During a 2022 survey, ** percent of responding adults said they supported companies partnering with LGBTQ+ celebrities in response to Pride Month. Among LGBTQ+ respondents, the level of support stood at ** percent, whereas among heterosexual or straight respondents at ** percent.

During a February 2024 survey in the United States, ** percent of respondents aged 25 to 44 reported being in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month. Among interviewees aged 45 to 54, the share stood at ** percent.

This statistic shows purchases over the past 12 months among the LGBT community in China as of August 2014, by gender. During the survey, ** percent of gay/bisexual male respondents stated that they had bought tickets for performing arts pieces during the 12 months leading up to August 2014.

This statistic shows mobile device usage among the LGBT community in the 12 months leading up to the survey date in China as of August 2014, by gender. During the survey, ** percent of gay/bisexual male respondents stated that they had made hotel booking with a mobile device in the 12 months leading up to the survey date.

This statistic shows purchases over the past 12 months among the LGBT community in China as of ***********, by age group. During the survey, ** percent of respondents aged 25 and above stated that they had bought a tablet computer during the 12 months leading up to ***********.