Apple is one of the most influential and recognisable brands in the world, responsible for the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the most valuable...

Context

Wanna know how much person in each country pay for Apple products.

Acknowledgements

Data is scraped from Apple gifts page (https://www.apple.com/shop/gifts) on 2-Jan-2022.

Inspiration

Learn how to clean price data. Learn how to pivot data to easily compare prices across countries

The Americas are Apple’s largest regional market, bringing in net sales of **** billion U.S. dollars in the fourth quarter of the company’s 2025 fiscal year. Europe and Greater China are two other major markets for Apple. U.S.: Apple’s biggest market The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still accounts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which are Apple’s own chain of retail stores that showcase and sell Apple’s various products, including the iPhone, iPad, Apple Watch, and others. iPhone: Apple’s most profitable product The iPhone, initially released in 2007, became Apple’s most successful product: the share of iPhone sales consistently amounts to more than ** percent of Apple’s overall share of sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 18th generation, the new iPhone 16 Pro and 16 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth despite the economic recession we are experiencing.

International Apple Pricing Strategy

Understanding Apple Product Prices in Relation to Local Salaries Worldwide

By [source]

About this dataset

This dataset offers a unique and powerful insight into the international markets of Apple products. It shows how Apple prices its products in different countries, and how those prices compare with average monthly salaries in those countries, giving a view on the affordability of these products. By looking at this data one can also get a better idea of what local markets look like around the world, as well as which countries may be better for price conscious shopping. All this data allows for deeper understanding of product pricing differences and potential spending power across regions to inform decisions by product or market makers about where to focus their efforts

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How to use the dataset

This dataset provides an insight into Apple's international pricing strategies, which can be leveraged to draw conclusions about the company's approach to local markets around the world. To use this dataset, first look at how Apple prices its products in different countries by studying the columns 'price' and 'EUR Average Monthly Salary' and 'USD Average Monthly Salary'. Then examine how those prices compare with local salaries in those countries by comparing the columns 'EUR Average Monthly Salary' and 'USD Average Monthly Salary'. Finally, take a closer look at what types of products Apple offers in each location by studying columns such as 'sku', 'category', and ‘name’. By exploring these datasets you can gain insights into Apple's international pricing strategy while taking into account differences between local economies

Research Ideas

• Market segmentation: This dataset can provide valuable insights for companies looking to target different markets depending on the average local salary and purchasing power compared to Apple's current prices in that market.
• Price Optimization: Analyzing departments such as pricing, revenue management and strategic marketing could leverage this dataset develop smarter pricing strategies while also reflecting local income disparities as an integral factor​ in optimizing product prices across regions.
• Sales Planning & Budgeting: Companies can use this information to plan their annual budgets and forecast estimated sales performance across each of their markets according by benchmarking against Apple's current global prices for different products

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

License: CC0 1.0 Universal (CC0 1.0) - Public Domain Dedication No Copyright - You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission. See Other Information.

Columns

File: average_monthly_salary_index.csv | Column name | Description | |:-------------------------------|:------------------------------------------------------------------| | Country | The country in which the data was collected. (String) | | EUR Average Monthly Salary | The average monthly salary in Euros for the country. (Float) | | USD Average Monthly Salary | The average monthly salary in US Dollars for the country. (Float) |

File: preus_mac_ipad_iphone.csv | Column name | Description | |:--------------|:----------------------------------------------------| | sku | Unique identifier for each product. (String) | | price | Price of the product in the local currency. (Float) | | category | Category of the product. (String) | | name | Name of the product. (String) | | country | Country where the product is sold. (String) | | store | Store where the product is sold. (String) |

Acknowledgements

If you use this dataset in your research, please credit the original authors. If you use this dataset in your research, please credit .

According to a study of iOS users in the United States, the Apple Music app made up ** percent of all subscriptions to Apple digital products sold in the Apple App Store during the first three quarters of 2021. iCloud services made up around ** percent of all Apple subscription services bought by iOS users in the country via the Apple App Store, with subscriptions to the iCloud+ 200GB service making up a ** percent share of the total.

The global apple accessories market is forecast to climb from USD 27.8 billion in 2025 to USD 59.2 billion by 2035, a 7.9% CAGR. Apple passed 2.4 billion active devices in 2025; every iPhone, Watch, Vision Pro or Mac shipped enlarges the attachable-accessory universe and shortens upgrade cycles, particularly for wearables.

Attributes	Key Insights
Estimated Size, 2025	USD 27.8 billion
Projected Size, 2035	USD 59.2 billion
Value-based CAGR (2025 to 2035)	7.9%

Semi Annual Market Update

Particular	Value CAGR
H1, 2024	6.3% (2024 to 2034)
H2, 2024	6.9% (2024 to 2034)
H1, 2025	7.9% (2025 to 2035)
H2, 2025	8.2% (2025 to 2035)

Country-wise Insights

Countries	Value CAGR (2025 to 2035)
USA	5.5%
Germany	6.4%
UK	6.9%
China	7.0%
india	8.5%

In the first quarter of 2023, Lenovo shipped 22.4 percent of all personal computers worldwide, whilst HP Inc. occupied 21.1 percent of the PC market. Dell ranked third among vendors in terms of PC shipments, accounting for 16.7 percent of the market.

The dataset has 3 files:

1. Prices from 20/11/21 of a list of Iphones, Ipads and Mac from all countries where the products are sold. This is a Dataset extracted by WebScraping from Apple website.

2. FX rate from a list of countries (source numbeo.com, extracted by WebScraping)

3. Monthly Average Prices from an list of countries (source numbeo.com, extracted by WebScraping)

At **** U.S. dollars, Switzerland has the most expensive Big Macs in the world, according to the January 2025 Big Mac index. Concurrently, the cost of a Big Mac was **** dollars in the U.S., and **** U.S. dollars in the Euro area. What is the Big Mac index? The Big Mac index, published by The Economist, is a novel way of measuring whether the market exchange rates for different countries’ currencies are overvalued or undervalued. It does this by measuring each currency against a common standard – the Big Mac hamburger sold by McDonald’s restaurants all over the world. Twice a year the Economist converts the average national price of a Big Mac into U.S. dollars using the exchange rate at that point in time. As a Big Mac is a completely standardized product across the world, the argument goes that it should have the same relative cost in every country. Differences in the cost of a Big Mac expressed as U.S. dollars therefore reflect differences in the purchasing power of each currency. Is the Big Mac index a good measure of purchasing power parity? Purchasing power parity (PPP) is the idea that items should cost the same in different countries, based on the exchange rate at that time. This relationship does not hold in practice. Factors like tax rates, wage regulations, whether components need to be imported, and the level of market competition all contribute to price variations between countries. The Big Mac index does measure this basic point – that one U.S. dollar can buy more in some countries than others. There are more accurate ways to measure differences in PPP though, which convert a larger range of products into their dollar price. Adjusting for PPP can have a massive effect on how we understand a country’s economy. The country with the largest GDP adjusted for PPP is China, but when looking at the unadjusted GDP of different countries, the U.S. has the largest economy.

As of February 2025, the latest MacBook Pro 14-inch M4 model started with a retail price of ***** U.S. dollars while the 16-inch M4 Pro version began with a retail price of ***** U.S. dollars. This generation of MacBook devices, first launched in October 2024, featured Apple's next-generation M4 family of chips.

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Average Rural Consumer Price: Apple: Lampung data was reported at 28,439.000 IDR/kg in Dec 2018. This records a decrease from the previous number of 28,579.000 IDR/kg for Nov 2018. Average Rural Consumer Price: Apple: Lampung data is updated monthly, averaging 23,543.500 IDR/kg from Jan 2008 (Median) to Dec 2018, with 132 observations. The data reached an all-time high of 33,591.000 IDR/kg in Jul 2016 and a record low of 12,733.000 IDR/kg in Apr 2008. Average Rural Consumer Price: Apple: Lampung data remains active status in CEIC and is reported by Central Bureau of Statistics. The data is categorized under Indonesia Premium Database’s Prices – Table ID.PE043: Average Rural Consumer Price: By Province: Prepared Food Product: Apple.

Company Description

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other variety of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises of China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, Apple Care, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Contact Information

Apple, Inc. One Apple Park Way Cupertino California 95014-2083 P:(408) 996-1010 (669) 227-2402 www.apple.com

Shareholders

Other institutional 30.77% Mutual fund holders 27.82% Individual stakeholders 0.33%

Indonesia Average Rural Consumer Price: Apple data was reported at 37,552.000 IDR/kg in Dec 2018. This records an increase from the previous number of 37,445.000 IDR/kg for Nov 2018. Indonesia Average Rural Consumer Price: Apple data is updated monthly, averaging 25,580.500 IDR/kg from Jan 2008 (Median) to Dec 2018, with 132 observations. The data reached an all-time high of 38,187.000 IDR/kg in Jul 2018 and a record low of 16,894.000 IDR/kg in Feb 2008. Indonesia Average Rural Consumer Price: Apple data remains active status in CEIC and is reported by Central Bureau of Statistics. The data is categorized under Indonesia Premium Database’s Prices – Table ID.PE002: Average Rural Consumer Price: Prepared Food Product.

Indonesia Average Rural Consumer Price: Apple: Central Java data was reported at 22,389.000 IDR/kg in Dec 2018. This records a decrease from the previous number of 22,589.000 IDR/kg for Nov 2018. Indonesia Average Rural Consumer Price: Apple: Central Java data is updated monthly, averaging 20,228.500 IDR/kg from Jan 2008 (Median) to Dec 2018, with 132 observations. The data reached an all-time high of 25,100.000 IDR/kg in Jul 2016 and a record low of 9,980.000 IDR/kg in Jan 2008. Indonesia Average Rural Consumer Price: Apple: Central Java data remains active status in CEIC and is reported by Central Bureau of Statistics. The data is categorized under Indonesia Premium Database’s Prices – Table ID.PE043: Average Rural Consumer Price: By Province: Prepared Food Product: Apple.

Credit report of Apple Inc C/o Ohl (lo15) contains unique and detailed export import market intelligence with it's phone, email, Linkedin and details of each import and export shipment like product, quantity, price, buyer, supplier names, country and date of shipment.

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AirTag Key Holder Market Outlook

According to our latest research, the Global AirTag Key Holder market size was valued at $1.2 billion in 2024 and is projected to reach $3.4 billion by 2033, expanding at a CAGR of 12.5% during 2024–2033. The robust growth trajectory of the AirTag Key Holder market is primarily driven by the increasing adoption of smart tracking devices for personal belongings, underpinned by the surging popularity of Apple’s AirTag ecosystem. As consumers become more conscious about loss prevention and asset tracking, the demand for innovative, stylish, and durable key holders compatible with AirTags continues to rise, fueling market expansion across both developed and emerging economies.

Regional Outlook

North America currently commands the largest share of the global AirTag Key Holder market, accounting for nearly 38% of total revenue in 2024. This dominance is attributed to the region’s mature consumer electronics market, widespread adoption of Apple devices, and a high level of disposable income among consumers. The United States, in particular, serves as a key growth engine, with a thriving ecosystem of accessory manufacturers and strong retail networks, both online and offline. Moreover, North America benefits from a culture of early adoption when it comes to technology-driven lifestyle products, further cementing its leadership position in the global AirTag Key Holder industry.

The Asia Pacific region is the fastest-growing market, projected to register a CAGR of 16.1% from 2024 to 2033. This impressive growth is propelled by rapid urbanization, expanding middle-class populations, and increasing penetration of Apple products in countries such as China, Japan, South Korea, and India. The region is witnessing significant investments in e-commerce infrastructure, which enhances the accessibility of AirTag Key Holders to a broader consumer base. Additionally, local manufacturers are leveraging cost-effective production capabilities and innovative designs to capture market share, making Asia Pacific a focal point for future growth in the AirTag Key Holder segment.

In emerging economies across Latin America, the Middle East, and Africa, the AirTag Key Holder market is gradually gaining traction, albeit at a slower pace compared to more developed regions. Challenges such as limited consumer awareness, lower penetration of Apple devices, and price sensitivity continue to constrain widespread adoption. However, localized demand is rising, particularly among urban professionals and younger demographics who value convenience and security. Policy efforts aimed at boosting digital literacy and expanding access to smart devices could play a pivotal role in unlocking further growth potential in these regions over the forecast period.

Report Scope

Attributes	Details
Report Title	AirTag Key Holder Market Research Report 2033
By Product Type	Leather Key Holders, Silicone Key Holders, Metal Key Holders, Plastic Key Holders, Others
By Application	Personal Use, Corporate Gifts, Promotional Items, Others
By Distribution Channel	Online Retail, Offline Retail, Specialty Stores, Others
By End User	Individual, Commercial
Regions Covered	North America, Europe, Asia Pacific, Latin America and Middle East & Africa
Countries Covered	North America (U.S., Canada), Europe (Germany, France, Italy, U.K., Spain, Russia, Rest of Europe), Asia Pacific (China, Japan, South Korea, India, Australia, South East Asia, Rest of Asia Pacific), Latin America (Brazil, Mexico, Rest of Latin America), Middle East &