In 2024, the price for one pound of white flour in the United States amounted to approximately **** U.S. dollar. Compared to the previous year, the price of white flour within the country increased slightly in 2024. Most commonly used types of flour in the US Flour is a staple ingredient used to create a variety of foods in many different cultures and countries, including the United States. In 2020, an estimated *** million of the total US population (i.e. the vast majority) stated they used flour. The most common type of flour used by this group was all-purpose/white flour: over *** million Americans stated they used this kind most often. With just over ** million frequent users, self-rising flour was the second-most popular flour type. There are various flour brands to be found in the United States, such as Pillsbury, King Arthur, Maseca, and White Lily. However, by far the most commonly used brand within the country was Gold Medal. Approximately *** million American consumers used this brand of flour in 2020.

All white, all-purpose flour regardless of package size. Includes self-rising, non self-rising, organic, non-organic, bleached, and unbleached."

In Italian food retail in 2024, cake preparations and dessert preparations experienced an increase in the average price per kilogram, with a percentage change of respectively 5.8 and 4.8 percent compared to the previous year. Conversely, flour and blends saw prices drop by almost three percent.

All white, all-purpose flour regardless of package size. Includes self-rising, non self-rising, organic, non-organic, bleached, and unbleached.

Average consumer prices are calculated for household fuel, motor fuel, and food items from prices collected for the Consumer Price Index (CPI). Average prices are best used to measure the price level in a particular month, not to measure price change over time. It is more appropriate to use CPI index values for the particular item categories to measure price change.

Prices, except for electricity, are collected monthly by BLS representatives in the 75 urban areas priced for the CPI. Electricity prices are collected for the BLS for the same 75 areas on a monthly basis by the Department of Energy using mail questionnaires. All fuel prices include applicable Federal, State, and local taxes; prices for natural gas and electricity also include fuel and purchased gas adjustments.

For more information, please visit the Bureau of Labor Statistics (https://www.bls.gov/cpi/factsheets/average-prices.htm).

According to Cognitive Market Research, the global Flour market size is USD 8309.06 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 66472.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 49854.36 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 38221.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 8309.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 3323.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
The Wheat held the highest Flour market revenue share in 2024.

Market Dynamics of Flour Market

Key Drivers of Flour Market

Rising Population to Increase the Demand Globally

The growing world population is fueling increased demand for staple foods, including bread, noodles, and baked products. As a result, flour—the main component of these goods—is highly sought after. Given this growing demand, it will be difficult for agricultural systems to produce enough wheat and grains for flour milling sustainably. It also highlights how crucial it is to use cutting-edge farming methods, effective distribution systems, and technological developments in food production to satisfy the growing demand. In light of the rapidly expanding population, addressing these issues is essential to ensuring food security and reducing the possibility of strains on the world's food supply networks.

Urbanization and Changing Dietary Habits to Propel Market Growth

Growing trends in urbanization and changing dietary habits, particularly in emerging countries, are driving up the use of processed goods, of which wheat is a major ingredient. Convenience-driven eating habits are encouraged by the move toward urban living, which increases demand for goods like bread, spaghetti, and pastries. Rich in flour, processed foods provide busy urbanites with easy, ready-to-eat options. But this trend also prompts worries about the potential health effects of consuming too many goods made with refined flour. These shifting dynamics make it necessary to strike a balance between convenience and nutritional demands, which leads to calls for the promotion of healthier options and the instruction of consumers regarding the significance of a balanced diet in fast urbanizing areas.

Restraint Factors Of Flour Market

Fluctuations in Wheat Prices to Limit the Sales

The manufacture of flour is greatly hampered by wheat price swings, which are influenced by a number of factors, including weather patterns, geopolitical unrest, and changes in the world market. These price swings impact both the overall stability of the market and the profitability of flour mills. Droughts and floods, for example, can cause abrupt changes in weather patterns that disrupt wheat harvests and cause shortages and price surges. Geopolitical events can also cause supply chain disruptions and increase price volatility. Examples of these events include trade disputes and export restrictions. Because of this unpredictability, flour mills must adopt proactive risk management methods. These tactics include diversifying their sourcing channels and investing in new technology to increase efficiency and lessen the negative effects of price changes on their business operations and profitability.

Impact of COVID-19 on the Flour Market

The COVID-19 outbreak has greatly influenced the flour market in several ways. At first, people's panic buying caused a spike in demand for flour as they stocked up on necessities, briefly creating shortages. Widespread lockdowns that followed caused supply chains to break, impacting flour production and delivery. Commercial flour sales decreased due to closures or reduced operations at bakeries, restaurants, and other food service establishments. On the other hand, since individuals turned to baking an...

The monthly average price for unpacked wheat flour in Egypt amounted to ***** Egyptian pounds ( **** U.S. dollars) per kilogram, a minor increase of close to **** percent from April 2023. In the period under review, mean prices followed an overall increasing trend. Egypt is the largest importer of wheat in the world.

Indonesia Retail Price: Flour data was reported at 8,401.000 IDR/kg in Jul 2019. This records an increase from the previous number of 8,385.000 IDR/kg for Jun 2019. Indonesia Retail Price: Flour data is updated monthly, averaging 7,392.000 IDR/kg from Nov 2006 (Median) to Jul 2019, with 153 observations. The data reached an all-time high of 8,401.000 IDR/kg in Jul 2019 and a record low of 4,247.000 IDR/kg in Nov 2006. Indonesia Retail Price: Flour data remains active status in CEIC and is reported by Central Bureau of Statistics. The data is categorized under Global Database’s Indonesia – Table ID.PC001: Retail Price: By Major Commodities.

Ukraine Average Consumer Price: Wheat Flour data was reported at 21.340 kg in Mar 2025. This records an increase from the previous number of 20.730 kg for Feb 2025. Ukraine Average Consumer Price: Wheat Flour data is updated monthly, averaging 13.750 kg from Jan 2017 (Median) to Mar 2025, with 99 observations. The data reached an all-time high of 21.340 kg in Mar 2025 and a record low of 8.530 kg in Jan 2017. Ukraine Average Consumer Price: Wheat Flour data remains active status in CEIC and is reported by State Statistics Service of Ukraine. The data is categorized under Global Database’s Ukraine – Table P001: Average Consumer Prices.

Wheat fell to 545.50 USd/Bu on July 11, 2025, down 1.62% from the previous day. Over the past month, Wheat's price has risen 3.61%, but it is still 0.95% lower than a year ago, according to trading on a contract for difference (CFD) that tracks the benchmark market for this commodity. Wheat - values, historical data, forecasts and news - updated on July of 2025.

As of July 2023, the cost of Cereal Flour reached $975 per ton (CIF, US), showing a 2.2% increase compared to the previous month.

For the ninth year in a row, the French non-wheat flour market recorded growth in sales value, which increased by 1.3% to $152M in 2024. Over the period under review, consumption saw a strong increase. Non-wheat flour consumption peaked in 2024 and is expected to retain growth in the immediate term.

During the time under consideration, the average retail price of wheat flour in Russia increased. In 2017, a kilogram of wheat flour cost approximately 32 Russian rubles, while by 2024, the price had risen to nearly 54 Russian rubles per kilogram.

Russia Avg Consumer Price: Bread & Bakery: Made of Wheat Flour Various Grades data was reported at 105.600 RUB/kg in Dec 2024. This records an increase from the previous number of 104.040 RUB/kg for Nov 2024. Russia Avg Consumer Price: Bread & Bakery: Made of Wheat Flour Various Grades data is updated monthly, averaging 86.060 RUB/kg from Jan 2022 (Median) to Dec 2024, with 36 observations. The data reached an all-time high of 105.600 RUB/kg in Dec 2024 and a record low of 76.620 RUB/kg in Jan 2022. Russia Avg Consumer Price: Bread & Bakery: Made of Wheat Flour Various Grades data remains active status in CEIC and is reported by Federal State Statistics Service. The data is categorized under Russia Premium Database’s Prices – Table RU.PA002: Average Consumer Price: Food.

Private Label Flour Market Outlook

The global private label flour market is projected to witness significant growth, with an estimated market size of USD 8.5 billion in 2023, expected to reach USD 12.7 billion by 2032. This represents a compound annual growth rate (CAGR) of 4.5% over the forecast period. The rise in consumer preference for private label products due to their cost-effectiveness and improved quality compared to branded alternatives is a key growth factor driving this market.

The growing trend of home baking and cooking, amplified by the COVID-19 pandemic, has led to an increased demand for flour products, particularly private label brands. Consumers have become more price-conscious and are seeking high-quality ingredients at lower costs, which has bolstered the private label flour market. Additionally, the increasing awareness regarding health and wellness has driven demand for whole wheat and other specialty flours, further enhancing market growth. Retailers are continually expanding their private label offerings to cater to this demand, thereby maintaining their competitive edge and fostering market expansion.

Moreover, the rise in disposable incomes, especially in emerging economies, has enabled consumers to experiment with various flour types for different culinary applications. This has led to a surge in demand for niche flours such as bread flour and cake flour, which were earlier predominantly used in commercial baking settings. The diversification of product offerings by private label manufacturers to include organic and gluten-free options has also played a crucial role in attracting health-conscious consumers, thus driving market growth. Retail chains' strategic focus on private label products, including aggressive marketing campaigns and attractive price points, has further fueled market expansion.

Another crucial factor contributing to the market's growth is the advancement in packaging technologies, which has improved the shelf life and quality of flour products. This has ensured that private label flour retains its quality for a longer duration, thus gaining consumer trust. The increased penetration of e-commerce and online shopping platforms has also facilitated the easy availability and accessibility of private label flour products. Consumers now have the convenience of comparing various products and prices online, which has led to a higher preference for private label brands due to their competitive pricing. Furthermore, sustainability initiatives by manufacturers, such as eco-friendly packaging, have resonated well with environmentally conscious consumers, aiding market growth.

Regionally, the Asia Pacific holds a significant market share due to the high consumption of flour in staple foods and the rapid urbanization leading to increased supermarket and hypermarket chains. The region's economic growth has also contributed to the rising disposable incomes, thereby increasing consumer spending on private label products. North America and Europe also represent substantial market shares, driven by the mature retail markets and the high purchasing power of consumers. The trend towards health and wellness in these regions has further propelled the demand for whole wheat and specialty flours.

Product Type Analysis

The private label flour market is segmented by product type, including all-purpose flour, whole wheat flour, bread flour, cake flour, and others. All-purpose flour holds a significant share in the market due to its versatile applications in various baking and cooking processes. It is a staple in many households and food service establishments, making it a popular choice among consumers. The affordability and availability of all-purpose flour under private labels have further enhanced its market presence.

Whole wheat flour has witnessed substantial growth owing to the increasing health consciousness among consumers. Whole wheat flour is perceived as a healthier alternative to refined flour due to its higher fiber content and nutritional benefits. The demand for whole wheat flour is particularly strong among health-conscious consumers and those with dietary restrictions. Private label brands have capitalized on this trend by offering high-quality whole wheat flour at competitive prices, thereby attracting a broad consumer base.

Bread flour is another significant segment, primarily driven by the rising trend of home baking. Bread flour, known for its high gluten content, is essential for baking bread with the desired texture and structure. The growing popularity of artisanal

The all-purpose flour market exhibits robust growth, driven by its versatility in diverse culinary applications and consistent demand across various food sectors. While precise market size figures are not provided, a reasonable estimation, considering typical CAGR rates for established food staples and the presence of major global players like General Mills and Associated British Foods, places the 2025 market value at approximately $15 billion. A conservative CAGR of 3-4% is projected for the forecast period (2025-2033), reflecting steady growth influenced by population increase and consistent consumer preference. Key drivers include the rising popularity of baking and home cooking, particularly fueled by recent trends in social media-driven recipes and home-baking enthusiasts. Furthermore, the market benefits from consistent demand from commercial bakeries and food manufacturers, ensuring a stable baseline for growth. While potential restraints such as fluctuating grain prices and increased competition from specialized flours exist, the versatility and broad applications of all-purpose flour mitigate these challenges. Segmentation within the market includes variations in wheat type, packaging size, and distribution channels (retail, wholesale, online). The competitive landscape includes both established multinational corporations and regional players, indicating a mix of established brands and localized competition. The market's growth trajectory is predicted to remain steady throughout the forecast period, with minor fluctuations influenced by factors like economic conditions and consumer preferences. The continued rise of online grocery shopping and delivery services presents a significant opportunity for expansion within the distribution segment. Regional variations in market share are anticipated, with North America and Europe likely maintaining strong positions due to high consumption levels and the established presence of major players. Emerging markets in Asia and Africa are expected to show gradual growth, driven by increasing disposable incomes and changing dietary habits. The competitive landscape will likely see increased innovation in product offerings, such as gluten-free and fortified options, aiming to cater to diverse consumer needs and preferences. Maintaining strong supply chains and adapting to fluctuating raw material costs will be crucial for market players to ensure sustained success.

According to Cognitive Market Research, the global High Protein Flour Strong Flour Market size will be USD 16548.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.90% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 6619.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 4964.46 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 3806.09 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.9% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 827.41 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.3% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 330.96 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.6% from 2024 to 2031.
The organic held the highest High Protein Flour Strong Flour market revenue share in 2024.

Market Dynamics of High Protein Flour Strong Flour Market

Key Drivers for High Protein Flour Strong Flour Market

Increasingly Prioritizing Health and Wellness Focus to Increase the Demand Globally

The High Protein Flour Strong Flour market has experienced growth due to a growing focus on health and wellness. Consumers are increasingly prioritizing nutritious diets, leading to a higher preference for high-protein products. This trend is particularly evident in the baking industry, where strong flour is favored for its superior gluten content, essential for producing high-quality bread and baked goods. Additionally, the rise of fitness and health-conscious lifestyles has spurred demand for high-protein flour in various food products, including snacks and meal replacements. This shift towards healthier eating habits is expected to continue propelling the market forward, with strong growth prospects anticipated across regions.

High protein content, the growing popularity of gluten-free diets to Propel Market Growth

The High Protein Flour Strong Flour market has witnessed steady growth, driven by increasing consumer awareness of health and wellness. The high protein content in strong flour appeals to health-conscious individuals, athletes, and fitness enthusiasts. Additionally, the growing popularity of gluten-free diets, despite strong flour typically containing gluten, has led to innovations in gluten-free high-protein alternatives. The demand for fortified flours with added nutrients is also contributing to market expansion. North America and Europe are leading markets due to high consumer demand for health-focused products, while Asia Pacific is emerging as a fast-growing region driven by increasing urbanization and changing dietary preferences.

Restraint Factor for the High Protein Flour Strong Flour Market

Fluctuations in Wheat Prices in High Protein Flour Strong Flour Production to Limit the Sales

Fluctuations in wheat prices significantly impact the production costs of high protein flour (strong flour), which can limit sales. As wheat is the primary raw material, price volatility directly affects the overall cost structure, making it challenging for producers to maintain stable pricing. When wheat prices rise, manufacturers may either pass on the costs to consumers, leading to reduced demand or absorb the costs, squeezing profit margins. Additionally, fluctuations can create uncertainty in supply chains, further complicating production planning. This instability in wheat prices, driven by factors such as weather conditions, geopolitical tensions, and global supply-demand dynamics, is a critical concern for the high protein flour market, potentially restraining market growth.

Impact of Covid-19 on the High Protein Flour Strong Flour Market

The COVID-19 pandemic significantly impacted the High Protein Flour (Strong Flour) Market. The initial phase saw a surge in demand due to increased home baking and cooking activities as people spent more time at home during lockdowns. However, supply chain disruptions led to challenges in sourcing raw materials and maintaining consistent production. The market also experienced fluctuation...

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Flour Market Size 2024-2028

The flour market size is forecast to increase by USD 41.16 billion at a CAGR of 4.36% between 2023 and 2028.

The market is witnessing significant growth due to the increasing demand for bakery items, particularly in the US and North America. This trend is driven by the rising preference for convenient and ready-to-eat food options. Soya flour is used as a protein source in various industries, while flavored flours add taste and variety to food products. Additionally, flour is used In the production of bioplastics and glue, further expanding its applications. However, the market faces challenges due to the high manufacturing and production costs associated with the fermentation process of wheat flour. These costs can be attributed to the use of expensive raw materials and the energy-intensive production process. Despite these challenges, the market is expected to continue its growth trajectory, driven by the increasing consumer preference for bakery products and the growing trend towards healthier food options. The market analysis report provides a comprehensive study of these trends and growth factors, offering valuable insights to stakeholders and industry participants.

What will be the Size of the Flour Market During the Forecast Period?

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The market encompasses a diverse range of grains, including wheat, corn, and others, that are processed into various forms such as wheat flour, corn flour, and clean-label flours. Key applications include bakery items like bread and pastries, as well as fried food, fast food, and the production of noodles, pasta, and other wheat-based products. Demand for flour is driven by the growing popularity of baked goods and clean-label foods, particularly whole grain varieties.

How is this Flour Industry segmented and which is the largest segment?

The flour industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2017-2022 for the following segments.

Type

  Wheat
  Maize/corn
  Rice


Application

  Bakery products
  Noodles and pasta
  Biscuits/waffles/wafers
  Others


Geography

  APAC

    China
    India


  Europe

    Germany
    France


  North America

    US


  South America



  Middle East and Africa

By Type Insights

The wheat segment is estimated to witness significant growth during the forecast period.

Wheat flour, derived from wheat, is a fundamental ingredient in baking, contributing to the structure, texture, and taste of various baked goods. The global bakery industry's growth, driven by the rising consumption of bread, cakes, pastries, and other baked items, fuels the demand for wheat flour. Consumers' modern and urban lifestyles, with an increasing preference for convenience foods like fast food and fried items, also contribute to the market's expansion. Health concerns, such as gluten intolerance and celiac disease, have led to the development of alternative flours, including rice, maize, oat, rye, and soya, further broadening the market scope. The baking industry's growth, driven by the millennial generation's spending on food and the emergence of new clean-label and fiber-rich food products, also presents significant opportunities.

The market encompasses various applications, including baked goods, pet food, bio-plastics, glue, roux, baby food, and various food processing technologies, such as dry and wet. The market's growth is influenced by factors like the urban population's increasing working population, the cereal-based foods' popularity, and the growing demand for clean-label and whole-grain foods.

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The Wheat segment was valued at USD 125.13 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 42% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in Asia Pacific is experiencing significant growth due to several key factors. Increasing health concerns and urbanization are major drivers, leading to a rise in demand for fiber-rich, low-sugar, and low-calorie food products. Consumers in this region have diverse tastes and preferences, necessitating the production of a wide range of flour types, including wheat, rice, maize, oat, rye, and durum. Key countries contributing to market growth are China, India, the Philippines, Thailand, and Vietnam. The bakery and pet food industries are significant consumers of flour, while it also finds applications In th

Discover the latest trend in Spain's fruit flour market with an average price of $5,531 per ton after three months of consecutive increase. Stay ahead of the game with our in-depth analysis and insights.

The global pastry flour market is experiencing robust growth, driven by increasing demand for baked goods and convenience foods. The market size in 2025 is estimated at $5 billion, with a Compound Annual Growth Rate (CAGR) of 5% projected from 2025 to 2033. This growth is fueled by several key factors. The rising popularity of artisanal breads, pastries, and cakes, especially among millennials and Gen Z, is a significant driver. Furthermore, the expanding food service sector, including cafes, bakeries, and restaurants, contributes to increased demand. Convenience is another key factor, with pre-made pastry mixes and readily available flour blends gaining traction among busy consumers. However, fluctuations in wheat prices and increasing competition from alternative flours, such as gluten-free options, present challenges to the market's growth. The market is segmented by type (all-purpose, cake, and others), distribution channel (online and offline), and geography. Key players in the market include established food companies like Cargill, ADM, General Mills, and Conagra Brands, alongside smaller, specialized brands like Bob's Red Mill and King Arthur Flour, each catering to different market segments and consumer preferences. The competitive landscape is characterized by both large multinational corporations and smaller, niche players. Larger companies leverage economies of scale and established distribution networks, while smaller companies often focus on specific market segments (e.g., organic, specialty flours) or build brand loyalty through quality and unique offerings. Regional variations in consumption patterns and preferences influence market dynamics; North America and Europe currently hold significant market shares, driven by high per capita consumption of baked goods. However, growth in emerging markets in Asia and Latin America is anticipated, fueled by rising disposable incomes and changing dietary habits. The market's future trajectory depends on several factors, including global wheat production, consumer trends, and innovation in flour processing and product offerings.

The revenue of the wheat flour market in Cyprus amounted to $X in 2018, growing by X% against the previous year. The market value increased at an average annual rate of +X% from 2007 to 2018; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2008 with an increase of X% against the previous year. In that year, the wheat flour market attained its peak level of $X. From 2009 to 2018, the growth of the wheat flour market remained at a lower figure.