Discover the booming Data Preparation Platform market! Learn about its $15 billion valuation (2025), 18% CAGR, key drivers, trends, and leading players like Microsoft, Tableau, and Alteryx. Explore regional market share and growth projections to 2033. Get your insights now!

The global Data Preparation Software market is poised for substantial growth, projected to reach an estimated $613 million in 2025 with a compelling Compound Annual Growth Rate (CAGR) of 8.5% through 2033. This robust expansion is fueled by the escalating volume and complexity of data generated across all industries, necessitating efficient tools for cleaning, transforming, and enriching raw data into usable formats for analytics and decision-making. Large enterprises, in particular, are significant adopters, leveraging these solutions to manage vast datasets and derive actionable insights. However, the Small and Medium-sized Enterprises (SMEs) segment is emerging as a key growth driver, as more businesses recognize the competitive advantage that well-prepared data offers, even with limited IT resources. The prevalent trend towards cloud-based solutions further democratizes access to advanced data preparation capabilities, offering scalability and flexibility that are crucial in today's dynamic business environment. Key market drivers include the increasing demand for data-driven decision-making, the growing adoption of business intelligence and advanced analytics, and the need for regulatory compliance. Trends such as the integration of AI and machine learning within data preparation tools to automate repetitive tasks, the rise of self-service data preparation for business users, and the focus on data governance and quality are shaping the market landscape. While the market exhibits strong growth, potential restraints could include the high initial cost of some sophisticated solutions and the need for skilled personnel to fully leverage their capabilities. Geographically, North America and Europe are expected to continue their dominance, driven by established technological infrastructure and a strong analytics culture. However, the Asia Pacific region is anticipated to witness the fastest growth due to rapid digital transformation and increasing data generation. Here's a comprehensive report description on Data Preparation Software, incorporating your specified elements:

This report provides an in-depth analysis of the global Data Preparation Software market, projecting a robust growth trajectory from a Base Year of 2025 through a Forecast Period of 2025-2033. The Study Period covers 2019-2033, with a particular focus on the Estimated Year of 2025 and the Historical Period of 2019-2024. We project the market to reach substantial valuations, with the global market size estimated to be over $500 million in 2025, and poised for significant expansion in the coming decade.

Dataset

This dataset was created by Abdelaziz Sami

Released under Apache 2.0

Contents

The Data Preparation Analytics market is poised for exceptional growth, with a current market size estimated at a robust USD 6.74 billion. This expansion is fueled by a remarkable Compound Annual Growth Rate (CAGR) of 18.74%, projecting a significant increase in value over the forecast period of 2025-2033. The increasing volume and complexity of data generated across all industries necessitate efficient data preparation to derive actionable insights. This surge is primarily driven by the growing adoption of business intelligence and analytics solutions, the imperative for data-driven decision-making, and the increasing need for data quality and governance. Small and Medium Enterprises (SMEs) are increasingly recognizing the value of data preparation, contributing to its widespread adoption alongside large enterprises. The BFSI, Healthcare, and Retail sectors are leading the charge in leveraging these technologies, seeking to improve customer experiences, optimize operations, and mitigate risks. The market is characterized by dynamic trends, including the rising adoption of cloud-based data preparation solutions, offering scalability, flexibility, and cost-effectiveness. Advanced analytics capabilities, such as machine learning-driven data cleansing and anomaly detection, are becoming integral to data preparation platforms. However, challenges such as the complexity of integrating diverse data sources and the shortage of skilled data preparation professionals present potential restraints to growth. Despite these hurdles, the overarching demand for accurate and reliable data for analytics and AI initiatives will continue to propel the market forward. Regions like North America and Europe are expected to maintain their leadership positions due to early adoption and a mature analytics ecosystem, while Asia is anticipated to witness the fastest growth driven by digital transformation initiatives and increasing data proliferation. This report provides a comprehensive analysis of the global Data Preparation Analytics industry, a critical segment of the broader business intelligence and data management market. The industry is experiencing robust growth, driven by the increasing volume and complexity of data, and the growing need for organizations to extract actionable insights. The estimated market size for data preparation analytics in 2023 stands at approximately $4,500 million, with projections indicating a compound annual growth rate (CAGR) of 15.2% over the next five years, reaching an estimated $9,000 million by 2028. Key drivers for this market are: Demand for Self-service Data Preparation Tools, Increasing Demand for Data Analytics. Potential restraints include: Limited Budgets and Low Investments owing to Complexities and Associated Risks.. Notable trends are: IT and Telecom Segment is Expected to Hold a Significant Market Share.

The data preparation tools market is experiencing robust growth, driven by the exponential increase in data volume and velocity across various industries. The rising need for data quality and consistency, coupled with the increasing adoption of advanced analytics and business intelligence solutions, fuels this expansion. A CAGR of, let's assume, 15% (a reasonable estimate given the rapid technological advancements in this space) between 2019 and 2024 suggests a significant market expansion. This growth is further amplified by the increasing demand for self-service data preparation tools that empower business users to access and prepare data without needing extensive technical expertise. Major players like Microsoft, Tableau, and Alteryx are leading the charge, continuously innovating and expanding their offerings to cater to diverse industry needs. The market is segmented based on deployment type (cloud, on-premise), organization size (small, medium, large enterprises), and industry vertical (BFSI, healthcare, retail, etc.), creating lucrative opportunities across various segments. However, challenges remain. The complexity of integrating data preparation tools with existing data infrastructures can pose implementation hurdles for certain organizations. Furthermore, the need for skilled professionals to manage and utilize these tools effectively presents a potential restraint to wider adoption. Despite these obstacles, the long-term outlook for the data preparation tools market remains highly positive, with continuous innovation in areas like automated data preparation, machine learning-powered data cleansing, and enhanced collaboration features driving further growth throughout the forecast period (2025-2033). We project a market size of approximately $15 billion in 2025, considering a realistic growth trajectory and the significant investment made by both established players and emerging startups.

Discover the booming Data Preparation Platform market! Our analysis reveals a projected $30B market by 2033, driven by cloud adoption, AI integration, and growing data volumes. Explore key trends, leading companies (Microsoft, Tableau, Alteryx), and regional insights in this comprehensive market report.

During a survey carried out in 2024, roughly one in three marketing managers from France, Germany, and the United Kingdom stated that they based every marketing decision on data. Under ** percent of respondents in all five surveyed countries said they struggled to incorporate data analytics into their decision-making process.

According to Cognitive Market Research, the global Data Preparation Tools market size will be USD XX million in 2025. It will expand at a compound annual growth rate (CAGR) of XX% from 2025 to 2031.

North America held the major market share for more than XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. Europe accounted for a market share of over XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. Asia Pacific held a market share of around XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. Latin America had a market share of more than XX% of the global revenue with a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. Middle East and Africa had a market share of around XX% of the global revenue and was estimated at a market size of USD XX million in 2025 and will grow at a CAGR of XX% from 2025 to 2031. KEY DRIVERS

Increasing Volume of Data and Growing Adoption of Business Intelligence (BI) and Analytics Driving the Data Preparation Tools Market

As organizations grow more data-driven, the integration of data preparation tools with Business Intelligence (BI) and advanced analytics platforms is becoming a critical driver of market growth. Clean, well-structured data is the foundation for accurate analysis, predictive modeling, and data visualization. Without proper preparation, even the most advanced BI tools may deliver misleading or incomplete insights. Businesses are now realizing that to fully capitalize on the capabilities of BI solutions such as Power BI, Qlik, or Looker, their data must first be meticulously prepared. Data preparation tools bridge this gap by transforming disparate raw data sources into harmonized, analysis-ready datasets. In the financial services sector, for example, firms use data preparation tools to consolidate customer financial records, transaction logs, and third-party market feeds to generate real-time risk assessments and portfolio analyses. The seamless integration of these tools with analytics platforms enhances organizational decision-making and contributes to the widespread adoption of such solutions. The integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML) into data preparation tools has significantly improved their efficiency and functionality. These technologies automate complex tasks like anomaly detection, data profiling, semantic enrichment, and even the suggestion of optimal transformation paths based on patterns in historical data. AI-driven data preparation not only speeds up workflows but also reduces errors and human bias. In May 2022, Alteryx introduced AiDIN, a generative AI engine embedded into its analytics cloud platform. This innovation allows users to automate insights generation and produce dynamic documentation of business processes, revolutionizing how businesses interpret and share data. Similarly, platforms like DataRobot integrate ML models into the data preparation stage to improve the quality of predictions and outcomes. These innovations are positioning data preparation tools as not just utilities but as integral components of the broader AI ecosystem, thereby driving further market expansion. Data preparation tools address these needs by offering robust solutions for data cleaning, transformation, and integration, enabling telecom and IT firms to derive real-time insights. For example, Bharti Airtel, one of India’s largest telecom providers, implemented AI-based data preparation tools to streamline customer data and automate insights generation, thereby improving customer support and reducing operational costs. As major market players continue to expand and evolve their services, the demand for advanced data analytics powered by efficient data preparation tools will only intensify, propelling market growth. The exponential growth in global data generation is another major catalyst for the rise in demand for data preparation tools. As organizations adopt digital technologies and connected devices proliferate, the volume of data produced has surged beyond what traditional tools can handle. This deluge of information necessitates modern solutions capable of preparing vast and complex datasets efficiently. According to a report by the Lin...

The Data Preparation Tools Market size was valued at USD 5.93 billion in 2023 and is projected to reach USD 16.86 billion by 2032, exhibiting a CAGR of 16.1 % during the forecasts period. The Data Preparation Tools Market is witnessing robust growth due to the increasing need for data accessibility and insights. Key drivers include the benefits of hybrid seeds, government incentives, rising food security concerns, and technological advancements. Data preparation tools streamline the process of transforming raw data into a usable format for analysis. They include software and platforms designed to cleanse, integrate, and structure data from diverse sources. Popular tools like Alteryx, Informatica, and Talend offer intuitive interfaces for data cleaning, normalization, and merging. These tools automate repetitive tasks, ensuring data quality and consistency. Advanced features include data profiling to detect anomalies, data enrichment through external sources, and compatibility with various data formats. Recent developments include: In May 2022, Alteryx, the U.S.-based computer software company introduced Alteryx AiDIN, a machine learning (ML) and generative AI engine that powers the Alteryx Analytics Cloud Platform. Magic Documents, a brand-new Alteryx Auto Insights product, transforms data insights reporting and sharing with stakeholders by using generative AI to create a dynamic deployment for users to better understand and document business processes. , In June 2022, Salesforce, Inc., a cloud-based software company, launched "Mulesoft," a unified solution for data integration, vertical programming interface (APIs), and automation. The solution enables organizations to automate their workflow, create a unified view of data, and easily connect it with any system. .

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Data Science Platform Market Size 2025-2029

The data science platform market size is valued to increase USD 763.9 million, at a CAGR of 40.2% from 2024 to 2029. Integration of AI and ML technologies with data science platforms will drive the data science platform market.

Major Market Trends & Insights

North America dominated the market and accounted for a 48% growth during the forecast period.
By Deployment - On-premises segment was valued at USD 38.70 million in 2023
By Component - Platform segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 1.00 million
Market Future Opportunities: USD 763.90 million
CAGR : 40.2%
North America: Largest market in 2023

Market Summary

The market represents a dynamic and continually evolving landscape, underpinned by advancements in core technologies and applications. Key technologies, such as machine learning and artificial intelligence, are increasingly integrated into data science platforms to enhance predictive analytics and automate data processing. Additionally, the emergence of containerization and microservices in data science platforms enables greater flexibility and scalability. However, the market also faces challenges, including data privacy and security risks, which necessitate robust compliance with regulations.
According to recent estimates, the market is expected to account for over 30% of the overall big data analytics market by 2025, underscoring its growing importance in the data-driven business landscape.

What will be the Size of the Data Science Platform Market during the forecast period?

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How is the Data Science Platform Market Segmented and what are the key trends of market segmentation?

The data science platform industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  On-premises
  Cloud


Component

  Platform
  Services


End-user

  BFSI
  Retail and e-commerce
  Manufacturing
  Media and entertainment
  Others


Sector

  Large enterprises
  SMEs


Application

  Data Preparation
  Data Visualization
  Machine Learning
  Predictive Analytics
  Data Governance
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

In the dynamic and evolving the market, big data processing is a key focus, enabling advanced model accuracy metrics through various data mining methods. Distributed computing and algorithm optimization are integral components, ensuring efficient handling of large datasets. Data governance policies are crucial for managing data security protocols and ensuring data lineage tracking. Software development kits, model versioning, and anomaly detection systems facilitate seamless development, deployment, and monitoring of predictive modeling techniques, including machine learning algorithms, regression analysis, and statistical modeling. Real-time data streaming and parallelized algorithms enable real-time insights, while predictive modeling techniques and machine learning algorithms drive business intelligence and decision-making.

Cloud computing infrastructure, data visualization tools, high-performance computing, and database management systems support scalable data solutions and efficient data warehousing. ETL processes and data integration pipelines ensure data quality assessment and feature engineering techniques. Clustering techniques and natural language processing are essential for advanced data analysis. The market is witnessing significant growth, with adoption increasing by 18.7% in the past year, and industry experts anticipate a further expansion of 21.6% in the upcoming period. Companies across various sectors are recognizing the potential of data science platforms, leading to a surge in demand for scalable, secure, and efficient solutions.

API integration services and deep learning frameworks are gaining traction, offering advanced capabilities and seamless integration with existing systems. Data security protocols and model explainability methods are becoming increasingly important, ensuring transparency and trust in data-driven decision-making. The market is expected to continue unfolding, with ongoing advancements in technology and evolving business needs shaping its future trajectory.

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The On-premises segment was valued at USD 38.70 million in 2019 and showed

In-depth proteome exploration of complex body fluids is a challenging task that requires optimal sample preparation and analysis in order to reach novel and meaningful insights. Analysis of follicular fluids is similarly difficult as that of blood serum due to the ubiquitous presence of several highly abundant proteins and a wide range of protein concentrations. Therefore, the accessibility of this complex body fluid for liquid chromatography-tandem mass spectrometry (LC/MS/MS) analysis is a challenging opportunity to gain insights into the physiological status or to identify new diagnostic and prognostic markers for e.g. the treatment of infertility. We compared different sample preparation methods (FASP, eFASP and in-solution digestion) and three different data analysis software packages (Proteome Discoverer with SEQUEST and Mascot, Maxquant with Andromeda) in conjunction with semi- and full-tryptic databank search approaches in order to obtain a maximum coverage of the proteome.

The size of the Data Preparation Tools and Software market was valued at USD XXX million in 2024 and is projected to reach USD XXX million by 2033, with an expected CAGR of XX% during the forecast period.

Quantitative literacy is a foundational component of success in STEM disciplines and in life. Quantitative concepts and data-rich activities in undergraduate geoscience courses can strengthen geoscience majors’ understanding of geologic phenomena and prepare them for future careers and graduate school, and provide real-world context to apply quantitative thinking for non-STEM students. We use self-reported teaching practices from the 2016 National Geoscience Faculty Survey to document the extent to which undergraduate geoscience instructors emphasize quantitative skills (algebra, statistics, and calculus) and data analysis skills in introductory (n = 1096) and majors (n = 1066) courses. Respondents who spent more than 20% of class time on student activities, questions, and discussions, taught small classes, or engaged more with the geoscience community through research or improving teaching incorporated statistical analyses and data analyses more frequently in their courses. Respondents from baccalaureate institutions reported use of a wider variety of data analysis skills in all courses compared with respondents from other types of institutions. Additionally, respondents who reported using more data analysis skills in their courses also used a broader array of strategies to prepare students for the geoscience workforce. These correlations suggest that targeted professional development could increase instructors’ use of quantitative and data analysis skills to meet the needs of their students in context.

The global data preparation software market is estimated at USD 579.3 million in 2025 and is expected to witness a compound annual growth rate (CAGR) of 8.1% from 2025 to 2033. Factors such as increasing data volumes, growing demand for data-driven insights, and the adoption of artificial intelligence (AI) and machine learning (ML) technologies are driving the growth of the market. Additionally, the rising need for data privacy and security regulations is also contributing to the demand for data preparation software. The market is segmented by application into large enterprises and SMEs, and by type into cloud-based and web-based. The cloud-based segment is expected to hold the largest market share during the forecast period due to its benefits such as ease of use, scalability, and cost-effectiveness. The market is also segmented by region into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. North America is expected to account for the largest market share, followed by Europe. The Asia Pacific region is expected to witness the fastest growth during the forecast period. Key players in the market include Alteryx, Altair Monarch, Tableau Prep, Datameer, IBM, Oracle, Palantir Foundry, Podium, SAP, Talend, Trifacta, Unifi, and others. Data preparation software tools assist organizations in transforming raw data into a usable format for analysis, reporting, and storage. In 2023, the market size is expected to exceed $10 billion, driven by the growing adoption of AI, cloud computing, and machine learning technologies.

Data Analysis is the process that supports decision-making and informs arguments in empirical studies. Descriptive statistics, Exploratory Data Analysis (EDA), and Confirmatory Data Analysis (CDA) are the approaches that compose Data Analysis (Xia & Gong; 2014). An Exploratory Data Analysis (EDA) comprises a set of statistical and data mining procedures to describe data. We ran EDA to provide statistical facts and inform conclusions. The mined facts allow attaining arguments that would influence the Systematic Literature Review of DL4SE.

The Systematic Literature Review of DL4SE requires formal statistical modeling to refine the answers for the proposed research questions and formulate new hypotheses to be addressed in the future. Hence, we introduce DL4SE-DA, a set of statistical processes and data mining pipelines that uncover hidden relationships among Deep Learning reported literature in Software Engineering. Such hidden relationships are collected and analyzed to illustrate the state-of-the-art of DL techniques employed in the software engineering context.

Our DL4SE-DA is a simplified version of the classical Knowledge Discovery in Databases, or KDD (Fayyad, et al; 1996). The KDD process extracts knowledge from a DL4SE structured database. This structured database was the product of multiple iterations of data gathering and collection from the inspected literature. The KDD involves five stages:

Selection. This stage was led by the taxonomy process explained in section xx of the paper. After collecting all the papers and creating the taxonomies, we organize the data into 35 features or attributes that you find in the repository. In fact, we manually engineered features from the DL4SE papers. Some of the features are venue, year published, type of paper, metrics, data-scale, type of tuning, learning algorithm, SE data, and so on.

Preprocessing. The preprocessing applied was transforming the features into the correct type (nominal), removing outliers (papers that do not belong to the DL4SE), and re-inspecting the papers to extract missing information produced by the normalization process. For instance, we normalize the feature “metrics” into “MRR”, “ROC or AUC”, “BLEU Score”, “Accuracy”, “Precision”, “Recall”, “F1 Measure”, and “Other Metrics”. “Other Metrics” refers to unconventional metrics found during the extraction. Similarly, the same normalization was applied to other features like “SE Data” and “Reproducibility Types”. This separation into more detailed classes contributes to a better understanding and classification of the paper by the data mining tasks or methods.

Transformation. In this stage, we omitted to use any data transformation method except for the clustering analysis. We performed a Principal Component Analysis to reduce 35 features into 2 components for visualization purposes. Furthermore, PCA also allowed us to identify the number of clusters that exhibit the maximum reduction in variance. In other words, it helped us to identify the number of clusters to be used when tuning the explainable models.

Data Mining. In this stage, we used three distinct data mining tasks: Correlation Analysis, Association Rule Learning, and Clustering. We decided that the goal of the KDD process should be oriented to uncover hidden relationships on the extracted features (Correlations and Association Rules) and to categorize the DL4SE papers for a better segmentation of the state-of-the-art (Clustering). A clear explanation is provided in the subsection “Data Mining Tasks for the SLR od DL4SE”. 5.Interpretation/Evaluation. We used the Knowledge Discover to automatically find patterns in our papers that resemble “actionable knowledge”. This actionable knowledge was generated by conducting a reasoning process on the data mining outcomes. This reasoning process produces an argument support analysis (see this link).

We used RapidMiner as our software tool to conduct the data analysis. The procedures and pipelines were published in our repository.

Overview of the most meaningful Association Rules. Rectangles are both Premises and Conclusions. An arrow connecting a Premise with a Conclusion implies that given some premise, the conclusion is associated. E.g., Given that an author used Supervised Learning, we can conclude that their approach is irreproducible with a certain Support and Confidence.

Support = Number of occurrences this statement is true divided by the amount of statements Confidence = The support of the statement divided by the number of occurrences of the premise

This data was collected through google forms floated across my college and amongst all batches and branches. This was done for a course project. This dataset includes the batch of the students in the college, their branch, the class which they started the JEE prep, whether or not they opted for a drop year, and which coaching institute(or self study) they chose.

Abstract

The harmonized data set on health, created and published by the ERF, is a subset of Iraq Household Socio Economic Survey (IHSES) 2012. It was derived from the household, individual and health modules, collected in the context of the above mentioned survey. The sample was then used to create a harmonized health survey, comparable with the Iraq Household Socio Economic Survey (IHSES) 2007 micro data set.

----> Overview of the Iraq Household Socio Economic Survey (IHSES) 2012:

Iraq is considered a leader in household expenditure and income surveys where the first was conducted in 1946 followed by surveys in 1954 and 1961. After the establishment of Central Statistical Organization, household expenditure and income surveys were carried out every 3-5 years in (1971/ 1972, 1976, 1979, 1984/ 1985, 1988, 1993, 2002 / 2007). Implementing the cooperation between CSO and WB, Central Statistical Organization (CSO) and Kurdistan Region Statistics Office (KRSO) launched fieldwork on IHSES on 1/1/2012. The survey was carried out over a full year covering all governorates including those in Kurdistan Region.

The survey has six main objectives. These objectives are:

1. Provide data for poverty analysis and measurement and monitor, evaluate and update the implementation Poverty Reduction National Strategy issued in 2009.
2. Provide comprehensive data system to assess household social and economic conditions and prepare the indicators related to the human development.
3. Provide data that meet the needs and requirements of national accounts.
4. Provide detailed indicators on consumption expenditure that serve making decision related to production, consumption, export and import.
5. Provide detailed indicators on the sources of households and individuals income.
6. Provide data necessary for formulation of a new consumer price index number.

The raw survey data provided by the Statistical Office were then harmonized by the Economic Research Forum, to create a comparable version with the 2006/2007 Household Socio Economic Survey in Iraq. Harmonization at this stage only included unifying variables' names, labels and some definitions. See: Iraq 2007 & 2012- Variables Mapping & Availability Matrix.pdf provided in the external resources for further information on the mapping of the original variables on the harmonized ones, in addition to more indications on the variables' availability in both survey years and relevant comments.

Geographic coverage

National coverage: Covering a sample of urban, rural and metropolitan areas in all the governorates including those in Kurdistan Region.

Analysis unit

1- Household/family. 2- Individual/person.

Universe

The survey was carried out over a full year covering all governorates including those in Kurdistan Region.

Kind of data

Sample survey data [ssd]

Sampling procedure

----> Design:

Sample size was (25488) household for the whole Iraq, 216 households for each district of 118 districts, 2832 clusters each of which includes 9 households distributed on districts and governorates for rural and urban.

----> Sample frame:

Listing and numbering results of 2009-2010 Population and Housing Survey were adopted in all the governorates including Kurdistan Region as a frame to select households, the sample was selected in two stages: Stage 1: Primary sampling unit (blocks) within each stratum (district) for urban and rural were systematically selected with probability proportional to size to reach 2832 units (cluster). Stage two: 9 households from each primary sampling unit were selected to create a cluster, thus the sample size of total survey clusters was 25488 households distributed on the governorates, 216 households in each district.

----> Sampling Stages:

In each district, the sample was selected in two stages: Stage 1: based on 2010 listing and numbering frame 24 sample points were selected within each stratum through systematic sampling with probability proportional to size, in addition to the implicit breakdown urban and rural and geographic breakdown (sub-district, quarter, street, county, village and block). Stage 2: Using households as secondary sampling units, 9 households were selected from each sample point using systematic equal probability sampling. Sampling frames of each stages can be developed based on 2010 building listing and numbering without updating household lists. In some small districts, random selection processes of primary sampling may lead to select less than 24 units therefore a sampling unit is selected more than once , the selection may reach two cluster or more from the same enumeration unit when it is necessary.

Mode of data collection

Face-to-face [f2f]

Research instrument

----> Preparation:

The questionnaire of 2006 survey was adopted in designing the questionnaire of 2012 survey on which many revisions were made. Two rounds of pre-test were carried out. Revision were made based on the feedback of field work team, World Bank consultants and others, other revisions were made before final version was implemented in a pilot survey in September 2011. After the pilot survey implemented, other revisions were made in based on the challenges and feedbacks emerged during the implementation to implement the final version in the actual survey.

----> Questionnaire Parts:

The questionnaire consists of four parts each with several sections: Part 1: Socio – Economic Data: - Section 1: Household Roster - Section 2: Emigration - Section 3: Food Rations - Section 4: housing - Section 5: education - Section 6: health - Section 7: Physical measurements - Section 8: job seeking and previous job

Part 2: Monthly, Quarterly and Annual Expenditures: - Section 9: Expenditures on Non – Food Commodities and Services (past 30 days). - Section 10 : Expenditures on Non – Food Commodities and Services (past 90 days). - Section 11: Expenditures on Non – Food Commodities and Services (past 12 months). - Section 12: Expenditures on Non-food Frequent Food Stuff and Commodities (7 days). - Section 12, Table 1: Meals Had Within the Residential Unit. - Section 12, table 2: Number of Persons Participate in the Meals within Household Expenditure Other Than its Members.

Part 3: Income and Other Data: - Section 13: Job - Section 14: paid jobs - Section 15: Agriculture, forestry and fishing - Section 16: Household non – agricultural projects - Section 17: Income from ownership and transfers - Section 18: Durable goods - Section 19: Loans, advances and subsidies - Section 20: Shocks and strategy of dealing in the households - Section 21: Time use - Section 22: Justice - Section 23: Satisfaction in life - Section 24: Food consumption during past 7 days

Part 4: Diary of Daily Expenditures: Diary of expenditure is an essential component of this survey. It is left at the household to record all the daily purchases such as expenditures on food and frequent non-food items such as gasoline, newspapers…etc. during 7 days. Two pages were allocated for recording the expenditures of each day, thus the roster will be consists of 14 pages.

Cleaning operations

----> Raw Data:

Data Editing and Processing: To ensure accuracy and consistency, the data were edited at the following stages: 1. Interviewer: Checks all answers on the household questionnaire, confirming that they are clear and correct. 2. Local Supervisor: Checks to make sure that questions has been correctly completed. 3. Statistical analysis: After exporting data files from excel to SPSS, the Statistical Analysis Unit uses program commands to identify irregular or non-logical values in addition to auditing some variables. 4. World Bank consultants in coordination with the CSO data management team: the World Bank technical consultants use additional programs in SPSS and STAT to examine and correct remaining inconsistencies within the data files. The software detects errors by analyzing questionnaire items according to the expected parameter for each variable.

----> Harmonized Data:

• The SPSS package is used to harmonize the Iraq Household Socio Economic Survey (IHSES) 2007 with Iraq Household Socio Economic Survey (IHSES) 2012.
• The harmonization process starts with raw data files received from the Statistical Office.
• A program is generated for each dataset to create harmonized variables.
• Data is saved on the household and individual level, in SPSS and then converted to STATA, to be disseminated.

Response rate

Iraq Household Socio Economic Survey (IHSES) reached a total of 25488 households. Number of households refused to response was 305, response rate was 98.6%. The highest interview rates were in Ninevah and Muthanna (100%) while the lowest rates were in Sulaimaniya (92%).

Introduction: I have chosen to complete a data analysis project for the second course option, Bellabeats, Inc., using a locally hosted database program, Excel for both my data analysis and visualizations. This choice was made primarily because I live in a remote area and have limited bandwidth and inconsistent internet access. Therefore, completing a capstone project using web-based programs such as R Studio, SQL Workbench, or Google Sheets was not a feasible choice. I was further limited in which option to choose as the datasets for the ride-share project option were larger than my version of Excel would accept. In the scenario provided, I will be acting as a Junior Data Analyst in support of the Bellabeats, Inc. executive team and data analytics team. This combined team has decided to use an existing public dataset in hopes that the findings from that dataset might reveal insights which will assist in Bellabeat's marketing strategies for future growth. My task is to provide data driven insights to business tasks provided by the Bellabeats, Inc.'s executive and data analysis team. In order to accomplish this task, I will complete all parts of the Data Analysis Process (Ask, Prepare, Process, Analyze, Share, Act). In addition, I will break each part of the Data Analysis Process down into three sections to provide clarity and accountability. Those three sections are: Guiding Questions, Key Tasks, and Deliverables. For the sake of space and to avoid repetition, I will record the deliverables for each Key Task directly under the numbered Key Task using an asterisk (*) as an identifier.

Section 1 - Ask:

A. Guiding Questions:
1. Who are the key stakeholders and what are their goals for the data analysis project? 2. What is the business task that this data analysis project is attempting to solve?

B. Key Tasks: 1. Identify key stakeholders and their goals for the data analysis project *The key stakeholders for this project are as follows: -Urška Sršen and Sando Mur - co-founders of Bellabeats, Inc. -Bellabeats marketing analytics team. I am a member of this team.

1. Identify the business task. *The business task is: -As provided by co-founder Urška Sršen, the business task for this project is to gain insight into how consumers are using their non-BellaBeats smart devices in order to guide upcoming marketing strategies for the company which will help drive future growth. Specifically, the researcher was tasked with applying insights driven by the data analysis process to 1 BellaBeats product and presenting those insights to BellaBeats stakeholders.

Section 2 - Prepare:

A. Guiding Questions: 1. Where is the data stored and organized? 2. Are there any problems with the data? 3. How does the data help answer the business question?

B. Key Tasks:

1. Research and communicate the source of the data, and how it is stored/organized to stakeholders. *The data source used for our case study is FitBit Fitness Tracker Data. This dataset is stored in Kaggle and was made available through user Mobius in an open-source format. Therefore, the data is public and available to be copied, modified, and distributed, all without asking the user for permission. These datasets were generated by respondents to a distributed survey via Amazon Mechanical Turk reportedly (see credibility section directly below) between 03/12/2016 thru 05/12/2016.
   *Reportedly (see credibility section directly below), thirty eligible Fitbit users consented to the submission of personal tracker data, including output related to steps taken, calories burned, time spent sleeping, heart rate, and distance traveled. This data was broken down into minute, hour, and day level totals. This data is stored in 18 CSV documents. I downloaded all 18 documents into my local laptop and decided to use 2 documents for the purposes of this project as they were files which had merged activity and sleep data from the other documents. All unused documents were permanently deleted from the laptop. The 2 files used were: -sleepDay_merged.csv -dailyActivity_merged.csv

2. Identify and communicate to stakeholders any problems found with the data related to credibility and bias. *As will be more specifically presented in the Process section, the data seems to have credibility issues related to the reported time frame of the data collected. The metadata seems to indicate that the data collected covered roughly 2 months of FitBit tracking. However, upon my initial data processing, I found that only 1 month of data was reported. *As will be more specifically presented in the Process section, the data has credibility issues related to the number of individuals who reported FitBit data. Specifically, the metadata communicates that 30 individual users agreed to report their tracking data. My initial data processing uncovered 33 individual ...

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