All potato chips, regardless of style of chips, flavor, packaging type or size."

The retail price of white potatoes in the United States reached **** U.S. dollars per pound in 2024, a slight decrease from the retail price in the previous year. Potatoes Potatoes were originally domesticated in South America but are now one of the most widely produced and consumed crops worldwide. Though they sometimes get a bad rap for being high in carbohydrates, potatoes are rich in essential nutrients and millions of people throughout history have relied on potatoes for sustenance. However, in the United States, the retail volume of potatoes saw a substantial decrease from **** billion pounds to **** billion pounds between 2021 and 2022. Potato Product Retail in the United States Some of America’s favorite foods are made from potatoes, including French fries, potato chips, and mashed potatoes to name a few. Most of the potato consumption in the U.S. is attributed to chips, at nearly ** percent. Fresh potatoes accounted for a ***** of total potato consumption. Among the leading potato chip brands, Lay’s was the most popular, making up ** percent of the overall potato chip market in the United States.

In 2017, Pringles sales amounted to *** million British Pounds. Walkers Doritos ranked second with * million British pounds less in sales. Of all companies, Walkers had the most entries in the top ten list with *** snack brands belonging to the Leicester based company. The company’s wholegrain brand Sunbites made ** million British pounds in sales.

Walkers brand

The Walkers company was founded in 1948 by Henry Walker. Today the company is owned by PepsiCo. Among snack food brands, Walkers was rated the healthiest brand, when taking into account consumer perceptions and the likelihood of recommending the brand to others. Potato crisps are the company’s core product.

Potato crisp market

The volume of consumer purchases and consumer spending on crisps and potato snacks in the UK have stalled in recent years. Looking at different crisp market indicators, no significant market growth is expected for the future. The average volume that is sold per capita is even forecast to shrink slightly.

460 Global import shipment records of Doritos with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

The global packaged food market, a multi-billion dollar industry, is experiencing robust growth, driven by several key factors. Convenience continues to be a major driver, with busy lifestyles fueling demand for ready-to-eat meals, snacks, and shelf-stable options. Growing urbanization and changing consumer preferences towards healthier and more convenient food choices are also significantly impacting market expansion. The increasing adoption of e-commerce platforms and online grocery shopping has further broadened market reach and accessibility. Innovation in packaging technology, offering extended shelf life and improved product preservation, plays a crucial role in sustaining market growth. Furthermore, the rising disposable incomes in developing economies contribute to increased spending on packaged food products, especially in emerging markets in Asia and Africa. However, the market also faces certain challenges. Fluctuations in raw material prices, particularly agricultural commodities, can impact production costs and profitability. Growing health consciousness among consumers is leading to increased demand for healthier options with less processed ingredients, presenting manufacturers with the need to adapt their product portfolios. Stringent regulatory frameworks related to food safety and labeling in various regions also necessitate substantial investments in compliance. Competition within the industry remains fierce, with established multinational corporations vying for market share alongside smaller, niche players focusing on specific dietary needs or consumer segments. Maintaining brand loyalty and innovation are critical for sustained success in this dynamic market. The 7.43% CAGR suggests a significant expansion in the coming years, with estimates suggesting the market will surpass [Estimate based on 2025 value and CAGR; for example: if 2025 value is $500 billion, a reasonable estimation could be $800 billion by 2033]. This growth is projected across various segments, including ready-to-eat meals, snacks, beverages, and dairy products, with regional variations influenced by economic development and consumer behavior. Recent developments include: January 2023: PepsiCo Inc. launched Pepsi Zero Sugar which provides a zero-sugar recipe to consumers. According to the company, it is constantly identifying consumer trends and preferences and working to create flavor profiles that meet consumers' ever-evolving needs., December 2022: PepsiCo Inc. launched "Doritos After Dark" in partnership with PepsiCo Foodservice Digital Lab2 and Popchew. According to PepsiCo Inc. (Frito-Lay's) latest Snack Index1, forty-three percent of consumers and half (49%) of Gen Z agree that snacking is the most satisfying after dark and thus tapped into the opportunity to launch "Doritos After Dark., June 2022: Conagra Brands recently unveiled an exciting range of new product innovations and frozen meals as part of its extensive summer line-up. With a focus on addressing mealtime dilemmas and satisfying cravings, the company is introducing a variety of options from its renowned brands, including Healthy Choice, Marie Callender's, Banquet, Frontera, and more. These offerings showcase contemporary flavors, on-trend ingredients, and convenient preparation methods., May 2022: General Mills acquired TNT Crust from private equity firm Peak Rock Capital. TNT Crust produces frozen pizza crusts for regional and national pizza franchises, food service distributors, and retail stores.. Notable trends are: Plant-based Packaged Food are Witnessing Immense Growth.

269 Global export shipment records of Doritos with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

Lay’s was America’s favorite potato chip brand by a wide margin in 2021/2022. Lay’s accounted for nearly 41 percent of the potato chip market. The next largest contenders were Ruffles and Pringles, with 18 and 13 percent share of the market, respectively. Frito Lay, the producers of both Lay’s and Ruffles, was the leading company in potato chips in 2018, with sales over five times greater than the next competitor. The company’s collection of potato chip brands control nearly 60 percent of the U.S. potato chip market.

Frito Lay’s history

Frito Lay is a subsidiary of Pepsico that mainly focuses on snack foods like potato chips. The company was formed in 1961 and merged with the Pepsi-Cola Company in 1965 to form Pepsico. Since then it has operated as a wholly-owned subsidiary of Pepsico.

Lay’s consumers

Recent estimates put the number of Lay’s consumers at over 160 million Americans, not counting the variations on the original flavor. Of those consumers, 136 million eat 1-3 bags of the chips a month, with 14 million eating eight or more bags.