The price of lettuce in the United States reached 0.52 USD/lb by December.

Explore IMARC's latest publication, “Lettuce Pricing Report 2024: Price Trend, Chart, Market Analysis, News, Demand, Historical and Forecast Data,” presents a detailed examination of the lettuce market, providing insights into both global and regional trends that are shaping prices. This report delves into the spot price of lettuce at major ports and analyzes the composition of prices, including FOB and CIF terms. It also presents a detailed lettuce price trend analysis by region, covering North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. The factors affecting lettuce pricing, such as the dynamics of supply and demand, geopolitical influences, and sector-specific developments, are thoroughly explored. This comprehensive report helps stakeholders stay informed with the latest market news, regulatory updates, and technological progress, facilitating informed strategic decision-making and forecasting.

In 2019, the U.S. price for one pound of lettuce amounted to almost one and a half U.S. dollars. Back in the nineties, the average cost per pound was less than 70 cents.

Lettuce sales and consumption With a sales share of approximately 80 percent, 2019’s best-selling type of lettuce was fresh cut salad by far. Iceberg lettuce captured a share of about ten percent of U.S. lettuce sales in that year. That being said, annual U.S. per capita consumption of fresh lettuce (head) has dropped considerably over the last two decades. While consumers in the United States ate over 20 pounds of lettuce on average in the year 2000, this number dropped to just over ten pounds by 2019.

Eat your vegetables In 2019, about 60 percent of people in the United States bought and ate potatoes, making it the most consumed vegetable in the country. Some other favorites among Americans included onions, tomatoes, and carrots. Only about a third of the group had bought cucumbers in the past 12 months.

The consumer price index (CPI) of lettuce in Norway as an annual average overall increased from 2012 to 2024. In 2024, the average CPI of lettuce in Norway was measured at 125.5, where the year 2015 equals 100.

In 2024, the producer price index (PPI) for cabbage lettuce in South Korea amounted to around 153 points, increasing from around 142 points in the previous year. This number has been gradually increased over the last decade.

Statistics illustrates prices of lettuce and chicory in CIS from 2007 to 2024.

Farm Price: Vegetable: Leafy Lettuce data was reported at 27.170 NTD/kg in May 2024. This records an increase from the previous number of 11.670 NTD/kg for Apr 2024. Farm Price: Vegetable: Leafy Lettuce data is updated monthly, averaging 11.420 NTD/kg from Jan 2018 (Median) to May 2024, with 26 observations. The data reached an all-time high of 54.500 NTD/kg in Nov 2020 and a record low of 6.330 NTD/kg in Mar 2018. Farm Price: Vegetable: Leafy Lettuce data remains active status in CEIC and is reported by Council of Agriculture, Executive Yuan. The data is categorized under Global Database’s Taiwan – Table TW.P003: Farm Price: Vegetable.

Statistics illustrates prices of lettuce and chicory in Marshall Islands from 2007 to 2024.

Statistics illustrates prices of lettuce and chicory in Cabo Verde from 2007 to 2024.

Brazil INPC: Year to Date: Food and Beverage: Domicile Food: Vegetables: Lettuce data was reported at 1.160 % in Dec 2024. This records an increase from the previous number of -2.190 % for Nov 2024. Brazil INPC: Year to Date: Food and Beverage: Domicile Food: Vegetables: Lettuce data is updated monthly, averaging 12.430 % from Jan 2020 (Median) to Dec 2024, with 60 observations. The data reached an all-time high of 43.800 % in Apr 2022 and a record low of -6.270 % in Oct 2024. Brazil INPC: Year to Date: Food and Beverage: Domicile Food: Vegetables: Lettuce data remains active status in CEIC and is reported by Brazilian Institute of Geography and Statistics. The data is categorized under Brazil Premium Database’s Inflation – Table BR.IB044: Consumer Price Index - INPC: POF 2017-2018: Dec1993=100: Year-to-Date.

France PPI: Agri: FV: Fresh: Vegetables: Lettuce & Chicory data was reported at 126.800 2020=100 in Nov 2024. This records an increase from the previous number of 123.700 2020=100 for Oct 2024. France PPI: Agri: FV: Fresh: Vegetables: Lettuce & Chicory data is updated monthly, averaging 109.600 2020=100 from Jan 2020 (Median) to Nov 2024, with 59 observations. The data reached an all-time high of 141.200 2020=100 in Feb 2023 and a record low of 79.900 2020=100 in Dec 2020. France PPI: Agri: FV: Fresh: Vegetables: Lettuce & Chicory data remains active status in CEIC and is reported by National Institute of Statistics and Economic Studies. The data is categorized under Global Database’s France – Table FR.I029: Producer Price Index: Agricultural Products: 2020=100.

As of January 2025 in the UK, the price for one iceberg lettuce had increased by 22 percent compared to the previous year. Oranges, blueberries, and onions were the only fresh fruit and vegetable products to decrease in price.

INPC: Year to Date: Brasília: Food and Beverage: Domicile Food: Vegetables: Lettuce data was reported at 5.580 % in Dec 2024. This records an increase from the previous number of 4.250 % for Nov 2024. INPC: Year to Date: Brasília: Food and Beverage: Domicile Food: Vegetables: Lettuce data is updated monthly, averaging 5.660 % from Jan 2020 (Median) to Dec 2024, with 60 observations. The data reached an all-time high of 27.900 % in Nov 2020 and a record low of -4.210 % in Mar 2021. INPC: Year to Date: Brasília: Food and Beverage: Domicile Food: Vegetables: Lettuce data remains active status in CEIC and is reported by Brazilian Institute of Geography and Statistics. The data is categorized under Brazil Premium Database’s Inflation – Table BR.IC040: Consumer Price Index - INPC: POF: 2017-2018: Dec1993=100: Year-to-Date: by Municipality: Distrito Federal: Brasília.

Statistics illustrates prices of lettuce and chicory in Central African Republic from 2007 to 2024.

IPCA: Year to Date: Fortaleza: Food and Beverage: Domicile Food: Vegetables: Lettuce data was reported at 8.760 % in Mar 2024. This records an increase from the previous number of -0.100 % for Feb 2024. IPCA: Year to Date: Fortaleza: Food and Beverage: Domicile Food: Vegetables: Lettuce data is updated monthly, averaging 6.910 % from Jan 2020 (Median) to Mar 2024, with 51 observations. The data reached an all-time high of 13.770 % in Jun 2023 and a record low of -3.080 % in Jan 2022. IPCA: Year to Date: Fortaleza: Food and Beverage: Domicile Food: Vegetables: Lettuce data remains active status in CEIC and is reported by Brazilian Institute of Geography and Statistics. The data is categorized under Brazil Premium Database’s Inflation – Table BR.ID060: Consumer Price Index: Broad Category - IPCA: POF 2017-2018: Dec1993=100: Year to Date: by Municipality: Ceará: Fortaleza.

Statistics illustrates prices of lettuce and chicory in Kazakhstan from 2007 to 2024.

INPC: YoY: Vitória: Food and Beverage: Domicile Food: Vegetables: Lettuce data was reported at 15.260 % in Aug 2024. This records a decrease from the previous number of 18.530 % for Jul 2024. INPC: YoY: Vitória: Food and Beverage: Domicile Food: Vegetables: Lettuce data is updated monthly, averaging 8.700 % from Dec 2020 (Median) to Aug 2024, with 45 observations. The data reached an all-time high of 37.780 % in Dec 2020 and a record low of -13.800 % in Sep 2022. INPC: YoY: Vitória: Food and Beverage: Domicile Food: Vegetables: Lettuce data remains active status in CEIC and is reported by Brazilian Institute of Geography and Statistics. The data is categorized under Brazil Premium Database’s Inflation – Table BR.IC035: Consumer Price Index - INPC: POF: 2017-2018: Dec1993=100: Year-on-Year: by Municipality: Espírito Santo: Vitória.

Statistics illustrates prices of lettuce and chicory in Lao People's Democratic Republic from 2007 to 2024.

INPC: MoM: Porto Alegre: Food and Beverage: Domicile Food: Vegetables: Lettuce data was reported at -8.410 % in Sep 2024. This records an increase from the previous number of -17.710 % for Aug 2024. INPC: MoM: Porto Alegre: Food and Beverage: Domicile Food: Vegetables: Lettuce data is updated monthly, averaging 2.400 % from Jan 2020 (Median) to Sep 2024, with 57 observations. The data reached an all-time high of 34.350 % in Feb 2022 and a record low of -17.710 % in Aug 2024. INPC: MoM: Porto Alegre: Food and Beverage: Domicile Food: Vegetables: Lettuce data remains active status in CEIC and is reported by Brazilian Institute of Geography and Statistics. The data is categorized under Brazil Premium Database’s Inflation – Table BR.IC011: Consumer Price Index - INPC: POF: 2017-2018: Dec1993=100: Month-on-Month: by Municipality: Rio Grande do Sul: Porto Alegre.

In 2024, the South African lettuce and chicory market increased by 4.5% to $47M, rising for the third consecutive year after two years of decline. The market value increased at an average annual rate of +1.2% over the period from 2012 to 2024; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2022 when the market value increased by 8.5% against the previous year.

The U.S. lettuce and chicory market amounted to $8B in 2024, increasing by 2.1% against the previous year. In general, the total consumption indicated a notable expansion from 2012 to 2024: its value increased at an average annual rate of +3.5% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -7.1% against 2022 indices.