Since 2013, the share of total grocery retail sales volume held by private label products has increased. In *************, grocery products sold under the retailers' brand amounted to **** percent of the total unit sales. Eight years later, this figure amounted to almost ** percent.

Private label brands held a majority share of the consumer goods market in Switzerland as of 2024. Spain and the Netherlands followed, with private labels accounting for nearly **** of all FMCG sales in those countries. CPG goods and their private label sales in Europe Consumer packaged goods (CPG), and their subcategory, fast-moving consumer goods (FMCG), are everyday essentials sold in large quantities at affordable prices. This includes food, drinks, toiletries, cleaning products, and other necessities. As a major factor in consumer spending, CPG drives economic activity, particularly in retail and distribution, creating demand for a wide range of products and services. Germany outpaced all other European nations in 2022 when it came to the sales of private label consumer goods, boasting a staggering ** billion euros in revenue. The United Kingdom came in second with sales ** percent less than Germany, while the Netherlands recorded a more modest **** billion euros. FMCG private label share in European countries Private label brands were nearly as popular as branded goods in the Netherlands and Spain during the first five months of 2023, accounting for nearly **** of all fast-moving consumer goods (FMCG) sales in those countries. In Norway, private labels held a smaller but significant market share of just over ** percent. In Europe, private label products represented over ** percent of all fast-moving consumer goods sales in the first quarter of 2024, increasing from **** percent in 2019.

In Italy, the market share of private labels has fluctuated over the last years. Since January 2019, the all-time low was reached in April 2019 and *************, when grocery products sold under the retailer's brand accounted for **** percent of the total grocery sales. The peak was reached in March 2020, with a market share of **** percent.

Supermarkets and grocery stores have significantly transformed in recent years, driven by technological advancements and shifting consumer preferences. E-commerce has become a cornerstone of the industry, with over 70.0% of grocery retailers integrating online ordering and fulfillment into their operations in 2025. This shift has been fueled by consumer demand for convenience and efficient shopping experiences, prompting retailers to invest heavily in curbside pickup and home delivery services. Major players like Kroger have leveraged these innovations to maintain a competitive edge, while third-party delivery platforms like Instacart have enabled smaller grocers to compete with larger chains. The adoption of "dark stores" and AI-driven technologies has further optimized operations but heightened competition has limited revenue expansion. Over the past five years, revenue has been slipping at a CAGR of 0.1%, reversing course in 2025 to climb 1.1%, reaching $883.1 million. Over the past five years, the industry has faced rising labor costs and competition from discount grocers and private-label products. Automation has played a crucial role in managing these pressures, with more than 50.0% of transactions in major chains processed through self-checkout systems in 2025. Despite these advancements, wages have continued to rise, accounting for an estimated 10.7% of revenue. This has led retailers to focus on strategic pricing and the promotion of high-margin private-label products to sustain profit. The proliferation of discount grocers like Aldi and Lidl has intensified competition, forcing traditional supermarkets to innovate and adapt to retain market share. Looking ahead, supermarkets and grocery stores are likely to endure steady but marginal revenue growth over the next five years, influenced by economic and demographic factors. Increases in per capita disposable income and consumer spending suggest a stable economic environment that could bolster sales of premium and specialty grocery items. However, declines in the agricultural price index may pressure revenue growth, as lower prices could reduce sales value. Urban population growth will continue to drive demand for grocery products, encouraging retailers to adopt urban-centric strategies. Upcoming FDA regulations on product labeling and ongoing geopolitical tensions will present challenges and opportunities for the industry. Retailers that can navigate these complexities and align with evolving consumer preferences, such as the rise of functional foods and the "quiet luxury" trend, will be well-positioned to thrive in a rapidly changing market landscape. Revenue is anticipated to expand marginally over the next five years at a CAGR of less than 0.1%, totaling $883.3 million in 2030.

The presence of private label products in European supermarkets differs from country to country. Data from 2020 showed that private label consumer goods made up almost half of the supermarkets' sales volume in Switzerland, Spain, and the UK. The lowest percentage was reported in Italy, where the retailer brands reached **** percent of volume of products sold in supermarkets.

Between 2016 and 2019, private labels in India grew the most in the wellness sector with a growth of *** percent. It was estimated that private labels will continue growing at a massive pace until 2022, with the wellness sector growing the fastest. The only segment in which the growth of private labels was not expected to increase was the online furniture segment.

 Private labels, own brands, and store brands
There are many names for private labels. Some, like own brands or store brands, are only sold within a single chain or store. But what all private labels have in common is that they are manufactured and sold by the retailer’s name. The making of a brand with an own brand value through extensive marketing and branding is waived for private labels. In India, even large Retail tycoons such as Reliance Industries Limited bet on private labels.

 E-Commerce and the inflow of private labels  The share of e-commerce in total retail sales is on a rise but still below *** percent. Increasing digital penetration and expanded availability of e-commerce delivery across urban and rural areas indicate a high growth ahead. Private labels have emerged as another growth driver in the Indian online retail market. Especially among grocery e-retailers, private labels contributed to almost half of their retail sales.  

Verdict Retail’s, "Retail Sales of Hypermarkets, Supermarkets and Hard-Discounters in Australia: Market Size, Growth and Forecast to 2020" provides detailed historic and forecast statistics on retail sales from 2010 to 2020 taking place at "Hypermarkets, Supermarkets and Hard-Discounters" for each category at segment level. However, delivered wholesale sales are not included. The segment level analytics are provided for the following product categories: Apparel, accessories, luggage and leather goods Books, news and stationery Electrical and electronics Food and grocery Furniture and floor coverings Health and beauty Home and garden products Music, video and entertainment software Sports and leisure equipment Verdict Retail categorizes "Hypermarkets, Supermarkets and Hard-Discounters" as retailers with floor areas over 2,500 square meters that carry full lines of both grocery and general merchandise. “Supermarkets” include all retailers with floor areas of 300–2,500 square meters that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines. “Hard Discounters” include all retailers that are engaged in the sale of grocery items and which have a stocking policy that focuses on a high private label share, low prices and often a relatively limited number of stock keeping units (SKUs) offered within a Channel. Such retailers are also known as food discounters. "Retail Sales of Hypermarkets, Supermarkets and Hard-Discounters in Australia: Market Size, Growth and Forecast to 2020" report is the result of Verdict Retail’s extensive market research covering the retail industry in Australia. The report acts as an essential tool for companies active across the Australia’s retail industry and for new players considering entering the market. The comprehensive statistics within the report provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

Verdict Retail’s, "Retail Sales of Hypermarkets, Supermarkets and Hard-Discounters in India: Market Size, Growth and Forecast to 2020" provides detailed historic and forecast statistics on retail sales from 2010 to 2020 taking place at "Hypermarkets, Supermarkets and Hard-Discounters" for each category at segment level. However, delivered wholesale sales are not included. The segment level analytics are provided for the following product categories: Apparel, accessories, luggage and leather goods Books, news and stationery Electrical and electronics Food and grocery Furniture and floor coverings Health and beauty Home and garden products Music, video and entertainment software Sports and leisure equipment Verdict Retail categorizes "Hypermarkets, Supermarkets and Hard-Discounters" as retailers with floor areas over 2,500 square meters that carry full lines of both grocery and general merchandise. “Supermarkets” include all retailers with floor areas of 300–2,500 square meters that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines. “Hard Discounters” include all retailers that are engaged in the sale of grocery items and which have a stocking policy that focuses on a high private label share, low prices and often a relatively limited number of stock keeping units (SKUs) offered within a Channel. Such retailers are also known as food discounters. "Retail Sales of Hypermarkets, Supermarkets and Hard-Discounters in India: Market Size, Growth and Forecast to 2020" report is the result of Verdict Retail’s extensive market research covering the retail industry in India. The report acts as an essential tool for companies active across the India’s retail industry and for new players considering entering the market. The comprehensive statistics within the report provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting. This is an on-demand report and will be delivered within 2 working days (excluding weekends) of the purchase. Read More

Private labels accounted for ** percent of West European consumer goods sales in Q2 2024. In Eastern Europe, store brands had a value share of **** percent that year. Private label or store brand products are those manufactured by one company for sale under another company's brand.

This statistic displays the private label market share in Belgium in 2017, by product category. In 2017, approximately ** percent of the total fast moving consumer goods sold were private label products. The market share of private label products was highest in the non-food category. Of the non-food sales, nearly ** percent were private label products. In the food category, roughly one-fourth of the total sales were private label brands.

During the complete lockdown due to the coronavirus (COVID-19) outbreak, Italian consumers appeared quite worried of running out of food and other consumer goods. Between February and March 2020, Italy experienced a significant growth in retail sales value, included the private label sector. As of march 22, the year to date (YTD) change in sales value amounted to 12.9 percent. Further information about the coronavirus (COVID-19) pandemic in Italy can be found here.

Loblaws accounted for ** percent of total private label units sold in Canada in 2022. Walmart followed, with ** percent of all private labels sold in the country, while Dollarama had a share of **** percent.

Around -**** of all still-bottled water sold in the United States in the 52 weeks ended on April 20, 2025, was private label. Of the top branded waters, all had a relatively even share of the market. Glacéau and Aquafina, the leaders from Coca-Cola, had a slightly larger share of the market (*** percent). What does private label mean? Private label products are those manufactured by one company to be sold under another’s brand. The most common example of this are store branded products. Private label, as a share of total store sales, is a growing segment, particularly in grocery stores, where it accounts for nearly a quarter of all dollar sales. Part of its rise may be due to younger consumers looking for comparable products at cheaper prices. Bottled water consumption Bottled water consumption has risen over two hundred percent over the last twenty years. Sales volume has continued to increase recently, with growth around *** percent 2022/23. Because of this, bottled water is now the most consumed beverage in the United States.

In 2023, Ben & Jerry’s was the leading ice cream brand in the United States, based on sales of *** million U.S. dollars. As impressive as the performance of Ben & Jerry’s is, private-label products made even more sales. Taken together, these products achieved a sales value of *** billion U.S. dollars. Considering the total U.S. ice cream market generated a revenue of **** billion U.S. dollars, this is still just a scoop full even if it’s the biggest. Ice cream brands in the U.S. Brands' unit sales somewhat mirror the sales values of the sector. Private-label once again leads Ben & Jerry’s. However, the distance between branded offers and private-label products is much larger. Private-label products sold *** million units, over double Ben & Jerry’s *** million units sold. Ben & Jerry’s is number one in popularity among consumers. Leading Breyer’s and Blue Bunny in second and third place, respectively. The U.S. ice cream market Ice cream is a part of the frozen dessert category and serves as an indulgent snack for those with a sweet tooth. Ice cream comes in a large variety of styles, ranging from regular ice cream to low-fat ice cream. There are fruity and creamy options available, or a combination of both. In recent years, lactose-free and sugar-reduced options have also become a mainstay of the industry. The retail price of ice cream products such as pre-pack, bulk, and regular ice cream has recently reached new heights. Prices have doubled compared to 1995 values. Still, consumers eat about **** kilograms of ice cream annually.

Amazon not only boasts a hugely successful online retail platform but also a thriving digital marketplace which is seamlessly integrated with the main retail shopping experience. That being said, in the first quarter 2025, ** percent of paid units were sold by third-party sellers. 1P and 3P Amazon sellers There are many ways of selling on Amazon. Firstly there are first-party (1P) vendor sales, where vendors send their inventory to Amazon, who in turn control the pricing and include “ships from and sold by Amazon.com” on product listings. The benefits of 1P sales on Amazon are wholesale purchases from Amazon, priority selling and brand trust through Amazon’s credibility as a seller. Amazon also permits third-party (3P) sales on its marketplace. Both individuals and professional sellers can sell on Amazon Marketplace. When it comes to order fulfillment, possible options are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Items are displayed as “sold by MERCHANT and Fulfilled by Amazon / Fulfilled by MERCHANT”. 3P sales are a popular strategy for sellers to make up for certain 1P sales disadvantages, namely improved margins through better pricing control, more favorable payment terms and less reliance on the relationship with Amazon. Amazon seller revenues This magic formula has ultimately cashed in for Amazon, which has seen its net revenues multiply in recent years. In 2023, the e-commerce giant generated approximately *** billion dollars in third-party seller services, an increase of about ** billion dollars from the previous year. While these figures are the product of orders throughout the year, a significant chunk is attributable to special offer and discount days. According to a survey, Black Friday is the shopping event driving the largest sales increase for Amazon sellers, followed by two of the company's own events, Prime Day and Amazon Summer Sale. In the context of the coronavirus pandemic, Amazon Prime Day played a particularly decisive role for small and medium-sized businesses around the world, many of which had to turn to online sales overnight in order to survive.

Advil was the leading name-brand internal analgesic tablet in the United States in 2019, not including private label. In that year, Advil generated ***** million U.S. dollars in sales, while private label internal analgesic tablet sales amounted to nearly **** billion U.S. dollars. Internal analgesics are often used to treat minor aches and pains, such as headaches. Over-The-Counter products In 2017, total OTC drug retail sales amounted to **** billion U.S. dollars, up from ** billion dollars the previous year. The largest segment of the OTC medicines market in the United States is vitamins and minerals, followed by cold, cough, and flu medicines. Drugstore and pharmacy retail in the U.S. U.S. pharmacy and drug stores generated sales of ****** billion U.S. dollars in 2017. CVS Health and Walgreens were the two leading drug store chains in the United States based on prescription sales, at **** billion U.S. dollars and **** billion U.S. dollars respectively. In 2017, CVS Health operated ***** locations, more than any other drug store chain in the United States.

Private label razors sold the highest volume of units in the United States in 2019, at *** million. The second leading brand in terms of unit sales was Harry's in that year with *** million units. Leading razor vendors and brands Proctor & Gamble was the leading vendor of razors in the United States in 2016, generating about ***** million U.S. dollars in sales in that year, while private label vendors came in third in terms of razor sales. However, Americans tend to prefer private label razors to name brand razors. In 2018, private label brands sold nearly ** million U.S. dollars of razors, about eight million dollars more than the top name brand, Gillette Fusion5. The popularity of Gillette Fusion5 and other name brand razors is on the rise compared to private label razors. Between 2017 and 2018, Gillette Fision5 experienced highest growth in sales, while private label razors sales declined by about percent in that time period. Men’s grooming in the United States For many men, shaving or trimming one’s facial hair is a daily ritual and a very important step in the day. In North America, the men’s grooming market is expected to grow in size from *** billion U.S. dollars in 2015 to around **** billion dollars by 2020. A survey of American men in 2017 found that about ** percent of respondents in the United States wear a beard at least some of the time, while ** percent never grow a beard.

This graph shows the sales of the leading refrigerated butter brands of the United States in 2024. Land O'Lakes was the second best ranked refrigerated butter brand of the United States with about ***** million U.S. dollars' worth of sales for the 12 weeks ended July 14, 2024. Butter - additional informationButter is a popular dairy product that has been used for hundreds of years in cooking, baking, and as a spread or condiment. The use of butter is very common in American households, partly due to the popularity of baking as a national pastime. Following only private label sales, Land O’ Lakes, Inc. had the largest butter sales in the United States. The company was founded in 1921 in Saint Paul, Minnesota as an agricultural cooperative, which it remains to this day. Many recognize the brand by its long-standing logo, consisting of a young Native American woman dressed in traditional garb and kneeling in front of a lake surrounded by forests. In her hands, she holds a box of Land O’ Lakes butter depicting her same image in front of the lake, holding the same box of Land O’ Lakes butter again depicting her image, continued ad infinitum. In 2009, the dairy industry suffered historic drops in prices resulting from a sluggish economy and penny-pinching consumers. Butter prices fell to their lowest in 10 years. Many dairies were forced to sell their products at a loss, causing many small operations to close. Prices have since recovered, but many farmers still remember that year as the hardest in decades.

With a market cap of over two trillion U.S. dollars, Amazon ranks first among the leading large cap e-commerce companies worldwide. According to March 2025 data, the e-commerce giant ranks ahead of Alibaba and Pinduoduo. During the measured period, Alibaba's market cap amounted to over 300 billion U.S. dollars. Amazon is one of the most valuable brands worldwide Ranked fourth out of the leading brands worldwide, Amazon continues to grow, with its brand value estimated at 577 billion U.S. dollars. Amazon.com was founded in 1994 and has since become one of the world’s largest e-commerce retailers selling goods like books, clothing, electronics, and even having its own subscription service, Amazon Prime. In 2024, the company achieved a net sales revenue of 638 billion U.S. dollars, showing its continued profitability. Despite its worldwide popularity, Amazon’s annual net sales revenue is remarkably higher in North America (388 billion U.S. dollars) when compared to how the company performs internationally (143 billion U.S. dollars). A closer look at Amazon's third-party sellers Most of Amazon's units (62 percent) are sold by third-party (3P) sellers, meaning independent sellers who list and sell products on the marketplace but do not sell the products to the platform itself. In 2024, Amazon made 156 billion U.S. dollars in global net revenue from 3P sales alone. However, in Amazon's biggest market, the United States, most sellers use a hybrid model (74 percent), this includes both 3P and first-party (1P) sellers, with the latter being a business or manufacturer that sells its products directly to a retailer or platform.

Pan Pacific International Holdings Corporation was the leading supermarket operator in Japan in the fiscal year 2023, with sales revenue amounting to over *** trillion Japanese yen. Aeon Retail, a subsidiary of the holding company Aeon Co., Ltd, one of the largest Japanese retail brands, followed in second place. The subsidiary manages the self-operated supermarkets and general merchandise stores of the parent in the domestic retail market. Supermarkets in Japanese retailing Categorized by the Ministry of Economy, Trade and Industry as grocery retailers with a sales floor area of at least 1,500 square meters and a self-service method for at least 50 percent of the store area, supermarkets play an integral part in consumer goods distribution in Japan. Close to ***** stores operate throughout the country and generate around *** percent of the total sales in the Japanese retail market. While stores also stock non-food products like clothing, electronic appliances, and small furniture, the main segments are food and beverages. Supermarkets are at the center of food retailing in Japan, where they are trusted to supply households with fresh produce and perishables, along with the rivaling convenience store sector. Trust in supermarkets and brands As store retail takes precedence in procuring daily necessities, supermarkets are a highly trusted channel among Japanese consumers. While the COVID-19 pandemic and the resulting restrictions diminished store traffic in favor of online channels, the retail sales of Japanese supermarkets remained on an uptrend thanks to a strong performing food segment. As consumers are unable to forego supermarkets as a point of sale to cover their daily needs, major chain operators build on the trust to expand their businesses through new store openings, private label strategies, and digital services to further the customer experience.