In 2024, the dollar share of private labels in U.S. food and non-food departments was highest among refrigerated products, with a 36.4 percent share. This was followed by general merchandise with 33.4 percent of the products in this department labeled as store brands.

Private Label Market size is expected to be worth around USD 1623.4 Billion by 2034, from USD 915.1 Billion in 2024, at a CAGR of 5.9%.

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Private Label Food And Beverages Market Size 2025-2029

The private label food and beverages market size is forecast to increase by USD 204.6 billion at a CAGR of 6.9% between 2024 and 2029.

The private label food and beverage market is witnessing significant growth due to several key trends. The increasing preference for healthier food options, such as non-GMO, organic, and gluten-free, is driving the demand for private label products in various categories, including soup, coffee, ice cream, yogurt, chocolate, tea, meat, condiments, sauces, dressings, bakery products, and baby food. Furthermore, the rise of e-commerce platforms is enabling private label brands to expand their reach and penetrate new markets, especially in niche categories like alcoholic drinks, premium chocolate, confectionery, olive oil, savory snacks, cheese, and bottled water. However, challenges such as maintaining product quality and consistency, ensuring food safety, and effective packaging design remain crucial for private label companies to succeed in this competitive landscape.

What will be the Size of the Market During the Forecast Period?

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The private label food and beverage market encompasses a diverse range of products sold under the brand names of retailers rather than recognized manufacturers. This market segment includes offerings from convenience stores, dollar stores, general merchandise retailers, department stores, e-retailers, and others. Market size is significant, with continued growth driven by consumer preferences for affordable, convenient, and high-quality options. Clean label products, non-GMO offerings, and transparent labeling are increasingly popular trends, reflecting a focus on health and wellness.
Private label product categories span bakery items, dairy, meat, and condiments and sauces. Retailers continually strive to enhance product quality, meeting evolving consumer demands and expectations. The private label food and beverage market's growth trajectory remains strong, as retailers leverage their brand recognition and consumer trust to capture market share in various product categories.

How is this Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Food
  Beverages


Geography

  Europe

    Germany
    UK


  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

    Brazil

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Private label food and beverages are a significant category In the US retail market, with supermarkets, hypermarkets, grocery stores, hard discount stores, dollar stores, and convenience stores serving as the primary distribution channels. The expansion of private label companies In the US is a key growth driver for this segment. For instance, Aldi Stores, a German-owned chain known for its affordable prices and private label brands, expanded its footprint In the Southeast region in 2023, opening new locations throughout Louisiana. With a 15,000 square meter retail space, Aldi's new store in Shenzhen, China, is strategically located near the North high-speed rail station In the Longhua district.

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The offline segment was valued at USD 312.20 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is a significant sector, with consumers increasingly preferring these products as cost-effective alternatives to branded items. Retailers, including supermarkets and hypermarkets, convenience stores, dollar stores, general merchandise retailers, department stores, e-retailers, and others, have been investing heavily in brand development and product promotion. Private labels cater to various categories such as non-GMO bakery products, cereals, dairy products, yogurt, ice cream, baby food, poultry, eggs, fish, condiments and sauces, deli dressings, salads, gravies and sauces, general food, savory snacks, confectionery, soup, processed food, coffee, tea, bottled water, juices, carbonated beverages, sports drinks, alcoholic drinks, and more. These offerings are

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US Private-Label Food And Beverage Market Size 2025-2029

The us private-label food and beverage market size is forecast to increase by USD 52.2 billion at a CAGR of 7.1% between 2024 and 2029.

The Private-Label Food and Beverage market in the US is witnessing significant growth, driven by the increasing dollar value share of private label brands. Consumers are increasingly turning to private label options due to their perceived value and quality, which is challenging traditional branded players. Another trend shaping the market is the rising demand for private label organic food and beverages, reflecting the growing health consciousness among consumers. However, the market faces challenges, including the low penetration of private label food and beverage companies in certain categories, which presents both opportunities for expansion and competition. Companies looking to capitalize on market opportunities should focus on expanding their private label offerings in underpenetrated categories and catering to the growing demand for organic options. Simultaneously, navigating the challenges of market competition and consumer preferences for quality and value will be crucial for success.

What will be the size of the US Private-Label Food And Beverage Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The private-label food and beverage market in the US is experiencing significant dynamics and trends, shaped by advancements in food technology, digital marketing strategies, and stringent food safety regulations. Food microbiology plays a crucial role in ensuring food safety and authenticity, while food fraud detection technologies help prevent adulteration. Ingredient standardization and allergen management are essential for maintaining brand loyalty and catering to diverse consumer needs. Product recalls can significantly impact market performance, emphasizing the importance of effective supply chain transparency and traceability. Food technology innovations, such as plant-based foods, probiotics and prebiotics, and personalized nutrition, are reshaping consumer preferences. Market segmentation analysis and customer segmentation are vital for targeting specific demographics and optimizing sales forecasting. Digital marketing strategies, including influencer marketing and pay-per-click (PPC) advertising, are increasingly popular for reaching wider audiences. Food labeling regulations, food chemistry, and data analytics are critical components of food product development and marketing. Food trends forecasting and contract manufacturing help companies stay competitive and adapt to evolving consumer demands. E-commerce fulfillment and packaging technology enable businesses to reach customers more efficiently and effectively, while alternative proteins and dietary supplements cater to the growing demand for healthier options. Customer feedback analysis and sales forecasting are essential tools for managing product lifecycle and optimizing market performance.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductPrivate-label foodPrivate-label beverageDistribution ChannelOfflineOnlineEnd-userRetail consumersFoodservice and hospitalityGeographyNorth AmericaUS

By Product Insights

The private-label food segment is estimated to witness significant growth during the forecast period.

In the private-label food market, companies prioritize product differentiation through premiumization and expansion of specialty offerings. ALDI, for example, introduces a high-end private-label brand, Specially Selected, which includes dairy, frozen foods, pantry staples, and snacks and sweets. Notable products under this brand are Specially Selected Blue Cheese Stuffed Queen Olives and Specially Selected Super Premium Chocolate Ice Cream. Quality control and non-GMO verification are crucial aspects of private-label food production. Shelf life and ingredient labeling are essential for consumer trust. Packaging innovations cater to sustainability initiatives, such as circular economy and waste reduction, while fair trade practices enhance brand development. Product formulation focuses on artificial sweeteners, functional ingredients, and catering to food allergies. Inventory management, employee training, and pricing strategies ensure efficient supply chain operations. Organic certification, haccp certification, and food safety audits maintain regulatory compliance. New product development, market research, and health and wellness trends drive innovation. Beverage production, food waste management

Dairy was the leading packaged food category in terms of private label market size in the U.S. in 2022, with more than ** billion U.S. dollars. Store brand baked goods followed with a market size of close to **** billion dollars.

The U.S. private label food market was valued at USD 145.63 billion in 2024 and is projected to reach USD 283.36 billion by 2030, growing at a CAGR of 11.73%.

In 2024, private labels accounted for **** percent of the annual value of sales of consumer goods in the United States. In 2023, store brands performed a little lower with a **** percent dollar share of total consumer goods sales.

Private Label Food And Beverages Market size was valued at USD 431.99 Billion in 2023 and is projected to reach USD 709.26 Billion by 2030, growing at a CAGR of 7.35% during the forecast period 2024-2030.

Global Private Label Food And Beverages Market Drivers

The market drivers for the Private Label Food And Beverages Market can be influenced by various factors. These may include:

Cost Savings & Value for Money: Because private label products are often more affordable than national brands, consumers are drawn to them. Private labels are an appealing alternative since they are less expensive, particularly in recessionary times. Retailers' Attention Is Focused on Private Labels: Retailers have been making investments to grow and advertise their private label businesses. Private label items now place more of an emphasis on quality and innovation, which helps to win over customers' loyalty and trust. Customer Perception and Trust: Confidence has grown as a result of favorable customer experiences with private label goods. More customers are inclined to select private label products over established brands as long as shops make the necessary investments to uphold quality and satisfy customer expectations. Innovation and customisation: To provide distinctive and superior private label items, retailers are investing more and more in product innovation and customisation. Private brands are able to stand out and attract a wider range of customers thanks to this innovation. Retailer Control Over Supply Chain: When it comes to private label products, retailers have more influence over the supply chain. They can maintain consistent product quality, effectively manage inventories, and react swiftly to shifting consumer preferences thanks to this control. Growth of E-Commerce: Retailers now have a platform to display and sell their private label products directly to customers thanks to the expansion of e-commerce. Customers can conveniently obtain a variety of private label solutions through online channels. Consumer Preferences for Regional and Eco-Friendly Products: Retailers frequently source locally for their private label lines, stressing freshness and environmental responsibility. This has helped private label items, which have profited from the increased focus on sustainability and support for small businesses. Better Packaging and Quality: Retailers have made investments to raise the caliber of their private label merchandise on par with or better than national brands. Furthermore, private label items' appealing and educational packaging has added to their attractiveness on store shelves. Global Retailer Expansion: Private label product growth has been aided by the big retailers' foreign market expansion. Retailers use the power of their brands to reach a wider audience with private label products.

North America Private Label Chocolate market size will be USD 170056.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031. North America has emerged as a prominent participant, and its sales revenue is estimated to reach USD 234008.5 Million by 2031.This growth is mainly attributed to the region's evolving consumer preferences towards premium and personalized food products.

This statistic shows the unit sales of private label pasta and rice in the United States in 2018, broken down by category. In the 52 weeks ending June 17, 2018, U.S. sales of private label rice amounted to approximately 136.7 million units.

When asked what the main reasons were for U.S. consumers buying more private brand items in 2023, 68 percent said because of the price. Another 30 percent stated quality as the main reason for buying more private labels.

The global Private Label Manufacturing Services market is projected to reach a value of USD XXX million by 2033, exhibiting a CAGR of XX% over the forecast period (2025-2033). This growth can be attributed to factors such as the increasing demand for private label products from both consumers and retailers, as well as the growing popularity of e-commerce. Additionally, the advent of new technologies, such as 3D printing and artificial intelligence, is also expected to drive market growth. The market is segmented into various types, including Electronic Manufacturing, Engineering Services, Test Development & Implementation, Logistics Services, and Others. The Consumer Electronics segment is expected to dominate the market in terms of revenue, owing to the increasing demand for private label electronic products from consumers. North America is expected to account for the largest share of the Private Label Manufacturing Services market, followed by Europe and Asia Pacific. The United States is the largest market for private label products in North America, owing to the presence of a large number of retailers and consumers. Europe is also a significant market for private label products, with Germany and the United Kingdom being the leading markets. Asia Pacific is expected to witness the fastest growth in the coming years, due to the increasing demand for private label products from consumers in China and India. Key players in the Private Label Manufacturing Services market include Hon Hai, Jabil, Flextronics, Pegatron, New-Kinpo Group, Venture, FIH Mobile, Plexus, Kaifa, Celestica, Sanmina, SIIX, Zollner Elektronik, Universal Scientific Industrial, Benchmark Electronics, Creation Technologies LP, and others.

Processed fruit and vegetables were the leading private label packaged food category in terms of market share in the U.S. in 2022, at **** percent. Store brand edible oils followed with a **** percent market share.

Latin America Private Label Chocolate market will be USD 21257.11 million in 2024 and is estimated to grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.The market is foreseen to reach USD 32130.7 million by 2031 owing to consumer preferences towards premium and personalized food products

According to Cognitive Market Research, the global Private Label Chocolatemarket size is USD 425142.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 170056.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 127542.66 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 97782.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Latin America had a market share for more than 5% of the global revenue with a market size of USD 21257.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.
Middle East and Africa hada market share of around 2% of the global revenue and was estimated at a market size of USD 8502.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.
The Supermarkets and hypermarkets stand as the dominant distribution channel in the Private Label Chocolate Market, accounting for a substantial share of sales volume and consumer accessibility. This dominance is driven by the convenience and extensive product variety offered by these retail giants.

Market Dynamics of Private Label Chocolate Market

Key Drivers for Private Label Chocolate Market

Rising Consumer Demand for Affordable Luxury to Increase the Demand Globally

One of the key drivers in the private label chocolate market is the rising consumer demand for affordable luxury. As consumers become more discerning about the quality of the products they purchase, there is a growing preference for high-quality chocolate that doesn't carry the premium price tag of established brands. Private label chocolate brands have successfully tapped into this demand by offering products that rival the taste and quality of premium brands but at a more accessible price point. This trend is particularly strong among millennials and Generation Z, who are both value-conscious and willing to experiment with new brands. As a result, private label chocolates are gaining significant traction in retail stores, contributing to market growth.

Innovation in Product Varieties and Packaging to Propel Market Growth

Another significant driver in the private label chocolate market is the continuous innovation in product varieties and packaging. Private label brands are increasingly introducing unique flavors, ingredients, and product formats to differentiate themselves from established brands. This includes the use of organic and fair-trade ingredients, incorporation of superfoods, and development of seasonal and limited-edition flavors. Additionally, innovative packaging solutions that enhance product appeal and sustainability are resonating well with environmentally conscious consumers. Retailers are leveraging these innovations to attract and retain customers, thereby boosting sales and market share. Such strategic product and packaging innovations are essential in capturing the attention of modern consumers who seek novelty and value in their purchases.

Restraint Factor for the Private Label Chocolate Market

Intense Competition from Established Brands to Limit the Sales

A significant restraint facing the private label chocolate market is the intense competition posed by well-established, global brands. These brands have built strong consumer trust, brand loyalty, and extensive distribution networks over many years. They often invest heavily in marketing, product development, and innovation, which makes it challenging for private label chocolates to compete on an equal footing. Consumers often perceive private label chocolates as lower in quality or less reliable compared to these established brands, which can hinder adoption and market penetration. Overcoming this barrier requires private label manufacturers to strategically differentiate themselves through superior quality, innovative product offerings, and effective marketing strategies to build trust and compete effectively in the competitive landscape.

Impact of Covid-19 on the Private Label Chocolate Market

The Covid-19 pandemic had a notable impact on the private label chocolate market...

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The global cosmetics contract manufacturing and private label service market is projected to reach a value of USD 31,930 million by 2033, expanding at a CAGR of 5.2% during the forecast period of 2025-2033. The rising consumer demand for personalized and customized beauty products, coupled with the increasing prevalence of private label brands, is driving the market growth. Additionally, the advancements in technology and the emergence of e-commerce platforms are further augmenting the market expansion. Key market trends include the growing popularity of clean beauty and organic cosmetics, the increasing adoption of sustainable packaging solutions, and the rising demand for vegan and cruelty-free products. The market is segmented based on application (skincare, makeup, haircare, and others), type (contract manufacturing and private label), and region (North America, South America, Europe, Middle East & Africa, and Asia Pacific). The contract manufacturing segment holds a significant market share due to the increasing outsourcing of manufacturing processes by major cosmetic brands. The private label segment is expected to witness substantial growth, driven by the increasing popularity of customized and personalized beauty products.

White Label Cosmetics Market size is expected to be worth around USD 2.4 Billion by 2034, from USD 1.1 Billion in 2024, at a CAGR of 7.9%.

Private label ketchup commanded a higher price per unit in the United States in 2019. The average price of private label ketchup was **** U.S. dollars per unit compared with mustard's **** dollars per unit.

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