In the United States, the average price of pumpkins during Halloween had dropped slightly, from about 5.4 U.S. dollars per pumpkin in 2022 to 5.24 dollars in 2023.

Pumpkin carving

Halloween is a very popular holiday in the United States and carving pumpkins into jack-o-lanterns is a tradition in many families. As the price for individual pumpkins decreased in 2023, plans to carve pumpkins for Halloween increased. In 2023, over 154 million people in the U.S. planned to carve a pumpkin, increasing from about 149 million the previous year.

U.S. pumpkin production

In 2022, the United States produced about 16.5 million centum weight (cwt) of pumpkins, about 25 percent more than was produced in 2020. Along with the increase in production, the per capita consumption of pumpkins also increased to five and a half pounds of fresh pumpkin per capita.

In July 2022, the pumpkin price per ton amounted to $829, falling by -5% against the previous month.

In May 2022, the pumpkin price per ton amounted to $746 (CIF, US), dropping by -16.8% against the previous month.

In 2022, the biggest exporter of pumpkins in the Central and Eastern European region was Poland. That year, the country exported a total value of 4.12 million U.S. dollars worth of pumpkins. Following that were Czechia and Bulgaria, respectively.

In 2022, the producer price index (PPI) for pumpkins in South Korea amounted to around 126.21 points, increased from around 124.59 points in the previous year. That year, the producer price index (PPI) for all items in South Korea stood at 118.78 points.

Learn about Mexico's pumpkin price that has skyrocketed by 34% to reach a new record of $1,105 per ton, fluctuating wildly throughout 2022. Find out what caused this sudden price surge and how it could impact pumpkin-related industries worldwide.

Between 2021 and 2022, Estonia experienced the highest growth in pumpkins export value (168.3 percent) in the Central and Eastern European region. At the same time, Ukraine witnessed the highest decrease in pumpkins export value, decreasing by over 94 percent.

The global pumpkin market totaled $23.5B in 2024, remaining relatively unchanged against the previous year. The market value increased at an average annual rate of +2.7% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2016 when the market value increased by 8.9%. Global consumption peaked at $23.8B in 2022; however, from 2023 to 2024, consumption failed to regain momentum.

In 2024, the U.S. pumpkin market decreased by -0.2% to $1.8B, falling for the second consecutive year after five years of growth. In general, the total consumption indicated a moderate increase from 2012 to 2024: its value increased at an average annual rate of +3.7% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -1.3% against 2022 indices.

In 2023, the amount of pumpkin (squash and gourds) exported from Guatemala expanded notably to 3.3K tons, increasing by 12% on 2022.

Indonesia Consumer Price Index (CPI): 2022=100: Weights: Food, Beverage and Tobacco: Food: White Pumpkin data was reported at 0.000 % in 2023. This stayed constant from the previous number of 0.000 % for 2022. Indonesia Consumer Price Index (CPI): 2022=100: Weights: Food, Beverage and Tobacco: Food: White Pumpkin data is updated yearly, averaging 0.000 % from Dec 2022 (Median) to 2023, with 2 observations. The data reached an all-time high of 0.000 % in 2023 and a record low of 0.000 % in 2023. Indonesia Consumer Price Index (CPI): 2022=100: Weights: Food, Beverage and Tobacco: Food: White Pumpkin data remains active status in CEIC and is reported by Statistics Indonesia. The data is categorized under Indonesia Premium Database’s Inflation – Table ID.IA010: Consumer Price Index: 2022=100: Weights.

The Ugandan pumpkin market rose remarkably to $507K in 2024, picking up by 9.1% against the previous year. In general, consumption showed resilient growth. Pumpkin consumption peaked at $547K in 2022; however, from 2023 to 2024, consumption failed to regain momentum.

In 2023, imports of pumpkin (squash and gourds) into Israel declined remarkably to 4.8K tons, which is down by -28.8% compared with 2022 figures.

The Portuguese pumpkin market reduced to $73M in 2024, which is down by -8.3% against the previous year. Over the period under review, consumption, however, recorded significant growth. Pumpkin consumption peaked at $87M in 2021; however, from 2022 to 2024, consumption remained at a lower figure.

The Colombian pumpkin market reached $91M in 2024, picking up by 3.4% against the previous year. In general, consumption, however, showed a prominent expansion. Over the period under review, the market hit record highs at $94M in 2022; however, from 2023 to 2024, consumption failed to regain momentum.

During the 2024 Halloween season, consumers in the United States (U.S.) are expected to spend about 3.5 billion U.S. dollars on candy. This is a slight decrease compared to 2023 and the first decrease in expected spending since 2020. Halloween traditions Approximately 72 percent of Americans planned on celebrating Halloween in 2024. This constitutes the second-highest participation rate within the last eight years. In 2020, the share of Americans who participated in Halloween activities fell significantly, due to the COVID-19 pandemic. The tradition of Halloween, which is celebrated on October 31st in the U.S., includes a variety of activities, such as trick-or-treating, attending costume parties, or carving pumpkins. On average, the expenditure on Halloween-related items among U.S. consumers amounts to about 104 U.S. dollars annually. The average Halloween expenditure has more than doubled since 2005. Many consumers planned to do their Halloween shopping in advance. About a third of U.S. consumers intended to buy Halloween candy between four and seven days before the event. Furthermore, a quarter of consumers even intended to purchase candy eight to fourteen days in advance. Halloween-costumes Due to the increases in inflation in 2022, consumers have generally tried to cut back. As a result, slightly less than one-third of American consumers planned to decrease their spending Halloween costumes to deal with the inflation. Nonetheless, in 2023, a total of 3.8 billion U.S. dollars was spent on spooky outfits and costumes by U.S. consumers for the Halloween season. Costume purchases make up the largest spending category during the Halloween season, as compared to decorations, candy, and greeting cards. The leading destination for Halloween costume shopping in the U.S. is Amazon. About 61 percent of U.S. consumers purchased their costumes through the online retailer.

Pumpkin imports into Greece rose markedly to 2.7K tons in 2023, picking up by 5.7% compared with 2022 figures.

In March 2022, the average pumpkin import price amounted to $1,054 per ton, dropping by -18.2% against the previous month.

Halloween keeps on luring more and more people towards its festive and spooky spirit in the United Kingdom: since 2013, estimated UK consumer spending for Halloween products has quadrupled. In 2024, spending sat at a projected estimate of over 775 million British pounds, a jump from 2022, but a drop compared to the high projection of 2023. A holiday for celebrating all things horror, spooky, hilarious, and fun, Halloween traditions revolve around an industry that ranges from decoration to clothing, confectionery, and food. The popularity of Halloween in the U.S. Each and every year, Halloween is an important and multi-billion dollar retail event in the United States. On average, Halloween spending was estimated to reach a record high of nearly 105 U.S. dollars per person in 2024. Some of the North American country's most commonly visited stores for buying Halloween-related items included discount stores, online webshops, and special Halloween/costume stores. Smashing pumpkins During the scariest time of year, people buy tend to buy a variety of food products including chocolate, sweets for trick or treating, as well as pumpkins. Many people around the world and in the United States acquire pumpkins at this time in order to create Jack-o'-lanterns. In 2023, just over 154 million Americans planned to carve pumpkins for the Halloween season, which was a noticeable increase compared to the previous year.

In 2023, the amount of pumpkin (squash and gourds) imported into Uruguay fell markedly to 313 tons, waning by -70.9% on 2022.