According to a survey taken in July 2025, roughly 27percent of surveyed Americans were planning to make purchases because they expected prices to increase as a result of the tariffs.

According to a 2025 survey, nearly half of consumers in the United States intended to switch to more affordable alternatives of their favorite brands if prices rose due to Trump's proposed tariffs on international goods. Another 17 percent would stop purchasing the product altogether.

In the week of May 14, 2025, roughly 44 percent of people in the United States said that they were willing to spend up to five percent more on products. This comes in the wake of trade tariffs that President Trump recently announced.

Procter & Gamble may hike prices amid potential Trump tariffs, with strategies focusing on cost-cutting and supply chain flexibility to address import vulnerabilities.

Prices were expected to change for all agri-food products in the United States due tariffs imposed on China, Mexico, and Canada in 2025. Imported products were expected to suffer the greatest price increases, but domestic products would see prices rise too, mostly due to the fact that stages of the production process might involve raw materials from other countries. Among the domestic agri-food products processed, rice would see the highest price increase, with 4.8 percent, while among imported products wheat would see the highest increase at 14.9 percent.

US Tariff Impact on Market

The U.S. tariff policies on semiconductor components, including DRAM chips, have significantly impacted the global DRAM market. Tariffs, particularly on Chinese imports, have led to higher production costs for U.S. companies that rely on Chinese-manufactured DRAM.

These tariffs have increased the cost of DRAM chips, particularly for mobile phones and other electronic devices. U.S. companies that rely on Chinese suppliers for DRAM components have been forced to raise their prices or absorb higher production costs. This has resulted in increased prices for consumers and limited affordability, especially in sectors like consumer electronics and smartphones, where DRAM is a key component.

However, the demand for DRAM in mobile phones, computers, and gaming devices remains strong, ensuring continued market growth despite the tariff challenges. The U.S. tariff impact is particularly significant for the DDR SDRAM and mobile phone segments, where approximately 20-25% of the market depends on imported DRAM components.

Tariff Impact Percentage for Impacted Sector

The U.S. tariff on DRAM components has affected approximately 20-25% of the market, especially impacting sectors like mobile phones and DDR SDRAM, which heavily rely on imported DRAM chips.

US Tariff Impact Data

1. U.S. Tariff Policies: U.S. semiconductor tariffs impact DRAM production costs.
2. Impact on DRAM Prices: Tariffs lead to DRAM price increases in the U.S.
3. Sourcing Changes Due to Tariffs: Companies shift suppliers to avoid U.S. tariffs on DRAM components.

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Economic Impact

• U.S. tariffs have increased DRAM production costs, leading to higher prices.
• Higher prices of DRAM chips may limit affordability in price-sensitive sectors like smartphones.
• The overall market remains strong, but tariff-related cost pressures could slow growth in specific segments.

Geographical Impact

• The U.S. market is facing higher prices for DRAM due to tariffs on imported semiconductor components.
• Asia-Pacific, the primary supplier of DRAM, is less affected by U.S. tariffs, maintaining its competitive edge in manufacturing.
• Europe and other regions experience moderate price increases due to tariffs but benefit from diversified supply chains.

Business Impact

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Audi is weighing the possibility of raising prices as a response to U.S. import tariffs, with a focus on localizing production within North America to alleviate costs.

Paramount Coffee Company is increasing prices as U.S. tariffs on imported coffee beans strain the Midwest coffee market.

US Tariff Impact on Market

US tariffs on imported technology components, including sensors and software used in affective computing systems, could increase production costs, thereby raising prices for both manufacturers and consumers. Affective computing systems rely heavily on sensors and speech recognition technology, which are often sourced from global suppliers.

Tariffs could lead to price increases of up to 15% for affected sectors, particularly sensors and software components, impacting the overall affordability of these technologies. This may slow adoption, especially in industries like healthcare and automotive, where cost-efficiency is crucial.

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• Economic Impact: Higher costs due to tariffs could make affective computing technologies less affordable for businesses and consumers, potentially reducing market growth.
• Geographical Impact: The US, as a key market, may see slower adoption of these technologies, especially in the healthcare and automotive sectors, due to price hikes.
• Business Impact: Companies may face margin pressures, leading to reduced profitability or the need to pass on higher costs to end consumers, slowing market expansion.

Key Takeaways:

• The affective computing market is expected to grow at a CAGR of 32.5%, reaching USD 1,130.8 billion by 2033.
• Healthcare, automotive, and advertising sectors are major drivers of market growth.
• US tariffs could lead to a 15% increase in prices for affected technology components.
• Touch-based technology and speech recognition software are dominant segments.
• North America holds the largest market share due to strong technological infrastructure.

Conagra Brands, facing tariff-induced cost pressures on ingredients, may raise prices to protect margins, while exploring productivity improvements and alternative supply sources.

US Tariff Impact on Market

US tariffs could significantly impact the global military sensors market, especially as many key components, including software, hardware, and sensor materials, are imported from other regions. A 3-5% increase in production costs could result from tariffs on essential components like semiconductors, optics, and communication devices, crucial for military sensors.

This could raise the overall cost of military sensors, which may hinder the affordability of these technologies for defense contractors, particularly in budget-sensitive markets. Additionally, supply chain disruptions from tariffs could delay production timelines, especially for specialized sensor components used in land-based military platforms and communication/navigation systems.

Although larger defense contractors may absorb these additional costs, smaller businesses may struggle with tariff-related price increases. Despite these challenges, the long-term market growth remains robust, as nations continue investing heavily in defense systems, and technological advancements push demand for more sophisticated sensors in defense applications.

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Economic Impact

• Tariffs could increase production costs by 3-5%, slowing market growth.
• Rising costs may reduce affordability, especially in defense budget allocations.
• Delays in supply chains could hinder the timely delivery of critical sensor components.

Geographical Impact

• North America, the leading region, may face higher costs due to increased component tariffs.
• Supply chain disruptions in Asia could impact the availability of specialized military sensors.
• Other regions may shift production or seek non-tariffed alternatives to mitigate cost increases.

Business Impact

• Manufacturers may need to adjust pricing to reflect increased production costs.
• Smaller companies might face difficulties absorbing tariff-induced cost increases.
• Delays in component availability could impact the timely development of military sensor technologies.

US Tariff Impact Percentage for Impacted Sector

The software and communication/navigation components, which dominate the market, could face a 3-5% increase in production costs due to tariffs on key imported materials, potentially leading to higher prices for military sensors and slowing adoption in price-sensitive defense sectors.

According to a recent survey conducted among furniture retailers, suppliers, and manufacturers, almost 40 percent of them would wait with increasing the prices of goods sold. However, approximately 30 percent of the respondents would raise prices immediately, as a response to the increased tariffs as of April 2025.

This data package includes the underlying data files to replicate the data, tables, and charts presented in Why Trump’s tariff proposals would harm working Americans, PIIE Policy Brief 24-1.

If you use the data, please cite as: Clausing, Kimberly, and Mary E. Lovely. 2024. Why Trump’s tariff proposals would harm working Americans. PIIE Policy Brief 24-1. Washington, DC: Peterson Institute for International Economics.

Discover the impact of new tariffs on Vietnamese coffee imports and how they are expected to drive up US coffee prices, affecting robusta coffee supplies.

US Tariff Impact on Market

The imposition of U.S. tariffs, particularly on Japanese imports, has had an impact on the manga and anime licensing market. Tariffs on merchandise and media products have increased production costs for licensed anime and manga-related goods, which could lead to higher prices for U.S. consumers.

This price increase could dampen the demand for anime and manga products, especially in price-sensitive markets. Furthermore, U.S. distributors and retailers relying on Japanese content may face challenges in securing affordable licensing agreements, as the cost of imports rises.

However, U.S. distributors may attempt to mitigate these impacts by negotiating new agreements, increasing digital content licensing, and focusing on domestic production of anime-related merchandise, which could partially offset the tariff-related challenges. Over time, as the market continues to grow, the long-term outlook remains positive.

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• Economic Impact: U.S. tariffs increase production costs for anime and manga-related merchandise, potentially leading to higher prices for consumers and reducing demand.
• Geographical Impact: U.S. distributors are facing higher licensing and importation costs, impacting their profit margins and the overall affordability of manga and anime products in the U.S.
• Business Impact: Increased costs may lead to fewer affordable licensing deals or higher product prices, which could limit the potential for growth in the U.S. anime and manga markets.

Impact Percentage on Sectors

• Anime and Manga Merchandise: +8-10%
• Content Licensing Agreements: +5-7%

Oil prices climbed due to potential U.S. tariffs on Canadian and Mexican exports, with Brent and West Texas Intermediate futures experiencing notable gains.

According to recent projections, the impact of reciprocal tariffs worldwide will lead to a short-term acceleration of prices by 0.71 percent. The U.S. is expected to experience the highest price index increase, estimated at 7.26 percent.

Xbox raises prices for consoles, games, and accessories due to U.S. tariffs, following similar moves by competitors like PlayStation.

Discover the effects of U.S. tariffs on Asian supermarkets, impacting prices of popular imported goods and affecting loyal customers.

US Tariff Impact on Market

US tariffs on imported components could have a significant impact on the global IoT sensors market, particularly in the pressure sensor and consumer electronics segments, which heavily rely on international supply chains. Tariffs could increase production costs by 4-6%, impacting the affordability of IoT sensors for price-sensitive applications, such as consumer electronics and industrial devices.

Additionally, the increase in production costs may hinder market growth, as businesses would either absorb the added costs or pass them on to consumers, reducing competitiveness. Moreover, supply chain disruptions could delay the availability of key components, particularly for wireless IoT sensors.

While US manufacturers may explore domestic production to mitigate these tariff impacts, this may lead to increased costs in the short term. Despite these challenges, the long-term growth potential of the IoT sensors market remains strong, driven by innovation in sensor technology and the expansion of IoT applications in various industries.

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Economic Impact

• Tariffs could increase production costs by 4-6%, slowing market growth.
• Higher prices may reduce affordability for price-sensitive sectors like consumer electronics.
• Supply chain delays may hinder timely delivery and increase overall costs.

Geographical Impact

• North America could face higher prices, reducing the adoption of IoT sensors in some industries.
• Asia-Pacific may experience delays in sensor component availability due to global supply chain disruptions.
• Regions with strong manufacturing bases may explore local production to mitigate tariff impacts.

Business Impact

• Companies may need to adjust pricing strategies to account for increased costs.
• Small and medium-sized businesses may struggle to absorb the additional tariff-induced costs.
• Large companies may seek to offset the impact by optimizing local production capabilities.

US Tariff Impact Percentage for Impacted Sector

Tariffs could increase production costs by 4-6% for key segments, particularly the pressure sensor and consumer electronics sectors, which are the largest contributors to the IoT sensor market.