How high is the brand awareness of Primark in the UK?When it comes to fashion store customers, brand awareness of Primark is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Primark in the UK?In total, ** percent of UK fashion store customers say they like Primark. However, in actuality, among the ** percent of UK respondents who know Primark, ** percent of people like the brand.What is the usage share of Primark in the UK?All in all, ** percent of fashion store customers in the UK use Primark. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of Primark?Around ** percent of fashion store customers in the UK say they are likely to use Primark again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around Primark in the UK?In June 2024, about ** percent of UK fashion store customers had heard about Primark in the media, on social media, or in advertising over the past three months.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Primark in Germany?When it comes to fashion store customers, brand awareness of Primark is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Primark in Germany?In total, ** percent of German fashion store customers say they like Primark. What is the usage share of Primark in Germany?All in all, ** percent of fashion store customers in Germany use Primark.How loyal are the customers of Primark?Around ** percent of fashion store customers in Germany say they are likely to use Primark again.What's the buzz around Primark in Germany?In 2024, about * percent of German fashion store customers had heard about Primark in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Primark in the United States?When it comes to fashion online shop users, brand awareness of Primark is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Primark in the United States?In total, ** percent of U.S. fashion online shop users say they like Primark. However, in actuality, among the ** percent of U.S. respondents who know Primark, ** percent of people like the brand.What is the usage share of Primark in the United States?All in all, ** percent of fashion online shop users in the United States use Primark. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of Primark?Around * percent of fashion online shop users in the United States say they are likely to use Primark again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around Primark in the United States?In **************, about * percent of U.S. fashion online shop users had heard about Primark in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Primark in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Primark in Germany?When it comes to fashion online shop users, brand awareness of Primark is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Primark in Germany?In total, ** percent of German fashion online shop users say they like Primark. However, in actuality, among the ** percent of German respondents who know Primark, ** percent of people like the brand.What is the usage share of Primark in Germany?All in all, ** percent of fashion online shop users in Germany use Primark. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of Primark?Around ** percent of fashion online shop users in Germany say they are likely to use Primark again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around Primark in Germany?In September 2023, about * percent of German fashion online shop users had heard about Primark in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Primark in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The brand value of fast fashion retailer Primark has been declining for several years. In 2024, the brand was valued at **** billion U.S. dollars, down from over *** billion just three years prior. Primark brand profile Primark (known under its original name Penneys in the Republic of Ireland) is a Dublin-based value retailer of clothing, accessories, beauty products, and homeware. The company was launched in 1969 and has expanded its product portfolio and global presence ever since. Data from its parent company ABF showed that the number of Primark stores has more than doubled since 2008, now standing at nearly *** locations across ** markets. And yet, despite its ongoing expansion and popularity among shoppers, the retailer experienced a revenue decline in 2020 and 2021. However, Primark's revenue increased in 2022. Which fashion brand is in vogue? Even though Primark ranked third among the most valuable Irish brands worldwide in 2023, the company cannot compete with other global fashion retail giants. H&M, for example, was valued at over **** billion U.S. dollars, whereas ZARA was worth nearly ** billion. The most valuable apparel brand worldwide in 2022 was the athleisure brand Nike. However, it should be highlighted that clothing and accessories from this company can be purchased across various retail locations and not only Nike stores. Another factor that sets Nike apart from fast fashion brands in its category includes the high price point of the apparel maker’s clothing items and footwear.

M&S is the leading fashion store in the UK, based on brand awareness. The British retailer is recognized by 91 percent of internet users, one percentage point more than H&M and John Lewis. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore Brand Profiles. These statistics show results of the Brand KPI survey.

Argos and Primark are the most well-known fashion online shops in the UK with a brand awareness of 94 percent. Next on this list are Marks & Spencer, H&M, and Next, followed by JD Sports Each of the fashion online stores is known by more than 90 percent of online respondents in the UK. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

Primark was the leading fashion store in the UK, based on brand usage among Generation Z in 2024. The predominantly UK based retailer is used by 51% of internet users, five percentage points more than second placed H&M. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.