The retail price of white potatoes in the United States reached 0.95 U.S. dollars per pound in 2024, a slight decrease from the retail price in the previous year. Potatoes Potatoes were originally domesticated in South America but are now one of the most widely produced and consumed crops worldwide. Though they sometimes get a bad rap for being high in carbohydrates, potatoes are rich in essential nutrients and millions of people throughout history have relied on potatoes for sustenance. However, in the United States, the retail volume of potatoes saw a substantial decrease from 15.6 billion pounds to 13.3 billion pounds between 2021 and 2022. Potato Product Retail in the United States Some of America’s favorite foods are made from potatoes, including French fries, potato chips, and mashed potatoes to name a few. Most of the potato consumption in the U.S. is attributed to chips, at nearly 50 percent. Fresh potatoes accounted for a third of total potato consumption. Among the leading potato chip brands, Lay’s was the most popular, making up 41 percent of the overall potato chip market in the United States.

In 2023, approx. 633K tons of potatoes were imported into the United States; with an increase of 33% compared with the year before.

As of December 2024, the retail price index of potato in India was over 206. This was an increase as compared to the previous year in December when the retail price index was about 127.Retail prices index is a measure of inflation published monthly by the Office for National Statistics. It measures the change in the cost of a representative sample of retail goods and services.

The Wholesale Price Index of potato across India during financial year 2024 was over 197. The price index value of potato increased by about 21 percent from the base year of 2012. An overall increase in the price index was seen over the years from financial year 2013 in the country.

The Pakistani potato market totaled $1.6B in 2024, with an increase of 2.8% against the previous year. Over the period under review, consumption, however, enjoyed a buoyant expansion. Potato consumption peaked at $1.6B in 2022; afterwards, it flattened through to 2024.

Potatoes decreased 7.10 EUR/100KG or 24.32% since the beginning of 2025, according to trading on a contract for difference (CFD) that tracks the benchmark market for this commodity. This dataset includes a chart with historical data for Potatoes.

In January 2023, the sweet potato price was $2,678 per ton (CIF, Hong Kong, China) - up 1.7% from the previous month.

Wholesale Price: Average: Potato: All India data was reported at 1,701.500 INR/Quintal in Nov 2018. This records an increase from the previous number of 1,690.230 INR/Quintal for Oct 2018. Wholesale Price: Average: Potato: All India data is updated monthly, averaging 1,172.600 INR/Quintal from Jan 2009 (Median) to Nov 2018, with 119 observations. The data reached an all-time high of 2,452.170 INR/Quintal in Nov 2014 and a record low of 427.720 INR/Quintal in Feb 2009. Wholesale Price: Average: Potato: All India data remains active status in CEIC and is reported by Department of Consumer Affairs. The data is categorized under India Premium Database’s Price – Table IN.PC059: Wholesale Price: Department of Consumer Affairs: Agriculture Commodities: Monthly Average: by Cities: Potato.

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Potato Market Size 2025-2029

The potato market size is forecast to increase by USD 25.7 billion at a CAGR of 3.7% between 2024 and 2029.

The market is experiencing significant shifts driven by evolving consumer preferences and price volatility. With increasing nutritional awareness, there is a growing demand for healthier food options, leading many consumers to choose potatoes over other high-calorie, processed foods. This trend is particularly noticeable in the US market, where potatoes are a staple food and are consumed in various forms, including french fries, chips, and as a side dish. However, the market faces challenges due to the price volatility of potatoes, which can impact the profitability of businesses in the value chain. Producers, processors, and retailers must navigate these market dynamics effectively to capitalize on opportunities and mitigate risks. Companies that can innovate and offer value-added potato products, such as organic or non-GMO options, are well-positioned to meet the evolving needs of health-conscious consumers and differentiate themselves in the market. Additionally, implementing effective supply chain strategies, such as forward contracting and hedging, can help mitigate the impact of price volatility and ensure a stable supply of potatoes to meet consumer demand. Overall, the market presents both opportunities and challenges for businesses seeking to capitalize on shifting consumer preferences and navigate price volatility effectively.

What will be the Size of the Potato Market during the forecast period?

Request Free SampleThe market encompasses a diverse range of products, including fresh potatoes, chilled potatoes, and processed forms such as French fries, potato crisps, hash browns, potato wedges, and sliced potatoes. This market exhibits significant growth, driven by the versatility of potatoes as a staple crop and their widespread use in various culinary applications. Fresh potatoes remain a popular choice for home-cooked meals, while processed potato products continue to dominate the foodservice industry, particularly in fast food restaurants. The market's size is substantial, with increasing demand for convenience foods and healthier alternatives driving growth. Longer shelf life and sustainable agricultural practices contribute to the market's expansion. Processed potato products, including low-sodium potato chips, potato starch, frozen potatoes, potato protein, and various convenience foods, account for a substantial portion of the market. Additionally, the market is witnessing a trend towards the use of potato-derived raw materials in various industries, such as food, pharmaceuticals, and industrial applications. Overall, the market's future looks promising, with continued innovation and consumer demand driving growth.

How is this Potato Industry segmented?

The potato industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. End-userIndividualCommercialIndustrialDistribution ChannelB2CB2BTypeConventionalOrganicGeographyAPACChinaIndiaIndonesiaJapanSouth KoreaEuropeFranceGermanyRussiaUKNorth AmericaUSMiddle East and AfricaSouth America

By End-user Insights

The individual segment is estimated to witness significant growth during the forecast period.The market caters to various segments, with individual consumers holding a significant influence. This demographic includes households and individuals purchasing potatoes for personal consumption, driven by factors such as convenience, nutritional value, and culinary versatility. The affordability and accessibility of potatoes make them a preferred choice for daily meals. Health and nutrition are increasingly important considerations for consumers, leading to a growing preference for potatoes due to their nutritious profile. Additionally, the emergence of dietary trends like gluten-free and plant-based diets has boosted potato demand, as they are naturally gluten-free and can be incorporated into various plant-based dishes. The market comprises fresh potatoes, chilled potatoes, French fries, potato crisps, dehydrated potato flakes, potato flour, and potato starch. Processed potato products, including frozen potatoes (hash browns, potato wedges, sliced potatoes), fast food restaurant offerings (mashed potatoes, thin fries, shoestring fries, crinkle-cut fries, mashed sweet potatoes, potato skins, and sweet potato fries), and catering services, contribute significantly to the market's growth. The global potato industry encompasses various stakeholders, including grocery stores and foodservice providers. Advanced machineries and food labeling regulations are essential for maintaining the shelf life and ensuring the quality of potato products. The frozen potato business has gained

The consumer price index (CPI) of potatoes increased rapidly in 2022 and 2023. In April 2023, the CPI of potatoes in the Netherlands was 150.

In 2024, the Dutch sweet potato market increased by 2.7% to $38M, rising for the second consecutive year after two years of decline. Over the period under review, consumption, however, recorded buoyant growth. Sweet potato consumption peaked in 2024 and is likely to see steady growth in the near future.

Thailand Retail Price: Potato: Grade A data was reported at 31.800 THB/kg in Jul 2018. This records an increase from the previous number of 29.000 THB/kg for Jun 2018. Thailand Retail Price: Potato: Grade A data is updated monthly, averaging 27.050 THB/kg from Jan 1993 (Median) to Jul 2018, with 307 observations. The data reached an all-time high of 39.000 THB/kg in Oct 1999 and a record low of 16.500 THB/kg in Jun 1994. Thailand Retail Price: Potato: Grade A data remains active status in CEIC and is reported by Department of Internal Trade. The data is categorized under Global Database’s Thailand – Table TH.P001: Average Retail Price of Food Products in Bangkok Metropolis.

This statistic shows the average annual price of sweet potatoes in the United States from 2010 to 2023. In 2022, the price per cwt (100 pounds) of sweet potatoes in the U.S. increased to about 23.2 U.S. dollars from 21.4 U.S. dollars in 2021.

The Indian potato market was estimated at $13B in 2024, picking up by 3.8% against the previous year. Over the period under review, the total consumption indicated perceptible growth from 2012 to 2024: its value increased at an average annual rate of +4.8% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +50.9% against 2016 indices.

Potato starch prices in the U.S. market during Q4 2024 displayed significant fluctuations due to a mix of demand-supply dynamics, macroeconomic factors, and geopolitical developments. October saw a sharp price increase, fueled by heightened consumer demand following Federal Reserve rate cuts, ongoing port congestion from labor strikes, and preemptive inventory buildups ahead of the Christmas period. These disruptions, coupled with rerouted shipments amid tariff concerns under the incoming administration, intensified supply chain stress and drove up competition among buyers.

In February 2023, the frozen potato price stood at $1,375 per ton (CIF, Brazil), approximately mirroring the previous month.

In 2023, the average domestic retail price of sweet potato or camote in the Philippines was about 61.14 Philippine pesos per kilogram. The average retail price of sweet potato had been gradually increasing over the past decade, except for a slight decline in 2021.

Graph and download economic data for Producer Price Index by Commodity: Farm Products: Potatoes (WPU011306) from Dec 2011 to Feb 2025 about potatoes, vegetables, agriculture, commodities, PPI, inflation, price index, indexes, price, and USA.

The Potato Market is Segmented by Geography into North America, Europe, Asia-Pacific, South America, and Africa. The report includes the Production Analysis (Volume), Consumption Analysis (Volume and Value), Import Analysis (Volume and Value), Export Analysis (Volume and Value), and Price Trend Analysis of potatoes globally. The report offers market estimation and forecast in value (USD thousand) and volume(metric ton).

Retail Price: DOAC: Potato: West Bengal: Asansol data was reported at 15.000 INR/kg in Mar 2023. This records an increase from the previous number of 10.000 INR/kg for Feb 2023. Retail Price: DOAC: Potato: West Bengal: Asansol data is updated monthly, averaging 10.000 INR/kg from Jan 2005 (Median) to Mar 2023, with 184 observations. The data reached an all-time high of 42.000 INR/kg in Nov 2020 and a record low of 2.500 INR/kg in Feb 2005. Retail Price: DOAC: Potato: West Bengal: Asansol data remains active status in CEIC and is reported by Directorate of Economics and Statistics, Department of Agriculture and Farmers Welfare. The data is categorized under India Premium Database’s Price – Table IN.PC161: Retail Price: Department of Agriculture and Cooperation: Food: by Cities: Potato.