it is used as a preservative in various applications.

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The food and beverages segment was valued at USD 81.10 million in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In North America, the market held a significant share in 2023. The Food Processing Industry's reliance on Potassium Sorbate as a preservative, approved by the Food and Drug Administration (FDA) as a Generally Recognized as Safe (GRAS) ingredient, fuels its usage across various end-use se

Market Overview The global potassium sorbate market is valued at USD 329.92 billion in 2025 and is projected to grow at a CAGR of 3.17% during the forecast period 2025-2033. Rising demand for potassium sorbate in the food and beverage industry, pharmaceutical industry, and personal care industry is driving market growth. Key market trends include increasing consumer awareness of the health benefits of potassium sorbate, growing demand for clean label products, and rising disposable income. Major market restraints include stringent regulations and fluctuating raw material prices. Market Segmentation and Competitive Landscape The market is segmented by application, form, grade, and distribution channel. Food and beverage is the largest application segment, accounting for over 40% of the market share. Powder is the dominant form segment, followed by liquid and granules. Food grade is the most popular grade segment, followed by pharmaceutical grade and agricultural grade. Direct sales is the preferred distribution channel, followed by distributors and online sales. Key market players include Huarong Amino Acids, Cargill, Katechem, Tate Lyle, Archer Daniels Midland, Hubei Yihua Chemical Group, Lianyungang Runbang Chemical, Shandong Jiayi Biotechnology, Shandong Xinnao Chemical Group, Brenntag, Frutarom, Merck KGaA, Yongcheng Jieshun Biochemical, Shandong Jinyuan Chemical, and Ingredion Incorporated. Recent developments include: The market growth is attributed to the rising demand for packaged food and beverages, increasing awareness about food safety, and growing consumer preference for natural preservatives. Potassium sorbate is widely used in the food and beverage industry to prevent the growth of mold and bacteria, extending the shelf life of products., The increasing demand for processed and packaged food, particularly in developing countries, is driving the market growth. Moreover, the growing popularity of organic and natural food products is expected to boost the demand for potassium sorbate as a natural preservative., Recent developments in the market include the launch of new products, such as potassium sorbate-based antimicrobial coatings for food packaging, and the expansion of production capacities by major manufacturers to meet the growing demand., Key players in the market are focusing on research and development to enhance the functionality and efficacy of potassium sorbate.. Key drivers for this market are: Rising demand in food and beverage industries Growing awareness of food safety and preservation Increasing adoption in pharmaceuticals and personal care Expansion into emerging markets Technological advancements in production processes. Potential restraints include: 1 Rising demand from the food and beverage industry 2 Growing awareness of food safety and preservation 3 Innovations in potassium sorbate production technology 4 Increasing prevalence of preservative-free food products 5 Expansion of e-commerce platforms for food and beverage sales.

The U.S. Potassium Sorbate Market size was valued at USD 46.09 Million in 2024 and is expected to reach at a CAGR of 4.0% from 2025 to 2034.

Dive into Market Research Intellect's report_name, valued at current_value in 2024, and forecast to reach forecast_value by 2033, growing at a CAGR of cagr_value from 2026 to 2033.

Potassium Sorbate Granular Market Outlook

The global market size for potassium sorbate granular was valued at approximately USD 365 million in 2023 and is expected to reach around USD 530 million by 2032, showcasing a compound annual growth rate (CAGR) of 4.2%. This growth is largely driven by increasing demand in various application sectors such as food and beverages, pharmaceuticals, and personal care products.

One of the primary growth factors in the potassium sorbate granular market is its extensive utilization as a preservative in the food and beverage industry. As consumers become more health-conscious and prefer products with fewer synthetic additives, potassium sorbate granular, known for its effectiveness in inhibiting mold and yeast growth, has seen increased adoption. This natural preservative is particularly favored in products like baked goods, dairy products, and beverages, where it helps extend shelf life without compromising on safety or taste.

The pharmaceutical industry also significantly contributes to the market's growth. Potassium sorbate granular is used in various pharmaceutical formulations to prevent microbial contamination, thereby ensuring product stability and safety. The rising demand for over-the-counter medications, coupled with growing awareness about hygiene and health standards, has spurred the need for effective preservatives in pharmaceutical products. This trend is anticipated to sustain the market's growth trajectory over the forecast period.

In the personal care sector, the demand for potassium sorbate granular is bolstered by the increasing consumer preference for natural and clean-label products. With a growing awareness of the potential adverse effects of synthetic preservatives, manufacturers of cosmetics and personal care products are increasingly incorporating potassium sorbate granular to enhance the shelf life of their offerings. This shift towards natural preservation methods is expected to drive further market growth in the coming years.

Sodium Sorbate, a related compound to potassium sorbate, is also gaining traction in the preservative market. Known for its antimicrobial properties, sodium sorbate is often used in similar applications, particularly in food and beverage products. It offers an alternative for manufacturers seeking effective preservation solutions that align with consumer demands for natural ingredients. As the market for preservatives continues to evolve, sodium sorbate is expected to play a complementary role alongside potassium sorbate, providing manufacturers with versatile options to enhance product shelf life and safety.

From a regional perspective, the Asia Pacific region is expected to witness the highest growth rate, driven by rapid industrialization, increasing disposable income, and a burgeoning middle-class population. Moreover, the region's expanding food and beverage industry, coupled with stringent regulatory standards for food safety, is likely to propel the demand for potassium sorbate granular. North America and Europe also hold significant market shares, attributed to the mature food and beverage and pharmaceutical sectors, along with a growing trend of natural preservatives in personal care products.

Application Analysis

The food and beverages segment is a dominant application area for potassium sorbate granular, reflecting the highest demand for this preservative. As consumers increasingly lean towards natural and healthier food options, the need for preservatives that extend shelf life without compromising quality has surged. Potassium sorbate granular is prevalently used in dairy products, baked goods, and beverages to inhibit the growth of molds and yeasts. Additionally, the clean-label movement, which emphasizes transparency about ingredient sources, further propels the adoption of potassium sorbate in the food and beverage industry.

In the pharmaceutical sector, potassium sorbate granular plays a crucial role in ensuring the safety and efficacy of various medicinal products. Its antimicrobial properties make it an essential ingredient in preserving the stability of oral medications, topical creams, and other pharmaceutical formulations. With the global pharmaceutical industry witnessing robust growth, driven by an aging population and increasing prevalence of chronic diseases, the demand for effective preservatives like potassium sorbate is expected to rise parallelly.

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The global potassium sorbate market size exceeded USD 188.74 billion in 2024 and is set to expand at a CAGR of over 5.4%, surpassing USD 373.93 billion revenue by 2037. Food & Beverages End-User segment is projected to achieve 55% share by 2037, fueled by increasing use of potassium sorbate in bakery products and beverages to prevent spoilage and maintain product freshness, especially in ready-to-eat meals, juices, and cakes.

Explore the 2023 price trends of potassium sorbate, a crucial food preservative, influenced by factors like global supply chain disruptions, technological advancements, and regulatory impacts. Understand how market demand, production costs, and economic conditions shape its pricing, affecting food industry costs and strategies for stakeholders.

The Global Food Grade Potassium Sorbate Market Size is projected to grow at CAGR of approx. 5.2%, which is dominated by North America region.
Report Scope:

Report Metric	Details
Market Size by 2031	USD XX Million/Billion
Market Size in 2023	USD XX Million/Billion
Market Size in 2022	USD XX Million/Billion
Historical Data	2021-2023
Base Year	2022
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	Segmentation By Type Crystals Granules Powder Segmentation By Application Bakery Wine Yogurt
Geographies Covered	North America Europe APAC Middle East and Africa LATAM
Companies Profiles	Spectrum Bimal Pharma FBC Industries Nantong Acetic Acid Chemical FBC Industries Hawkins Inc. Wintersun Chemical JKM Chemtrade Titan Biotech Shalibhadra Dyechem Private Limited Presque Isle

United States (US) Potassium Sorbate Market is expected to grow during 2022-2031

The global potassium sorbate market is experiencing robust growth, driven by its widespread application as a preservative in the food and beverage industry. The market, valued at approximately $500 million in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033. This growth is fueled by several factors, including the increasing demand for processed and convenience foods, rising consumer awareness of food safety and shelf-life extension, and the expanding use of potassium sorbate in pharmaceuticals and personal care products. The food & beverage segment currently holds the largest market share, owing to its crucial role in maintaining the quality and extending the shelf life of various food products, ranging from baked goods and dairy products to processed meats and fruit juices. Furthermore, the increasing prevalence of foodborne illnesses is bolstering the adoption of effective preservatives like potassium sorbate, contributing to market expansion. Growth in emerging economies, particularly in Asia-Pacific, is expected to significantly contribute to the overall market expansion. The region is witnessing rapid urbanization and a rise in disposable incomes, leading to increased consumption of processed foods and a growing demand for potassium sorbate. However, the market faces certain restraints, including fluctuating raw material prices and the potential for negative consumer perceptions surrounding artificial preservatives. Nevertheless, the ongoing innovation in food preservation techniques and the development of new applications for potassium sorbate are expected to offset these challenges and sustain the market's positive trajectory throughout the forecast period. The major players in the market, including Celanese, Daicel Chemical Industries, and others, are actively engaged in strategic initiatives like expansions, mergers, and acquisitions to strengthen their market positions and capitalize on the growing opportunities.

Global Food Grade Potassium Sorbate market size 2025 was XX Million. Food Grade Potassium Sorbate Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The global potassium sorbate powder market is a dynamic sector experiencing robust growth, driven by increasing demand from the food and beverage industry. The market's expansion is fueled by the rising consumer preference for extended shelf life in food products, coupled with the growing awareness of the safety and efficacy of potassium sorbate as a natural preservative. This preservative's ability to inhibit the growth of molds and yeasts, thereby preventing spoilage and extending product freshness, is a key driver. Furthermore, the rising demand for processed and packaged foods globally is significantly boosting market growth. While precise figures for market size and CAGR are unavailable, estimations based on industry trends suggest a market size of approximately $500 million in 2025, with a compound annual growth rate (CAGR) projected to be around 5% during the forecast period (2025-2033). This growth is likely to be influenced by factors such as rising disposable incomes in developing economies, increasing urbanization, and a shift towards convenient, ready-to-eat food options. However, the market faces certain challenges. Fluctuations in the prices of raw materials, particularly sorbic acid, can impact the overall cost and profitability of potassium sorbate production. Stringent regulatory requirements and safety standards related to food additives in various regions also present hurdles for manufacturers. Despite these constraints, the market is expected to witness significant growth, primarily driven by the food and beverage sector's continued expansion and increasing consumer demand for longer-lasting, safe food products. The key players in this market are strategically focusing on expanding their production capacities, exploring new markets, and developing innovative product formulations to cater to the growing demand. This competitive landscape promises further innovation and market development in the coming years.

Global Potassium Sorbate market size 2025 was XX Million. Potassium Sorbate Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Dive into Market Research Intellect's Potassium Sorbate (CAS 24634-61-5) Market Report, valued at USD 450 million in 2024, and forecast to reach USD 650 million by 2033, growing at a CAGR of 5.2% from 2026 to 2033.