Dairy was the leading packaged food category in terms of private label market size in the U.S. in 2022, with more than 27 billion U.S. dollars. Store brand baked goods followed with a market size of close to 11.8 billion dollars.

Private Label Food And Beverages Market size was valued at USD 431.99 Billion in 2023 and is projected to reach USD 709.26 Billion by 2030, growing at a CAGR of 7.35% during the forecast period 2024-2030.

Global Private Label Food And Beverages Market Drivers

The market drivers for the Private Label Food And Beverages Market can be influenced by various factors. These may include:

Cost Savings & Value for Money: Because private label products are often more affordable than national brands, consumers are drawn to them. Private labels are an appealing alternative since they are less expensive, particularly in recessionary times.
Retailers’ Attention Is Focused on Private Labels: Retailers have been making investments to grow and advertise their private label businesses. Private label items now place more of an emphasis on quality and innovation, which helps to win over customers’ loyalty and trust.
Customer Perception and Trust: Confidence has grown as a result of favorable customer experiences with private label goods. More customers are inclined to select private label products over established brands as long as shops make the necessary investments to uphold quality and satisfy customer expectations.
Innovation and customisation: To provide distinctive and superior private label items, retailers are investing more and more in product innovation and customisation. Private brands are able to stand out and attract a wider range of customers thanks to this innovation.
Retailer Control Over Supply Chain: When it comes to private label products, retailers have more influence over the supply chain. They can maintain consistent product quality, effectively manage inventories, and react swiftly to shifting consumer preferences thanks to this control.
Growth of E-Commerce: Retailers now have a platform to display and sell their private label products directly to customers thanks to the expansion of e-commerce. Customers can conveniently obtain a variety of private label solutions through online channels.
Consumer Preferences for Regional and Eco-Friendly Products: Retailers frequently source locally for their private label lines, stressing freshness and environmental responsibility. This has helped private label items, which have profited from the increased focus on sustainability and support for small businesses.
Better Packaging and Quality: Retailers have made investments to raise the caliber of their private label merchandise on par with or better than national brands. Furthermore, private label items’ appealing and educational packaging has added to their attractiveness on store shelves.
Global Retailer Expansion: Private label product growth has been aided by the big retailers’ foreign market expansion. Retailers use the power of their brands to reach a wider audience with private label products.

Processed fruit and vegetables were the leading private label packaged food category in terms of market share in the U.S. in 2022, at 39.6 percent. Store brand edible oils followed with a 36.8 percent market share.

Global Packaged Food Private Label Market to hit USD 41.37B by 2029 growing at 6.4% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

The size and share of the market is categorized based on Type (Food, Drinks) and Application (Supermarkets/hypermarkets, Online/e-retails, Others) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Aldi, due to its nature as a discounter chain, was the leading company in the U.S. in terms of packaged food private label product launches, with 2,806 launches between 2019 and 2023. Target followed with 2,392 store brand product launches.

Plant-based dairy was the leading private label packaged food category in terms of compound annual growth rate (CAGR) in the U.S., with a growth of 14.5 percent between 2018 and 2022. On the other hand, during that period, store brand breakfast cereals grew by only 1.7 percent.

The global private label food and beverages market was worth around USD 431.98 billion in 2022 and is predicted to grow to around USD 709.25 billion by 2030, with a compound annual growth rate (CAGR) of roughly 7.34% between 2023 and 2030.

This statistic shows the market value of ethically labeled packaged food, soft drinks and hot drinks (excluding private label) worldwide in 2015 and provides a forecast for 2020. According to the report, the global market value of ethically labeled packaged food products and beverages amounted to about 793.8 billion U.S. dollars in 2015 and is expected to reach 872.7 billion in 2020.

Sales of private label food and beverage products peaked in the United States in 2023. In that year, sales totaled 152 billion U.S. dollars, up from 106.7 billion dollars in 2019.

The Primary Packaging Labels Market is segmented by Application Method (Pressure Sensitive Labels, Heat Shrink and Stretch Sleeve Labels, Glue Applied Labels, and In-Mold Labels), End-user Industry (Food, Beverages, Pharmaceutical, and Personal Care), and Geography. The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

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Processed Vegetable Market Size 2024-2028

The processed vegetable market size is forecast to increase by USD 89.9 billion at a CAGR of 11.04% between 2023 and 2028.

The market is experiencing significant growth due to the increasing demand for convenient and healthy food options. Consumers are increasingly seeking out processed vegetables as a way to incorporate more nutrients into their diets while saving time on meal preparation. This trend is particularly prominent in the US, where the private-label market for processed vegetables is expanding rapidly. However, this market growth is not without challenges. Unorganized players and intense competition among companies pose significant threats to market participants. These competitors, often offering lower prices, can make it difficult for established companies to maintain market share. To capitalize on market opportunities and navigate challenges effectively, companies must focus on product innovation, strategic partnerships, and cost competitiveness. By staying agile and responsive to changing consumer preferences and market dynamics, processed vegetable manufacturers and distributors can position themselves for long-term success in this dynamic market.

What will be the Size of the Processed Vegetable Market during the forecast period?

Request Free SampleThe market encompasses a wide range of heat-treated and naturally fresh products, including canned vegetables and convenience foods. This market experiences consistent growth due to increasing consumer preferences for natural ingredients and convenience in response to busy lifestyles and disposable incomes. Online retailing has emerged as a significant distribution channel, enabling easy access to a diverse product range for consumers worldwide. The market's size is substantial, with continued expansion driven by evolving consumer demands and advancements in processing technologies. Processed vegetables offer numerous benefits, such as extended shelf life, ease of preparation, and convenience, making them a staple in modern diets. Overall, the market is poised for continued growth, driven by consumer trends and advancements in product innovation.

How is this Processed Vegetable Industry segmented?

The processed vegetable industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductCanned vegetablesFrozen vegetablesFresh-cut vegetablesDistribution ChannelHypermarkets and supermarketsIndependent retailers and convenience storeSpeciality food storesOnline retailersGeographyAPACChinaIndiaNorth AmericaUSEuropeGermanyUKSouth AmericaMiddle East and Africa

By Product Insights

The canned vegetables segment is estimated to witness significant growth during the forecast period.Processed vegetables, including canned, frozen, and fresh-cut varieties, cater to the growing demand for convenience foods due to busy lifestyles and increased disposable incomes. Canning extends the shelf life of vegetables, making them accessible year-round, while preserving their natural taste and nutritional value to a significant extent. Value-added products, such as juice preparations, vegetable blends, and organic options, further enhance the market's appeal. Natural ingredients, eco-friendly packaging, and food safety are essential considerations. The market for processed vegetables encompasses a wide range of products, including canned corn, frozen peas, dried tomatoes, and vegetable purees. Product distribution channels include conventional grocery stores, e-commerce platforms, and meal kit services. The convenience foods segment, driven by the need for quick preparation and dietary flexibility, is a significant revenue pocket. Nutrient retention, dietary fiber, and low-sodium options cater to various dietary needs, such as vegan diets and health-conscious consumers. Online retailing and cold storage facilitate efficient distribution and delivery.

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The Canned vegetables segment was valued at USD 39.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 36% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Processed vegetables, including canned, frozen, and dried varieties, hold significant market share in Asia Pacific (APAC), with China, Japan, and Australia being major consumers. Canned food consumption is on the rise in China, making it a significant player in The market. Factors such as i

The pet food packaging market size was valued at USD 11.71 billion in 2024 and is set to exceed USD 24.07 billion by 2037, expanding at over 5.7% CAGR during the forecast period i.e., between 2025-2037. North America industry is likely to hold largest revenue share by 2037, due to greater adoption of pets, emerging private label store brands, uniqueness in packaging along with the demand of convenience in packaging and changing lifestyle.

Private label brands held a majority share of the consumer goods market in Switzerland as of 2024. Spain and the Netherlands followed, with private labels accounting for nearly half of all FMCG sales in those countries. CPG goods and their private label sales in Europe Consumer packaged goods (CPG), and their subcategory, fast-moving consumer goods (FMCG), are everyday essentials sold in large quantities at affordable prices. This includes food, drinks, toiletries, cleaning products, and other necessities. As a major factor in consumer spending, CPG drives economic activity, particularly in retail and distribution, creating demand for a wide range of products and services. Germany outpaced all other European nations in 2022 when it came to the sales of private label consumer goods, boasting a staggering 61 billion euros in revenue. The United Kingdom came in second with sales 19 percent less than Germany, while the Netherlands recorded a more modest 9 billion euros. FMCG private label share in European countries Private label brands were nearly as popular as branded goods in the Netherlands and Spain during the first five months of 2023, accounting for nearly half of all fast-moving consumer goods (FMCG) sales in those countries. In Norway, private labels held a smaller but significant market share of just over 22 percent. In Europe, private label products represented over 38 percent of all fast-moving consumer goods sales in the first quarter of 2024, increasing from 35.4 percent in 2019.

Label Market size was valued at USD 53.5 Billion in 2023 and is projected to reach USD 71.5 Billion by 2030, growing at a CAGR of 7.8 % during the forecast period 2024-2030.

Global Label Market Drivers

The growth and development of the Label Market is attributed to certain main market drivers. These factors have a big impact on how integrated gas systems are demanded and adopted in different sectors. Several of the major market forces are as follows:

Growth of the Packaging business: Because labels are necessary for product identification, branding, and information, the label market and the packaging business are closely related. Demand for labels is directly impacted by the packaging industry’s growth, which is being pushed by developing markets, convenience packaging, sustainability trends, and e-commerce.

Consumer Trends: The usefulness and appearance of labels are influenced by shifting consumer preferences and behaviors. The demand for convenience packaging, personalized goods, and eco-friendly packaging are some of the trends driving innovation in label materials, printing methods, and design aesthetics.

Regulatory Compliance: The need for labels that go by standards set by the FDA (Food and Drug Administration), the EU, and industry-specific criteria is driven by strict rules pertaining to product labeling, safety, and traceability. Regulation adherence frequently calls for the use of particular materials, printing techniques, and label positioning.

Technological Developments: Label producers can now easily and economically generate high-quality labels thanks to developments in printing technologies including digital printing, UV flexography, and variable data printing. Along with more customisation possibilities, shorter production runs, and quicker turnaround times, technological advancements also help to address the growing demand for customized and on-demand labeling solutions.

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China Packaged Rice Snacks Market Size 2025-2029

The China packaged rice snacks market size is forecast to increase by USD 631.3 million at a CAGR of 4.6% between 2024 and 2029.

The market is witnessing significant growth due to several key trends. The increasing preference for healthy snacking options, particularly those made from rice flour and other natural ingredients, is driving market demand. This trend is being fueled by the growing awareness of the benefits of digestive health supplements and the use of superfood-based packaged snacks. Additionally, the rise of private label food and beverages in convenience stores is contributing to the market's growth. Organic rice, free from herbicides and fertilizers, is gaining popularity among health-conscious consumers. However, the market faces challenges from substitute products such as rice cakes and chocolate rice snacks, which offer similar convenience but may contain preservatives, salt, and added sugars.
The market is also witnessing a demand for rice snacks made from alternative grains like rye and wheat, as well as those fortified with protein for improved blood sugar management and mental health benefits. Apple rice snacks are also gaining traction due to their natural sweetness and health benefits. Despite these opportunities, the market's growth may be hindered by consumer concerns over packaging and the potential use of additives and artificial flavors in some products.

What will be the Size of the market During the Forecast Period?

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The market exhibits strong growth, driven by consumer health awareness and the increasing preference for nutritious food products. With hectic lifestyles and work cultures becoming the norm, rice-based snacks have gained popularity as convenient, high-quality alternatives to traditional fast food. These snacks cater to diverse customer preferences, ranging from adults seeking low sugar and low sodium options to babies and toddlers requiring nourishment. Rice grains, a staple in many diets, offer numerous health benefits, including being gluten-free and rich in fiber. The market encompasses a wide range of rice snacks, including crispy rice varieties, which are often flavored and seasoned, and those prepared using heat and pressure.
The snack industry continues to innovate, offering rice-based products that cater to various dietary requirements and taste preferences. The nutritional benefits of rice, combined with the convenience of packaged snacks, make them an attractive choice for consumers in urban areas seeking healthy, on-the-go options. Protein powder and chivda, a traditional Indian rice snack, are also gaining traction as popular rice-based snack alternatives. Overall, the market is poised for continued growth, driven by the demand for nutritious, convenient, and affordable snack options.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Rice cakes
  Rice crackers cookies and biscuits
  Rice crisps


Type

  Conventional
  Organic


Geography

  China

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Packaged rice snacks have gained significant popularity in the global market due to consumer preferences for nutritious food products and hectic lifestyles. Rice-based snacks, such as rice cakes, rice crisps, and rice crackers, offer high fiber content, which aids in digestion and supports cardiovascular health. These snacks cater to various consumer segments, including babies, toddlers, and the working class, providing essential nourishment in a convenient format. With urbanization and changing lifestyle patterns, there is a rising demand for high-quality, low sugar, and low sodium snacks. Top brands offer rice snacks in original and chocolate flavors, ensuring customer satisfaction. Retailers, including convenience stores and online retailers, stock these snacks to cater to the fast-paced lifestyle and health-conscious consumers.

Companies prioritize using top-notch ingredients, ensuring the snacks provide health benefits, such as improving energy and fiber levels, boosting immunity, and managing inflammation and metabolism. The snack industry continues to innovate, offering rice snacks as a healthy alternative to processed foods like rice cakes, rice crisps, and rice crackers. The market is expected to grow due to the health benefits associated with rice grains and the convenience they offer in today's busy world.

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Market Dynamics

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[216+ Pages Report] The global resealable packaging labels market size is expected to grow from USD 555.77 million in 2023 to USD 815.32 million by 2032, at a CAGR of 4.35% from 2024-2032

Print Label Market size was valued at USD 32.42 Billion in 2024 and is projected to reach USD 42.81 Billion by 2031, growing at a CAGR of 3.90% from 2024 to 2031.

The print label market is driven by several key factors including the growth of e-commerce, which necessitates robust and efficient labeling solutions for shipping and inventory management, and the increasing demand for packaged food and beverages, which require detailed and compliant labeling. Technological advancements in digital printing are enhancing the quality and customization of labels, catering to diverse industry needs. Additionally, the rise in consumer awareness regarding product information and traceability is pushing manufacturers to adopt sophisticated labeling solutions. Sustainability trends are also influencing the market, with a growing emphasis on eco-friendly and recyclable label materials. These drivers collectively contribute to the expansion and evolution of the print label market.

Explore the Packaging and Labeling Services Global Market Report 2025 Market trends! Covers key players, growth rate 6% CAGR, market size $67.52 Billion, and forecasts to 2033. Get insights now!

The global Food Grocery Retail Market was valued at USD 674.52 million in 2025 and is projected to reach USD 922.77 million by 2033, exhibiting a CAGR of 3.38% during the forecast period. The growth of the market is attributed to the increasing population, rising disposable income, and changing consumer preferences for convenience and quality food products. The increasing urbanization and the expansion of retail stores are also contributing to the growth of the market. Supermarkets/hypermarkets and convenience stores are the dominant sales channels in the market, while fresh produce and packaged foods are the major product types. Key drivers of the market include the increasing adoption of online grocery shopping, the growing popularity of meal kits, and the rising demand for organic and natural food products. The market is also benefiting from the increasing awareness of the importance of healthy eating and the growing number of health-conscious consumers. The growing popularity of e-commerce and the increasing penetration of smartphones and the internet are also driving the growth of the market. However, the market is facing challenges such as the rising costs of food production and transportation, the increasing competition from non-traditional retailers, and the growing pressure on profit margins. Key drivers for this market are: 1. E-commerce Expansion 2. Private Label Growth 3. Health and Wellness Focus 4. Convenience and Delivery Services 5. Sustainability Initiatives . Potential restraints include: 1. Rising Urbanization 2. E-commerce Penetration 3. Health-conscious Consumers 4. Growing Demand for Convenience 5. Technological Advancements .