This statistic shows the revenue of the industry “printing“ in the U.S. from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of printing in the U.S. will amount to approximately **** billion U.S. Dollars by 2024.

This statistic shows the revenue of the industry “printing ink manufacturing“ in California from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of printing ink manufacturing in California will amount to approximately ***** million U.S. Dollars by 2024.

The expansion of online media and marketing has provided fierce competition to digital printers. Businesses have shifted more of their operations online as technology has improved digital data management. The proliferation of online media has urged companies to market themselves digitally, reducing their need for printed materials. On top of these trends, revenue plunged during the pandemic, which encouraged more businesses to move operations online. The subsequent recovery prompted an economic bounce back and led to a rise in paper prices, producing a jump in revenue in 2022. Higher interest rates in the years since have caused companies to tighten their belts and reduce their investment in digital printing, as challenges from online competition have mounted. Despite a revenue surge in 2022, digital printing revenue is anticipated to slump at a CAGR of 1.7% through 2025, reaching $14.9 billion in 2025. This includes a further revenue decline of 1.4% in 2025 alone. The industry’s cost structure mainly consists of wages and purchase expenses, which form the largest share of total costs and highlight digital printing’s dependence on labor and material inputs. Digital printers face profit pressure as they struggle to stand out amongst themselves beyond pricing, leading to intense competition within the industry. High expenses, including wages and purchases, further strain profitability. On top of this, the rise of substitutes like in-house printing and online marketing has slowed revenue growth, pushing profit steadily downward as competition continues to intensify. Digital printers will continue to face challenges as the broader printing sector contracts, limiting opportunities for growth in the years ahead. Digitalization will hamstring spending on printed materials as marketing and media consumption increasingly shift online. Expanding environmental consciousness will also push consumers and businesses to go paperless, while technological advancements will expand digital data management. Despite these trends, steady economic growth will increase business formation, lessening the drop in revenue as the downstream market expands. Revenue for digital printing businesses is forecast to trend downward at a CAGR of 2.5% through 2030, reaching $13.1 billion.

Over the past five years, the printing services industry has undergone steady structural shifts, largely driven by the widespread transition from print to digital media. The most significant trend has been the decline in demand from core markets such as publishing and commercial printing. As consumers increasingly favor e-books, digital magazines and online advertising, many traditional print clients have cut back on outsourcing prepress and postpress services. In response, industry operators have focused on reducing costs by downsizing staff, adopting automation and streamlining workflows. These strategies have helped stabilize profit margins despite declining demand, though average wages, employment and establishment numbers have all contracted. Industry revenue has been declining at a CAGR of 1.8% over the past five years to total an estimated $2.9 billion in 2025, including an estimated decrease of 4.1% in 2025.

Profitability has remained relatively stable during the current period, but consolidation and specialization have reshaped the competitive landscape. Large clients are increasingly performing prepress in-house, while providers that focus on niche services, like short-run promotional printing or luxury packaging, have fared better than those relying on high-volume jobs. Technological investments, such as automation tools and digital workflows, have lowered operating costs for some providers. However, competition remains local and fragmented, and many smaller firms have struggled to adapt or scale. While exports and imports continue to play a minor role in this localized industry, trade activity has declined further amid soft global demand and greater domestic capability. Looking ahead, the outlook for the printing services industry is more challenging. Digital-first communication habits, a shrinking base of legacy publishing clients and the continued expansion of in-house capabilities will further limit outsourcing opportunities. At the same time, rising sustainability expectations and compliance requirements will prompt firms to invest in eco-friendly inks, recyclable substrates and updated production processes. Providers that fail to adapt may lose market share to more innovative competitors or exit the industry entirely. As a result, industry revenue is projected to decline at a CAGR of -5.3% over the next five years, reaching an estimated $2.1 billion by 2030.

The rapid growth of digital content has sharply reduced demand for traditional print advertising, driving businesses to prioritise digital campaigns. This shift has significantly cut printing industry revenue. In newspaper printing, the migration of readers to online platforms has led to a steep decline in revenue and demand for print editions. While digital printing lowers operational costs, profit margin remains thin because consumers often expect free access to news. Most printing services try to offset print losses by introducing subscriptions and online-only features, but these strategies rarely recover lost income. Major international tech companies, like Google and Meta, now dominate news distribution, further weakening the position of local printers. Additionally, readers now have greater choice and access to free or low-cost news, increasing buyer power and intensifying competition among printers for audience and revenue. Printing services are adapting to falling newspaper sales by focusing on digital platforms and reducing print editions to a weekly schedule. Revenue is forecast to decrease at a compound annual rate of 1.1% over the five years through 2025 to €78.4 billion, including an estimated drop of 3.3% in 2025, while the average profit margin is expected to be 12.2%. However, there are still opportunities for the industry despite digital expansion. E-commerce growth is boosting demand for printed packaging and labelling, as 72% of EU residents shopped online in 2024, a significant rise since 2019, according to Eurostat. Ireland, the Netherlands and Denmark lead in online buying, making them strong targets for investment in packaging print services. Also, printed books hold their place, with 14.7% of Europeans buying physical publications online, compared with only 6.8% downloading digital formats, according to the European Commission. Due to perceived reliability, print remains preferred for business, legal and medical materials. Sales of these print products are slowing the revenue decline in traditional print services caused by digital transformation. Revenue is forecast to climb at a compound annual rate of 0.5% over the five years through 2030 to €80.5 billion. Surging e-commerce activity and online shopping, especially in Ireland, Denmark and the Netherlands, present growth opportunities. Market trends highlight a modest hike in manufacturing growth in Poland and Spain, increasing demand for printing services, especially in product packaging and labelling. Despite this, other print services will continue to decline as paper products shift to digital formats. In response, printing companies, including major companies like Bertelsmann, will continue embracing digitalisation, meeting trends for on-demand solutions.

The Commercial Printing Market Report is Segmented by Printing Type (Offset Lithography, Digital Inkjet, Flexographic, Screen, and More), Application (Packaging, Advertising, Publishing, and More), Print Material (Paper and Cardboard, Fabric and Textiles, and More), Format (Large-Format Printing, and More) and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa).

The quick printing industry is experiencing a significant transformation due to the increasing dominance of digital advertising. Businesses are shifting to online channels for their affordability and targeting precision, dramatically impacting the demand for traditional printing services. This digital shift is compelling print companies to innovate, with many embracing print-on-demand models and automation to remain competitive. However, despite these adaptations, profit margin has continued to decline for many companies, as cost-saving measures are often insufficient to offset decreased demand and increased competition. Despite these efforts, the industry faces a -4.1% decline in revenue growth in 2025, resulting in a total revenue of $4.6 billion. Over the past five years, the industry has maintained a modest growth rate with a CAGR of 1.1%, reflecting the ongoing adjustments to a rapidly digitizing landscape. In the current environment, profitability is largely driven by firms that could successfully adapt to modern market demand. By leveraging automation and offering personalized services, these companies are carving out sustainable revenue streams in an otherwise challenging market. The transition to digital has been accelerated by the pandemic, prompting many small businesses to explore online advertising options, thereby reducing their reliance on traditional print. This period of adaptation has highlighted the necessity for quick print shops to integrate more advanced technologies to maintain their relevance. The industry's growth over the past five years has been tepid, and the current trajectory suggests further challenges. Looking ahead, the quick printing industry is projected to face continued headwinds. As economic uncertainties linger and consumer preferences further evolve, the demand for traditional printing is expected to diminish even more. However, growth opportunities remain for those companies that embrace sustainability and technological advancements. Companies focusing on eco-friendly practices and digital innovations are likely to capture niche markets, appealing to environmentally conscious consumers. Despite these potential avenues for growth, the industry's overall outlook remains challenging. The revenue is predicted to decrease at a CAGR of -4.3% over the next five years, reaching approximately $3.7 billion by the end of 2030. This forecast reflects the industry's struggle to balance traditional practices with innovative strategies in a market that increasingly favors digital solutions.

This statistic shows the revenue of the industry “printing of newspapers“ in the United Kingdom from 2012 to 2019, with a forecast to 2025. It is projected that the revenue of printing of newspapers in the United Kingdom will amount to approximately ***** million U.S. Dollars by 2025.

Commercial Printing Market to grow from USD 501.24 billion in 2024 to USD 701.97 billion by 2034 at 3.4% CAGR, driven by digital technologies, packaging innovations, and key industry players.

The Custom Screen Printing industry has faced challenges as downstream demand dried up, making it harder to stay afloat. After the onset of the COVID-19 pandemic in 2020, consumer and business spending plummeted due to economic uncertainty. Stay-at-home measures canceled or reduced events like sporting games and concerts, where customized apparel is commonly sold. Although demand for custom screen printing services rebounded in 2021 as economic conditions improved, the ongoing shift to digital channels has undermined the industry, as print advertising expenditures continue to dwindle This has lead to consistent declines from 2022 through 2024. Industry revenue is forecast to contract at a CAGR of 2.2% to $9.8 billion over the five years to 2024, including a decline of 2.4% in 2024.Although part of the broader printing industry, screen printers are less reliant on print advertising spending compared to those using other printing techniques. Consequently, the screen printing sector has performed better than the overall printing industry, attracting more participants. However, this increased participation has exerted downward pressure on profit margins, as many producers are local nonemployers who mainly compete on price. This competitive pricing strategy has intensified market competition and harmed profitability.The industry will expand tepidly moving forward, with revenue forecast to grow at a CAGR of 0.7% to $10.1 billion over the five years to 2029. An increase in consumer spending will benefit printers, as custom screen printing remains an essential component of in-person advertising for businesses and diverse consumer needs. Still, the continued move toward digital advertising will only continue as more economic activity moves online, sapping spending on printing. This will elicit consolidation activity as companies seek to expand market share increasing their pricing power, keeping profitability relatively steady.

Snapshot img

Printers Market Size 2025-2029

The printers market size is valued to increase USD 11.25 billion, at a CAGR of 3.5% from 2024 to 2029. Rising demand for printers from SMEs will drive the printers market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 52% growth during the forecast period.
By Technology - Laser segment was valued at USD 38.08 billion in 2023
By Type - Inkjet-based segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 32.46 billion
Market Future Opportunities: USD 11.25 billion
CAGR : 3.5%
APAC: Largest market in 2023

Market Summary

The market encompasses a dynamic and continually evolving landscape shaped by advancements in core technologies and applications, service types, and regulatory frameworks. With the increasing adoption of 3D technology in printers, the market is witnessing significant growth, particularly in sectors such as healthcare and manufacturing. According to recent market research, the global 3D printing market in the manufacturing sector is projected to reach a value of 35.6 billion USD by 2026, growing at a steady rate. Additionally, the rising demand for printers from small and medium-sized enterprises (SMEs) and the increasing digitization in enterprises are fueling market growth.
Despite these opportunities, challenges such as high upfront costs and the need for specialized skills persist. The market is also subject to regulatory changes, with governments worldwide implementing policies to ensure the safe and sustainable use of printers.

What will be the Size of the Printers Market during the forecast period?

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How is the Printers Market Segmented and what are the key trends of market segmentation?

The printers industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  Laser
  LED
  Thermal
  Dot Matrix
  Inkjet


Type

  Inkjet-based
  Toner-based
  Multi-functional
  Standalone


Ink Type

  Aqueous
  Solvent
  UV-curable
  Dye Sublimation


End-User

  Apparel and Textiles
  Signage
  Advertising
  Decor
  CAD and Technical Printing
  Residential
  Commercial
  Educational Institutions
  Enterprises
  Government


Printer Interface

  Wired
  Wireless


Distribution Channel

  Offline
  Online


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Technology Insights

The laser segment is estimated to witness significant growth during the forecast period.

The market encompasses various printing technologies, including laser printing, inkjet printing, and mobile printing. Among these, laser printing, which utilizes electrophotography or electrostatic charges, has gained significant traction due to its speed and precision. According to recent studies, laser printing accounts for approximately 30% of the overall print market share. Moreover, the market for laser printing is projected to expand further, with industry experts anticipating a growth of up to 15% in the next few years. This expansion can be attributed to the increasing demand for high-speed printing, particularly in industrial and commercial sectors. Inkjet printing, another prominent technology, relies on inkjet printheads and imaging units to create prints.

Inkjet technology has seen a surge in popularity due to its ability to produce high-quality color prints and its compatibility with cloud printing and print queue management systems. Approximately 45% of the overall print market share is attributed to inkjet printing. Furthermore, the market for print servers, printer maintenance, and print cartridge replacement services is expected to grow steadily, driven by the increasing demand for wireless printing and duplex printing capabilities. These advancements have led to improvements in printing efficiency and productivity. Additionally, the emergence of large format printing, 3D printer filaments, and thermal printing technologies has expanded the scope of the market.

The market for industrial printing, including toner cartridges and print resolution, is also experiencing significant growth. In terms of market trends, high-speed printing, driver installation, and print resolution continue to be key focus areas for both manufacturers and consumers. Paper handling, print queue management, and print spooler technologies have also gained prominence, ensuring a seamless printing experience. Despite these advancements, challenges such as

The global commercial printing market size was valued at USD 779.86 Billion in 2024. The integration of AI-powered workflow automation tools across mid-size print houses is significantly boosting efficiency in customised packaging and corporate collateral print jobs. As a result, the market is expected to grow at a CAGR of 2.20% during the forecast period of 2025-2034 to reach a value of USD 969.45 Billion by 2034.

Personalized, short-run packaging and labels are a significant driver of the commercial printing market, fuelled by brands’ need to engage customers with unique, tailored experiences. Industries like food, beverage, and cosmetics increasingly use digital printing to create region-specific, seasonal, or limited-edition designs. For example, Coca-Cola’s “Share a Coke” campaign featured individual names on bottles, boosting sales and showcasing the power of personalized printing. This demand is especially strong among small and medium enterprises, which benefit from affordable, flexible print runs without holding excess inventory. The rise of e-commerce and direct-to-consumer brands further accelerates this trend, as companies seek customized boxes, inserts, and promotional materials to stand out in competitive online and offline markets.

Notably, sustainable printing initiatives are gaining ground in the commercial printing industry. The EU’s “Green Deal” mandates eco-labelling and traceability in printed packaging, compelling commercial printers to adapt to water-based and biodegradable inks. Meanwhile, North America is seeing a resurgence in localised printing networks, owing to supply chain volatility during various global crises.

Moreover, with rising digitisation, India’s commercial printing market faces reduced demand for traditional print materials as corporates increasingly adopt e-annual reports, digital vouchers, and online catalogues, especially in the BFSI and retail sectors, accelerating the shift toward digital communication channels. However, to counter the effect of the digitisation of commercial printing, service providers are including value-added services, such as data management, consulting, and e-publishing, to retain their clients and to increase the commercial printing market growth.

Snapshot img

Industrial Printing Market Size 2025-2029

The industrial printing market size is forecast to increase by USD 100.5 billion, at a CAGR of 9.2% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the rising demand for packaged food and beverage products. This trend is fueled by increasing consumer preferences for convenience and longer shelf life, leading to a surge in demand for industrial printing solutions. Another key driver is the growing focus on flexographic printing, which offers advantages such as cost-effectiveness, versatility, and high-quality prints. However, the market is not without challenges. Fluctuations in raw material prices used in industrial printing pose a significant obstacle, as price volatility can impact profitability and operational planning for printing companies.
Navigating these price fluctuations requires effective supply chain management and strategic sourcing to mitigate risks and maintain competitiveness. Companies seeking to capitalize on market opportunities and navigate challenges effectively should focus on optimizing their supply chain, investing in advanced printing technologies, and building strong relationships with raw material suppliers.

What will be the Size of the Industrial Printing Market during the forecast period?

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The market continues to evolve, with dynamic market activities unfolding across various sectors. Digital presses are increasingly adopted for their flexibility and efficiency, while printing regulations shape industry practices. Commercial printing and offset printing persist as key applications, with inkjet printing and direct-to-garment printers gaining traction. Roll-to-roll printers and UV printers are transforming the packaging industry, and textile printing embraces sustainability. Printing sustainability is a growing concern, influencing the development of eco-friendly inks and substrates.

Printing finishes, such as varnishes and laminates, enhance the visual appeal of printed materials. The integration of automation and quality control systems further optimizes production processes. The market's continuous evolution reflects the industry's adaptability to emerging trends and technologies.

How is this Industrial Printing Industry segmented?

The industrial printing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Packaging
  Textiles
  Electronics
  Others


Service

  Print services
  Others


Type

  Commercial printing
  Books printing
  Commercial screen printing


Technology

  Digital printing
  Flexography printing
  Offset printing
  Rotogravure printing
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By Application Insights

The packaging segment is estimated to witness significant growth during the forecast period.

The global printing market encompasses various technologies and applications, including printing color management, laser printers, large format printing, high-resolution printing, print on demand, dye-sublimation printers, screen printing, UV printing, flexographic presses, 3D printing, personalized printing, large-scale printing, newspaper printing, UV printers, thermal printers, variable data printing, offset presses, roll-to-roll printing, printing inks, printing quality control, sheet-fed printing, printing automation, printing papers, textile printing, 3D printers, thermal printing, wide format printing, packaging printing, mass customization printing, book printing, inkjet printers, label printing, flexographic printing, printing plates, wide format printers, screen printing machines, sheet-fed printers, digital presses, printing regulations, commercial printing, inkjet printing, direct-to-garment printers, roll-to-roll printers, and printing sustainability.

The printing industry is experiencing significant advancements, driven by the increasing demand for high-quality prints, personalization, and automation. For instance, the adoption of advanced printing technologies, such as UV printing and 3D printing, is gaining popularity due to their ability to produce high-resolution prints and complex designs. Moreover, the rise of print on demand and mass customization printing is enabling businesses to produce customized products efficiently and cost-effectively. The packaging printing segment is witnessing substantial growth due to the increasing demand for packaged products and the growing e-comme

Large Format Printing Market Report Segmented by Printer Type (Inkjet, Laser), Component (Hardware, Software), Print Technology (Aqueous, Solvent, UV-Curable, Latex), Ink Type (Dye, Pigment, Eco-Solvent), Print Width, Application (Signage, CAD, and More), End-User (Advertising, Textile, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

According to Cognitive Market Research, the global Production Printer market size was USD 8.7 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031. Market Dynamics of Production Printer Market

Key Drivers for Production Printer Market

Increasing Demand for Personalized Printing - The increasing demand for personalized printing is another key driver for the Production Printer market. In today’s market, consumers and businesses are seeking more personalized and customized products, from marketing materials and packaging to direct mail and promotional items. Production printers are well-equipped to meet these demands, offering capabilities such as variable data printing, which allows for the creation of unique, tailored prints on a large scale. This is particularly valuable in sectors like advertising, where personalized marketing materials can significantly enhance consumer engagement and response rates.
The growth in digital printing is anticipated to drive the Production Printer market's expansion in the years ahead.

Key Restraints for Production Printer Market

The significant upfront costs for acquiring production printers can be prohibitive for small to medium-sized enterprises.
The market also faces significant difficulties related to maintenance and operational costs.

Introduction of the Production Printer Market

Production Printer Market is expanding rapidly, driven by the growing demand for high-volume, high-quality printing solutions across various sectors. Production printers are essential for industries such as publishing, advertising, packaging, and transactional printing, offering unmatched efficiency and precision. Technological advancements have led to the development of digital production printers that provide superior print quality, faster turnaround times, and cost-effective operations. The shift towards digitalization and the need for customized printing solutions are further propelling market growth. However, the high initial investment and ongoing maintenance costs remain significant challenges. Market players are focusing on innovations such as automated workflows, eco-friendly printing technologies, and strategic partnerships to stay competitive. The increasing adoption of production printers in emerging economies, coupled with the rising trend of on-demand printing, is expected to sustain market growth, making it a vital component of the global printing industry.

The Paper Printing Market Report is Segmented by Printing Technology (Offset Lithography, Flexography, Gravure, Screen, Digital), Application (Packaging, Commercial, Publishing, Security, and More), End-Use Industry (Food and Beverage, Personal Care, Pharmaceutical, and More), Print Substrate (Uncoated Paper, Coated Paper, Corrugated Board, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The 3D Printing Market is estimated to be valued at USD 40.6 billion in 2025 and is projected to reach USD 252.5 billion by 2035, registering a compound annual growth rate (CAGR) of 20.1% over the forecast period.

The rapid growth of digital content has sharply reduced demand for traditional print advertising, driving businesses to prioritise digital campaigns. This shift has significantly cut printing industry revenue. In newspaper printing, the migration of readers to online platforms has led to a steep decline in revenue and demand for print editions. While digital printing lowers operational costs, profit margin remains thin because consumers often expect free access to news. Most printing services try to offset print losses by introducing subscriptions and online-only features, but these strategies rarely recover lost income. Major international tech companies, like Google and Meta, now dominate news distribution, further weakening the position of local printers. Additionally, readers now have greater choice and access to free or low-cost news, increasing buyer power and intensifying competition among printers for audience and revenue. Printing services are adapting to falling newspaper sales by focusing on digital platforms and reducing print editions to a weekly schedule. Revenue is forecast to decrease at a compound annual rate of 1.1% over the five years through 2025 to €78.4 billion, including an estimated drop of 3.3% in 2025, while the average profit margin is expected to be 12.2%. However, there are still opportunities for the industry despite digital expansion. E-commerce growth is boosting demand for printed packaging and labelling, as 72% of EU residents shopped online in 2024, a significant rise since 2019, according to Eurostat. Ireland, the Netherlands and Denmark lead in online buying, making them strong targets for investment in packaging print services. Also, printed books hold their place, with 14.7% of Europeans buying physical publications online, compared with only 6.8% downloading digital formats, according to the European Commission. Due to perceived reliability, print remains preferred for business, legal and medical materials. Sales of these print products are slowing the revenue decline in traditional print services caused by digital transformation. Revenue is forecast to climb at a compound annual rate of 0.5% over the five years through 2030 to €80.5 billion. Surging e-commerce activity and online shopping, especially in Ireland, Denmark and the Netherlands, present growth opportunities. Market trends highlight a modest hike in manufacturing growth in Poland and Spain, increasing demand for printing services, especially in product packaging and labelling. Despite this, other print services will continue to decline as paper products shift to digital formats. In response, printing companies, including major companies like Bertelsmann, will continue embracing digitalisation, meeting trends for on-demand solutions.

The rapid growth of digital content has sharply reduced demand for traditional print advertising, driving businesses to prioritise digital campaigns. This shift has significantly cut printing industry revenue. In newspaper printing, the migration of readers to online platforms has led to a steep decline in revenue and demand for print editions. While digital printing lowers operational costs, profit margin remains thin because consumers often expect free access to news. Most printing services try to offset print losses by introducing subscriptions and online-only features, but these strategies rarely recover lost income. Major international tech companies, like Google and Meta, now dominate news distribution, further weakening the position of local printers. Additionally, readers now have greater choice and access to free or low-cost news, increasing buyer power and intensifying competition among printers for audience and revenue. Printing services are adapting to falling newspaper sales by focusing on digital platforms and reducing print editions to a weekly schedule. Revenue is forecast to decrease at a compound annual rate of 1.1% over the five years through 2025 to €78.4 billion, including an estimated drop of 3.3% in 2025, while the average profit margin is expected to be 12.2%. However, there are still opportunities for the industry despite digital expansion. E-commerce growth is boosting demand for printed packaging and labelling, as 72% of EU residents shopped online in 2024, a significant rise since 2019, according to Eurostat. Ireland, the Netherlands and Denmark lead in online buying, making them strong targets for investment in packaging print services. Also, printed books hold their place, with 14.7% of Europeans buying physical publications online, compared with only 6.8% downloading digital formats, according to the European Commission. Due to perceived reliability, print remains preferred for business, legal and medical materials. Sales of these print products are slowing the revenue decline in traditional print services caused by digital transformation. Revenue is forecast to climb at a compound annual rate of 0.5% over the five years through 2030 to €80.5 billion. Surging e-commerce activity and online shopping, especially in Ireland, Denmark and the Netherlands, present growth opportunities. Market trends highlight a modest hike in manufacturing growth in Poland and Spain, increasing demand for printing services, especially in product packaging and labelling. Despite this, other print services will continue to decline as paper products shift to digital formats. In response, printing companies, including major companies like Bertelsmann, will continue embracing digitalisation, meeting trends for on-demand solutions.

The rapid growth of digital content has sharply reduced demand for traditional print advertising, driving businesses to prioritise digital campaigns. This shift has significantly cut printing industry revenue. In newspaper printing, the migration of readers to online platforms has led to a steep decline in revenue and demand for print editions. While digital printing lowers operational costs, profit margin remains thin because consumers often expect free access to news. Most printing services try to offset print losses by introducing subscriptions and online-only features, but these strategies rarely recover lost income. Major international tech companies, like Google and Meta, now dominate news distribution, further weakening the position of local printers. Additionally, readers now have greater choice and access to free or low-cost news, increasing buyer power and intensifying competition among printers for audience and revenue. Printing services are adapting to falling newspaper sales by focusing on digital platforms and reducing print editions to a weekly schedule. Revenue is forecast to decrease at a compound annual rate of 1.1% over the five years through 2025 to €78.4 billion, including an estimated drop of 3.3% in 2025, while the average profit margin is expected to be 12.2%. However, there are still opportunities for the industry despite digital expansion. E-commerce growth is boosting demand for printed packaging and labelling, as 72% of EU residents shopped online in 2024, a significant rise since 2019, according to Eurostat. Ireland, the Netherlands and Denmark lead in online buying, making them strong targets for investment in packaging print services. Also, printed books hold their place, with 14.7% of Europeans buying physical publications online, compared with only 6.8% downloading digital formats, according to the European Commission. Due to perceived reliability, print remains preferred for business, legal and medical materials. Sales of these print products are slowing the revenue decline in traditional print services caused by digital transformation. Revenue is forecast to climb at a compound annual rate of 0.5% over the five years through 2030 to €80.5 billion. Surging e-commerce activity and online shopping, especially in Ireland, Denmark and the Netherlands, present growth opportunities. Market trends highlight a modest hike in manufacturing growth in Poland and Spain, increasing demand for printing services, especially in product packaging and labelling. Despite this, other print services will continue to decline as paper products shift to digital formats. In response, printing companies, including major companies like Bertelsmann, will continue embracing digitalisation, meeting trends for on-demand solutions.