The English Premier League (EPL) is widely regarded as one of the most exciting and popular soccer leagues in the world. During the 2020/21 season, the Premier League average 414 thousand viewers on the NBC Sports networks, down 10 percent of the previous season's figure.

The English Premier League is the top division of professional football in England. In 2021, just over ** percent of viewers of the EPL in the United Kingdom were male. Meanwhile, ** percent of Premier League viewers were female.

The rights to broadcast Premier League soccer matches in the United Kingdom (UK) in 2021 were held by TV channels such as Amazon Prime, Sky Sports, and BT Sport. During a 2021 survey in the UK, 38 percent of Premier League fans indicated that they had watched Amazon Prime Video in the last 30 days, while 30 percent had watched Sky Sports in the same time period.

First announced in April 2021, the European Super League was a controversial planned soccer competition to be contested among a select group of ** clubs from across the European domestic leagues. Many fans, pundits, and players spoke out against the proposed league, stating that the new setup would be against the competitive nature of the current leagues and competitions and that it was a "closed shop" for some of Europe's richest clubs. During an April 2021 survey in the United Kingdom, around ** percent of football fans stated that they were not at all interested in watching the European Super League, a figure which rose to ** percent among supporters of Premier League teams not in the big six.

The Premier League distributed over *** billion British pounds to its members in 2024/25, with champions Liverpool receiving a payout of ***** million British pounds. The league's distribution model sees the bulk of broadcasting revenue being shared evenly, meaning that even relegated clubs can receive a substantial payout.

ELO ratings of the Teams of Messi vs Ronaldo against Premier League's 'BIG SIX' in the 2021-2022 season

ELO ratings of the Teams of Messi vs Ronaldo against Premier League's 'BIG SIX' in the 2020-2021 season

In 2023/24, the combined broadcasting revenue of all Premier League clubs amounted to nearly *** billion British pounds, representing a slight increase on the previous season. Meanwhile, revenue from matchdays totaled *** million British pounds.

Context

The Indian Premier League (IPL) is a professional Twenty20 cricket league, contested by eight teams based out of eight different Indian cities.[3] The league was founded by the Board of Control for Cricket in India (BCCI) in 2007. It is usually held between March and May of every year and has an exclusive window in the ICC Future Tours Programme.[4]

The IPL is the most-attended cricket league in the world and in 2014 was ranked sixth by average attendance among all sports leagues.[5] In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube.[6][7] The brand value of the IPL in 2019 was ₹475 billion (US$6.7 billion), according to Duff & Phelps.[8] According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$160 million) to the GDP of the Indian economy.[9] IPL 2020 set a Massive Viewership Record With 31.57 Million Average Impressions and with an overall consumption increase of 23 per cent from 2019 season.

There have been thirteen seasons of the IPL tournament. The current IPL title holders are the Mumbai Indians, who won the 2020 season.[10] The venue for the 2020 season was moved due to the COVID-19 pandemic and games were played in the United Arab Emirates.[11][12]

Source - Wikipedia

Content

The data is of match by match IPL games from 2008 to 2021(first half)

Acknowledgements

Cricsheets.org

Inspiration

Jarrod Kimber.

The UEFA Champions League is one of the highlights of the sporting calendar, pitting the best two domestic soccer teams in Europe against each other. The 2020/21 final, which Chelsea FC won 1-0 against Premier League rivals Manchester City, was watched live by an estimated 48.67 million viewers worldwide.

Snapshot img

Sports Analytics Market Size 2025-2029

The sports analytics market size is forecast to increase by USD 8.4 billion, at a CAGR of 28.5% between 2024 and 2029.

The market is witnessing significant growth, driven by the increasing adoption of cloud-based deployment solutions. This shift towards cloud-based technologies enables organizations to store and process large volumes of data more efficiently, facilitating real-time insights and informed decision-making. Additionally, the integration of wearable devices in sports is another key trend, providing teams and athletes with real-time performance data and analytics, leading to enhanced training and improved player safety. However, the market faces challenges, including the limited potential for returns on investment. The high cost of implementing and maintaining advanced analytics systems, as well as the need for specialized skills and resources, can deter smaller organizations from entering the market.
Furthermore, ensuring data privacy and security remains a significant challenge, particularly in light of the sensitive nature of sports data. To capitalize on market opportunities and navigate challenges effectively, companies must focus on offering cost-effective solutions, providing robust data security, and investing in talent development to meet the growing demand for sports analytics expertise.

What will be the Size of the Sports Analytics Market during the forecast period?

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The market continues to evolve, driven by advancements in technology and the increasing value placed on data-driven insights across various sectors. Game analytics and real-time data processing are revolutionizing team performance, enabling coaches to make informed decisions during games. Wearable sensors and biometric data are transforming athlete performance analysis, providing valuable insights into player conditioning and injury prevention. Sports sponsorship and marketing are leveraging data to optimize campaigns and enhance fan engagement. Data security and privacy are becoming paramount, with the growing use of sensitive biometric data. Sports ethics and regulation are also gaining importance, ensuring the ethical use of data and compliance with industry standards.

Sports broadcasting is being enhanced through data visualization and video analysis, providing viewers with a more immersive experience. Machine learning models and predictive analytics are being used to improve player scouting and talent identification. Sports research and education are benefiting from the wealth of data available, leading to new discoveries and advancements in sports science. Sports technology is driving innovation in sports equipment, sports medicine, and sports training. Data integration and processing are becoming more sophisticated, enabling more accurate performance metrics and coaching strategies. Sports law and governance are adapting to the changing landscape, ensuring fair play and compliance with regulations.

The market is a dynamic and ever-evolving ecosystem, with continuous innovation and applications across various sectors. The integration of data into sports is transforming the way teams and organizations operate, providing valuable insights and competitive advantages.

How is this Sports Analytics Industry segmented?

The sports analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Football
  Cricket
  Hockey
  Tennis
  Others


Solution

  Player analysis
  Team performance analysis
  Health assessment
  Fan engagement analysis
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By Type Insights

The football segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth due to the increasing popularity of sports and the subsequent demand for in-depth analysis. Football, as the most widely followed sport, drives a substantial portion of this demand. Sports facilities, from domestic leagues such as the Champions League, English Premier League, and Spanish La Liga to international tournaments like the World Cup and European Championship, attract massive viewership. To cater to this demand, various companies and data suppliers have emerged, offering solutions in areas such as team performance, sports infrastructure, biometric data, player scouting, sports psychology, player tracking, sports equipment, sports medicine, sports management, game analyt

Manchester United is the most followed Premier League club in the UK. According to our survey, about 29 percent of internet respondents follow the Red Devils. Next in the ranking is Liverpool, followed by Arsenal, and Manchester City.

Which is the most popular Premier League club on Twitter?

Manchester United might have gone through a dry patch in terms of trophies for the past few campaigns, but this hasn’t done much damage to their popularity off the pitch. As of May 2022, the Red Devils had a total of 31 million followers on Twitter, more than any other club in the Premier League.

According to Cognitive Market Research, the global Sports Sponsorship market size will be USD xx million in 2024. It will expand at a compound annual growth rate (CAGR) of xx% from 2024 to 2031.

North America held the major market share for more than xx% of the global revenue with a market size of USD xx million in 2024 and will grow at a compound annual growth rate (CAGR) of xx% from 2024 to 2031.
Europe accounted for a market share of over xx% of the global revenue with a market size of USD xx million.
Asia Pacific held a market share of around xx% of the global revenue with a market size of USD xx million in 2024 and will grow at a compound annual growth rate (CAGR) of xx% from 2024 to 2031.
Latin America had a market share of more than xx% of the global revenue with a market size of USD xx million in 2024 and will grow at a compound annual growth rate (CAGR) of xx% from 2024 to 2031.
Middle East and Africa had a market share of around xx% of the global revenue and was estimated at a market size of USD xx million in 2024 and will grow at a compound annual growth rate (CAGR) of xx% from 2024 to 2031.
The Club and Venue Activation Type held the highest Sports Sponsorship market revenue share in 2024.

Market Dynamics of Sports Sponsorship Market

Key Drivers for Sports Sponsorship Market

Rising Popularity of Sports to Increase the Demand Globally: Sports have a global appeal, with major events like the FIFA World Cup, the Olympics, and the Super Bowl drawing millions of viewers worldwide. According to the National Bureau of Statistics of China, the sports industry in China reached a total output of 3,300.8 billion yuan and an added value of 1,309.2 billion yuan in 2022. Compared to 2021, the industry's total output grew by 5.9 percent, while its added value increased by 6.9 percent. This growing viewership and engagement are driving brands to invest in sports sponsorships to connect with diverse audiences. As sports gain traction in emerging markets like Asia-Pacific and Africa, sponsors are seizing new opportunities to engage with previously untapped audiences. https://www.stats.gov.cn/english/PressRelease/202401/t20240115_1946566.html

Large Number of Sporting Events to Propel Market Growth: The sports sponsorship industry fuels the growing global popularity of sports and the increasing number of viewers for various sporting events. According to the latest report, The Ormax Sports Audience Report: 2024, India's sports audience is an impressive 678 million. Cricket, football, and kabaddi lead in popularity, with audience figures of 612 million, 305 million, and 280 million, respectively. This data comes from the largest sports research conducted in India between November 2023 and January 2024, involving 12,000 participants from both urban and rural areas. Sports are played globally across a range of disciplines, with numerous associations and governing bodies organizing major events where athletes and teams compete. Key annual events include the UEFA Champions League, the Super Bowl, tennis Grand Slam tournaments, Formula One racing, and the NBA. https://www.ormaxmedia.com/insights/stories/678-million-sports-audiences-in-india-game-on.html

Key Restraint for the Sports Sponsorship Market

Expensive Sponsorship Deals to Limit the Sales: Major sports events and teams often command high sponsorship fees, which can be a significant financial burden, particularly for smaller brands or companies with limited budgets. These high costs can limit opportunities for potential sponsors. Economic downturns or recessions can lead to reduced marketing budgets and tighter financial constraints, causing companies to cut back on sponsorship investments. Accurately measuring the ROI of sports sponsorship can be challenging. Sponsors may struggle to quantify the direct impact on brand awareness, consumer behavior, or sales, making it difficult to justify large investments.

Key Trends for the Sports Sponsorship Market

Transition to Digital and Social Media Engagement: Traditional logo placements in sports sponsorship are giving way to digital-first tactics. To increase engagement, brands are putting more of an emphasis on live-streaming platforms, influencer relationships with athletes, and social media marketing. Real-time engagement, quantifiable return on investment, and expanded brand reach beyond stadium audiences are made possible by this digital transformation. Gro...

Context

The Indian Premier League (IPL) is a professional men's Twenty20 cricket league, contested by ten teams based out of ten Indian cities. The league was founded by the Board of Control for Cricket in India (BCCI) in 2007. It is usually held between March and May of every year and has an exclusive window in the ICC Future Tours Programme.

The IPL is the most-attended cricket league in the world and in 2014 was ranked sixth by average attendance among all sports leagues. In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube. The brand value of the IPL in 2019 was ₹47,500 crores (6.3 billion US dollars), according to Duff & Phelps. According to BCCI, the 2015 IPL season contributed ₹1,150 crores (150 million US dollars) to the GDP of the Indian economy. The 2020 IPL season set a massive viewership record with 31.57 million average impressions and with an overall consumption increase of 23 percent from the 2019 season.

The previous IPL title holders are the Chennai Super Kings, winning the 2021 season. The venue for the 2020 season was moved due to the COVID-19 pandemic and games were played in the United Arab Emirates. There have been fifteen seasons of the IPL tournament. The current IPL title holder franchise is Gujarat Titans, winning the 2022 season.

Data Description:

This Datasets has 2 files: the first datasets IPL_finals_ball_by_ball.csv has following columns:

1. batter
2. bowler
3. non_striker
4. runs.batter
5. runs.extras
6. runs.total
7. extras.legbyes
8. wickets
9. extras.wides
10. team
11. powerplays

The second datasets `final_info.csv' has folowing columns:

balls_per_over city dates gender match_type overs player_of_match season team_type teams venue event.name event.stage officials.match_referees officials.reserve_umpires officials.tv_umpires officials.umpires outcome.winner outcome.by.wickets players.Rajasthan Royals players.Gujarat Titans registry.people.AK Chaudhary registry.people.CB Gaffaney registry.people.D Padikkal registry.people.DA Miller registry.people.HH Pandya registry.people.J Srinath registry.people.JC Buttler registry.people.KN Ananthapadmanabhan registry.people.LH Ferguson registry.people.M Prasidh Krishna registry.people.MS Wade registry.people.Mohammed Shami registry.people.Nitin Menon registry.people.OC McCoy registry.people.R Ashwin registry.people.R Parag registry.people.R Sai Kishore registry.people.R Tewatia registry.people.Rashid Khan registry.people.SO Hetmyer registry.people.SV Samson registry.people.Shubman Gill registry.people.TA Boult registry.people.WP Saha registry.people.YBK Jaiswal registry.people.YS Chahal registry.people.Yash Dayal toss.decision toss.winner

Acknolowdegement:

1. source: cricsheet

Viewership of the Women's Super League among high-earning households in the United Kingdom rose by over *** percent between the 2020/21 season and the first half of the 2021/22 season. In the first three months of the 2021/22 season, some *** thousand households watched the Women's Super League.

Snapshot img

Fantasy Sports Market Size 2025-2029

The fantasy sports market size is forecast to increase by USD 10.13 billion, at a CAGR of 7.1% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of dedicated apps and the utilization of these sports technology for brand promotion. The proliferation of user-friendly apps has made accessing and participating in fantasy sports more convenient than ever before, leading to a surge in demand. Brands recognize the potential of this trend, using fantasy sports as a marketing tool to engage consumers and build brand loyalty. However, the future of fantasy sports remains uncertain, with concerns surrounding the potential negative impacts on health and well-being. The addictive nature of fantasy sports gaming can lead to excessive time spent on digital platforms, negatively affecting productivity and overall well-being.
Companies must navigate these challenges by implementing responsible gaming practices and promoting a healthy balance between digital engagement and real-life activities. By addressing these concerns and continuing to innovate, fantasy sports providers can capitalize on the market's potential and maintain a strong competitive edge.

What will be the Size of the Fantasy Sports Market during the forecast period?

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The market continues to evolve, with dynamic market activities unfolding across various sectors. Season-long fantasy sports platforms offer users customizable league settings, head-to-head matches, and real-time game data, enabling a more engaging user experience. Waiver wire transactions and player projections are integral components, requiring continuous analysis from fantasy sports analysts and machine learning algorithms. Fantasy sports communities foster interaction through player chat, news feeds, and podcasts, creating a vibrant ecosystem. Draft strategies and auction drafts vary, with salary cap leagues and private leagues offering unique challenges. Advertising revenue and affiliate marketing provide monetization opportunities, while privacy policies ensure user data security.

Daily fantasy sports (DFS) operators employ advanced statistical analysis and probability calculations to offer real-time contests, further fueling the market's growth. API integrations and data modeling enable seamless data access, while customer support and commissioner tools cater to league management needs. Freemium models, subscription models, and public leagues cater to diverse user preferences, with mobile applications and web applications ensuring accessibility. Risk assessment and lineup optimization strategies are essential for success, while injury reports and expert analysis inform user decision-making. Fantasy sports platforms continue to integrate social media, offering a more immersive experience. News feeds and custom leagues provide users with personalized content, further enhancing engagement.

How is this Fantasy Sports Industry segmented?

The fantasy sports industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Fantasy soccer
  Fantasy baseball
  Fantasy basketball
  Fantasy football
  Others


Application

  Individual Competition
  Team Competition


Demographic

  Under 25 Years
  Between 25 and 40 Years
  Above 40 Years


Dietary Preference

  Vegan
  Gluten-Free
  Keto


Target Audience

  Busy Professionals
  Health Enthusiasts


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The fantasy soccer segment is estimated to witness significant growth during the forecast period.

In the realm of fantasy sports, soccer holds a significant position, allowing participants to build teams comprised of real-life soccer players and earn points based on their on-field statistics or perceived value. Soccer fantasy leagues, such as Draft Fantasy Football, McDonald FIFA World Cup Fantasy, Fantasy Premier League, and UEFA Champions League Fantasy Football, attract a massive following due to the universal appeal of soccer. These platforms offer users flexibility to manage their rosters, making unlimited transfers before the season's commencement. Fantasy sports communities thrive on player chat, league settings, and head-to-head matches, fostering a competitive and engaging environment.

Season-long fantasy sports and daily fantasy

Sky Sports is one of the prime pay TV sports brands in the United Kingdom, owning (partial) broadcasting rights to events such as the Premier League, Formula One, and PGA Tour golf. In 2021, approximately two-thirds of Sky Sports' audience in the United Kingdom was male.

The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.

According to a study conducted from November 2023 to January 2024, cricket had the largest audience base among various sports in India, amounting to over *** million viewers who watched the sport on either television or streaming services. Football followed second, with roughly **** that audience size. The growth of the Indian sports market Over the last couple of years, India’s sports industry experienced rapid growth in its market size. While there was a dent in revenue during the COVID-19 pandemic in 2020, the sports industry made a swift recovery from 2021 onwards, bolstered by advertising, sponsorships, and endorsements. Overall, the sector attributes the highest amount of its spending to the media, which amounted to ** billion Indian rupees and accounted for ********** of the entire sports market expenditure in India in 2023. And the winner is… Within the rapidly growing sports sector, cricket continues to be the most popular sport in India. One of the biggest and most lucrative tournaments in the cricketing world is the Indian Premier League (IPL). Featuring among the most popular sporting events among Indians viewers, it even surpassed the Olympic Summer Games and the ICC Cricket World Cup in 2021. Post-pandemic, the value of the IPL has skyrocketed, grossing over ** billion U.S. dollars in 2023. While the IPL's financial success is largely attributed to high-value sponsorships and financial contributions of the franchisees, the key source of its revenue stream was broadcasting rights.