In May 2025, the average potato import price amounted to $658 per ton, with an increase of 7.4% against the previous month.

As of December 2024, the retail price index of potato in India was over 206. This was an increase as compared to the previous year in December when the retail price index was about 127.Retail prices index is a measure of inflation published monthly by the Office for National Statistics. It measures the change in the cost of a representative sample of retail goods and services.

Potatoes traded flat at 8.30 EUR/100KG on September 26, 2025. Over the past month, Potatoes's price has risen 10.67%, but it is still 72.33% lower than a year ago, according to trading on a contract for difference (CFD) that tracks the benchmark market for this commodity. This dataset includes a chart with historical data for Potatoes.

The retail price of white potatoes in the United States reached **** U.S. dollars per pound in 2024, a slight decrease from the retail price in the previous year. Potatoes Potatoes were originally domesticated in South America but are now one of the most widely produced and consumed crops worldwide. Though they sometimes get a bad rap for being high in carbohydrates, potatoes are rich in essential nutrients and millions of people throughout history have relied on potatoes for sustenance. However, in the United States, the retail volume of potatoes saw a substantial decrease from **** billion pounds to **** billion pounds between 2021 and 2022. Potato Product Retail in the United States Some of America’s favorite foods are made from potatoes, including French fries, potato chips, and mashed potatoes to name a few. Most of the potato consumption in the U.S. is attributed to chips, at nearly ** percent. Fresh potatoes accounted for a ***** of total potato consumption. Among the leading potato chip brands, Lay’s was the most popular, making up ** percent of the overall potato chip market in the United States.

The Wholesale Price Index of potato across India during financial year 2024 was over ***. The price index value of potato increased by about ** percent from the base year of 2012. An overall increase in the price index was seen over the years from financial year 2013 in the country.

Wholesale Price: Average: Potato: All India data was reported at 1,701.500 INR/Quintal in Nov 2018. This records an increase from the previous number of 1,690.230 INR/Quintal for Oct 2018. Wholesale Price: Average: Potato: All India data is updated monthly, averaging 1,172.600 INR/Quintal from Jan 2009 (Median) to Nov 2018, with 119 observations. The data reached an all-time high of 2,452.170 INR/Quintal in Nov 2014 and a record low of 427.720 INR/Quintal in Feb 2009. Wholesale Price: Average: Potato: All India data remains active status in CEIC and is reported by Department of Consumer Affairs. The data is categorized under India Premium Database’s Price – Table IN.PC059: Wholesale Price: Department of Consumer Affairs: Agriculture Commodities: Monthly Average: by Cities: Potato.

Why did the Potato Starch Price Change in July 2025? Potato Starch Price Index in the USA registered a continued upward trend in July 2025 following the marginal increase of 0.86% in June, driven by persistent supply-side cost pressures and steady consumption in food and pharmaceutical sectors.

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Potato Market Size 2025-2029

The potato market size is forecast to increase by USD 25.7 billion, at a CAGR of 3.7% between 2024 and 2029.

The market is experiencing significant shifts driven by evolving consumer preferences and rising nutritional awareness. With an increasing focus on healthier food choices, potatoes, as a versatile and nutritious staple food, continue to hold strong demand. However, this market is not without challenges. Price volatility poses a significant obstacle, as fluctuations in the cost of potatoes can impact both producers and consumers. Navigating this volatility and adapting to changing consumer trends will be crucial for market participants seeking to capitalize on opportunities and maintain a competitive edge. Companies that effectively address these challenges and offer innovative, health-conscious potato-based solutions are likely to thrive in this dynamic market landscape.

What will be the Size of the Potato Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping its various sectors. Contract farming plays a crucial role in ensuring a steady supply of potatoes, while total solids and dry matter content are essential factors in determining their quality and applications. The ongoing research and development in genetically modified potatoes offer enhanced traits such as disease resistance, herbicide tolerance, and reduced sugars, catering to the evolving consumer preferences. Ethanol production from potatoes is a burgeoning sector, with potential implications for sustainability and energy security. Crop rotation, starch extraction, and precision agriculture are integral to optimizing yields and reducing waste. Irrigation techniques, soil health, and disease management are essential components of sustainable agriculture, ensuring the production of high-quality tubers. Food safety regulations and organic farming practices are gaining importance in the market, with consumers increasingly demanding transparency and traceability. Shelf life, seed potatoes, and seed treatment are critical aspects of the supply chain, ensuring the availability of fresh potatoes throughout the year. French fries, mashed potatoes, potato flakes, and other processed potato products continue to dominate the market, with processing technologies and quality control measures playing a pivotal role in their production. The ongoing focus on reducing waste, improving specific gravity, and enhancing pest resistance is driving innovation in the potato industry. Fertilizer application, planting density, and harvesting methods are essential factors in optimizing yields and maintaining tuber size and shape. Data analytics and pest control are critical components of modern farming practices, enabling farmers to make informed decisions and mitigate risks. In conclusion, the market is a dynamic and evolving landscape, with various sectors interconnected and influencing each other. From contract farming to food safety regulations, the ongoing unfolding of market activities and evolving patterns highlight the continuous nature of this industry.

How is this Potato Industry segmented?

The potato industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. End-userIndividualCommercialIndustrialDistribution ChannelB2CB2BTypeConventionalOrganicGeographyNorth AmericaUSEuropeFranceGermanyRussiaUKAPACChinaIndiaIndonesiaJapanSouth KoreaRest of World (ROW)

By End-user Insights

The individual segment is estimated to witness significant growth during the forecast period.The market experiences dynamic activity driven by various factors. Consumers, a significant market segment, influence its growth due to their purchasing power and preferences. Potatoes' affordability and accessibility make them a staple food for many households, catering to the demand for convenience and nutritional value. Health-conscious consumers prioritize potatoes due to their gluten-free and plant-based attributes, further fueling market expansion. Supply chain management plays a crucial role in ensuring the availability and quality of potatoes. Technological advancements in data analytics, precision agriculture, and processing technologies facilitate efficient farming practices, including soil health management, weed control, and disease resistance. Food safety regulations mandate strict adherence to standards, ensuring the production of safe and healthy potatoes. Organic farming practices, vertical farming, and contract farming contribute to the market's sustainability, addressing the growing consumer demand for eco-friendly and ethically so

In January 2023, the sweet potato price was $2,678 per ton (CIF, Hong Kong, China) - up 1.7% from the previous month.

Graph and download economic data for Producer Price Index by Commodity: Farm Products: Potatoes (WPU011306) from Dec 2011 to Aug 2025 about potatoes, vegetables, agriculture, commodities, PPI, inflation, price index, indexes, price, and USA.

The Potato price in June 2023 was $542 per ton (CIF, Spain), reflecting a 6.2% increase compared to the previous month.

White potatoes, regardless of variety of potato. Includes organic and non-organic."

The Potato Market is Segmented by Geography into North America, Europe, Asia-Pacific, South America, and Africa. The report includes the Production Analysis (Volume), Consumption Analysis (Volume and Value), Import Analysis (Volume and Value), Export Analysis (Volume and Value), and Price Trend Analysis of potatoes globally. The report offers market estimation and forecast in value (USD thousand) and volume(metric ton).

Retail Price: DOAC: Potato: West Bengal: Asansol data was reported at 15.000 INR/kg in Mar 2023. This records an increase from the previous number of 10.000 INR/kg for Feb 2023. Retail Price: DOAC: Potato: West Bengal: Asansol data is updated monthly, averaging 10.000 INR/kg from Jan 2005 (Median) to Mar 2023, with 184 observations. The data reached an all-time high of 42.000 INR/kg in Nov 2020 and a record low of 2.500 INR/kg in Feb 2005. Retail Price: DOAC: Potato: West Bengal: Asansol data remains active status in CEIC and is reported by Directorate of Economics and Statistics, Department of Agriculture and Farmers Welfare. The data is categorized under India Premium Database’s Price – Table IN.PC161: Retail Price: Department of Agriculture and Cooperation: Food: by Cities: Potato.

In February 2023, the frozen potato price stood at $1,375 per ton (CIF, Brazil), approximately mirroring the previous month.

In recent years, the potato harvesting industry has experienced a moderate upward trend in revenue, primarily driven by rising vegetable prices and stable profit. Inflation within the agricultural sector has significantly contributed to this growth, as the increased costs of seeds, fertilizers and crude oil raise operational expenses, and the heightened costs are passed downstream to customers through higher potato prices. However, the decline in the healthy eating index and reduced per capita consumption of fruits and vegetables have restrained demand, prompting farmers to adjust production levels in line with these new patterns in consumer behavior. The strong US dollar further exacerbates challenges by placing pressure on exports and encouraging imports. Revenue has grown at a CAGR of 0.02% to reach $5.2 billion despite a decline of 8.6% in 2024. Despite growing purchase costs, the potato farming industry's profit has stayed strong. When farmers can meet the inflation of input costs and the agricultural sector overall with their own price hikes, they can grow revenues without greatly sacrificing profit as they have in the current period. Improved efficiencies in farm operations in the current period have also reduced the percentage of industry revenue dedicated to wages. As crude oil and fertilizer prices have begun to normalize, industry profit has seen a 7.6% jump in 2024 alone. Looking to the future period, the potato harvesting industry will see moderate growth driven by further rising vegetable prices. Population growth will also continue to expand, further pushing demand upwards. Nonetheless, the path forward isn't devoid of obstacles. Climate change poses a looming threat, with the increasing frequency of droughts and extreme weather events potentially drastically disrupting production and deterring greater industry expansion. Industry revenue is expected to grow at a CAGR of 0.4% to reach $5.3 billion in 2029.

The consumer price index (CPI) of potatoes increased rapidly in 2022 and 2023. In April 2023, the CPI of potatoes in the Netherlands was ***.

Macau Wholesale Price: Food: Vegetables: Potato data was reported at 7.000 MOP/kg in Sep 2018. This records an increase from the previous number of 6.900 MOP/kg for Aug 2018. Macau Wholesale Price: Food: Vegetables: Potato data is updated monthly, averaging 4.700 MOP/kg from Oct 2001 (Median) to Sep 2018, with 204 observations. The data reached an all-time high of 8.600 MOP/kg in Apr 2016 and a record low of 1.915 MOP/kg in Aug 2003. Macau Wholesale Price: Food: Vegetables: Potato data remains active status in CEIC and is reported by Statistics and Census Service. The data is categorized under Global Database’s Macau SAR – Table MO.P001: Wholesale Price: Food.

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Processed Potatoes Market Size 2025-2029

The processed potatoes market size is valued to increase by USD 48.7 billion, at a CAGR of 5.5% from 2024 to 2029. Growing focus on expanding production capabilities for potato processing will drive the processed potatoes market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 29% growth during the forecast period.
By Distribution Channel - Offline segment was valued at USD 125.00 billion in 2023
By Product - Potato chips segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 52.83 billion
Market Future Opportunities: USD 48.70 billion
CAGR from 2024 to 2029 : 5.5%

Market Summary

The market experiences continuous expansion, driven by the increasing demand for convenience foods and the growing prominence of online shopping. According to recent industry reports, the global market for processed potatoes surpassed USD 22 billion in value in 2020. This growth can be attributed to the industry's ability to cater to evolving consumer preferences and trends. Stringent government regulations pose challenges to market participants, requiring adherence to strict food safety standards. However, these regulations also foster trust and confidence among consumers, ensuring the production of high-quality processed potato products. The industry's focus on expanding production capabilities is a key factor contributing to its growth.
Innovations in processing technologies, such as improved freeze-drying and dehydration methods, enable longer shelf life and enhanced product quality. Despite these advancements, the market faces challenges related to raw material availability and price volatility. Potato crops are susceptible to weather conditions and diseases, making it essential for processors to maintain strong relationships with farmers and suppliers to secure a consistent supply. Additionally, fluctuations in raw material prices can impact the profitability of processing operations, necessitating effective price risk management strategies. In conclusion, the market demonstrates significant growth potential, driven by consumer preferences for convenience and the increasing popularity of online shopping.
Despite regulatory and supply challenges, market participants continue to innovate and adapt, ensuring the industry's continued success.

What will be the Size of the Processed Potatoes Market during the forecast period?

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How is the Processed Potatoes Market Segmented?

The processed potatoes industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Potato chips
  Potato flakes
  Potato starch
  Frozen french fries
  Others


End-user

  Foodservice sector
  Retail sector
  Industrial sector


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, with ongoing research focusing on various aspects of potato processing. Recent advancements include fiber extraction techniques, which utilize mass transfer models to optimize the separation of fiber from wastewater, enhancing nutritional value and promoting byproduct valorization. Sensory evaluation and texture modification through ultrasonic processing and moisture content control are also crucial in ensuring product formulation meets consumer preferences. Thermal processing methods, such as freeze-drying and enzyme activity assays, play a significant role in improving shelf-life extension and energy efficiency. Food safety regulations mandate stringent control of microbial contamination during processing. Innovations in protein extraction, rheological properties, color stability, and quality control metrics have led to improved ingredient functionality and texture modification.

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The Offline segment was valued at USD 125.00 billion in 2019 and showed a gradual increase during the forecast period.

Dehydration techniques, including pulp separation and drying kinetics, are essential in maintaining product consistency and shelf-life. New processing methods, such as high-pressure processing and microwave processing, offer potential for flavor enhancement and reduced processing times. A recent study revealed that ultrasonic processing could reduce potato pulp moisture content by up to 15%, significan

Get the latest insights on price movement and trend analysis of Potato Starch in different regions across the world (Asia, Europe, North America, Latin America, and the Middle East Africa).