Sales of state lotteries in the United States reached 113.34 billion U.S. dollars in 2023. This denoted an increase of five percent over the previous year, and, based on figures reaching back to 2009, represented an all-time high.

These are the latest lottery statistics on the top 15 states by lottery sales.

The state with the largest lottery sales in 2024 was New York, generating over 10 billion U.S. dollars. This was followed by Florida and California, with lottery sales amounting to over 9.4 billion and 9.2 billion U.S. dollars, respectively.

In the fiscal year 2023, around **** percent of sports promotion lottery tickets in Japan were bought on the internet. The internet has become the main place for purchasing sports promotion lottery tickets, with tickets bought from unofficial websites accounting for more than half of all purchases.

Go to http://on.ny.gov/1GpWiHD on the New York Lottery website for past Powerball results and payouts.

The National Lottery in the United Kingdom generated total sales amounting to *** billion British pounds during the period April 2023 to March 2024. This denoted a marginal decrease from the previous period, when it stood at over eight billion British pounds.

Texas Lottery® sales by fiscal month/year, game and retailer with identifying information. DISCLOSURE: This information is not audited sales and reflects unadjusted sales data.

In this blog, we take an in-depth look at the latest lottery statistics in the United States to find out how many people play the lottery and why they do it.

Snapshot img

North America Lottery Market Size 2024-2028

The North America lottery market size is forecast to increase by USD 40.7 billion at a CAGR of 4.48% between 2023 and 2028. The North American lottery market is experiencing significant evolution, driven by the integration of advanced technologies and shifting consumer preferences. Online platforms are increasingly popular, offering convenience and accessibility to players. Sports platforms and fantasy team leagues have gained traction, capitalizing on the popularity of sports and fan engagement. Social media platforms are also being leveraged to boost ticket sales through targeted marketing and promotions. Analytics platforms are being adopted to enhance player experience and improve operational efficiency. Traditional casinos are expanding their offerings to include lotteries, while blockchain-based platforms and cryptocurrencies are emerging as innovative alternatives. However, security and credibility remain key challenges, requiring strong solutions to ensure player trust and protect against fraud.

Market Analysis

Request Free Sample

The market is witnessing significant advancements, driven by the integration of technology into traditional lottery systems. This transformation is revolutionizing the way lotteries are played, with financial lotteries emerging as a key segment. Audio-visual technologies and touch displays are increasingly being adopted to enhance the user experience. Actuators and augmented reality are being employed to create more interactive and engaging games. Digital tools are enabling seamless transactions and real-time results, making lotteries more accessible than ever before. The gaming sector is embracing technology to cater to various demographics. Smart devices and online platforms are popular among tech-savvy consumers, while sports platforms and fantasy team leagues appeal to sports enthusiasts. Social media platforms and analytics platforms offer new avenues for engagement and data-driven insights.

Additionally, casinos are also leveraging technology to offer lottery-like games, blurring the lines between traditional casino games and lotteries. Blockchain-based platforms are gaining traction for their transparency and security, providing a new level of trust in the lottery industry. Lotteries are not just limited to charitable purposes and public services anymore. They are increasingly being used as a source of revenue for retail stores, internet marketplaces, and mobile applications. Powerball and Lotto are popular digital options, with online lotteries offering convenience and flexibility. The integration of technology in the lottery industry is transforming the way prizes are claimed and distributed. Smart devices and mobile applications are making it easier for winners to access their winnings. The use of analytics platforms is enabling more personalized and targeted promotions, enhancing the overall customer experience. In conclusion, the North American lottery market is undergoing a digital transformation, driven by the integration of technology into traditional lottery systems. The use of audio-visual technologies, touch displays, actuators, augmented reality, digital tools, and analytics platforms is revolutionizing the way lotteries are played and won. The gaming sector is embracing technology to cater to various demographics, offering new avenues for engagement and revenue generation.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Platform

  Traditional
  Online


Type

  Scratch-off games
  Terminal-based games
  Sports lotteries


Geography

  North America

    Canada
    Mexico
    US

By Platform Insights

The Traditional segment is estimated to witness significant growth during the forecast period. In North America, the lottery market encompasses both traditional and modern platforms, with instant games and sports games being the most popular offerings. Traditional lottery sales are primarily conducted through lottery stores and retail outlets, such as supermarkets and convenience stores. The growth of this segment can be attributed to the expansion of lottery retailers, rising prize money, and relaxation of government regulations. companies are also exploring new sales strategies, including the deployment of slot machines and partnerships with retailers, to broaden their reach. On the other hand, online lottery sales are gaining traction due to the convenience offered by e-commerce channels and the increasing availability of internet connectivity.

Further, big data and marketing channels are being leveraged to target consumers effectively and enhance their entertainment experience. As technology advances, it is expected that online lotter

In the fiscal year 2024, sports promotion lottery revenue in Japan from the BIG lottery amounted to approximately ***** billion Japanese yen. The BIG lottery, which is one of various types of sports promotion lotteries that are run by local governments, generated the highest revenues among all sports promotion lottery types.

The bigger the jackpot, the more people will play the lottery.

Lottery Vending Machines Market Outlook

The global lottery vending machines market size in 2023 is estimated to reach approximately USD 3.5 billion, with a projected growth to USD 6.2 billion by 2032, reflecting a compound annual growth rate (CAGR) of 6.7% over the forecast period. This robust growth can be attributed to several key factors, including the increasing adoption of automation in retail environments, the growing popularity of lotteries as a form of entertainment, and the technological advancements that have made these machines more user-friendly and secure. As consumers continue to seek convenient and efficient means of purchasing lottery tickets, the demand for vending machines is expected to rise significantly.

One of the primary growth drivers for the lottery vending machines market is the technological advancement in the vending machine industry. With innovations such as touch-screen interfaces, cashless payment options, and integration with mobile applications, lottery vending machines are becoming more attractive to both operators and consumers. These advancements not only enhance the user experience by making the purchasing process quicker and more efficient but also provide valuable data analytics capabilities to operators, thereby optimizing inventory management and sales strategies.

The increasing consumer preference for convenience is another significant factor propelling the growth of the lottery vending machines market. In today's fast-paced world, consumers are looking for quick and hassle-free ways to engage in their favorite activities, including purchasing lottery tickets. Vending machines provide an ideal solution by offering 24/7 availability and eliminating the need for human interaction, which is particularly appealing in the context of ongoing health and safety concerns. This trend is expected to continue, driving further expansion of the market.

Moreover, the rising penetration of retail chains and supermarkets in emerging economies is creating new opportunities for the deployment of lottery vending machines. As these markets continue to develop and urbanize, the expansion of retail infrastructure presents a fertile ground for the growth of vending machines, including those for lottery ticket sales. Retailers are increasingly recognizing the potential of lottery vending machines as a means to enhance customer footfall and drive additional revenue streams, further boosting the market.

In addition to the technological advancements and convenience factors, the concept of Lottery itself plays a crucial role in the market's growth. Lotteries have been a popular form of entertainment and a source of revenue for governments around the world. The allure of winning a substantial prize with a small investment continues to attract a diverse range of participants. This cultural and historical significance of lotteries ensures a steady demand for lottery vending machines, as they provide an easy and accessible way for consumers to engage in this time-honored pastime. The integration of lotteries into the fabric of society further solidifies their position as a staple in the entertainment industry.

From a regional perspective, North America currently holds a significant share of the lottery vending machines market, supported by the well-established lottery systems and a high level of consumer engagement in lottery activities. However, the Asia Pacific region is expected to witness the fastest growth over the forecast period, driven by expanding economies, increasing disposable incomes, and growing interest in lottery games. European markets also present substantial opportunities, with various countries actively embracing new technologies in their lottery operations.

Product Type Analysis

The lottery vending machines market by product type is broadly categorized into Instant Ticket Vending Machines and Online Lottery Vending Machines. Instant Ticket Vending Machines, which dispense physical lottery tickets, are designed to provide a quick and easy option for purchasing lottery tickets. These machines are typically located in high-traffic areas such as retail stores and shopping malls, making them readily accessible to a large number of consumers. The continued popularity of instant lottery games, which offer immediate results, is a key factor driving the demand for these types of machines.

On the other hand, Online Lottery Vending Machines represent a more technologically advanced segment

These are the top 10 biggest jackpot lottery wins ever in the United States.

Snapshot img

US Lottery Market Size 2025-2029

The US lottery market size is forecast to increase by USD 50.1 billion at a CAGR of 7.4% between 2024 and 2029.

The lottery market is experiencing significant growth, driven by the increasing adoption of innovative marketing strategies to boost ticket sales. Advanced technologies, such as digital lotteries and mobile applications, are revolutionizing the industry, offering greater convenience and accessibility to consumers. Furthermore, the socioeconomic impact of lotteries, including their role in funding various community projects and charities, continues to be a key factor fueling market expansion. However, challenges persist, including regulatory issues, competition from other forms of gambling, and concerns over problem gambling. Despite these hurdles, the lottery market is poised for continued growth, driven by technological advancements and evolving consumer preferences.

What will be the US Lottery Market Size During the Forecast Period?

Request Free Sample

The global lottery market encompasses various forms of gambling, including drawing lots, virtual competitions, and fantasy team leagues, that offer randomly chosen numbers for a chance to win significant prizes, such as jackpots. This market is experiencing digital transformation, with online platforms and mobile apps gaining popularity. Smartphones and consumer electronics, particularly broadband-enabled devices, are key drivers of this trend. Lotteries are offered on both offline storefronts and online stores, with virtual lotto segments, such as scratch-off games and terminal-based games, also gaining traction. Social media and internet platforms are increasingly used for lottery promotions and sales. Blockchain based platforms are emerging, offering secure, transparent transactions.
Moreover, while lotteries provide entertainment and excitement, they also come with tax implications and potential risks, including gambling addiction. Responsible gambling services are increasingly being offered to mitigate these risks. Overall, the lottery market is dynamic, with ongoing innovation in gaming and technology shaping its future.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Scratch-off games
  Terminal-based games
  Sports lotteries


Platform

  Traditional
  Online


Geography

  US

By Type Insights

The scratch-off games segment is estimated to witness significant growth during the forecast period.

The lottery market encompasses various types of games, including draw-based, instant, and sports games, which are increasingly moving online due to the convenience of internet connectivity. Scratch-off games, a popular segment, offer instant gratification and do not require any skills or calculations to play. Priced between USD 1 and USD 50, these games provide players with instant wins, with chances as high as 1:3. Smart contracts ensure secure and transparent transactions, while big data analysis enhances personalized marketing strategies for e-commerce lottery platforms. The lottery industry's growth is driven by the accessibility and convenience of online lottery sales, making it an attractive investment opportunity for businesses.

Get a glance at the market report of share of various segments Request Free Sample

Market Dynamics

Our US lottery market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of US Lottery Market?

Growing adoption of marketing strategies to increase ticket sales is the key driver of the market.

The global lottery market encompasses various forms of gambling, including drawing lots, virtual competitions, fantasy team leagues, and online platforms. Smart devices and Internet connectivity have facilitated the growth of online lottery, instant games, and mobile applications. Blockchain-based platforms, cryptocurrencies, and smart contracts are emerging trends in this market. Lottery offerings range from draw-based games and scratch-off tickets to themed games, sports lotteries, and terminal-based games. Marketing channels, such as social media, newspapers, and magazines, are essential for generating product awareness and consumer appeal. Lottery companies leverage these platforms to promote their offerings, create interest, and provide responsible gambling services.
Moreover, social responsibility and regulatory environment are crucial factors shaping the lottery industry. Consumer protection, tax implications, and

Thailand Forecast: 20% of Gov Lottery Ticket Sales Revenues & Interests data was reported at 1,600.000 THB mn in Jun 2018. Thailand Forecast: 20% of Gov Lottery Ticket Sales Revenues & Interests data is updated monthly, averaging 1,600.000 THB mn from Jun 2018 (Median) to Jun 2018, with 1 observations. Thailand Forecast: 20% of Gov Lottery Ticket Sales Revenues & Interests data remains active status in CEIC and is reported by State Enterprise Policy Office. The data is categorized under Global Database’s Thailand – Table TH.F032: Revenue Remittance. 20% of Government Lottery Ticket Sales Revenues & Interests

Public welfare lottery (excluding sports lottery) surplus distribution and sales summary

Iowa Lottery sales, proceeds, and prizes aggregated by fiscal year (year ending June 30). Dataset provides data starting with FY 1986.

The global lottery vending machine market is experiencing robust growth, driven by increasing demand for convenient and secure lottery ticket purchasing options. Technological advancements, such as touchscreen interfaces and enhanced security features, are further fueling market expansion. The integration of these machines in high-traffic locations like office buildings and public places ensures greater accessibility and contributes to higher sales volumes for lottery operators. While the market faces some restraints such as regulatory hurdles and concerns about responsible gaming, the overall trajectory remains positive. We estimate the 2025 market size to be approximately $1.5 billion, based on analyzing similar markets with comparable growth patterns and technological adoption rates. Assuming a conservative Compound Annual Growth Rate (CAGR) of 7%, the market is projected to reach $2.5 billion by 2033. This growth is segmented across various geographic regions, with North America and Asia-Pacific expected to dominate the market share, driven by high lottery participation rates and technological infrastructure development. The continued popularity of lottery games and the evolving consumer preference for convenient purchasing methods point to sustained growth for the lottery vending machine industry in the coming years. The segment focusing on touchscreen machines is expected to witness accelerated growth owing to their user-friendly interface and enhanced features compared to non-touchscreen counterparts. Key players like IGT and Intralot are continuously innovating and expanding their product portfolios, intensifying competition and furthering market evolution. The competitive landscape is shaped by established players with significant market presence and emerging companies offering innovative solutions. The market is geographically diverse with considerable regional variations influenced by factors such as regulatory environments, lottery game popularity, and economic conditions. Successful players focus on strategic partnerships with lottery operators, robust after-sales service, and continuous technological upgrades to cater to evolving market demands. Future growth will likely be driven by the implementation of cashless payment options within the machines, increased security measures against fraud, and the integration with mobile lottery applications. Furthermore, expansion into underserved markets and adapting to regional preferences will be crucial for companies seeking to thrive in this growing sector. A careful balance between revenue generation and responsible gaming practices will be vital for sustainable growth of this market segment.

Snapshot img

Mexico Lottery Market Size 2025-2029

The Mexico lottery market size is forecast to increase by USD 5.53 billion at a CAGR of 11.6% between 2024 and 2029.

The global lottery market presents a high potential for ROI, driven by the increasing penetration of online lottery platforms. This digital shift offers convenience and accessibility to a wider audience, expanding the market's reach beyond geographical boundaries. However, the market is not without challenges. Security and credibility issues related to lotteries remain a significant concern for both players and regulators. Ensuring secure transactions and maintaining transparency are essential for market participants to build trust and mitigate risks. As the market evolves, companies must stay abreast of these dynamics to capitalize on opportunities and navigate challenges effectively. Social media platforms are also being leveraged to boost ticket sales through targeted marketing and promotions.
Adopting advanced security measures, fostering transparency, and collaborating with regulatory bodies can help mitigate risks and strengthen market position. Overall, the lottery market offers significant growth potential, with the digital shift and ongoing efforts to enhance security and credibility shaping the strategic landscape. Traditional casinos are expanding their offerings to include lotteries, while blockchain-based platforms and cryptocurrencies are emerging as innovative alternatives.

What will be the size of the Mexico Lottery Market during the forecast period?

Request Free Sample

The lottery market in the United States is a dynamic and sizeable industry, characterized by continuous growth and innovation. With odds that capture the public's imagination, lotteries have become a cultural phenomenon, offering excitement and the possibility of life-changing wins. Market size is significant, with millions of participants across various demographics. Key growth factors include increasing prize tiers, innovation in technology, and transparency initiatives aimed at enhancing trust and security. Lotteries are increasingly focusing on player engagement, offering workshops, training programs, and consulting services to foster brand loyalty. Ethical considerations and problem gambling prevention are also priority areas, with lotteries implementing stringent security protocols and fraud detection measures.
Jackpot sizes continue to attract media attention and fuel interest, while brand awareness and player profiles shape marketing strategies. Lottery conferences and advertising effectiveness studies are common research topics, with the goal of optimizing player experience and maximizing revenue. Lotteries also invest in funding projects and social responsibility initiatives, contributing to community development and public good. Overall, the lottery market is an ever-evolving landscape, driven by consumer demand and technological advancements. Social media platforms and analytics platforms offer new avenues for engagement and data-driven insights. Additionally, casinos are also leveraging technology to offer lottery-like games, blurring the lines between traditional casino games and lotteries. Blockchain-based platforms are gaining traction for their transparency and security, providing a new level of trust in the lottery industry. The gaming sector is embracing technology to cater to various demographics, offering new avenues for engagement and revenue generation.

How is this market segmented?

The market report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Offline
  Online


Type

  Draw-based lotteries
  Sports lotteries
  Instant lotteries
  Others


Geography

  Mexico

By Platform Insights

The offline segment is estimated to witness significant growth during the forecast period. The lottery market encompasses both offline and online platforms, with offline lotteries primarily consisting of land-based lottery shops selling physical tickets. Factors driving the growth of offline lotteries include the proliferation of lottery retailers, increasing prize money, and relaxed regulations. Traditional lottery sales channels include casinos and designated outlets, which are often located in residential areas. To broaden their customer base, companies are implementing innovative sales strategies, such as deploying lottery terminals in retail outlets like supermarkets and convenience stores. This expansion will propel the growth of the offline lottery segment during the forecast period. Loyalty programs and player rewards are essential components of lottery marketing efforts, with winning numbers and jackpots serving as key incentives.

Advertising campaigns, state lottery education, and player support are also crucial elem