Paramount Coffee Company is increasing prices as U.S. tariffs on imported coffee beans strain the Midwest coffee market.

US Tariff Impact on Market

The livestock farming technology market is vulnerable to changes in US tariffs, particularly on equipment imported from countries such as China and other international suppliers. US tariffs could lead to an increase in production costs, raising prices for essential farming technologies like IoT sensors, automated feeding systems, and milking robotics.

These higher prices may hinder adoption, especially among smaller or rural farms that are already constrained by financial limitations. It is estimated that tariffs could lead to an increase in costs by up to 25% for certain imported technologies.

For farmers, this could result in delayed investments or a shift towards less sophisticated, lower-cost alternatives, potentially impacting the overall growth of the market in the US. Companies within the US may also need to source domestically or from other countries not impacted by tariffs, which could disrupt existing supply chains.

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• Economic Impact: Increased tariffs will lead to higher costs for both manufacturers and farmers, limiting the affordability of livestock farming technology, particularly for small-scale operations.
• Geographical Impact: US farms, especially in rural areas, will be more affected by price hikes due to reliance on international suppliers. This could result in slower adoption rates in these regions.
• Business Impact: Manufacturers and tech companies will need to re-evaluate their supply chains and may be forced to pass the cost increases to farmers, negatively affecting sales and profitability.

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Oil prices climbed due to potential U.S. tariffs on Canadian and Mexican exports, with Brent and West Texas Intermediate futures experiencing notable gains.

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US Tariff Impact on Market

The U.S. tariffs on imported electronic goods, including smartphones, gaming consoles, and computer peripherals, indirectly impact the Esports Advertising Market. In 2024, tariff rates on these electronics rose between 10%–20%, as reported by USTR and PIIE. These increases marginally raised hardware costs, affecting gaming device sales, and potentially slowing audience expansion for esports platforms.

However, given the dominance of mobile devices, which were less affected by tariffs, the overall impact on esports advertising remained limited. Publishers and advertisers adapted by focusing more on mobile-centric campaigns and leveraging digital ecosystems less vulnerable to hardware pricing fluctuations.

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Additionally, the rapid expansion of mobile esports helped maintain advertiser interest despite hardware market volatility. Long-term, continued innovation in mobile gaming and rising investment in 5G infrastructure are expected to offset tariff-related challenges and sustain the strong growth trajectory of esports advertising.

Economic Impact

• Tariffs increased gaming hardware prices slightly, impacting new device adoption.
• Esports advertising demand remained resilient, fueled by mobile gaming growth.
• The market's digital-first nature helped mitigate broader tariff-related disruptions.

Geographical Impact

• North America continues to dominate, leveraging a strong esports infrastructure.
• Asia-Pacific shows the fastest growth, driven by massive mobile gaming penetration.
• Europe remains stable, with increasing advertiser interest in localized esports events.

Business Impact

• Brands focus more on mobile esports campaigns amid hardware cost pressures.
• Investment shifts toward in-game static ads and mobile platforms.
• Opportunities grow for non-traditional advertisers entering the digital gaming space.

The annual price of West Texas Intermediate (WTI) crude oil is expected to reach an average of 61.81 U.S. dollars per barrel in 2025, according to a May 2025 forecast. This would be a decrease of roughly 15 U.S. dollar compared to the previous year. In the first months weeks of 2025, weekly crude oil prices largely stayed below 70 U.S. dollars per barrel amid trade tariffs and expected economic downturn. What are benchmark crudes? WTI is often used as a price reference point called a benchmark (or ”marker”) crude. This category includes Brent crude from the North Sea, Dubai Crude, as well as blends in the OPEC reference basket. WTI, Brent, and the OPEC basket have tended to trade closely, but since 2011, Brent has been selling at a higher annual spot price than WTI, largely due to increased oil production in the United States. What causes price volatility? Oil prices are historically volatile. While mostly shaped by demand and supply like all consumer goods, they may also be affected by production limits, a change in U.S. dollar value, and to an extent by market speculation. In 2022, the annual average price for WTI was close to the peak of nearly 100 U.S. dollars recorded in 2008. In the latter year, multiple factors, such as strikes in Nigeria, an oil sale stop in Venezuela, and the continuous increase in oil demand from China were partly responsible for the price surge. Higher oil prices allowed the pursuit of extraction methods previously deemed too expensive and risky, such as shale gas and tight oil production in the U.S. The widespread practice of fracturing source rocks for oil and gas extraction led to the oil glut in 2016 and made the U.S. the largest oil producer in the world.

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Soybeans fell to 967.25 USd/Bu on August 8, 2025, down 0.46% from the previous day. Over the past month, Soybeans's price has fallen 4.14%, and is down 3.74% compared to the same time last year, according to trading on a contract for difference (CFD) that tracks the benchmark market for this commodity. Soybeans - values, historical data, forecasts and news - updated on August of 2025.

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