According to a 2025 survey, nearly half of consumers in the United States intended to switch to more affordable alternatives of their favorite brands if prices rose due to Trump's proposed tariffs on international goods. Another 17 percent would stop purchasing the product altogether.
In early April, claiming to boost the country's domestic economy, President Trump made an executive order to implement new, widespread tariffs. In addition to the 10 percent baseline tariff imposed on all U.S. imports, Trump also announced specific tariffs on a number of important trading partners, such as the European Union, China, and Vietnam, which account for over 40 percent of all U.S. imports. According to a survey taken just after the announcement, roughly 20 percent of surveyed Americans were planning to make purchases because they expected prices to increase as a result of the tariffs.
Prices were expected to change for all agri-food products in the United States due tariffs imposed on China, Mexico, and Canada in 2025. Imported products were expected to suffer the greatest price increases, but domestic products would see prices rise too, mostly due to the fact that stages of the production process might involve raw materials from other countries. Among the domestic agri-food products processed, rice would see the highest price increase, with 4.8 percent, while among imported products wheat would see the highest increase at 14.9 percent.
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Procter & Gamble may hike prices amid potential Trump tariffs, with strategies focusing on cost-cutting and supply chain flexibility to address import vulnerabilities.
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Audi is weighing the possibility of raising prices as a response to U.S. import tariffs, with a focus on localizing production within North America to alleviate costs.
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The imposition of U.S. tariffs, particularly on Japanese imports, has had an impact on the manga and anime licensing market. Tariffs on merchandise and media products have increased production costs for licensed anime and manga-related goods, which could lead to higher prices for U.S. consumers.
This price increase could dampen the demand for anime and manga products, especially in price-sensitive markets. Furthermore, U.S. distributors and retailers relying on Japanese content may face challenges in securing affordable licensing agreements, as the cost of imports rises.
However, U.S. distributors may attempt to mitigate these impacts by negotiating new agreements, increasing digital content licensing, and focusing on domestic production of anime-related merchandise, which could partially offset the tariff-related challenges. Over time, as the market continues to grow, the long-term outlook remains positive.
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According to a 2024 survey, roughly two-thirds of Americans thought that increasing tariffs on foreign goods would increase prices in the country. Another ten percent agreed that increasing tariffs would have no great effect on prices in the U.S.
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Chipotle CEO Scott Boatwright reveals the company's plan to absorb costs from Trump's tariffs, avoiding price hikes, with efficient sourcing and innovative operations.
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<li>U.S. tariff rates for 2021 was <strong>1.47%</strong>, a <strong>0.05% decline</strong> from 2020.</li>
<li>U.S. tariff rates for 2020 was <strong>1.52%</strong>, a <strong>12.26% decline</strong> from 2019.</li>
<li>U.S. tariff rates for 2019 was <strong>13.78%</strong>, a <strong>12.19% increase</strong> from 2018.</li>
</ul>Weighted mean applied tariff is the average of effectively applied rates weighted by the product import shares corresponding to each partner country. Data are classified using the Harmonized System of trade at the six- or eight-digit level. Tariff line data were matched to Standard International Trade Classification (SITC) revision 3 codes to define commodity groups and import weights. To the extent possible, specific rates have been converted to their ad valorem equivalent rates and have been included in the calculation of weighted mean tariffs. Import weights were calculated using the United Nations Statistics Division's Commodity Trade (Comtrade) database. Effectively applied tariff rates at the six- and eight-digit product level are averaged for products in each commodity group. When the effectively applied rate is unavailable, the most favored nation rate is used instead.
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U.S. tariffs on imported components, such as semiconductor chips, AI processors, and cloud infrastructure, have raised production costs for personal AI assistant technology providers. Many of these components are sourced from regions like Asia, where tariff increases have resulted in higher prices for the hardware necessary for AI assistants.
As a result, U.S.-based manufacturers may pass these increased costs onto consumers, potentially slowing adoption, especially among small to medium enterprises (SMEs). The impact of tariffs is particularly significant in the chatbot and customer service application segments, where scalability and efficiency are critical. U.S. tariffs are estimated to affect 10-15% of the personal AI assistant market, with cloud-based AI assistants and natural language processing technologies being the most impacted.
The U.S. tariffs have impacted approximately 10-15% of the personal AI assistant market, particularly affecting chatbot solutions and cloud-based AI assistants that rely on imported semiconductor chips and cloud infrastructure.
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US tariffs on key components of modular data centers, such as servers, cooling systems, and power units, could raise the overall cost of production, affecting the affordability of these data center solutions. As large enterprises, which account for 65.3% of the market, require scalable and cost-effective solutions, the increased costs could lead to a slowdown in demand, particularly for small and medium enterprises that may struggle with higher operational expenses.
However, the growing demand for flexible and energy-efficient data center solutions, driven by IT and telecommunications, could help mitigate the impact of tariff-induced price hikes. Larger enterprises may also seek alternative sourcing strategies to reduce costs, but the short-term impact could affect growth in the modular data center market.
Tariffs could increase production costs for modular data center components, raising prices for consumers. This could affect both large enterprises and SMEs, especially in regions with high cost sensitivity. Higher prices may slow the adoption of modular data centers, particularly for businesses with tight IT infrastructure budgets.
North America, the dominant region, will experience the most significant impact from tariffs due to its reliance on imported data center components. These increased costs may reduce demand in the U.S., slowing the growth of modular data centers, particularly in industries like IT and telecommunications that rely on cost-efficient solutions.
Companies in the modular data center market may face margin compression due to increased component costs from tariffs. Larger enterprises may absorb the costs, but SMEs could be adversely affected by price increases, resulting in lower adoption rates. This could also slow growth in North America's highly competitive data center market.
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Conagra Brands, facing tariff-induced cost pressures on ingredients, may raise prices to protect margins, while exploring productivity improvements and alternative supply sources.
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INEOS Automotive raises vehicle prices due to a 25% import tariff, with increases lower than the tariff rate to minimize consumer impact.
According to a recent survey conducted among furniture retailers, suppliers, and manufacturers, almost 40 percent of them would wait with increasing the prices of goods sold. However, approximately 30 percent of the respondents would raise prices immediately, as a response to the increased tariffs as of April 2025.
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US tariffs on imported components could have a significant impact on the global IoT sensors market, particularly in the pressure sensor and consumer electronics segments, which heavily rely on international supply chains. Tariffs could increase production costs by 4-6%, impacting the affordability of IoT sensors for price-sensitive applications, such as consumer electronics and industrial devices.
Additionally, the increase in production costs may hinder market growth, as businesses would either absorb the added costs or pass them on to consumers, reducing competitiveness. Moreover, supply chain disruptions could delay the availability of key components, particularly for wireless IoT sensors.
While US manufacturers may explore domestic production to mitigate these tariff impacts, this may lead to increased costs in the short term. Despite these challenges, the long-term growth potential of the IoT sensors market remains strong, driven by innovation in sensor technology and the expansion of IoT applications in various industries.
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Tariffs could increase production costs by 4-6% for key segments, particularly the pressure sensor and consumer electronics sectors, which are the largest contributors to the IoT sensor market.
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The U.S. drone market is affected by tariffs imposed on Chinese imports, which have led to higher costs for drones and drone components. In particular, the tariffs on multi-rotor drone parts, which dominate the market, have increased production costs for U.S.-based manufacturers.
As a result, drone prices have risen, making them less affordable for consumers. In response, U.S. companies have started to source parts from alternative regions or explore local manufacturing to reduce tariff-related costs. These shifts in the supply chain have sparked innovations, such as the development of cost-effective alternatives to high-priced Chinese components.
While the tariffs have led to short-term price increases, they have also prompted greater investment in the domestic drone industry, stimulating local production and technological advancements. However, the tariff impact on the consumer drone market is felt mostly in segments reliant on imported components, like multi-rotor drones used for hobbyist purposes.
The U.S. tariff on drone parts has impacted approximately 20-25% of the consumer drone market, particularly affecting multi-rotor drones and other products that rely on Chinese-manufactured components.
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<li>Chad tariff rates for 2016 was <strong>16.36%</strong>, a <strong>2.44% increase</strong> from 2015.</li>
<li>Chad tariff rates for 2015 was <strong>13.92%</strong>, a <strong>0.24% decline</strong> from 2013.</li>
<li>Chad tariff rates for 2013 was <strong>14.16%</strong>, a <strong>0.97% decline</strong> from 2011.</li>
</ul>Weighted mean applied tariff is the average of effectively applied rates weighted by the product import shares corresponding to each partner country. Data are classified using the Harmonized System of trade at the six- or eight-digit level. Tariff line data were matched to Standard International Trade Classification (SITC) revision 3 codes to define commodity groups and import weights. To the extent possible, specific rates have been converted to their ad valorem equivalent rates and have been included in the calculation of weighted mean tariffs. Import weights were calculated using the United Nations Statistics Division's Commodity Trade (Comtrade) database. Effectively applied tariff rates at the six- and eight-digit product level are averaged for products in each commodity group. When the effectively applied rate is unavailable, the most favored nation rate is used instead.
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Historical chart and dataset showing Guatemala tariff rates by year from 1995 to 2022.
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Paramount Coffee Company is increasing prices as U.S. tariffs on imported coffee beans strain the Midwest coffee market.
This data package includes the underlying data files to replicate the data, tables, and charts presented in Why Trump’s tariff proposals would harm working Americans, PIIE Policy Brief 24-1.
If you use the data, please cite as: Clausing, Kimberly, and Mary E. Lovely. 2024. Why Trump’s tariff proposals would harm working Americans. PIIE Policy Brief 24-1. Washington, DC: Peterson Institute for International Economics.
According to a 2025 survey, nearly half of consumers in the United States intended to switch to more affordable alternatives of their favorite brands if prices rose due to Trump's proposed tariffs on international goods. Another 17 percent would stop purchasing the product altogether.