During a 2022 survey, 46 percent of responding adults said they supported companies partnering with LGBTQ+ celebrities in response to Pride Month. Among LGBTQ+ respondents, the level of support stood at 74 percent, whereas among heterosexual or straight respondents at 42 percent.

Between November 2020 and April 2021, the United States registered by far the highest traffic volume for the keyword "pride month", with an average of 108.7 thousand monthly searches during the measured period. The United Kingdom followed, with a volume of traffic of 15.7 thousand searches per month. Brazil and the Netherlands registered lower volumes, with searches for the keywords around 3.3 thousand. In the United States, Pride month is celebrated in June of every year to honor LGBTQ+ communities.

According to a recent survey, Americans living in metro areas are more likely to have a positive view of the Pride Month. For instance, ** percent of people living in the county containing the center of a metro area believed that Pride increases awareness of LGBTQ+ culture, while ** percent of respondents from the city center of a metro area stated the same. By contrast, ** percent of people who were not from metro areas declared that Pride has no effect on improving the lives of LGBTQ+ people.

During a 2024 survey among adults in the United States, ** percent of respondents said Target showed authenticity when supporting Pride Month. In late May, the Minneapolis-based retail chain announced the removal of Pride Month-related products from its stores after that backlash of some consumers made Target employees feel unsafe. Disney and Netflix rounded up the ranking's top three, mentioned by ** and ** percent of respondents, respectively.

This statistic shows purchases over the past 12 months among the LGBT community in China as of August 2014, by gender. During the survey, 33 percent of gay/bisexual male respondents stated that they had bought tickets for performing arts pieces during the 12 months leading up to August 2014.

This statistic shows purchases over the past 12 months among the LGBT community in China as of ***********, by age group. During the survey, ** percent of respondents aged 25 and above stated that they had bought a tablet computer during the 12 months leading up to ***********.

A survey from 2022 found that around 60 percent of LGBT adults in the United States felt anxious always or often in the past 12 months. This statistic shows the percentage of adults in the United States who stated they always or often felt anxious, depressed, or lonely in the past 12 months as of 2022, by LGBT identity.

During a February 2024 survey in the United States, ** percent of respondents aged 25 to 44 reported being in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month. Among interviewees aged 45 to 54, the share stood at ** percent.

As of February 2019, the Chinese gay social networking app Blued was the most popular LGBT dating app in China in terms of monthly active user number. Other dating apps favored among people in the Chinese LGBT community were Rela, Aloha, and LesPark.

During an April 2023 online survey among adults in the United States, at least ** percent of respondents from all generations somewhat or strongly supported brands temporarily changing logos and visual identities for Christmas. Meanwhile, less than ** percent of GenZers (born between 1997 and 2012), millennials (1981-1996), and GenXers (1965-1980), as well as less than ** percent of baby boomers (1946-1964), said the same about Pride month. According to the same study, ** percent of U.S. adults thought brands should never change their logos.